Cold-calling and pavement pounding still have a place in real estate agent marketing, but email and e-connectivity have made staying in touch with clients, prospects and even colleagues on your mailing list a lot simpler. But, as new research shows, there's a right way and a right time to "pulse" your contacts.

According to new data culled from sources like Hubspot, Inman News, KISSmetrics, Marketing Sherpa (and packaged together in a post called Email Marketing Tips for Real Estate Pros at Homes.com) there are certain times of day and certain days of the week where contacting people as part of your real estate agent marketing strategy is optimal.

On the next page, we'll see what the best times and days for sending email are, according to the data.

• Sunday is the worst open rate day
• Thursday is the best, followed by Wednesday and Tuesday
• Between 2 and 4 p.m. is the best time to send
• Between 4 and 9 a.m. is the worst

Some of these figures might seem obvious. Who wants to open a marketing email on Sunday? But what you're seeing here is the fact that your real estate agent marketing email is competing with work emails (which pile up on Monday mornings) and personal emails (which might come through more on the weekends). Also, mornings are busy and productive times for people, making them more likely to open something that rolls later in the afternoon.

Check back in the next few days for more data to make your real estate agent marketing via email really effective.

To view the original article, visit the ReachFactor blog.

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