Happy Grasshopper has earned a sterling reputation in the real estate industry. They've spent years perfecting their email marketing services, and their growth has been exponential. And now that they've mastered their initial product offering, they're ready to branch out. Responding to client requests for expanded services, they are launching two new products: Position-Me and HG-Recruits.

Position-Me

Dan Stewart, CEO and co-founder of Happy Grasshopper explains, "We kept hearing the same question time and again, 'If Happy Grasshopper is built for maintaining relationships with people I know, what can you do about people I don't know yet?'" Real estate professionals were particularly interested in building relationships with Web leads. Thus, Position-Me was born.

"Position-Me takes a cold Web lead and turns it into a friend as quickly as possible," Mr. Stewart explains. "As with Happy Grasshopper's regular messaging, Position-Me isn't dry, boring, or 'sell-sell-sell.' It's emotionally engaging and starts conversations."

To find out how Position-Me warms-up cold Web leads, read our Introduction to Position-Me.

HG-Recruits

As a real estate broker, you are only as strong and successful as the members of your team. Finding, recruiting, and hiring rock star agents is imperative; it's also one of the most challenging parts of your job. Happy Grasshopper built HG-Recruits expressly for this need, to help ease the stress of growing your roster.

HG-Recruits can help when you've met an agent you're interested in, but aren't sure how to take the next step. The email campaigns they create will help both agent and broker understand whether or not they'd be a good fit. And the process used to get there is refreshingly simple and easy.

1. The first step in the process is an assessment. This tool will help the HG-Recruits team understand you and your business. Answer as thoughtfully as possible to ensure the best results.
2. The professional writers at HG-Recruits will develop a campaign based on what they've learned in your assessment – about you and about the agents that would be a great fit for you team.
3. HG-Recruits wants you to feel 100% confident about your recruiting campaign, so they give you plenty of opportunity to comment and critique your campaign.
4. Once your campaign is approved, you can deploy it. You add your contacts, and HG-Recruits does the rest.

As with the new Position-Me service, HG-Recruits supports the creation of multiple campaigns for targeted messaging. Simply create a new tag for each new group to customize the content they receive and when they receive it.

Next Steps

We're really just scratching the surface of this new tool. We recommend contacting Happy Grasshopper for your own product tour. You can also:

• Visit Happy Grasshopper's spiffy new website
• Read articles about recruiting
• Explore more recruiting solutions