This year the NATIONAL ASSOCIATION OF REALTORS®' investment arm, Second Century Ventures (SCV), launched the REach™ technology accelerator program to bring the latest cutting edge technologies to the real estate industry. The inaugural class has reached the halfway point and the results have been outstanding for virtually all who have been involved in the program, especially agents, brokers, associations and the companies themselves.

Agents and Brokers are finding the products offered by the companies to be valuable tools that are helping them run their businesses more effectively and provide more value to their customers. Associations are finding that they can provide more value to their memberships and even help attract and retain members.

Meet the REach™ Class of 2013 as they continue to solidify and refine their offerings:

• BombBomb: Get more listings and recruit more agents with the power of video email. BombBomb provides a complete e-mail and video marketing platform for developing, sending and tracking results of traditional and video e-mail campaigns from any device.
• Lumentus Social: Social media made easy and effective for real estate agents and brokers. Lumentus Social gives companies a measurable edge in identifying, understanding and engaging social media communities keeping social media communications on brand and on mission.

• Planwise: Engage more prospects and close more transactions by helping clients financially plan for the purchase of their next home. Planwise offers an easy to use financial forecasting tool that enables individuals to plan for major life events by simply and visually testing real-life scenarios.
• Reach150: Get your stellar reputation online with client testimonials. Reach150 provides a turnkey referral platform for service professionals to quickly build a positive reputation online.
• Treater: Give real gifts to clients and prospects instantly from your smartphone. Treater's mobile social gifting platform is a simple way to stay top of mind by giving something real.
• Updater: The fast and free way for your clients to update all their accounts with their new address. Updater provides a free service for anyone who is moving to easily forward mail, update accounts, transfer utilities, and sign up for home services in a single location.
• Workface: Engage your clients and prospects online in real time via web, text and video chat. Workface's unique software platform is easy, quick-to-deploy and provides the ability for real time one-on-one conversations at a customer's moment of interest.

There is still time to get involved in REach™ - Join the REach™ Insight Panel.

Members of the REach™ Insight Panel receive first access to the new technologies introduced by REach™ companies. REach™ Insight Panelists are provided with free test accounts. Panelists choose one or more REach™ companies to work with and receive exclusive discounts from the companies in exchange for providing feedback on their experience. The commitment is small and experience to shape customized products very rewarding. Apply to be part of the Insight Panel today!