Placester Announces Single Property Sites so Real Estate Professionals Can Grow Business and Stand Out From the Crowd

BOSTON, MA--(May 14, 2015) - Placester, the real estate marketing platform, today announced the launch of Single Property Sites, website designs built specifically for promoting individual listings. With Single Property Sites, real estate professionals can easily set up and publish standalone websites to showcase unique or featured listings, creating focused marketing campaigns that appeal to a highly targeted audience and generate qualified leads. Single Property Sites includes all of the functionality real estate professionals have come to love about Placester Sites, but with the ability to highlight a single listing on its own page. Quick to setup and simple to maintain, Single Property Sites allows agents to market individual properties cost-effectively, generate better leads, and even use a street address as a unique URL. Single Property Sites lets professionals choose Placester designs, images, and copy for targeting specific buyers or sellers.

Buyers and sellers will love browsing an easy-to-navigate website focused solely on them and their home buying or selling goals. Whether they are interested in purchasing a split-level ranch, or want to work with a REALTOR® who has experience selling homes on the National Register for Historic Places, Single Property Sites allows them to see a real estate professional's unique specialties. Interested buyers can even view open houses and schedule showings from Single Property Sites. Meanwhile, agents and brokers generate better leads by connecting with motivated buyers and sellers who will grow their business.

"Real estate brokers and agents compete with a lot of white noise when trying to connect with home buyers and sellers online," said Placester CEO Matt Barba. "Single Property Sites cuts through that noise, allowing professionals to message and market directly to the most relevant consumers online. This is exactly why we created Placester in the first place: to foster better connections between real estate professionals and home buyers and sellers with technology."

Like Placester's existing designs, Single Property Sites features modern, responsive, SEO-friendly templates to enhance brand image and credibility. Through Placester's administrative panel, users can change colors and styles, add custom logos, and adjust copy to suit their businesses and their customers. Together with Placester's IDX integrations, lead management tools, and marketing automation via Facebook and Google AdWords, Single Property Sites helps real estate professionals reach customers with meaningful interactions.

For more information on Placester, please visit: https://www.placester.com.

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as marketing tools for Facebook advertising, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for REALTOR Benefits®, the official member benefits program of the National Association of REALTORS®. To date, the company has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.