March 29 2011
Have you seen your website on an iPad?
This is important because the site you spent a ton of money on may suck really badly on an iPad.
I just got an iPad2. I actually waited for 6 months for the much anticipated updated version.
I am absolutely thrilled with it – BUT and there is a big BUT – I hadn’t realized how much of an impact the lack of flash support would affect my browsing. This is a well documented problem that may or may not be fixed by Apple in the future.
This came to be a problem when I was researching vacation options. I was browsing, looking at hotel, airline and car hire options and here is the BUT – I had to give up on some sites because flash-based photo galleries and videos just don’t show up.
If you can’t see images of a possibly suitable hotel, are you going to book a room on that site? Hmmm – don’t think so…
If photo galleries or videos don’t display on your real estate site, are future clients going to stick around? Again, I don’t think so.
This is no small deal as over 15 million iPads were sold last year and over 1,000,000 were sold the first week of the iPad2 launch.
I lot of people I know have one and if you ask around
you should find the same to be true.
In a future article I will look at how the iPad, the Zoom, the PlayBook and all its other clones will affect browsing habits and the future of real estate sites.
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