Matterport Launches Property Intelligence: Transforming Real Estate and Property Management with AI and Automation
Leveraging years of innovation in spatial data and AI, Matterport's new suite of AI-powered features revolutionizes property analytics, enhancing Marketing, Design, Construction, and Facilities Management solutions. SUNNYVALE, Calif. Feb 15 — Matterport, Inc. is today launching Property Intelligence, a collection of AI-powered features that provides customers with access to automated measurements, layouts, editing, and reporting capabilities generated from a Matterport digital twin of their property. The result of years of advancements in spatial data, computer vision, and deep learning, Property Intelligence unlocks information and data about a property that has never been so easily available thanks to the power of automation and AI at Matterport. These new features bolster the company's Property Marketing, Design and Construction, and Facilities Management solutions for automating key elements of home listings, construction projects, and factory floor operations. "Since day one, our mission has been to fundamentally transform how people understand and access the built world. Our 3D digital twin technology set the industry standard for the virtual tour, and now we're delivering unprecedented information and customization capabilities to our customers for any type of property anywhere in the world," said RJ Pittman, Chairman and CEO, Matterport. "Across the globe, Matterport serves nearly one billion virtual tours each year to let people walk through their potential dream home, manage a chain of retail stores, or operate their manufacturing facilities remotely. Our advancements in AI, automation, and property insights save our customers valuable time and help them make smarter decisions for their businesses and better serve their clients." As part of Matterport's Winter 2024 Release: Automating the Future, the company is introducing a series of new Showcase plugins that streamline property navigation and expert connections for users. Compass and Minimap plugins help visitors intuitively navigate large spaces with new visual cues, while the new Business Card and Quick Link plugins provide key contact details and additional property information inside the digital twin experience. Real estate agents can brand virtual tours, while property and facility managers can insert key information in the form of a card anywhere in the virtual space, including operations manuals, restaurant menus, reservation pages, and more. To better serve real estate agents and property marketers, Matterport has upgraded its RICS-standard schematic floor plans with options such as color floor plans, branding, multiple languages, and the ability to add or remove furniture. These new floor plans help agents attract qualified buyers while saving time by reducing site visits. Announced in beta last December, the Matterport CAD file add-on is now available, which converts Matterport digital twin point clouds into editable CAD drawings for any space in several formats, including DWG and DXF files. This add-on introduces a powerful CAD file export feature, offering construction and design teams a seamless solution to the traditionally labor-intensive tasks of documenting existing conditions and manually tracing files. The CAD file add-on streamlines the process of as-built documentation and speeds up project timelines. Matterport is also sharing a preview of Project Genesis, the company's upcoming generative AI release that leverages the organization's experience in machine learning and AI to automatically reimagine and redesign a space within the digital twin. Initially, customers will be able to de-furnish an entire space, remove items from the property, or clean out the clutter. Next, customers will be able to reimagine an entire property with AI-generated interior design styles and furnishings. Project Genesis, leading the transformation of the digital twin and built world itself, is slated to enter its first beta with select customers later this year. To learn more about the new capabilities and features, explore the 2024 Winter Release and read our blog. About Matterport Matterport, Inc. (Nasdaq: MTTR) is the World's #1 Digital Twin Platform* leading the digital transformation of the built world. Our groundbreaking platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins.

Matterport Signs Multi-Year Partnership with Vacasa to Provide Digital Twins for International Portfolio of Vacation Homes
Matterport's Property Marketing Solution will become an integral part of Vacasa's home onboarding and guest experience for the tens of thousands of properties Vacasa manages SUNNYVALE, CA (November 30, 2023) — Matterport, Inc., the leading digital twin platform to access, understand and utilize properties, and Vacasa, Inc., North America's leading vacation rental management platform, today announced a new multi-year partnership to leverage Matterport's Digital Twin Platform and Capture Services. Vacasa will expand its use of Matterport's Digital Twin Platform as an integral part of its home onboarding and guest service experiences for the tens of thousands of properties Vacasa manages. Matterport's full-stack digital twin solutions will enable Vacasa to more efficiently and effectively capture, document and promote its listings. Each digital twin will produce an immersive virtual tour as well as high-resolution photos to deliver a consistent showcase experience across Vacasa's rentals, all through a single capture appointment. Sourcing visual documentation through Matterport will assist Vacasa in delivering a consistent guest experience and maintaining brand consistency across its international network of listings. Vacasa will leverage Matterport's APIs and software development kit to integrate Vacasa's platform data with the digital twin of each listing to automate historically manual data-capture processes and improve efficiency. "Vacasa is proud to provide our owners with immersive home tours and high-quality digital photographs for each and every one of the properties under our care," said Chief Operating Officer, John Banczak. "It's one of the many benefits we provide to ensure their homes stand out from the rest. Matterport tours ensure guests have a full picture of what they are booking and the vacation experience they'll have in that home—whether that is simply understanding the layout of the home for family and friends to addressing if the home meets accessibility needs." "Matterport is the only all-in-one solution to both market and optimize a global network of properties," said Jay Remley, Chief Revenue Officer, Matterport. "Our work with Vacasa demonstrates our ability to deliver value throughout the property life cycle, from marketing to operations, and ultimately the customer experience–all made possible by the investments we've made in our digital twin platform for promoting and operating properties anywhere in the world." Matterport is the industry standard for marketing properties, helping people and businesses across industries such as real estate, travel, hospitality and entertainment increase engagement and sales. To learn more about how Matterport can support your organization's property marketing, management or design needs, visit Matterport.com. About Matterport Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins.

Chime Technologies Unveils AI Marketing Assistant
Newest AI-powered Innovation Streamlines Marketing Content Creation and Execution for Busy Real Estate Agents and Teams Phoenix, AZ – October 11, 2023 -- Chime Technologies, an award-winning real estate technology innovator, today unveiled the latest AI-powered innovation to be added to the Chime platform, the all new AI Marketing Assistant. Designed to help real estate agents and teams quickly and easily create compelling marketing content, the AI Marketing Assistant generates a wide range of content marketing assets from open house events to emails newsletters, without requiring time from agents to identify, develop, and execute ideas. Integrated directly into the Chime campaign dashboard, the new solution streamlines this critical lead nurturing function and allows real estate professionals to spend more time building relationships and closing deals. To learn more or to see the solution in action, click here. Chime's AI Marketing Assistant can help clients generate compelling content with minimal effort. Through a series of AI-generated prompts, the Marketing Assistant quickly guides agents through the process of creating multiple content and lead nurturing assets. From open house events to blog copy, email newsletters to social media posts, the new solution effortlessly creates copy and automatically manages the execution. By coupling this advancement with Chime's additional lead nurturing capabilities, such as the platform's Smart Plans application, customers can minimize the time spent on creating marketing assets and reap the benefits of AI-powered content creation.AI Marketing Assistant can help clients generate compelling content with minimal effort. Through a series of AI-generated prompts, the Marketing Assistant quickly guides agents through the process of creating multiple content and lead nurturing assets. From open house events to blog copy, email newsletters to social media posts, the new solution effortlessly creates copy and automatically manages the execution. By coupling this advancement with Chime's additional lead nurturing capabilities, such as the platform's Smart Plans application, customers can minimize the time spent on creating marketing assets and reap the benefits of AI-powered content creation. "AI is an easy term to throw around the industry, but our team has been developing AI-driven solutions that focus on providing practical benefits for nearly five years," noted Joe Chen, CEO of Chime. "Our latest innovation, AI Marketing Assistant will not only save agents time but enable them to engage and nurture their leads more often without having to do more intense marketing follow up." To learn more about Chime and how our AI-driven innovations deliver real business value to real estate agents, teams, and brokerages, visit chime.me/. About Chime Technologies Chime is an award-winning real estate technology innovator headquartered in Phoenix, Arizona. Our AI-powered platform empowers real estate professionals, teams, and brokerages with the tools they need to automate lead generation operations, drive conversions, and grow their business. Chime Technologies operates as a US subsidiary of Moatable, Inc. (NYSE: MTBL). For more information, visit www.chime.me.

