April 10 2013
This post comes to us from BrokerageU:
If you are like the majority of us (REALTORS® especially), you probably own quite a few domain names. Did you know that those domains are not able to boost your business by being tucked away in your Go Daddy account and unused? So, now that you've bought a handful of URLs, let's find out how to put them to use. We love the article that Eric Stegemann wrote on this topic earlier this year, so we thought we would expand on this a bit to illustrate how you can accomplish forwarding any domain that you own.
The absolute BEST choice for using your domains is to make sure that you have unique content on each one--even if it's just a landing page for a single community or market specific area. If your website designer offers the option to create landing pages for you, take advantage of this! That way, not only are you able to keep your main site's content extremely focused on one topic area, you can now branch out to a wider audience with each additional domain name. Once you've got a live domain with unique content, you're also going to be building quality SEO over time, so that all of these domains are becoming more and more valuable to you.
Now, we know that building a custom landing page for every single one of your domain names might not be exactly reasonable for every agent. This could be due to budgets, lack of time, etc. There is another option to put those sites to work for you. You can create very specific pages on your website and forward each domain to the corresponding page. Stay with us, we'll explain it further in a moment.
Before we go on, there are a few things to keep in mind when considering this:
Let's talk about SEO for a minute. When planning to forward your URL, it's important to keep in mind that the domain being forwarded actually has no real content--it's just directing to a live page on your main website. Knowing this tells us a few important pieces of information. We can use this example: say that I have a real estate site at RealtorKatie.com. Keeping with this example, let's say I own another domain at ShortSaleRealtorKatie.com and I will forward it to a page about short sales within RealtorKatie.com.
Now that you know all about forwarding, the big question is what types of URLs would I want to forward? Here are a few suggestions:
There are endless possibilities. We are not suggesting that after reading this article that you go out and purchase hundreds of new domains; we are just hoping to help you put what you've already got to good use!
To set up domain forwarding to your website, go ahead and contact your web host or registrar directly, as this process is different for each provider.
To view the original article, visit BrokerageU.