Twitter Cards and Your Real Estate Social Strategy

Twitter recently announced that it is making changes to expanded tweets with the introduction of revamped "Twitter Cards." The new changes will enable "mobile deep linking" and will benefit organizations that use Twitter as a part of their marketing strategy. These benefits will come with a friendlier user experience when navigating from a Tweet to an external page or app.

Resulting in a more visually stimulating experience, Twitter Cards will use meta data within the digital content being shared in order to determine which kind of card will be displayed when the Tweet is expanded. There are six different types of "Twitter Cards" currently available:

• Summary Card: Default card, including a title, description, thumbnail, and Twitter account attribution.
• Photo Card: A Tweet sized photo card.
• Gallery Card: A Tweet card geared toward highlighting a collection of photos.
• App Card: A Tweet card for providing a profile of an application.
• Player Card: A Tweet sized video/audio/media player card.
• Product Card: A Tweet card to better represent product content.

As you can see, not all of the variations of the "Twitter Card" will have a huge impact on the kind of content you share as a real estate business, but a few of them definitely will.

The Summary Card is great if you operate a blog. This gives users a summary of what you are sharing prior to the click. It adds to the importance of the photo you choose and the description of the article in order to leave users wanting to click to find out more.

The Photo Card and Gallery Card are certainly two that will be important when sharing photos of listings and will add importance to the quality of photos that you are sharing.

Below is an example of what a Summary Card looks like if we use it for a blog post we wrote about our brokerWOLF training sessions.

Before Twitter will use the meta data for your Twitter Cards, they will first need to verify that you are a live person. In order to do this you must use the Twitter Card Validator and request approval. We used this in order to create the example of the Summary Card and are currently awaiting approval. It is rumoured to take a couple of weeks.

There is an extremely large amount of information available about this update and I have only touched the tip of the iceberg. For more information about getting started with Twitter Cards, please visit: https://dev.twitter.com/docs/cards

To view the original article, visit the Lone Wolf blog.