Chime Seamlessly Integrates ChatGPT Functionality to Streamline Content Creation, Boost Efficiency, and Improve Agent Productivity
Set of new features bolster platform's generative AI capabilities Phoenix, AZ – July 31, 2023 — Chime Technologies, an award-winning real estate tech innovator, today announced newly integrated ChatGPT functionality to eliminate the time consuming yet essential process of content creation for real estate marketing and communications. Widely recognized as an innovator, Chime is the first real estate technology company to deliver a practical application leveraging the power of ChatGPT to boost both efficiency and agent productivity. With nearly five years of experience humanizing the platform's existing AI and continuous product development, this latest integration underscores Chime's commitment to delivering innovative tech purpose built for the real estate community. To learn more about Chime's ChatGPT functionality, click HERE. A market leader, Chime recognized the transformative power of AI nearly 5 years ago and was the first real estate technology company to leverage Google's machine learning algorithm to power its intuitive chatbot AI Assistant. New ChatGPT features are a natural extension of the platform's existing AI that more than 40% of Chime customers rely on daily to help close more deals faster. Designed to help save agents time, easily generate new ideas, improve the quality of content, reduce costs, and scale effectively, new ChatGPT features are infused throughout the platform to ensure a seamless user experience. Learn more about the power of Chime's AI HERE. "Chime's integration with ChatGPT is going to change the future of real estate marketing. Agents will now be empowered to automate their business in ways they've never dreamed of," noted Tommy Mutchler, Managing Broker at the REAL Broker and longtime Chime customer. Key features include: Auto-generated content for individual and mass communications via email and text Auto-generated content for marketing communications including blogs and social media posts Robust library of templated, popular prompts Opportunity to develop bespoke prompts based on specific customer needs Intuitive editing capabilities to improve marketing content and messages with simple commands Agents are under intense pressure to identify, nurture, and convert leads in less time than ever. Effective marketing has never more important to differentiate and attract buyers and sellers. Chime's ChatGPT features help alleviate the pressure of time-consuming content development to ensure agents stay focused on delivering the essential human touch in the real estate process. Relying on new ChatGPT functionality, agents can rest assured knowing the database they have worked so hard to build is regularly engaged with relevant and meaningful content, carefully curated to fuel the pipeline with sales ready leads. "While ChatGPT is gaining media attention, many companies are quick to claim they offer the benefits of this fast-growing technology, but most are not equipped to deliver the functionality agents need to be successful in today's competitive market," said Henry Li, CTO, Chime. "Our platform has been powered by AI for years, giving our training team the benefit of thousands of real conversations to coach the AI and improve outcomes. We are uniquely positioned to naturally integrate ChatGPT features and continue to enhance our platform with practical applications to support agents evolving needs." To learn more, visit HERE. About Chime Technologies Chime is an award-winning real estate technology innovator headquartered in Phoenix, Arizona. Our AI-powered platform empowers real estate professionals, teams, and brokerages with the tools they need to automate lead generation operations, drive conversions, and grow their business. Chime Technologies operates as a US subsidiary of Moatable, Inc. (NYSE: MTBL) (formerly Renren Inc.). For more information, visit www.chime.me/.

RentSpree Launches PRO, a New Plan Designed to Support Agents in a Challenging Market
The Premium Subscription Service Offers Rental Transaction and Marketing Tools for the Modern Real Estate Professional LOS ANGELES, April 4, 2023 -- RentSpree, the industry's premier end-to-end rental management software provider, today announced the release of its brand new subscription service, RentSpree PRO. PRO bundles transaction and marketing tools for agents that help streamline the entire rental process. With existing home sales continuing to fall in a rising interest rate environment, the focus has shifted to the rental market and these new tools support its steep increase in competition. PRO combines existing transactional capabilities in RentSpree's offering, such as RentSpree's award-winning online rental application and tenant screening, with brand new tools to ensure RentSpree is a one stop shop for agents and their rental clients alike. "We are constantly pushing ourselves to develop better solutions within the rental process to cut down on wasted time and other pain points," said Michael Lucarelli, CEO of RentSpree. "We've been diligently working on PRO to up our ability to specifically support agents as they advance their rental process." He added, "PRO will exponentially increase agent efficiency in dealing with rentals, with the ultimate goal of increasing each agent's return on investment." New tools on PRO will give agents the opportunity to exponentially level-up their business. These tools include: Document Upload: This feature seamlessly collects necessary documents from rental applicants within one singular platform, eliminating the need to move between multiple solutions to complete a rental transaction. It ensures that transactions are closed faster with less friction. Reference Checks: Automated reference checks help streamline outreach to potential references. It speeds up the process and assists agents in finding the right applicant for a rental. E-Sign Documents: The rental/lease agreement stage is one of the most important, tedious and drawn-out procedures of the rental transaction process. PRO alleviates the need for agents and landlords to perform manual tasks like sending lease agreements via print, scan, email, or other tools outside of their current solution. It helps execute and securely store lease agreements smoothly. Agent Reviews: A high volume of positive reviews from past clients can be displayed and easily shared with an agent's network. Agents will be able to prompt their clients to leave a review, which can be seen by anybody that visits the profile page. The reviews an agent collects can be shared via social media to promote their service and profile on RentSpree. Custom Link for your Agent Profile Page: Agent Profiles can help generate an online presence and create professional branding opportunities that can increase the likelihood of attracting more business. This feature offers another opportunity for agents to further build on their professional brand with the ability to modify the slug in their Agent Profile Page's URL, offering increased link trust and discoverability of their services. Since these pages are indexable, Google can surface if someone were to be researching a particular agent. "RentSpree PRO helps me keep all my listings, applications, and supporting documents in one place," said Juan Caba with Velez Realty Corp. "It saves me time vetting the best tenants for my clients and helps me build relationships with future buyers. It's my virtual office." The RentSpree PRO subscription is $19.99/month. To learn more about RentSpree and its tools, please visit rentspree.com/rentspree-pro. About RentSpree Los Angeles-based RentSpree is a provider of award-winning rental software that helps seamlessly connect real estate agents, owners, and renters to simplify and automate the entire rental process, from listing to lease. The all-in-one platform is known across all 50 states for its easy and secure interface and suite of rental tools, including tenant screening, rent payments, marketing and renter management. To date, RentSpree has partnered with more than 250 of the most influential MLSs, real estate associations and brokerages to serve over one million users in the U.S. RentSpree is ranked 625th on Inc. 5000's fastest-growing private companies in 2022. Visit www.rentspree.com for more information.

Collabra Technology Introduces First Social Listing Videos with Real-Time, Hyper-Local Housing Market Analytics
RElumio Market Spotlight leverages video to build an agent's personal brand and grow their digital sphere of influence SPOKANE, WASH., Oct. 4, 2022 — Collabra Technology, a digital marketing company that helps real estate professionals grow their digital sphere of influence, today launched RElumio™ Market Spotlight™, giving agents the ability to combine their listing with real-time, hyper-local market analytics into a beautiful, attention-grabbing video. RElumio Market Spotlight includes up-to-the-minute, ZIP Code-level market insights with an agent's listing to create a short home presentation video — a first for the industry. Videos utilize Plunk's new analytics platform which tracks and captures housing market performance in real time. With RElumio Market Spotlight, agents can now provide valuable market insights to their digital sphere of influence with just one click – eliminating hours of data gathering and editing. According to the National Association of REALTORS, 73% of homeowners are more likely to list with an agent who uses video, making shareable video one of the best ways to brand, advertise and separate an agent from the competition. "This fast-changing real estate market is an opportunity for agents to build their brand and strengthen their digital sphere of influence," said Russ Cofano, CEO, Collabra Technology. "RElumio Market Spotlight makes the agent the expert, giving them an edge over the competition." "RElumio's Market Spotlight is a breakthrough tool for agents," remarked David Bluhm, co-founder and president of Plunk. "They can now instantly create and share stunning social videos that generate leads while also strengthening their brand as the local market authority. It's an absolute no-brainer." RElumio connects directly with MLSs to create cutting-edge marketing materials to shine a light on an agent's listing and help build their digital brand with listing videos, websites, flyers and market data all in one easy step. About Collabra Technology Collabra Technology delivers smarter content, better data and actionable insights that help real estate professionals grow their sphere of influence. It fosters lifelong client relationships. For more information and to sign up to receive the upcoming free Guide to Digital Sphere Mastery, visit collabratechnology.com. Follow us on Facebook, LinkedIn and Twitter.

