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Onboard Informatics Launches Lifestyle Search Widget

March 15 2011

Onboard InformaticsMarch 15, 2010 – New York, NY. Onboard Informatics, the premier data and technology services provider to top-tier real estate, media and technology companies, has launched a widget extension of their Lifestyle Search Engine. Lifestyle Search, an innovative home search tool that helps real estate brands create a unique and comprehensive search experience on their sites, allows consumers to find their “best place to live.”

The Lifestyle Search Engine Widget, originally launched exclusively to members at the Leading Real Estate Companies of the World Annual Convention last week in Las Vegas, allows home buyers the ability to search for neighborhoods based on their needs and wants such as excellent schools, family friendly areas, fun and hip areas, great areas for golfers, proximity to everyday conveniences, and pet friendly areas, within their price range.

The Lifestyle Search widget is affordable and easily embedded on any website or blog engaging the buyers, keeping them on sites longer and boosting lead generation by providing information they demand. The widget can also be attached to Onboard’s community and school profiles and used alongside listings search.

The Lifestyle Search widget was born from a need for a scalable, easy-to-implement version of Onboard’s industry-leading Lifestyle Search Engine which is currently being used by companies such as Coldwell Banker Real EstateColdwell Banker Real Estate, New York Daily NewsNew York Daily News, EXIT Realty, and First Team Real EstateFirst Team Real Estate.

“After large companies began adopting Lifestyle Search and customizing it for their brand, we saw a need to deliver this to larger segments of the market,” said Marc Siden, CEO of Onboard Informatics. “Now real estate companies that may not have development resources to build out the API version of Lifestyle Search can still deliver a clear picture of neighborhoods that match buyers’ needs. Consumers have been searching for homes based on their lifestyle needs for decades, so this concept isn’t new; it’s just new to the internet.”

The search parameters within Onboard’s Lifestyle Search Engine are based on a decade of experience developing Best Places to Live solutions for top publishers such as CNN/Money, U.S. News & World Report, and BusinessWeek. Onboard tapped its comprehensive data center comprised of neighborhood, school, points of interest, listings, and home sales information to create indexes that appeal to buying segments. Results are based on information buyers weigh on a scale from most important to not important.

About Onboard Informatics

Since 2001, Onboard InformaticsOnboard Informatics has provided comprehensive local, regional and national real estate data solutions, powerful Web tools and Web services to some of the most innovative companies in the real estate, publishing, and technology. Onboard delivers seamless integration of property listings, community, school, neighborhood, geographic and demographic information to support clients in achieving business objectives on Web and mobile platforms. Privately held since its founding, Onboard is located in the heart of the world’s financial center in the Wall Street area of New York City. For more information about Onboard Informatics visit

Media Contact: Stacey Ret
Onboard Informatics
Phone: 646-747-4395
Email: [email protected]