It's not easy to be a top producer. It takes a ton of hard work, commitment, consistency, focus on service excellence mixed with a great personality, and a bit of luck tossed in on top.

In most regions the top 2% are the envy of the industry. Their peers marvel at their ability to secure the best listings, market them better than anyone else and maintain the most amazing referral network of anyone in their area.

So what's their secret and how do they break themselves away from the pack?

First and foremost, our observations tell us that it starts with their attitude. They are always looking for ways to improve. They are open to trying new technologies, expanding their team and attending new events. They are VERY committed to responsiveness. More than any technology, consumers value responsiveness more than anything else.

Most top producers have great systems and processes behind them. They use tools like Top Producer, Market Leader or Lone Wolf to respond instantly to inquiries and to monitor their lead funnel. They communicate regularly with their clients through online newsletters, social media and texting.

Tools like Cartavi make it easier for them to process transactions, online allowing more transparency for their clients. They then leverage eSignatures and GoPaperless to make it really easy for clients to sign documents without having to come to the office.

Home Warranty as a Service Tool

Another tool a top producer uses is a home warranty as part of their superior service. A 2012 analysis by CoreLogic (a leading provider of consumer, financial and property information) found that listings with a home warranty sold two weeks faster and realized $5,000 more in the asking price.

A home with a home warranty stands out from "as is" homes and is more attractive to buyers, especially first time buyers who are uncomfortable about their ability to be able to absorb unexpected and unbudgeted repairs.

Looking to become a top producer in 2013? Try some of the programs mentioned above. First and foremost, remember that clients want what they have always wanted – great customer service!