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Century 21 to Leverage Homes.com's Record Referring Traffic with Major Advertising Agreement

April 18 2011

HOmesNORFOLK, Va., (April 19, 2011) - Homes.com, a division of Dominion Enterprises, announced today a partnership with Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization. This partnership will provide participating CENTURY 21® brokers with enhanced services for their listings on Homes.com, viewed by more than 6 million visitors monthly. The partnership leverages Homes.com’s record traffic, as the #1 upstream traffic source among real estate websites driving traffic to century21.com in March 2011, and behind only the major search engines and Facebook overall, according to Experian Hitwise.

“This partnership further demonstrates our commitment to providing CENTURY 21 sales professionals with an effective digital marketing platform,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “The Showcase Advantage Listing Program, of which this partnership is a valuable component, enables our System members to deliver exceptional value to their customers and increased exposure for their properties.”

The Homes.com partnership will provide participating CENTURY 21 brokers the opportunity to significantly increase the exposure of their listings on Homes.com at a substantially discounted rate. Under the agreement, CENTURY 21 will provide an increased level of subsidy to the cost of the program for CENTURY 21 System members. The agreement also includes:

  • Office logo on all listings
  • Direct links to local CENTURY 21 brokerage websites
  • Multiple lead capture forms on listings
  • Call Tracking with caller phone number, location, time of call and duration
  • Unlimited listing photos
  • Listing updates every 15 minutes

“We are excited to announce this landmark partnership with CENTURY 21 Real Estate, one of the nation’s largest real estate franchises,” said Jason Doyle, vice-president of Homes.com. “Homes.com has a proven record of attracting consumers that are actively engaging in the buying and selling process. This partnership will improve the consumer experience by solidifying the connection of buyers and sellers from Homes.com to CENTURY 21 brokers at the local level.”

About Century 21 Real Estate LLC
Century 21 Real Estate LLC (century21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of more than 8,000 independently owned and operated franchised
broker offices in 72 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. CENTURY 21® is registered trademark owned by Century 21 Real Estate LLC.

About Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 6 million homebuyers visit Homes.com each month
to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. 

Learn about Homes.com.