HomeJab Debuts Novel Real Estate Agent Marketing Method that Creates Real-Estate-Backed-NFTs to Promote Home Sales
Cherry Hill, NJ - July 12, 2022 -- HomeJab, which provides real estate agents on-demand professional real estate photography services nationwide, is debuting a new and novel marketing method that gives real estate agents a new avenue to promote homes for sale -- using an NFT, or non-fungible token. Real estate agents who use HomeJab for professional real estate photography for their listing can now receive a free real-estate-backed-NFT of the home as part of their order. This new service from HomeJab includes promoting these NFT-backed homes for sale and listing them on the new HomeJab NFT site at nft.homejab.com. HomeJab founder and CEO Joe Jesuele emphasized that this new service for real estate agents supplements their traditional marketing efforts by exposing them to an NFT-interested audience. "For real estate agents, we provide an easy way to promote their listings to a new market of potential buyers and it doesn't cost them anything," explained Jesuele. "For crypto enthusiasts, we offer a way to purchase real world assets legally using blockchain," he added. The first NFT-backed home currently being marketed for sale on the HomeJab NFT site is in Detroit, at 20060 Canterbury Road owned by Daniel McDonald and listed for $415,000 by Lisa Virkus, a real estate agent and founder of Realty in the D. Team Title Services, owned by Web Raulston and based in Chattanooga, Tennessee, handles the title and settlement services. McDonald is a Key Advisor at Mortgage Token, which aims to be the first company that allows clients to leverage their home equity to invest in cryptocurrency. "I'm a firm believer that with digital assets such as NFTs, entire industries will benefit from being built on the Ethereum blockchain by increasing consumer transparency and transaction cost-effectiveness," home seller McDonald said. McDonald explained that blockchain, like the internet, is the new "great equalizer" and that "Web3 will level the playing field, making information and pricing inequalities a thing of the past." Jason Yourofsky, Mortgage Token founder said, "Mortgage Token is an autonomous modernized lending platform bridging the gap between real estate and crypto lending. We look forward to launching before the fourth quarter of 2022 as the first lender specifically investing in cryptocurrency." Jesuele noted, "Our customers will get an NFT listing for free with every photo shoot, and direct exposure to a more tech-savvy group of buyers." With the new service, an agent can bring their buyer, and the buyer would purchase the NFT, which provides them with an option to purchase the property. Buyers purchase NFTs with USD Coin (USDC), a digital currency fully backed by US dollar assets, on the Ethereum blockchain. HomeJab receives 1% on the NFT sale, with the proceeds distributed to the title company who then facilitates the closing and recording of deed. The seller and buyer agent commissions would be part of the settlement statement, like any other traditional transaction. A sample of an NFT-backed home listing on HomeJab is here. To learn more about the new real NFT marketplace, go to nft.homejab.com. About HomeJab HomeJab is America's leading on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, turnkey aerial services, and the creation of real-estate-backed NFTs. Its efficient one-stop-shop for real estate listings promotions at HomeJab.com features affordable and customizable shoots to create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available nationwide and in the U.S. and Canada. Learn more at HomeJab.com.

New HomeJab study shows impact of COVID-19 on real estate agent marketing spending trends
Study reveals stark geographic differences for real estate photography orders Cherry Hill, NJ - March 17, 2022 -- A new study of real estate photography data from HomeJab finds a significant geographic difference in the amount of marketing dollars agents spent before the pandemic for listings and the amount they spent coming out of the height of the COVID-19 outbreak. HomeJab, which provides real estate agents on-demand professional real estate photography, 3D virtual tours, aerial, and other visual production services in every major US market and all 50 states, studied more than 43,000 real estate photography assignments from 2017 to 2021 in five regions: Midwest, Northeast, Southeast, Southwest, and West. The new HomeJab research found: Real estate agents in the West, Northeast, and Midwest are spending more for real estate listing photography services coming out of the pandemic than before the start of the pandemic: West: Up nearly 9 percent (8.7%) Northeast: +7.5% Midwest: +5.6% Real estate agents in the Southwest and Southeast either spent more or modestly less for real estate listing photography services since the pandemic began: Southwest: -0.6% Southeast: +2.8% Nationwide, the average real estate listing photography services order was up 5.9% from post-pandemic orders, and now average $229 per order. Real estate agents in the West spend the most for real estate listing photography services, averaging $279 per order. Midwest real estate agents spend the least, averaging $200 per order, or nearly 40% less than real estate agents in the West. Northeast real estate agents spend the second least amount, averaging $225 an order. Southeast and Southwest real estate agents' average spend for real estate listing photography services average $229 and $235, respectively. "Professional real estate listing photography orders by real estate agents clearly remained a vital marketing investment in many of the hottest markets during the COVID-19 outbreak," said Joe Jesuele, founder and CEO of HomeJab. "Our research shows that during a time when homes were flying off the shelves, and multiple offers hit a new high, agents still understood the power of visual images for their real estate marketing," Jesuele added. The HomeJab study also examined trends in all 50 states and found: Prominent "Blue states"* show significant increases in marketing spend for real estate listing photography services since the pandemic began, including: New York: +27.9% Massachusetts: +18.5% California: +9.7% Illinois: +7.7% Prominent "Red states"* show either decreases or modest increases in marketing spend for real estate listing photography services since the pandemic began, including: South Carolina: -23.4% North Carolina: -16.5% Texas: -0.1% Florida: +6.3% For Jesuele, the fact that prominent Red states spent less was not surprising. "The banning of Open Houses happened faster and lasted longer in Blue states," he observed. "Red states were not as dependent on 3D tours and other photography services that helped remote buyers make home purchases. Buyers and sellers in Blue states it appears needed these services," he added. Another recent HomeJab study revealed that COVID-19 dramatically impacted the popularity of video/3D shoots for new property listings. A free copy of the new HomeJab study is available here. *Note: State classification is based on the last US Senate election in 2021 and includes only states where HomeJab had at least 400 comparison orders from 2017-2021. About the Study HomeJab, which has professional photographers available in all 50 states, studied over 43,000 real estate photography assignments placed by real estate agents between 2017 and 2021. About HomeJab HomeJab is America's most popular and reliable on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, and turnkey aerial services. A one-stop-shop for real estate listings, HomeJab.com features affordable and customizable shoots that create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available in every major US market in all 50 states and Puerto Rico, Jamaica, and Toronto. Learn more at HomeJab.com.

