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Homes.com
For Brokers Homes.com Connect for Brokers: All the tools you need to manage and market your real estate business from one convenient platform. Homes.com Social: Easily manage your online reputation by monitoring your online reviews, Facebook and Twitter performance, and much more. Listing Enhancements: Get maximum exposure for your brand or feature special properties with lising enhancement products from Homes.com. Broker Websites: On-trend website design with customizable elements and maximum lead generation potential for your
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Advertising with Homes and Land Affiliates
Homes and Land Affiliates is a printed magazine and online real estate listing resource. It offers agent and brokers the opportunity to advertise either in their printed publications or online. This gives you great exposure as Homes and Land Affiliates prints over 60 million magazines annually and distributes these in more than 30,000 communities throughout the United States and Canada. Whether you are searching for a home locally or anywhere in North America, Homes & Land Magazine is a widely circulated source for real estate information. The Homes & Land Integrated Marketing System is designed to accomplish one thing: promote your clients' listings. With Homes & Land you can expand your reach to new home buying audiences. They syndicate your properties everywhere across the web, to mobile devices, in our quality magazine, and through targeted direct mail. Homes & Land helps you to stand out in your marketing efforts to sellers looking for representation. You can show home sellers why it takes a full-service agent to give them what they need to stand out in a tough crowded marketplace. You can also give home shoppers the information they need with multimedia tools like full-size magazine ads, unlimited online photos, virtual tours, full motion videos, and more. Homes and Land helps you consolidate your advertising efforts so you can spend less of your valuable time piecing together a marketing campaign and more time where it matters the most: with your
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Broker Advertising by Zillow

Zillow

Zillow offers five distinct advertizing opportunities to real estate brokers. Brokers can now promote their properties on Zillow.com. Zillow is a free online real estate site where users can search for homes for sale, find home prices, see home values, view recently sold homes, and check mortgage rates. According to Omniture internal tracking 19.4 million unique users visited Zillow in March 2011. When Zillow surveyed their visitors, they reported that three-quarters of their online traffice were users in the marketing - buying, selling, helping others buy/sell or planning to rent.

Brokers can feature their listings in the home search bar. Broker’s listings will appear at the top of search results with Featured Listings. Zillow’s data shows that Featured Listings are viewed by buyers 6 times more than regular listings.

Highlights include:zillow broker ads

  • Match buyers' search criteria

  • Listing sorts to top of search results

  • Listing rotates through bubble on search map

Brokers can place their listings on the home page of one of the largest real estate sites with a wide audience. Each position is exclusively owned. Highlights include:

  • Listings match users' last search

  • Selection criteria are bedrooms, bathrooms, price, ZIP, neighborhood, etc.

  • Premier branding placement

  • High-traffic exposure

Zillow offers new showcase ads that are expandable. Showcase Ads look the same as before, but when you hover over the ad, it expands to 6 times its original size. The expanded ad contains a larger image and customer contact form. Showcase Ads combine targeting on a ZIP code level with a minimum 25% guaranteed share of searches within a ZIP code. An advertisement will only appear in the ZIP codes you select.

zillow featured listingBrokers can advertise through display ads. This can help strengthen a broker’s brand presence with display ads in the cities and towns of their choice. Ad units of 300x250, 728x90 and 160x600 pixel are for sale throughout the site. Brokers have access to Zillow’s targeting capabilities: by region, agent, active sellers, pending sales, active buyers and more.

Brokers can advertise through Zillow’s email marketing. Zillow creates a variety of email newsletters with ad placements that can help market brokerages. These newsletters promote homes, recruit agents and attract sellers.

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Related Products

Adwerx

 We make digital marketing for real estate brilliantly simple. Adwerx is a platform that offers ad retargeting to real estate professionals. If you've ever noticed ads that seem to follow you around as you surf the web, you've experienced ad targeting. It's one of the most effective forms of advertising today because it allows you to target only those consumers who are most likely to respond to your ad. In the case of real estate, this means people who are thinking of buying or selling a home. Adwerx zeroes in on these consumers by analyzing their online behavior. Consumers whose online activity includes things like visiting listing sites, using a mortgage calculator, or researching moving companies are most likely to be interested in real estate ads, and so Adwerx targets them. Despite sophisticated technology, Adwerx is easy to use. You can create and deploy a new ad in just minutes via a user-friendly interface. Agents and brokers can create the following types of ads: Zipcode based ads Sphere of influence ads Listing ads Recruiting ads for brokers
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Agent Power Media Solution

HarmonHomes.com provides Agent Power Media Solution to real estate professionals to enhance listing exposure, build branding and online traffic. Key features include: A full and/or half page ad in a local HarmonHomes.com magazine All an agent's listings in the Sort Section, including their photo and direct navigation to their listings on HarmonHomes.com and their website Search Results page will have agent photo including agent contact information with links directly to agent website and email All an agent's listings enhanced on HarmonHomes.com, including 30 photos, listing detail page w/agent photo All of an agent's listings appear online as basic listings at Homes.com, including 8 photos, and their agent profile New Listing red sash for 7 days on HarmonHomes.com Distribution to HarmonHomes.com and Homes.com's Listing Rocket AdNetTM Marketing Design Center Track views, clicks and links of their listings online with LeadLine MediaTrack allows agents to track the effectiveness of advertising to create predictable ROI Provides each publication digitally online for FREE, through the interactive, searchable, digital eBook eHarmonHomes.com HarmonHomes.com claims to reach thousands of visitors each month. Coupled with their Listing Rocket Data Distribution service, agents will have access to over 20 Internet portals including: Google, Yahoo, Trulia, Homes.com, Oodle, Zillow, InvestorLoft and more.
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