The Do's and Don'ts of Real Estate Landing Pages

A Closer Look at Unbounce's Conversion Benchmark Report

We all know that in order to succeed in business, you must market yourself. You post to Facebook consistently, write blogs, send emails and even cold call. You're a marketing machine, but you're still not bringing in as many leads as you'd like. If you're sending your audience to your homepage, that might be the reason why.

Here's where landing pages come into play

Landing pages are a critical piece of online lead gen and conversion. They can take your lead gen to the next level and turn unsuspecting visitors into bonafide leads, but putting them together can be tricky.

Don't worry—with help from Unbounce's Conversion Benchmark Report, we'll tell you what works and what doesn't when it comes to landing pages. Real estate landing pages have an average conversion rate of 1.3 percent to 8.7 percent, but here's how to get in the top 10 percent to 14 percent where you belong.

This article originally appeared in the ListHub newsletter.