Elm Street Technology Acquires Austin-based Digital Marketing Company OutboundEngine
Strategic acquisition strengthens Elm Street's growing market share in real estate and lending September 30, 2021 - Dallas, TX -- Elm Street Technology, LLC (“Elm Street Technology"), a leading provider of residential real estate technology and marketing solutions, today announced the acquisition of OutboundEngine (“OutboundEngine"), a marketing automation software company based in Austin, Texas. The acquisition of OutboundEngine complements and expands Elm Street's Elevate platform, which provides an end-to-end suite of real estate technology and marketing services. “Elm Street Technology and OutboundEngine share a similar vision and culture, which we are confident will make this a powerful combination," said Prem Luthra, President and CEO of Elm Street Technology. "Both of our companies are striving to create a streamlined, simplified user experience for the real estate community and complementary industries. Joining forces allows us to collectively focus our attention on creating a true ‘one-stop shop' for all aspects of real estate marketing and productivity." Elm Street Technology's Elevate platform, which aims to maximize real estate professionals' business efficiency by providing a single vendor and point of contact, is currently used by tens of thousands of real estate agents, teams and brokerages across the United States and Canada. Elevate offers a variety of seamlessly-integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, transaction management, recruiting and retention campaigns and more, all backed by comprehensive customer support and training. “We are in a time of sweeping digital change and customer-focused product evolution," stated Marc Pickren, CEO of OutboundEngine. “OutboundEngine's ability to align with a progressive and forward-thinking company like Elm Street Technology will empower us to evolve our products and services at an aggressive pace that's never been seen in the real estate sector." “Not only does OutboundEngine's tech stack add an additional layer of opportunity for our current real estate client-base, they also are focused on servicing a larger audience segment such as mortgage and lending," adds Prem Luthra. “As we expand more aggressively into these markets in 2022, an alliance between our organizations was an obvious choice and we're thrilled to welcome the entire team into the Elm Street Technology story." Early in 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London investing in companies across financial services and technology, business services, and healthcare. This partnership has enabled Elm Street Technology to accelerate its organic growth and to pursue strategic acquisitions. OutboundEngine is the tenth acquisition for Elm Street Technology since the company's founding in 2016. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000, Morris Marketing / IXACTContact, and Consolidated Knowledge. About Elm Street Technology, LLC Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing one vendor and one point of contact, fully fused into one singular platform – Elevate - to capture and nurture more leads into closed business. Elevate allows busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text and blog marketing automation, recruiting and retention tools, and more. For more information, please visit tryelevate.com. About OutboundEngine Based in Austin, Texas, OutboundEngine is focused on helping businesses grow by making online marketing simple and easy for everyone. The company's SaaS platform automates email marketing, social media posting, online review collection and more for over 10,000 customers. Founded in 2012, OutboundEngine is ranked No. 95 on the Inc. 5000 and has been consistenly named a top workplace in Austin. For more information, please visit outboundengine.com. About Aquiline Aquiline Capital Partners, founded in 2005, is a private investment firm based in New York and London investing in companies across financial services and technology, business services, and healthcare. The firm had $6.9 billion in assets under management as of June 30, 2021. For more information about Aquiline, its investment professionals, and its portfolio companies, please visit www.aquiline.com.

BoomTown Selected for Facebook's Real Estate Top Provider Initiative
Initiative aims to help the real estate industry identify solutions that offer the best-in-class tools to optimize their marketing efforts and grow their business via Facebook and Instagram CHARLESTON, S.C., March 11, 2021 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce an extension of their partnership with Facebook as part of the company's Real Estate Top Providers Initiative. As more options flood the market for real estate advertising support, Facebook developed the initiative to highlight a trusted network of partners that have adopted the best practices for real estate advertising over the years, and demonstrated a proven track record of accountability and client success. The Top Providers Initiative is a new effort to help agents, brokers, and property management companies confidently choose a partner to aid in their real estate advertising efforts through Facebook and Instagram. BoomTown's social media marketing tools provide clients with the opportunity to run sophisticated marketing campaigns with minimum effort, their solutions are built in close partnership with Facebook, and they are proven to drive business growth for real estate agents and brokers. "We have enjoyed working closely with Facebook to develop our advertising tools and services, and appreciate the validation and clarity this initiative provides to an industry that is overwhelmed with solutions that often don't deliver the ROI," said Grier Allen, CEO & President of BoomTown. "Our clients have seen incredible success advertising in partnership with our digital marketing team and our Marketing Central self-service advertising portal, and we continue to see opportunity and huge growth potential in helping our clients target consumers on social media, engage with them where they spend their time, and drive more conversions." BoomTown's Digital Marketing Team consists of search, social, engineering, and digital strategy experts, exclusively dedicated to real estate industry advertising. Through their internally developed tools, diversified advertising strategies, and relationships with Facebook and Google, the company is able to secure the most leads in their clients' target markets within a prescribed budget. BoomTown's Marketing Central allows clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to: Build advertising campaigns through Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties. Create custom video and image ads to promote content other than listings to generate additional traffic to their websites. Create dynamic ads to re-engage leads and visitors with listings that the individual would be most interested in, and prove value to seller clients by showing how many prospects have viewed a listing on their site, as well as on Facebook About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals, and 40% of the Real Trends Top 250 teams, trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA and San Francisco, CA. For more about BoomTown visit boomtownroi.com.

2021 Marketing Strategy Guide (FREE DOWNLOAD)
Planning your goals, budget and overarching marketing strategy can feel like daunting work, but it's a crucial part of running a successful business. This FREE guide from the experts at Elevate is designed to help you focus on what's important, and to encourage you to expand your marketing for the start of the new year. Download your FREE copy now!

Chime Technologies and Dippidi Partner to Help Real Estate Teams Attract and Convert Leads
Integrated solution drives opportunities at every stage of the sales funnel from lead generation to conversion PHOENIX, June 29, 2020 -- Chime Technologies, an award-winning operating system for the real estate industry, today announced a new strategic partnership with Dippidi, a done-for-you content marketing and social media ad agency. By combining Chime's platform with Dippidi's custom marketing strategies, real estate agents, teams, and brokerages can stop spending time chasing leads and attract the business they want. To learn more visit learn.chime.me/dippidi or register for our upcoming webinar on Tuesday, July 7th HERE. As the volatility of the market continues to wreak havoc on the real estate industry, the opportunity for agents and teams to build brand awareness and establish trust among potential buyers has never been more essential. And yet, for many realtors, finding the time and the right suite of tools to do so effectively is a real struggle. "The upheaval in the market has forced many to rethink how they are approaching their business and where they need to invest and prioritize in order to survive," noted Mike McGowan of Chime. "By expanding our partner network with organizations like Dippidi that uniquely understand the demands agents and brokerages are facing today, we can offer clients a one-stop-shop with proven solutions designed to usher in immediate revenue opportunities." Dippidi serves an in-house marketing team for realtors, creating custom marketing plans curated to entice more people and sign more clients. From listing promotions to blog posts, articles to social media campaigns, Dippidi's digital services give agents the confidence to know their marketing services are being handled professionally and consistently. By aligning with Chime to push potential clients further through the sales cycle, agents, teams, and brokerages can streamline their process and drive sales ready leads toward conversion. "I rely on Dippidi to build our awareness in the market and generate great leads – and they have delivered! But our business is not built on leads alone; the ability to convert them into signed contracts is critical. The Chime relationship will allow us to do it all with the industry's top solution," noted Michael Hines of Build Collective in Cincinnati, Ohio. "Our goal is to help our clients build their brand and their business. That includes leveraging the technology and web platforms realtors already have in place to maximize existing investments," said Tyler Auerbacher, co-founder of Dippidi. "We are excited to partner with Chime to offer clients an amazing ‘1-2' punch as we provide the fuel to fill the sales funnel and Chime provides the engine to convert them into leads." To learn more visit, learn.chime.me/dippidi. About Chime Technologies Chime is an all-in-one Sales Acceleration Platform for the real estate industry headquartered in Phoenix, Arizona. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime Technologies operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-682-4463, or visit www.chime.me.

