June 26 2014
Guest contributor Melissa Dittmann Tracey of REALTOR®Mag says:
Technology can keep you plugged in with your clients and peers, but sometimes being online 24-7 can come at the expense of forming stronger offline relationships. Could you be overplugged?
Overconnectivity with your smartphone and social networking activities may actually hinder your relationships. "Technology is making us more social and helping us to connect, but we have to use good judgment," says etiquette and manners expert Diane Gottsman, owner of The Protocol School of Texas, a company specializing in executive leadership and etiquette training. "We are very reliant on our technology. That's not a bad thing. It helps us become more available and recognizable, which helps bring us more business. But we need to know when to use it, when to turn it off, and how to use it appropriately."
In the year of the "selfie," you may find it difficult not to think of social media as just a means to promote yourself and get your message out. The more you post, the more connected you look, right? Not necessarily, according to a growing number of surveys that show too many posts can actually disconnect you from others, especially depending on what you say in those posts.
If you're a real estate professional who merges your personal life with your business life on your social networks, make sure you're not turning people off by becoming one of the growing number of what are called "meformers."
What's that? Rutgers researchers Mor Naaman and Jeffrey Boase distinguished Internet social network users into two broad categories: meformers and informers. Meformers are people who use social networks (Twitter for the researchers' analysis) to post updates on their everyday activities, social lives, feelings, thoughts, and emotions. They found the majority of Internet users in their research fell in this category, while only 20 percent were informers. Informers use their social networks to share information; they interact more with their followers and tend to mention others in their messages more often. Informers also tend to have more friends.
Social networking "super sharers" are becoming an increasing annoyance online, according to a recent Pew Research survey of 1,800 adult Facebook users. In that survey, 36 percent of respondents said that they dislike when people share "too much information about themselves." A study of 500 active Twitter users by the Georgia Institute of Technology's School of Interactive Computing found that others welcome your message more when you limit talk about yourself. Researchers found the most effective approach to tweets is to make them "informative" — in this context, sharing news stories or statistics rather than talking about, say, what you had for dinner. Also, researchers found that users preferred positive messages and did not have a high tolerance for posters who tended to share negative tweets. Other recent studies also have linked oversharers on social networks to narcissism, according to a 2013 University of Michigan study.
"The whole idea of social media is to interact with other people," Gottsman says. "You're not the priority, but what you can do for your clients is, like sharing information."
Being an oversharer not only can cause others to tune you out online or unfriend you but can also impact your real-life relationships, according to a study by researchers from University of Birmingham, University of the West of England, University of Edinburgh, and Heriot-Watt University. For example, posting too many photos can spark feelings of jealousy among others, and others may also start to tune you out if you post every accomplishment or the same content over and over again.
Another common tech etiquette downfall: never disconnecting. Does the thought of being stuck with a dead phone battery make your heart race? Does forgetting your phone send you into a panic? When your phone buzzes, do you have a compulsion to respond immediately at any cost? Or maybe you've experienced "phantom vibration syndrome," a term coined for those who experience that common false alarm phone vibration. If all this sounds familiar, "nomophobia" (abbreviated for no-mobile-phone-phobia) may describe you.
Nomophobia is the rush of anxiety and fear some people get when they realize they're disconnected. A survey by SecurEnvoy has estimated that up to 67 percent of the population could have nomophobia.
Phone separation anxiety is common, and in an industry like real estate where you rely on your phone to stay connected to your business, you may feel the separation even more. Losing touch could mean losing business. But losing one's sense of life balance due to constant connectivity can be draining on a salesperson, according to researchers at Baylor University's Keller Center in the report "How Technology is Changing the Sales Environment."
Technology can create an idea of there's "no place to hide" creating by the expectation of constant connectivity. "We recommend that agents consider how they might use technology to create good connectivity as well as appropriate boundaries," the authors note in the report.
Technology makes you more connected and with that, comes a rush to always be responsive. But in that rush, you may be tempted to take some shortcuts with your messaging. Your messages over social networks, texts, and e-mails are still a reflection of you and your professionalism, no matter how impressive your response rate is. It's a reflection of your personal brand, Gottsman says.
In other words, you are what you tweet. Mistypings, poor grammar and spelling, and shortening words by omitting letters or using abbreviations (particularly ones that the other person may not know the meaning of) may make you appear less professional.
A recent study alludes to how costly those seemingly little errors can be, particularly if they appear in the description you write on a home listing ad. About 43 percent of 1,291 people surveyed online said they would be less inclined to tour a home if its online listing contained misspellings or improper grammar, according to a new study by Redfin and the grammar experts at Grammarly.
"A home listing filled with misspellings or grammar errors sends a signal to potential buyers that details are not important," says Allison VanNest at Grammarly, a website offering grammar and spelling checkers.
Likewise, any message you send out to clients — whether just over e-mail, text, social networking, or other channels — could have that same effect of showing them that details aren't important or could make you look less professional.
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