Waze Is the Hottest Trend in Real Estate Marketing. Here's Why

According to the latest Homesnap data, Waze advertisements have experienced a 173% surge in usage among agents when compared to this time last June. The year-over-year jump is the largest we've seen from any digital real estate marketing channel--including stalwarts like Facebook, Instagram, and Google. So, we asked ourselves: What's driving this...

I was recently involved in a real estate class and I noticed the ages of the attendees, from 18 years old to 70 years old, and thought about how the different generations communicate and absorb information. For a refresher, here is a quick breakdown of the generations: Baby Boomers: 56-76 years old Gen X: 41-55 years old Gen Y (Millennial): 26-40...

As a tech-forward company, Redfin has leveraged Matterport 3D scans as a competitive advantage since 2014. According to Redfin, "Buyers love these scans and [we've] featured them in our TV ads every year for the past six years...since the pandemic began, views of virtual walkthroughs on Redfin.com are up 303%."They are making it easy for all real...

Tuesday, July 7, 2020 at 11:00 AM PDT "Your social media is a powerful tool...stop treating it like a toy!" - Frank Chimento No fluff, no sensationalism, just getting down to the basics of good, effective social media marketing for real estate agents. Are you a talker or a doer? Tune in to find out! In this one hour webinar, top industry consultant...

Toronto, ON, June 26, 2020 -- IXACT Contact has rolled out the release of brand-new website designs for real estate agents. With social distancing regulations in effect, agents can focus more on virtually growing their business and focusing on their online presence, all starting with a personalized website. "During this time, we realize it can be...