HomeActions Rolls Out PowerAgent360 Program to Recognize Best-of-the-Best
GREEN COVE SPRINGS, Fla., May 19, 2020 -- HomeActions, an e-prospecting company providing digital newsletters for real estate agents, has announced its PowerAgent360 program -- the latest innovation in the HomeActions toolbox. This client rewards program has been created with the goal of helping HomeActions' clients position their new real estate listings front and center. Agents in the program can now give their newsletter recipients -- those in their spheres of influence -- the confidence of knowing that their agent is leveraging digital marketing technology to expand their reach. The program includes a badge icon, flyer and email marketing tools that HomeActions clients can use to promote their ability to reach a wide range of prospects and referral sources. HomeActions also provides its clients with training tools and resources to ascend to higher levels of the program. "This program means that the agents take an integrated approach to email marketing, using imagery and videos, to position their new listings in front of the many contacts in their spheres of influence on a regular basis, increasing the likelihood that the listed properties will be seen," said Barry Friedman, CEO and founder of HomeActions. Agents with 250 to 999 database members receive a Gold Badge and a gold-level print flyer. Agents with 1,000 or more database members receive a Platinum Badge and a platinum-level print flyer. All agents of them receive guidance on how to use their badges and a white paper that outlines list-building tips. About HomeActions HomeActions LLC is a digital marketing and lead-generation solution with compelling content and interactive widgets for real estate agents. The HomeActions platform provides automated prospecting and marketing delivered biweekly via email to a professional's sphere of influence. HomeActions' professionally written articles portray agents as trusted advisors looking out for readers' interests by helping them care for the biggest investment in their lives. With instant lead access, customer relationship management capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals. HomeActions is a privately held virtual company that employs more than 50 people and is headquartered in Green Cove Springs, Florida. www.homeactions.net

BoomTown Expedites Virtual Tools to Help Bolster Real Estate Businesses
Company accelerates to prioritize releasing features that allow clients to provide more virtual services to consumers CHARLESTON, S.C., April 29, 2020 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce new website and advertising features to help clients generate more business, virtually, and serve consumers amidst social distancing regulations. The news continues the momentum of the Marketing Central self-serve advertising portal, and recently announced Consumer-Facing Mobile App. The company has prioritized development time to expedite the release of more enhancements that allow clients to run their businesses more virtually. As virtual tours and video chatting have become critical to business normalcy in today's climate, site visitors can now search for properties with virtual tours, filter properties to view all listings with virtual tours available, request a virtual tour via video chat, and "Join a Virtual Open House." These virtual showings are scheduled by the agent, hosted through Facebook or other MLS tools, and the event link is seamlessly integrated into their listings via the MLS. Agents can also highlight their properties with virtual tours in automated e-Alerts that are tailored to their prospects' preferences. "Screen time has skyrocketed. We've seen a 15% increase in "Tour via Video Chat" requests, and from a Facebook perspective, our digital marketing teams have seen a 35% increase in impressions," said Grier Allen, CEO & President of BoomTown. "This means advertising on Facebook is imperative to reaching people where they are, and these new tools allow our clients to quickly create ads that efficiently reach the consumers who are looking for their help. These are timely new tools in their arsenal of CRM and marketing solutions that make it easy to maintain relationships and best serve clients, from anywhere." BoomTown's latest ad builder allows clients to create custom ads for social media that drive traffic to and promote any landing page or post. This means clients can promote a virtual tour of a listing, highlight and quickly share educational content from Keeping Current Matters, and even create ads that allow consumers to request a video chat for more information. About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals, and 40% of the Real Trends Top 250 teams, trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.

Seamless Search-to-Social with Market Reach
Realtor.com helps professionals grow and cultivate leads as spring home buying season begins SANTA CLARA, Calif., March 2, 2020 -- Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral insights from searches on realtor.com® to help real estate professionals reach these buyers on Facebook and Instagram. "It takes a lot these days to make a connection that counts, and many of us connect on social media," said Deepak Thakral, realtor.com® SVP, Product. "While many agents and brokers spend money on social engagement, these platforms are constantly changing their ad parameters. Market Reach helps agents and brokers stay on top of best practices for digital marketing, targeting home shoppers more effectively on these social platforms." Billions of people use Facebook and Instagram every month, but not all of those users are shopping for or selling a home. Market Reach applies realtor.com® user data to help target people who are actively searching online on realtor.com® with listing and branding ads on Facebook and Instagram that are relevant to their recent search activity. Market Reach also helps listing agents demonstrate value for their home seller clients by increasing exposure to clients' properties through social media ads. Professionals can take advantage of features that include: Listing walkthrough video ad: Dynamically generated in real time, the video automatically pulls in data from the listing description, plus photos and animated 3D graphics, and branding for the listing agent and the brokerage that agent represents. Community video ad: Dynamically generated, this video highlights school data, population demographics, entertainment options, and nearby things to do. Spotlight ad: Personal branding templates to showcase local expertise. Auto-rotation of ads: Exposure for multiple listings. Demonstrates expertise, success, and credibility in the local market. Agents and brokers can showcase for-sale and sold properties; they can promote for-sale homes via listing walk-through videos. Market Reach is available to all agents and brokers, and all Market Reach customers receive the leads generated from their ads on Facebook and Instagram. "Realtor.com® helps agents and brokers compete in a rapidly changing marketplace. It's what sets us apart from many of our competitors," said Thakral. "Market Reach is the latest in a succession of products and features we're developing to make buying, selling and living in homes easier and more rewarding for everyone – consumers and real estate professionals alike." About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.

BoomTown's New Tools Generate Listing Opportunities and Promote Active Listings
Innovative new website customization tools released on the heels of new Marketing Central self-serve advertising portal CHARLESTON, S.C., January, 28, 2020 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce new website customization tools to help clients capture and convert more prospects right from their homepage. Now clients can leverage the power of customization as well as a self-serve advertising portal, recently-released Marketing Central, to quickly and effectively promote listings with ads that generate and re-engage leads. New customization features allow clients to customize their homepage experience to drive more conversions. Call-to-Action buttons are completely customizable. Leverage "search" "sell" or "buy" to capture different leads right from the homepage. Easily promote programs like iBuyer, recruitment campaigns and more, to maximize ad spend. Agents can customize their subdomain homepages to showcase a unique look and highlight their own areas of expertise. Optional eye-catching video backgrounds grab attention and keep branding hyper-local. "Sellers have more options than ever before and it can be confusing to determine the net results, but the smartest agents deliver a service to not only collect the best instant offers available, but also analyze them in an apples-to-apples comparison that makes it simple for the Seller to choose what's best," said Brad Nix, COO and co-owner of Path & Post. "With BoomTown, we're able to capture those sellers as leads, directly via an "Instant Offer" CTA on our homepage at pathpost.com." With the influx of new listing business generated, agents can now easily promote their listings through BoomTown's intuitive self-serve advertising portal, Marketing Central, which offers the ability to: Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties. Create dynamic ads for real estate (DARE) to effectively re-engage database leads and website visitors with listing content that matches their unique tastes. Prove value to seller clients with reporting that shows the effectiveness of Marketing Central's ability to drive hyper-targeted, in-market buyers to their listings. "We're very excited to help clients leverage the power of social media marketing and remove the pain points of managing each system and campaign manually," said Grier Allen, CEO & President of BoomTown. "Dynamic ads provide content that a lead is most likely to engage with, re-engage leads already in an agent's database, and ensure a better conversion rate and ad spend ROI." About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.

