Organic vs Paid SEO [VIDEO]

Search Engine Optimization is a top priority of many businesses. With the vast majority of consumers spending their free time searching for things they plan on purchasing, there is a big incentive for being at the top of the list. From a house, to a car, a new laptop, or golf clubs, people are becoming more informed of the wide variety of options available, thanks to search engines like Bing or Google. Your website, in some cases, might be the first point of contact with someone in your key demographic, and it's important that they find YOU instead of your main competitor.

People are testing different options when trying to achieve SEO. The two most common methods are Paid and Organic optimization. Here is a look into both:

• Paid - Paid optimization works when you purchase the area at the top of search queries that are relevant to your business. This will guarantee that people will have a link to your website--but is it effective? Studies have shown that 70% of people actually pass over this section and move to the organic results.
• Organic - Organic optimization is accomplished by keyword rich websites, effective meta tags, links in and out, references from other websites, and unique content. Organic SEO is by no means an easy task to accomplish, but it is a worthy cause for the time and effort spent, and will yield a large ROI. Creating things like a blog, having ancillary sites, and a large social media presence will aid in improving Organic SEO.

While you can use both methods simultaneously, we encourage focusing on your Organic SEO. It's a daunting task, but there are many services available to coach you through the process. Our Marketing and Technology Experts are the perfect people to talk to if you need some tips and a helping hand to allow you to achieve that SEO you are striving for.

To view the original article, visit the Lone Wolf blog.