Sharpen Up Your Real Estate Copy

As a real estate agent, odds are you didn't pick this career so you could write the next great American novel. But, just like marketing, writing is a skill that virtually all real estate professionals need to develop. In fact, you could find yourself writing several hundred words every month depending on your goals. Don't worry — that's nowhere...

Until December 2019, you might have been one of the most successful agents in your area and had the best marketing campaigns ever. There was no need for any improvement -- or was there? Then COVID hit and the whole real estate industry had to change overnight. Due to social distancing, travel restrictions or fear of catching the bug, your open houses...

In real estate, every brand delivers the same ultimate net result -- the purchasing or sale of a home. So, if every brokerage basically delivers the same service, how do you attract consumers to your brand over others? How do you differentiate your messaging when every "product" does basically the same thing? Also, how do you ensure that the customer...

Thursday, August 5, 2021 at 11:00 AM PDT Social media is all about top of mind awareness and one of the most effective ways to achieve that is to tell the story of your brand, your company, what you stand for. Learn how to prepare, execute and engage your followers and these influencer pro-tips. Register now!

35% of college students say they cannot afford to rent an apartment in their college town SANTA CLARA, Calif., July 28, 2021 -- Thirty-five percent of college students headed to school this fall say they cannot afford to rent an apartment in their college town and 19% say their parents are helping them pay rent this year when they didn't need help...