2021 Housing Inventories: Will They Run Out?

After months of record lows last year, 2021 housing inventories are under the microscope. In real estate terms, normal market conditions see about six months' worth of homes listed for sale at any given time. That means that at the current sales pace, it would take six months to sell all of the resale houses currently on the market. But, as we all...

The Great Reshuffling Zillow CEO Rich Barton calls it 'the great reshuffling': the shift to remote work underscores the ability for people to live where they want now. Consumer demand is high. At the same time, there's more reshuffling among real estate companies. You've seen the headlines. Compass is raising tremendous amounts of cash. Zillow Offers,...

Marketing is getting tougher and tougher--there's no doubting that. One strategy you can consider is SMS marketing, the process of sending short text messages to your ideal customers in an attempt to engage them with your campaign and get them to convert. Even though average open rates for SMS messages beat email by a whopping 28%, your real estate...

Thursday, January 28, 2021 at 10:00 AM PST There are plenty of reasons why leads may start to pull-back when you reach out to them. Get one step ahead by understanding common roadblocks and how to clear the path. In this session, we'll share the top 10 challenges in connecting, converting and establishing value with online leads and how to overcome...

Largest source of rental listings offers alternative as major portal now charges for each listing SOMERVILLE, MA, JANUARY 20, 2021 -- Real estate agents, teams, brokerages and multiple listing services (MLSs) nationwide are beginning 2021 with astonishment: The highest-traffic real estate website announced January 12 that it will no longer publish...