"Local love." It's not enough to just feel it. In order to compete in your local real estate market, you need to show it, too.

How? A new guide has a few ideas. Rise to the Top: Be the Local Expert is a free download from Homes.com that shows agents how to connect with members of your community by creating and sharing content that inspires local pride.

You'll learn how to zero in on content that your community wants (local sports? new restaurants? best weekend activities?) and share that via different online channels. Get the rundown on:

• How to engage members of your community with video and how to share that video
• The social media marketing best practices that most effectively reach and connect with local renters, buyers and sellers
• Mobile trends, the influence they have on consumers and the real estate industry, and why local mobile is crucial to your marketing strategy
• Incorporating the latest technology in your business plan, staying on top of prominent search trends, and the best ways to drive exposure to listings and the local community

Our favorite part is the month-long social media calendar at the end, though. It offers agents post ideas for every day of the week for four weeks. You'll never be stumped for social media ideas again!

Download this FREE guide today!

About Homes.com

Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience, and the new Homes.com Social offers innovative tools and resources to help real estate professionals save time and simplify social media marketing. Over 10 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit Homes.com.

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If your company offers a free or trial version of a product, we'd love to feature it as a Friday Freebie. Contact Kelly Phelan at [email protected].

For a collection of past Friday Freebies, click here.