Zurple Launches Social Bundle, Automates Agent Social Media Marketing with MLS Integration
Agents using Zurple can now leverage the Social Bundle to automatically reach prospects across multiple platforms with MLS integration, IDX listings and video content creation SAN DIEGO (NOVEMBER 12, 2019) -- Zurple, the definitive real estate lead nurturing solution for real estate agents, has announced the release of its Social Bundle, with all-new integrated social media marketing features. The Social Bundle allows agents to create and schedule posts to several social platforms, utilizing listing data pulled directly from the MLS. Initially launching in early October with listing posts to Facebook, the Social Bundle has now expanded to include plug-n-play listing videos, daily IDX listing posts, YouTube posting and more. Agents using Zurple can now leverage the Social Bundle to connect and convert prospects with enhanced automation and MLS integrations that boost engagement across multiple platforms with fully-integrated social campaigns for listings. For real estate agents looking to build their pipeline and reach consumers on Facebook, Twitter, YouTube or LinkedIn, delivering engaging, timely content on a consistent basis is vital to lead generation. The new suite of tools in Zurple's Social Bundle helps agents generate social leads, expand their sphere, and build their personal brand with localized and timely marketing. "With social media increasingly playing an active role real estate agent success, adopting tools that enable agents by automating the leg work that goes into converting leads in the digital space ensures competitiveness in both their local markets and the industry as a whole," said Jack Markham, General Manager of Zurple. "Zurple's new Social Bundle is an incredible value-add for Zurple offerings and a great tool to help our customers maximize their online presence." "Social media marketing is a key element of managing my lead pipeline and Facebook has become an invaluable tool for me, both as a channel to engage my existing network but also to reach new buyers," said Brandon Doyle of RE/MAX Results and coauthor of M3 – Mindset, Methods & Metrics: Winning as a Modern Real Estate Agent. "Daily posts on listings in the Twin Cities will help me build my following and make sure I'm seen consistently in the News Feed. I'm thrilled Zurple has made it so easy to reach a key audience." The Social Bundle is now live for all Zurple users. About Zurple Zurple provides thousands of realtors with a robust marketing automation platform. Founded in 2009 and previously ranked as one of the fastest growing companies in America by the Inc. 5000, Zurple offers a complete real estate marketing solution that generates leads, initiates conversations, and tracks lead behavior that improves conversion and close rates. Zurple is part of the Constellation Real Estate Group, which is a division of Constellation Software, Inc. The Constellation Real Estate Group acquires and invests in real estate software brands that are committed to providing long-term solutions and partnerships with franchises, brokers, agents, MLSs, and associations. Over 500,000 real estate agents, teams, and brokerages across North America rely on CREG's products and services to power, manage, and grow their businesses. For more information about Zurple, visit: zurple.com. For more information on the Constellation Real Estate Group, visit: constellationreg.com.

Nextdoor announces new real estate feature Your Home
SAN FRANCISCO, June 25, 2019 -- Today, Nextdoor, Inc. announced Your Home, Nextdoor's latest real estate feature, to provide agents with greater visibility among neighbors as they build their local reputation at the neighborhood level. Nextdoor is built on the power of local, and, everyday, neighbors are using Nextdoor to find trusted, useful, and relevant local information to address their daily neighborhood needs. The real estate industry has long been built on agents ability to build strong, local relationships. With 1 in 4 conversations on Nextdoor related to real estate and the home, real estate agents are turning to Nextdoor to engage in the conversation, position themselves as the neighborhood expert, and utilize the focused reach of the network to strategically share neighborhood tips and advice. Real estate professionals' engagement on Nextdoor is enabling them to become synonymous with a neighborhood, serve as a trusted and valuable resource to residents, and gain a digital word of mouth reputation as a desired listing agent. "We know that real estate agents are the true local experts of communities. Nextdoor continues to be invested in this by building out our existing tools to provide meaningful ways for agents to connect with potential home buyers and sellers," said Lauren Nemeth, Chief Revenue Officer of Nextdoor. "With Your Home, agents have yet another touchpoint to build their brand, establish credibility, and build relationships with the neighbors they serve." With Your Home, agents will be able to increase brand exposure as their business and contact information will now be featured alongside the content and insights homeowners value most—their home. Agents will be able to connect with a premium audience who are actively researching the local real estate market and/or the value of their home and showcase local expertise. Nextdoor is the only consumer platform that verifies who lives within the home and provides an effective digital communication platform for real estate agents to engage in 1:1 conversations about the home. "For agents, there is nothing more valuable than being able to build strong relationships at the local level. Nextdoor has been one of the most effective tools to stay top of mind among residents in my area," Portland, Oregon-based real estate agent Joe Kennedy shared. "As neighbors turn to Your Home to better understand their homes value, trusted agents will be at their fingertips to share unique insights that ultimately could inform decision making as it relates to the home." To access Your Home from the Nextdoor app, tap on the hamburger icon on the bottom-right side of the screen. From there, tap on the "Real Estate" section and then tap "Your Home" at the top of the screen. If you're an agent or broker interested in real estate advertising on Nextdoor, claim your ZIP code(s) and get started with Neighborhood Sponsorships here. About Nextdoor, Inc. Nextdoor is the world's largest social network for the neighborhood. Nextdoor enables truly local conversations that empower neighbors to build stronger and safer communities. Building connections in the real world is a universal human need. That truth, and the reality that neighborhoods are one of the most important and useful communities in our lives have been guiding principles for Nextdoor. Today, neighbors rely on Nextdoor in more than 237,000 neighborhoods around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark and Australia, with many more to come.

PlanOmatic Expands Tech Capabilities and 3D Services with Walkthrough Acquisition
PlanOmatic, a national real estate photography and floor plan provider, has acquired Walkthrough, a Colorado-based real estate marketing service provider, the company has announced. The acquisition couples best-in-class service from both companies, including PlanOmatic's national presence and Walkthrough's low-effort process, which handles orders from live scheduling to media delivery, entirely online. DENVER (MAY 19, 2019) -- Headquartered in Denver, Colo., PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography and digital marketing in 35 states across the US. Prior to the acquisition the company did not offer services in Colorado. The combined talent-base will position PlanOmatic as a leading photography, floor plan and 3D tour provider. The transaction promotes PlanOmatic's strategy to invest in technology-driven acquisition opportunities that build on the company's high standards for both visual marketing products and their supporting tech platforms. "The technology Walkthrough has built, combined with PlanOmatic's amazing operations team, will provide one of the best services and experiences in the industry," said Pascal Wagner, Founder and CEO of Walkthrough, "not only in Colorado but across the US. I'm excited for what's to come next." PlanOmatic will acquire Walkthrough's operations, including its products, services and technology. The newly founded subsidiary will continue to function independently under PlanOmatic as their original brand. Walkthrough clients will still enjoy the same existing prices, services and photographers under the new ownership. Kellie Smith, Head of Operations, will remain a member of the Walkthrough team and will continue supporting client and photographer needs. "We've always admired the efficient processes Walkthrough has built, and the quality and support standards they have set." Kori Covrigaru, PlanOmatic CEO stated, "The acquisition puts the most talented photographers in the state and incredibly powerful technology under the same roof, which will ultimately benefit our clients across the country." PlanOmatic was advised on the deal by King & Spalding LLP. Learn more about PlanOmatic at planomatic.com Learn more about Walkthrough at getawalkthrough.com About PlanOmatic PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography, and digital marketing. With a network of over 200 photographers in 35 states and an automated ordering process, PlanOmatic is positioned to be every broker's marketing solution for every listing. Founded in 2005 and headquartered in Denver, PlanOmatic serviced more than 73,000 properties nationwide in the past year alone. The company has been named the last four consecutive years as one of Inc. 5000s "America's fastest growing companies." For additional information about PlanOmatic call 720.414.2778 or email [email protected]

