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Swanepoel T3 Group Releases 11th Annual Trends Report

February 01 2016

February 1, 2016 - Orange County, Calif.—Swanepoel T3 Group has, for over 18 years, identified, researched and analyzed over 125 changes and innovations impacting real estate. T3 provides the most comprehensive and largest number of studies in the residential real estate brokerage industry and publishes the findings through a suite of reports, including the annual Swanepoel Trends Report, the Swanepoel Power 200, the T3 Tech Guide, and the DANGER Reports.

In its 11th year, the 2016 edition of the Swanepoel Trends Report (RealSure Publishing; softcover; 188 pages, 11 chapters) is a far-reaching report that focuses on the shaping of the home buying process. The Report this year takes a deep dive into predictive analytics, societal housing shifts, half a dozen new technology innovations, the re-engineering of the MLS, and setting the correct expectations with consumers. The full list of the Top 10 Trends for 2016 are:

  • Trend 10 - What Millennials Really Want in Housing
  • Trend 9 - Setting Appropriate Consumer Experiences
  • Trend 8 - Competing with New Lead Conversion Rules
  • Trend 7 - The Arrival of Smart Home Technologies
  • Trend 6 - How Portals Worldwide are Reshaping the Real Estate Industry
  • Trend 5 - Battle Continues: Independent Contractor Status vs. Employees
  • Trend 4 - Rebuilding the Real Estate Enterprise with New Technology
  • Trend 3 - Defending Your Turf with Predictive Analytics
  • Trend 2 - How Organized Real Estate is Reinventing an Industry
  • Trend 1 - Innovating and Managing Real Estate Big Data

The number one trend in 2016 is how "Project Upstream" is challenging the current property listing process and strategy, and how this initiative plans to consolidate big data and simplify the transactional process of marketing a home for sale. The Report outlines an industry-wide "Implementation Roadmap" for all participants including UpstreamRE, the company tasked to manage the implementation; REALTORS Property Resource®, the company commissioned to build the system; the National Association of REALTORS®, the company funding the project; and the brokers and agents who will ultimately be the users of the system.

Stefan Swanepoel, CEO of the Swanepoel T3 Group, New York Times best-selling author, and author of 30+ books said, "real estate history is littered with examples of great ideas that suffered poor implementation. Let's hope this does not become another footnote of failure."

Swanepoel added, "Project Upstream addresses some of the biggest conflicts in the residential real estate brokerage industry but it has major hurdles to overcome, and we will be tracking the project closely."

The Report, without mentioning any candidates, or picking sides, provides a refreshing analysis how the upcoming presidential election will impact the industry. "Whichever party-Republican or Democratic-wins the election, the new president will impact the real estate industry for more than just the next four years, most likely for more than a decade to come. We investigate the most likely scenarios and key issues to watch."

To obtain your copy of the 11th annual Swanepoel Trends Report, visit

About Swanepoel T3 Group

The Swanepoel T3 Group is the leading real estate trends research company and has since 1998 published various awarding winning books and reports including: annual Swanepoel Trends Report, the annual Swanepoel Power 200, the T3 Tech Guide, the industry-wide studies known as the D.A.N.G.E.R. Report (Definitive Analysis of Negative Game Changers Emerging in Real Estate). The group also hosts the annual T3 Summit (USA), annual T3 Canadian Summit, and the annual T3 Fellows Retreats.