This post comes to us from the Obeo blog:

To start, each lead generating landing page should have a form. These forms should offer an incentive for the users information, perhaps a white paper, free trial, or some type of free content. Most commonly, forms are seen on the right side but can also be located at the top or bottom of the page. From what we have seen with case studies is that the shorter the form, the higher the rate people will fill in the form.

Using forms are also a great way to provide tracking for how effective a campaign is. Doing so allows you to get conversion data from Google, Bing and other traffic syndicates. We also recommend using tracking numbers as they also allow better understanding of where your traffic and call volume is coming from for your business.

Another element that is important for landing pages is a strong prominent headline. This headline should be the first thing the person sees and should appeal to the reader's self-interest of why this page will be beneficial to them. Keep in mind you only have a few seconds to catch a users' attention to keep them on the page.

Short bulleted copy that highlights product benefits and features should also be used. This help keep points simple and easy for the user to know quickly what your landing page has to offer them.

Testimonials, Client Logos and ways of building trust are also key components to building reputation with the user. If someone visits your landing page and can see that you are credible, you are more likely to see higher conversions from your audience.

Using these techniques can help you increase the relevancy of your landing page, and also drive more people to contact you through the landing page.

To view the original article, visit the Obeo blog.

For More Information

• Learn more about creating compelling web content
• See Know Your Numbers: Visitor Demographics, Top Landing Pages, & Conversions
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