CVR MLS Launches New Technology to Help REALTORS Generate Leads Online
SavvyCard for Real Estate provides every CVR MLS REALTOR with a Progressive Web Application (PWA) for themselves and each of their listings to easily generate new leads for their business. RICHMOND, VA. -- Central Virginia Regional Multiple Listing Service (CVR MLS) and SavvyCard, a member of the CoreLogic Alliance Network, launched the SavvyCard for Real Estate consumer engagement platform this past Tuesday, March 5th. CVR MLS member REALTORS receive SavvyCard for Real Estate accounts at no cost. Realtors can use "SavvyCards" to provide value to consumers and generate leads by marketing their services and listings online through email, text, Google search, and social media. SavvyCards are progressive web apps created for both Realtors (Agent SavvyCards) and their listings (Property SavvyCards) by the SavvyCard for Real Estate platform using CVR MLS data. SavvyCard leverages the valuable relationships in a Realtor's personal and professional contact network, and the contacts in their customers' networks, as well. Realtors and Brokerages who have integrated SavvyCard into their daily routine have reported beneficial results. "SavvyCard is the best Real Estate tool I have. In fact, I am closing on a property this weekend because of it. I also love that it reports referrals back to me. This is how I got my last customer," noted regular SavvyCard user Lee Childress, a Realtor with Premiere Homes Group. Broker Tim Gupton of Realty One agrees. "To be able to text someone a tool with an integrated MLS search right to their phone is a great way to keep them locked in with me as their agent. The ability to have a home seller share their listing to their circle of friends reaches a whole new level of clients for me through social media." "SavvyCard for Real Estate has been designed to make it simple for consumers to connect with trusted Realtors," notes SavvyCard CEO David Etheredge. "It aggregates important information and tools in one place, does not display distracting advertising, and makes it easy to share information to other people. This creates more leads for Realtors and gives the customer a better overall experience." CVR MLS Realtors are welcome to contact SavvyCard to learn more about SavvyCard for Real Estate and sign up for free training at SavvyCard.com. A general version of the product (SavvyCard for Business) is also available for non-real estate users. About SavvyCard SavvyCard® is a platform that aggregates industry data to create Progressive Web Applications for thousands of businesses and products at minimal cost. SavvyCard PWAs are used by businesses to automate many marketing activities and generate high quality / low cost leads from their digital and social media spheres of influence. For more information on SavvyCard, visit SavvyCard.com. About CVR MLS The mission of the Central Virginia Regional Multiple Listing Service (CVR MLS) is to provide users (REALTORS®) with the resources and services they need to conduct ethical, professional, and profitable businesses. CVR MLS covers 16 jurisdictions and has approximately 6,000 users. About the CoreLogic Alliance Network The CoreLogic Alliance Network is a curated selection of third-party solutions that build upon and complement CoreLogic real estate products. For more information please visit: https://www.corelogic.com/landing-pages/alliance-network.aspx

VHT Studios Introduces Industry-Changing Professional Photography Suite to Provide More Flexibility for Realtors
Three-tiered series delivers ultimate convenience with On-Demand Review & Delivery System ROSEMONT, Ill., Feb. 4, 2019 -- VHT Studios®, the nation's leading provider of professional photography and visual marketing services to the real estate industry and a variety of commercial businesses, today introduced the VHT Studios Photography Suite, a flexible tiered array of services designed to help professionals better serve their clients with a more effective and better matched offering for every property. Following its initial rollout in the state of Florida last year, the new tiered suite of services is now available to real estate and commercial businesses nationwide. VHT Studios' recent innovations are a dramatic reversal to the photography industry practice of offering a set number of photographs chosen by a randomly selected photographer assigned to the shoot. VHT Studios' new approach provides the ultimate in flexibility, convenience and control, providing the perfect match of photographer according to the level of the project, and the ability for clients to choose their final images from a selection of fully-edited professional photographs. "In our 20-plus years' history, we've learned that 'one size does not fit all' and every home and all properties deserve to have their stories told with the photography and visual marketing that best presents its unique features," said Brian Balduf, CEO and Co-Founder, VHT Studios. "Realtors® and businesses across the U.S. require the flexibility to choose the photography offering that works specifically for each unique listing and every property's needs. Our tools have helped homes and properties go-to-market, sell and rent faster at the best price. We are confident that our new Photography Suite will redefine the property photography industry." This new, simplified offering gives real estate and commercial property marketing professionals the perfect solution to market the widest variety of properties and listings, from starter homes to luxurious and grand estates, office complexes, senior living facilities, vacation rentals and REO properties. The Photography Suite offers three series – Platinum, Gold and Silver -- to help clients customize which VHT Studios' services are most appropriate for each property they are marketing. VHT Studios' national network of local photographers earn their certification through the company's team of master real estate photographers using a detailed evaluation process that surpasses industry standards. Photographers are certified and skilled in advanced techniques and special standards, many with years of experience shooting mansions, estates, celebrity homes, multi-family developments and other fine properties. When a photographer is assigned, VHT Studios' groundbreaking approach now empowers clients to match the right photographer with the specific property they are marketing and listing. "To say that quality photographs are important is an understatement," says Toni Lee, Broker-Associate, The Corcoran Group. "VHT Studios has earned the 'Blue Ribbon' in my book as my go-to photography provider. To have a photographer who viscerally 'grabs' the photo story and who can see beyond my own untrained eye is paramount in successfully marketing a property. VHT Studios' commitment to service and outstanding customer experience sets them apart." On-Demand Review & Delivery is another way that VHT Studios now provides real estate and commercial business professionals more flexibility and greater control. This new and unique, proprietary system allows VHT Studios' clients to preview and select from all their fully pre-edited, marketable photographs in real time, as soon as Studio Image Specialists have completed all image edits and enhancements. Their final choices are instantly available for download and distribution by VHT Studios to clients' media partners, and as print-ready images. Until now, the average time from photography session to clients' photography receipt was, on average, two to three days. Today, images are edited and ready for use the very next business day, just as soon as clients have reviewed and made their selections. VHT Studios also stores the additional images in its database, in case clients want access to them at a future date. "VHT Studios' On-Demand Review & Delivery platform allows me to do more than just purchase a rigid set number of photographs," said Lee. "I can choose the photographs I need from a robust selection provided by my VHT Studios' photographer, and also have the ability to re-arrange, position, delete and enhance the photographs for my unique business uses, which has made my job as a real estate agent so much easier." "Selling, marketing or renting any property can be a challenge, but with this new offering VHT Studios changes the game and provides the appropriate levels of flexibility, selection and support to our clients to make the process easier and more convenient than ever before," Balduf said. VHT Studios marries the latest visual marketing tools with the best-in-class architectural and real estate photography in the following three series in the Photography Suite: Platinum Series Ideal for luxury listings and all fine properties with architectural details that require advanced photographic techniques and a more discerning approach to presentation; Leading, elite photographers selected for their years of experience capturing unique, custom and high-end properties for premier professionals and sellers; Customized image optimization and enhancements included; Creates the best possible presentation by including every feature and optional studio upgrade available. Gold Series Ideal to perfectly showcase vivid and fine details in every room, beautiful views and eye-catching indoor and outdoor spaces; Blue Sky and Virtual Tour Video included; VHT Studios Clearshot™ system boosts every photograph's brilliance, sharpness and clarity; Image specialists review and work with each image; Top creative photographers selected. Silver Series Ideal for basic office spaces, starter homes, apartments, studios, condos and townhomes; Single-frame photographs captured by skilled professional photographers using natural light to produce balanced imagery; Convenient, quick and economical; VHT Studios photographers and professionals save valuable time for clients by enhancing images so they are ready to go. VHT Studios invites real estate and commercial property marketing professionals to view galleries of stunning photography. Click here for a gallery of high-resolution, downloadable real estate and aerial drone photography and videos. Click here for VHT Studios' Virtual Staging Suite, including Virtual Twilight, Virtual Furnish and Stage, Virtual Redecorate, Virtual Paint, and Virtual Declutter. About VHT Studios VHT Studios, the industry founder, in 2018 celebrated twenty years of serving real estate and business professionals. Since 1998, VHT Studios has delivered excellence in professional photography, virtual tour videos, virtual staging, interactive and standard floor plans, drone photography and video, 3D tours, and image management services to top professionals looking to become even more successful. VHT Studios' services ensure properties get seen more, sell and rent faster and at a greater price, which also helps attract new clients. A full-service partner to leading real estate agents, brokerages and commercial businesses, the VHT Studios team delivers the most powerful marketing and selling tools – starting with high-quality photography -- through creation and final display. With an unrivaled nationwide network of the top professional photographers and image specialists, VHT Studios' partnership programs are an affordable, valuable investment for commercial business marketing professionals and real estate brokerages and agents, who expect their properties, businesses and listings to be seen whenever and wherever buyers and leasees search, and for brokers looking to recruit and retain top agents. Based in Rosemont, Illinois, VHT Studios has photographed more than 10 million rooms and helped more than 200,000 real estate and business professionals sell and rent more than $200 billion in properties since the company's founding. For more information, visit http://www.vht.com.

