What’s Your Rating? A "How To" for Real Estate Marketing

There's a pretty handy feature on Facebook that all real estate professionals should utilize. It's called ratings.

You ever visit a Facebook page for your favorite local business and notice they have a few stars to the left? That's from their customers. That rating can influence a lot when a person sees it. One, it shows that you are legitimate. You aren't trying to fool anyone, you really do what you say you're going to do. Two, when someone is deciding between two companies and one happens to have ratings that are pretty good, they are more likely to go with one that has a little backing behind it.

Social networks can be a great marketing tool. When you know how to use the features, you can do a lot to market yourself. As a real estate marketing tool, Facebook allows you to post pictures, keep in contact with those following you, and create customized ads that can promote your page even more. If you are wanting to take your page to the next level, you will want to incorporate reviews.

Here is our "how to" guide for reviews:

1. Ratings only happen on a "page." To create a page, you must first have a Facebook account. It's easy and free to create your own Facebook account – sign up here.

2. After you are logged into your account, go to the options either on the left or right hand side and click "create a page."

3. After you click on "Create Page" you will be taken to a page with multiple options, click on the "Local Business or Place."

4. You will then be able to enter in your information, making the all important decision to select "Real Estate" as the category.

The "The Local Business or Place" allows you to select "Real Estate" as the category AND still have the review option.

5. Then all you have to do is fill in your information, post regularly, and tell people to like and review your page!

6. Once you have a few reviews, it will look something like this:

Speaking of ratings, check out our Facebook page and give us a rating of your own! Then you can see firsthand how the rating system works.

To view the original article, visit the Showing Suite blog.