Are your marketing efforts paying off, or are leads slipping away? Market Leader's new whitepaper, 5 Steps to Increasing Your Lead Generation ROI, reveals crucial strategies you should be implementing.

Read on for a more in-depth summary.

Effective lead generation starts with a strong website

Your website is your most powerful marketing tool. Without first building a site that's valuable to users, you are unable to create a contact strategy that converts visitors into leads.

• Make your website information rich - Visitors will stay on a website that has all the information they need. Build your site around property listings provided by an IDX system, and flesh it out with neighborhood data, local school info, and recommended professionals like mortgage brokers and home inspectors. When you make your site a complete source of information for buyers and sellers, they have no reason to go elsewhere.

• Direct all marketing efforts back to your website - Just as your website should act as a central hub of information for your visitors, it should also be the hub that all your marketing efforts channel back to. Make sure your social media profiles, Craigslist postings and online ads link back to your website, not your broker's or MLS's. Your signs and print advertising should always display your website address. Consider including a QR code that sends mobile users directly to your site when scanned.

An integrated CRM converts and develops leads

Once you've driven traffic to your website, use an integrated CRM system to convert visitors to leads. A comprehensive CRM can show what properties your registered users are searching for, and help you analyze patterns in price, number of bedrooms, and more.

Use this information to craft a personalized first contact strategy. Now that you know what a visitor wants, you can give them exactly the information they're looking for!

After you've made that powerful first impression, keep leads viable by staying in touch. Market Leader suggests using a CRM system that automates this process with welcome emails, listing alerts, and marketing campaigns.

Download 5 Steps to Increasing Your Lead Generation ROI FREE from Market Leader.