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Placester Launches Plans to Help Real Estate Agents Convert Leads

September 08 2015

BOSTON, MA—September 08, 2015)Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for real estate consumers and professionals, today announced the launch of Placester Plans, an email marketing solution for agents and brokers. With Plans, Placester adds to its existing suite of lead management tools by providing automated drip marketing campaigns for real estate professionals. Now, agents, brokers, and teams of any size can use Plans to increase brand awareness, drive lead conversion, and improve follow-up with clients and prospects alike.

As a component of Placester's CRM tools, Plans enables efficiency and effectiveness in converting contacts into customers. In real estate, nothing is more important than nurturing leads and clients and following up with that list during key moments. Plans allows real estate agents, brokers, and teams to send thoughtful, customized messages for a variety of purposes. Plans users can choose from a variety of email marketing templates, personalize those notes, and send them at the appropriate time.

"At the start of this year, our team committed to innovating and refreshing our products in a way that would deliver real, tangible results for customers. Plans brings the power of an entire marketing team to an agent or broker's inbox," said Matt Barba, CEO, Placester. "With this addition to the Placester platform, real estate professionals can automate their email marketing in a way that feels true to their personality and professional brand. By organizing and scheduling this aspect of their business, agents and brokers can spend more time face-to-face with clients and partners."

Placester's Plans offering is focused on four core benefits:

Increase lead conversion

With Plans, real estate agents and brokers can keep leads interested in their business while converting those contacts into customers. Plans offers professional emails designed to nurture contacts along their decision-making path, including campaigns specifically targeted at home buyers, sellers and general prospects. By sending intentional, purposeful messages, teams can stay on top of their clients' current wants and needs.

Improve follow-up

Plans provides pre-packaged campaigns that allow you to automate your follow-up messages. Using pre-written email templates, teams can schedule their messages to clients and prospects. That timing can also be updated and changed at any point. Spending less time drafting follow-up notes means real estate agents and brokers can devote more time and attention to important deals and interactions with clients.

Stand out in the local market

With Plans, teams can fully tailor messages to meet their specific needs. Agents and brokers can design campaigns around their individual business plans, customizing everything from the number of emails per campaign, to types of emails and distribution schedule. The email templates themselves can also be personalized with custom text, images, and subject lines.

Build brand awareness

Plans allows real estate teams of all sizes to enhance professional credibility with thoughtful email marketing campaigns that foster strong, ongoing client relationships. Every aspect of the Plans offering can be customized to include logos, colors, fonts and copy that are consistent with a team's existing branding.

With these goals in mind, Plans features include: Branding Plan (with four pre-written Email Templates), Buyer Plan (with seven pre-written Email Templates), Seller Plan (includes seven pre-written Email Templates), Email Template Index, Email Templates, Plan Assignment and Plan Index.

Placester's offerings start as low as $10 per month for an IDX website with responsive design. For $50 per month, agents also receive all the benefits of Plans and Leads, Placester's CRM solution. Exclusive discounts and offers are also available for REALTORS®. To learn more about Placester, visit

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.

For more information, please visit