August 28 2016
You send casual videos instead of text messages, and you have a series of videos you deploy when new leads come in. You're a video expert compared to most agents, but that doesn't mean you should quit now! Here are three quick challenges that will keep you ahead of the curve.
Not an expert yet? Check out our beginner and intermediate video challenges.
This election season, Facebook Live is really taking off as candidates hit the campaign trail. Now agents can take advantage of the same technology to share "behind-the-scenes" livestreams with their friends and clients.
Start by recording a livestream on Facebook. Here are some ideas for what to broadcast:
Start in selfie cam mode, saying "This is what I love about living in Rock Creek! Tonight, there's an orchestra playing in the park down the street from me. Check out how talented my neighbors are!" and then flip the cam to the concert in progress. Alternatively, just record the orchestra and add the above script as your caption.
Open Facebook on your mobile device. If you're using your Profile page, go to the top of your newsfeed where you would to update your status. Look for this "Go live" button and follow the prompts to get started.
On a business page, you'll go to "Publish" and look for the same icon to begin following the prompts.
For this more advanced video tactic, you'll want a screen-recording tool (like Camtasia) and you may need a better microphone than what your laptop came with (try the Blue Snowball). Fire up your favorite market update tool. Navigate through some of the more useful data points (days on market, list to close price) onscreen as you narrate why they are important.
Try a few different cuts and shots, and use Camtasia to piece the footage together into a quick, informative video. Make it a goal to record this monthly, and promote it via your email list, Facebook and Twitter channels and more.
Start by setting up your Snapchat profile using Katie Lance's best practices. Once you've added friends, send a quick snap video to someone you know. Pick someone you feel comfortable with and send them a snap video of:
Not sure you are ready to send a snap to one specific person? Create a snap story, which is available for anyone who follows you to watch. Read more about what a Snapchat story is.
In your story, you could:
Congrats — you're an advanced video user! What do you plan to do next? Tell us in the comments and we'll be sure to feature you in future Tech Savvy Agent video content!
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