Friday Freebie: Handle Objections Better with These Brochures

"Your commission is too high!" "My home is priced too low!" "I don't think now is a good time to buy/sell a home." Objections. If you've been practicing real estate for any amount of time, you've surely heard more than your fair share. For some clients, patient explanation is all that's needed to gently nudge them along. As for others? Well, sometimes...

Open houses have always been a powerful marketing tool, but they are evolving in new and exciting ways to help you succeed. Aaron Kardell, CEO of Homespotter, joined me on a Coffee Chat to share some simple, but powerful, insights about the best ways to take open houses to the next level. Here are three key takeaways: 1. Open House by Appointment Instead...

Gary Keller and Josh Team, who run Keller Williams, talked about it. Then Simon Chen, head of Product and Innovation at Realogy, did too. Amazon and Netflix already do it. Real estate is about to get personal in a whole new way. Real estate is on the cusp to deliver what Amazon does. Right now, Amazon does it better than just about anyone. It knows...

Wednesday, June 10, 2020 at 10:00 AM PDT Buyers and sellers are using the internet more than ever before, so your website should be generating more leads than before, right? If your website is generating zero new business for you, it is probably because buyers and sellers can't find you on Google. You can fix that! Turn your website into a real...

Global leader in real estate tech focuses on enhanced user experiences with actionable homepage dashboard, brokerage announcements feed, and easy navigation BOSTON, June 4, 2020 -- With the next generation release of the Propertybase GO real estate platform, brokerages and teams can now pivot their strategy to include simplified software aimed...