Do You Know How Your Brokerage Ranks in Social Media?

Guest Contributor Alex Chang says:

Are you a real estate brokerage attending the LeadingRE Conference from March 6-10, 2011? Reach out to us this week to get your RoostRank^sm.

RoostRank^sm is a quick and easy diagnostic check up of the health and vitality of your company’s Facebook Page.

The RoostRank^sm evaluation – which is derived from our proprietary algorithm and expert assessment – provides feedback on 5 specific criteria:

• Brand Integrity – Is your Facebook presence helping or hurting your brand?
• Content Relevancy – Are you providing original information that is relevant to your audience?
• Content Frequency – How good is the cadence of your content publishing?
• Sphere of Influence – Do you have an active and robust audience?

• Quality of Engagement – Is your content engaging prospects, starting conversation, and driving activity?

The analysis delivers a weighted score on a scale of 1-100 known as the Roost Rank^sm. But we don’t stop there. We will also provide useful tips and specific recommendations on how to improve your score and make your Facebook presence the best that it can be.

Facebook presents real estate brokerage companies an enormous opportunity to extend their brand and grow their sphere of influence – but only if it’s done right. Our intention is to help you identify where you are strong and where you need to improve so you can do just that.

If you’d like your own Roost Rank^sm, please send an email to [email protected] with the following information:

• Name of real estate brokerage
• Authorized contact person with email
• Facebook Page URL that you would like to be evaluated

A member of the Roost team will review your results with you during the conference, be sure to schedule a time to meet! If you are a brokerage that is not attending the conference, please send us your information and we will follow up with you after the conference.

If you would like to register for the LeadingRE Conference, please click here.

If you would like to learn about more social media products available to real estate professionals, please click here.