Resources for Your Real Estate SEO Toolbox

Real estate remains, at heart, a local business. Even though it's crucial to be seen as a neighborhood expert, the majority of your customers still find you on the web, not in the town newspaper.

Search Engine Optimization (SEO)—is the art of creating a website packed with useful content that shows up high in search results. To lay a strong foundation in SEO, you'll need to choose and learn the right tools.

Here are a few of our favorites:

1. Google Analytics

All good SEO starts with understanding who your users are, how they're finding you, and what they're doing on your site once they get there. Google Analytics has a formidable learning curve, but it's gotten a lot easier thanks to a refreshed interface. It's got tons of useful features and, perhaps best of all, it's free—and backed by the leading name in all things web, Google.

2. Google Webmasters

Google Webmasters is another essential free component from Google. It fills in the gaps you'll find as you get a handle on Google Analytics: specifically, it centralizes data on what search queries people are typing in to reach your site. That gives you the chance to see where traffic is coming from and how your SEO efforts influence the search results you appear in.

3. Email Campaigns

Once users get to your site, how are you going to stay in touch with them? For most real estate agents, the answer is by getting them to subscribe to your email list.

4. Hootsuite

Although it's not an SEO tool by the strictest standards, Hootsuite is an important piece of the digital marketing puzzle. You can use it to compose and schedule social media updates on Twitter, Facebook, and other popular platforms. This is one of the best ways to both attract new leads to your website and stay in touch with your previous clients.

5. Keyword Research

You want your web content to make an impact on your visibility in search. To do that, each page and blog post you write must be closely related to the actual search queries people type in. Then, you can track your results over time using Google Webmasters and Analytics.

6. Landing Pages

SEO-optimized landing pages are vital to great digital marketing—they are pages focused on a single offer that gets people to subscribe to a list, sign up for a service, or take another action that moves them toward becoming a client.

Ultimately, the decision whether to do SEO yourself is up to you. If you want to be a highly successful real estate agent in the digital age, however, someone has to do it. To learn more about the art and science of SEO, contact Delta Media Group today.

To view the original article, visit the Delta Media Group blog.