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New Tools from RE/MAX INTEGRA Empower Agents to Build their Brand

September 24 2015

TORONTO (September 23, 2015)—RE/MAX INTEGRA publicly announced today the launch of a new suite of tools available to agents through an alliance with Move, Inc. and Placester. The new innovative digital tools will be housed under one turnkey location for RE/MAX INTEGRA agents to build their personal brand and convert their leads at no additional cost.

"We place a significant amount of importance on the need to continuously grow, improve and reinvent our tools to drive agent productivity," said Effi Barak, Chief Operating Officer of RE/MAX INTEGRA.

Striving to provide agents with the best technology, RE/MAX INTEGRA facilitated a pilot program earlier this year offering agents the opportunity to gain hands-on experience with Move online lead consolidation and response tool, FiveStreetSM. After overwhelmingly positive feedback from agents, RE/MAX INTEGRA made the informed decision to implement the FiveStreetSM solution as one of three brand new tools within the RE/MAX Launchpad Productivity Suite.

The collaboration brings state-of-the-art technology to better serve agents in today's real estate market. FiveStreetSM will serve as the primary lead management platform available to agents along with ListHubTM the nation's leading provider of listing syndication services, and performance marketing metrics also operated by Move.

"We're proud of the collaboration that has taken place between Move and RE/MAX INTEGRA to produce the most effective way for agents to close online transactions in their market," said Ray Picard, executive vice president of sales for Move. "RE/MAX INTEGRA agents now have a leg up on the competition with access to the best mobile technology in the industry that allows them to quickly respond to leads, obtain intelligence on prospects, and reply to inquiries personally and successfully."

The launch of the new suite of tools also brings websites from Placester to RE/MAX INTEGRA agents and brokers. Placester websites combine easy setup and maintenance with beautiful design and modern technology that enable anyone, regardless of technical skill, to market their listings effectively and make better connections with consumers online. Leveraging its network of more than 570 MLSs, which represent more than 95 percent of agents across the U.S., Placester offers personalized, modern and responsive sites to agents, brokers and teams in virtually every corner of the country.

"With this partnership, we're excited to bring Placester websites to the more than 16,000 RE/MAX INTEGRA real estate professionals across North America," said Matt Barba, CEO of Placester. "RE/MAX INTEGRA is committed to supporting its agents with the best digital tools and technology, and we look forward to collaborating with them to deliver superior home search experiences for their clients."

The three new tools will join RISE, Mainstreet and Design Center within the RE/MAX Launchpad Productivity Suite to offer RE/MAX INTEGRA agents the best solutions to maintain a competitive edge in their local real estate market.

Roll out of the new platform will be staggered through each RE/MAX INTEGRA region starting mid- October, with the Ontario Atlantic region roll out beginning in the first quarter of 2016 based on marketplace variances.

"We're thrilled to offer this innovative new product to our membership as we continue to focus on growing our business as home of the top producers across the globe," said Barak.


RE/MAX INTEGRA, founded in 1980, is a privately held company by Canadian entrepreneurs. With regional headquarters in Toronto, Boston, Minneapolis, Zug, and Vienna, RE/MAX INTEGRA represents nearly a third of all RE/MAX Sales Associates worldwide. RE/MAX INTEGRA was founded on the premise of providing outstanding service and support both at the regional level and to the end consumer.

The Ontario-Atlantic Canada region, has surpassed 10,000 quality Associates; The US regions New England and the Midwest (including the following states: Minnesota, Wisconsin and Indiana) account for more than 6,300 Associates with over 2,600 and 3,800 Associates respectively; and the European region leads with more than 14,000 Associates. For more information about RE/MAX INTEGRA, visit

About Move, Inc. and®

Move, Inc., operates the® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp [Nasdaq: NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] acquired Move in November 2014, and® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore.

As the official website of the National Association of REALTORS®, consumers know they can look to® for the most comprehensive and accurate information anytime, anywhere. With relationships with more than 800 multiple listing services (MLS),® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorstep®,™, SeniorHousingNet and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet; as well as many free services.

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.

For more information, please visit