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WebsiteBox Research Suggests Real Estate Agents Must Make Websites Accessible to Customer Mobile Phones, Tablets

January 31 2015

 

(Toronto) Jan. 30, 2015 -- With one-in-four homebuyers checking out real estate websites with a smartphone or a tablet, it is imperative that agents ensure that their professional websites show well on mobile devices, according to Peyman Aleagha, CEO of WebsiteBox, the technology company that provides real estate professionals with complete websites for a one-time $99 fee.

After a National Association of REALTORS/Google Digital House Hunt study indicated that 89 percent of homebuyers use mobile search, WebsiteBox compiled its own research to help agents understand why a mobile-friendly -- also known as "responsive" -- website is so important.

"Just as home-staging helps a buyer see a property in its best light, a mobile-friendly website presents images and information in a clear and appealing way that makes consumers want to know more about you and your listings," Aleagha said.

Analytics culled from 11,000 WebsiteBox-hosted websites revealed that buyers with smartphones (74 percent) and buyers with tablets (26 percent) spend less time on agent sites than do other users. While desktop users typically spend 5:17 minutes on real estate websites, tablet and smartphone users spend 4:02 minutes and 2:30 minutes, respectively.

"All the more reason to make sure your website really pops on a mobile device," Aleagha pointed out.

According to WebsiteBox-derived data, the three mobile platforms most often used for property searches are, in order of preference: Apple's iPhone and iPad, and Samsung's Galaxy smartphones.

And just where are the most tech-forward house hunters? California, Florida, Texas, George and New York, according to the WebsiteBox research. Homebuyers in Arkansas, Iowa, Delaware, Idaho and Mississippi are least likely to use mobile search.

Mobility and WebsiteBox Websites

WebsiteBox websites are mobile-friendly and easy to view using any computing device, including Windows and Macintosh desktop and laptops, Chromebooks, and iPad, iPhone, BlackBerry and Android mobile devices.

webbox Mobile Theme Release infograph

About WebsiteBox

WebsiteBox offers do-it-all real-estate websites for a one-time $99 fee – the lowest price in the market. More information is available at the WebsiteBox website, and by contacting Marketing Manager Chad Bhalla at chad.bhalla[at]websitebox.com, or (866) 857-1657 x1113.