What Should My Real Estate Marketing Budget Be?

If you ask ten different agents, "How much do real estate agents spend on marketing?" you will likely get ten different answers -- but the method to calculate that sought-after number might be the same. That's because the general rule of thumb across industries is to base your marketing budget on your total revenue. The U.S. Small Business Administration...

Once upon a time, the key words in real estate were "location, location, location." Then, the infamous three Ls, at least in the new construction sector, became "land, lots and labor." Those Ls remain important, to be sure. But now, as far as builders are considered, the Ls refer solely to "lumber, lumber, lumber." Softwood is used in structural...

Congratulations to Mike Pappas, the newly elected President of Leading Real Estate Companies of the World. Through his leadership, his organization is, by far, one of the most progressive and successful brokerages in America. With his leadership, I am confident that LeadingRE will continue to provide valuable strategic support, training and networking,...

Thursday, June 17, 2021 at 10:00 AM PST The main reason your buyers postpone their homeownership dream? Saving for a down payment. But there are valuable programs to help today's buyers. Learn the basics about the three most common types of homeownership programs, how to find out who offers this help, and what's available across the country--and right...

WASHINGTON (June 14, 2021) -- The National Association of Realtors® announced today that its "Pitch Battle" competition will be held as part of the third annual Innovation, Opportunity & Investment (iOi) Summit on August 17 and 18, in Dallas, Texas. After the pandemic forced the cancellation of last year's event, NAR is gearing up for the third...