Point2 for Brokers

Friday Freebie: 60-day Trial of Constant Contact's AI-powered Marketing Suite
Spring selling season is here — time to fine-tune your marketing plan and execute it! Fortunately, that's easier than ever to do in 2024, especially when artificial intelligence (AI) can give you a hand. Don't know what to say in that marketing email? Let AI write it for you! That's just scratching the surface of how AI can assist your marketing efforts. And now you can find out for yourself: in this week's Friday Freebie, RE Technology readers get 60 days to try Constant Contact's AI-assisted email and social media marketing tools for free. How to claim your free 60-day trial of Constant Contact Constant Contact is a name synonymous with email marketing, but the solution offers so much more. Today, Constant Contact also offers tools to manage your social media all from one place (text message marketing is also available as an optional add-on). Even better, Constant Contact now sports an integrated AI assistant that can write your campaign messages for you based on just a few keywords (learn more in this article). Posting to social media? Constant Contact's AI can write variations of the same post for each social platform that you use. Your 60-day free trial of Constant Contact also includes: Email and social media marketing management in one solution Customizable automation workflows Built-in AI marketing assistant List-building tools and sign-up forms Integrations with real estate tools like WiseAgent, Zillow, dotloop, BoomTown, and more Pre-designed templates and a drag-and-drop email editor Comprehensive analytics to monitor campaign performance and help you fine-tune your marketing strategy And more! Make reaching out to your sphere easier than ever. Claim your FREE 60-day trial of Constant Contact

Artificial Intelligence and Free Productivity Tools for the Realtor
Friday, April 26, 2024 at 12:00 PM PDT Join us for an overview of the different tools available to real estate professionals to help you take advantage of artificial intelligence, including software and apps. Learn strategies for protecting yourself and your clients when using artificial intelligence in the real estate industry. We'll look at the future of artificial intelligence in real estate, and how it will continue to shape the industry in the years to come. Explore a plethora of free tools and resources from Realtor.com that will make your life easier as well as enhancing your business and bottom line. Register

9 Data-Driven Strategies to Elevate Your Value Proposition
How can you make your expertise indispensable in any market? RPR delivers the data and tools for insight-driven strategies that prove your value to clients. Here are nine strategies for using RPR to boost your expertise, streamline processes and deliver maximum value to your clients. 1. Empower Your Clients with Market Expertise Go beyond simply navigating the market. With RPR, transform data into actionable insights, giving your clients the clarity they crave. Pricing strategies, market trends — RPR helps you explain the "why" behind the numbers. 2. Shareable Market Trends and ScriptWriter Pair RPR's up-to-date market metrics, such as median sale price and days on market, with customizable scripts. Tailor your approach for each situation, guiding buyers and sellers through even the most complex market dynamics. 3. Deliver Insightful, Data-Backed Reports RPR's comprehensive reports cover everything from comparable sales to detailed neighborhood insights. Explore housing stats, local economic trends, school information and more. Strengthen your recommendations with the data your clients expect, making you their trusted advisor. 4. Become a Skilled Negotiator RPR gives you the data foundation for powerful negotiations. Analyze comparable sales, market trends and property-specific details to inform strategic offers, counteroffers and contingency requests. While data is invaluable, your expertise and ability to connect with the other party are essential to securing the best possible outcome for your clients. 5. Secure the Best Price for Your Clients RPR's hyper-local data, paired with your market knowledge, ensures precise CMAs. Price properties with confidence, knowing you're maximizing outcomes for your clients. 6. Anticipate Buyer Behavior for Success RPR's Market Trends help you predict buyer behavior. Stay a step ahead—adjust strategies for bidding wars or slow markets to ensure your client's success. 7. Maximize Exposure with Data-Driven Marketing Harness RPR to elevate your marketing game. Craft targeted campaigns powered by data. From social media to neighborhood prospecting campaigns, highlight the property's unique features and neighborhood amenities to attract a wide pool of qualified buyers. 8. Ensure a Smooth, Stress-Free Transaction RPR empowers you to simplify the transaction process with its comprehensive data and reporting tools. Minimize hiccups by readily accessing accurate property information, generating professional reports and ensuring timely communication with all stakeholders. This reduces confusion and delays, keeping your clients informed and confident throughout the journey. 9. Connect Clients with Trusted Resources Your network is to your client's advantage. Curate a personalized resource list of your recommended lenders, contractors and other service providers. Embed this valuable list directly into your RPR reports as a custom page, offering a seamless and convenient experience for your clients. To view the original article, visit the RPR blog. Related reading Putting Clients First: How to Deliver Positive Real Estate Outcomes with RPR Where to Get Professional-Looking Marketing Materials for Absolutely Nothing Make DIY Marketing Campaigns a Reality with