We have all heard the term "gone viral." Normally we equate it with amateur videos of funny cats or parodies of pop songs such as Gangnam Style by PSY, which by the way has been viewed over 2 billion times. In the case of real estate...

A viral video is one that creatively promotes a property, real estate company and/or Realtor by using content that draws attention and encourages viewers to want to share it with others.

So what are some of the characteristics of a viral video that will gain maximum reach?

1. Funny. Arguably the most common aspect of a viral video is humor. If you make people laugh with your video, it's far more likely it will get shared socially. Just remember to create content that's not only funny to you, but entertaining for your customers as well.

2. Creative. Adding the right spice of creativity and doing something that is unique and never tried before can bring your video views and awareness. Creativity is respected in just about every social circle and can do a fantastic job at getting viewers more interested in you and your brand.

3. Relevant. One aspect that is specifically crucial is crafting a relevant message to your target market. No matter what type of content you use for your video, make sure the message you are trying to get across will be receptive to your audience and one that is worth sharing.

4. Memorable. Do something that other people can relate to. A great idea is to make a parody of a popular person or song to reflect your company or product. This will create an interesting video people may be more likely to share with friends -- because it's based off of something millions already recognize and love.

5. Keep it short. According to the New York Times, 44% of people lost interest in a video after 60 seconds. So it looks like shorter videos are more likely to keep people's attention, which means multiple views and increased social sharing for your video.

Today's home buyers are a different breed. Younger, smarter, tech savvy and more influenced by online brands that demonstrate creativity and an understanding of online marketing. Real estate is a serious business, but video in itself can serve to engage, connect, instill trust and appeal to the emotional factors of buying or selling a house.

Need Inspiration?

Here are some examples of companies that have developed some very smart, funny and entertaining videos to enhance their digital brand.

Landmark Realty - Old Spice Parody

ERA Justin Realty - So Call Me Maybe

Sutton Group Showcase Realty Ltd. Recruitment

To view the original article, visit the RealBiz Media blog.

Further Reading

• How to Go Viral With Your Video Campaign
• Targeting The Third Circle With Your Content
• 5 Easy Ways to Make Your Real Estate Video Go Viral