[Free eBook] Holiday Marketing for Real Estate
Do you find yourself spending valuable time and resources marketing your listings without really knowing what you're getting in return? How many of your leads are calling because of listing flyers you left at a new listings? How many picked up your card at an open house? If you aren't sure what effect, if any, your marketing is having on your business, the Holiday Marketing for Real Estate eBook can help. This eBook will teach you how to create an effective marketing campaign for any holiday or occasion, as well as how to track your results. Learn how to set realistic marketing goals, target your audience, put together an offer, and create collateral to support your campaign goal. After that, you'll find many different, easy to use techniques to measure your results. Download your free copy of Holiday Marketing for Real Estate here! To view the original post, visit the Homes.com blog.

Local Expert Combats Secret Agent Syndrome
SANTA CLARA, Calif., Nov. 1, 2018 -- In today's content-rich online environment, getting in front of consumers and building brand awareness can be an uphill battle for real estate professionals. Beginning Nov. 7, agents across the country can raise their visibility among consumers in targeted markets with Local Expert, a new turnkey digital marketing solution from realtor.com®. "Realtor.com® is driving innovation," said realtor.com® CEO Ryan O'Hara. "Our customers are smart, savvy business professionals. They know how important it is to build consumer awareness and demonstrate value to home buyers and sellers; that's why they partner with realtor.com®. As part of News Corp, realtor.com® leverages insights from a global real estate network to serve consumers and real estate professionals back here at home." Local Expert allows agents to target in-market buyers with customized, branded ads on realtor.com® and then extend their reach to those same consumers in social media. Seventy-eight percent of buyers who planned to purchase in the next three months knew the neighborhood in which they wanted to buy a home, according to a May 2018 realtor.com® Neighborhood Discovery survey. In this context, Local Expert can expose those buyers to real estate professionals who focus on the markets in which those buyers are searching. "Consumers are best served when they work with professionals who know and have experience in the local market," said Deepak Thakral, realtor.com® SVP Product Management. "Local Expert helps real estate professionals build visibility and awareness with buyers who are looking for homes in their markets of expertise, and gives agents powerful tools to promote their home seller clients' listings." Realtor.com® uses its unique insights into home buying to ensure Local Expert reaches consumers who are serious home shoppers in hyper-local areas. This helps create connections between the right home shoppers and agents, both on realtor.com® and in social media. Local Expert can also help agents promote and market their seller clients' listings. Agents can demonstrate their expertise to potential home seller clients, not only for their insights into the local real estate market, but also in understanding effective marketing tactics in today's home selling environment. In addition, Local Expert Listing ads can enhance an agent's listing presentations, to demonstrate not only local market expertise but also the marketing tools he or she would bring to bear on behalf of potential clients. "Local Expert can help provide agents with a competitive advantage in the current environment," said Thakral. "With targeted, regular exposure on realtor.com® and in social media, agents can create trust and stay top-of-mind with the local buyers they're hoping to meet, and help attract serious home buyers to their listing clients, as well. It's a win-win for agents, buyers and sellers." About realtor.com® Realtor.com®, The Home of Home Search, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.

BoomTown Powers 40% of REAL Trends Top Producers, Continues to Drive Momentum
BoomTown's platform helps fuel the growth of nearly 100 of the teams on the latest REAL Trends top 250 list, and the company continues to drive customer success with continued innovation. CHARLESTON, S.C., October 11, 2018 --- BoomTown, the leading sales and marketing platform for real estate professionals, announced that the company is partnered with nearly 40% of REAL Trends Top 250 Producers and 30% of teams ranked on the REAL Trends Top 500 list, helping to fuel their success with its technology and services. BoomTown creates powerful new ways to generate leads and nurture prospects while accelerating the flow of transactions for teams and optimizing their business processes to close more deals. On average, BoomTown clients triple their business within three years of using the system. "BoomTown has helped us increase the number of deals we close because it enables us to engage with prospects with more intelligent information than we ever had before, right at our fingertips, said Tim Heyl of The Heyl Group, #52 on the REAL Trends list of teams by transaction sides. "In an ever-growing sea of 'shiny new things,' teams must carefully invest their resources in solutions that integrate with top industry point solutions, save agents time, and deliver real ROI." BoomTown's technology empowers real estate teams to be more agile, accurate, profitable and transparent, and the company is innovating at record-breaking velocity to drive customer success. BoomTown's continued momentum is evidenced by: 20+ million leads generated for customers to date, and customers experiencing an average database increase of 175% by their third year on the system. A 40% reduction in cost-per-lead for clients in 2017. Four new offerings for various team sizes and customer needs with packages to suit each stage of business growth. 40 new features released over the past year including: lead qualification questions, SharkTank, and Drip text messaging. Six new integration partners through the company's Application Program Interface (API), including CallAction, Google Calendar, and Spacio, so clients can use their favorite tools, share data seamlessly, and run their entire business directly from BoomTown. "BoomTown empowers agents and teams to deliver value to the consumer and grow their businesses," said Grier Allen, CEO & President of BoomTown. "It's a privilege to partner with these teams who are innovating, growing, and delivering unparalleled service to consumers, and, and are committed to creating the technology, tools, and integrative ecosystem that they need to succeed." About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead development services to contact and qualify leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA and San Francisco, CA. For more about BoomTown visit boomtownroi.com

The Marketing Divide: 2018 Real Estate Marketing Analysis
Adwerx and REAL Trends Survey Reveals Brokers and Agents Differ On Primary Marketing Priorities DURHAM, N.C., June 6, 2018 -- Real estate agents and brokers both know that marketing is essential to the success of their business. A new study from Adwerx, the leaders in real estate advertising, shows that a divide exists in what marketing tactics these two groups see as most valuable. The study, commissioned by Adwerx and administered by REAL Trends, a real estate consulting and publishing company based in Colorado, revealed that while brokers are often focused on long-term growth and invest their dollars in branding and community awareness, agents prioritize the need to drive commissions on an individual level. "When looking at the long term trends and new challengers to the industry, it's clear we are in the beginning stages of an industry-wide change in how brokers support their agents," said Jed Carlson, CEO of Adwerx. When it comes to investing in their brand, both agents and broker/owners spend on websites, social media, yard signs and listing portals. Agents see open houses and direct mail as representing additional opportunities to gather leads, while brokerages are more likely to prioritize efforts that build brand awareness, such as print advertising and community involvement. The top three marketing channels agents are likely to spend their money on include listing portal leads; social media, and direct mail indicating a focus on generating leads. Broker/owners by comparison looked to print advertising, outdoor signage, and radio, with an eye toward building long-term awareness. Brokers often take on the expense of branding through a company website and yard signs while agents shoulder the costs for activities that generate immediate business. One thing both agents and broker owners prioritize is social media. Social networking is affordable, easy to set-up, and provides immediate, easy to measure audience reaction. "This research points at some differences between agent and broker priorities but also shows opportunities where agents and brokers can work together on shared goals," added Carlson. "Alignment on branding standards and strategies that deliver both short-term and long-term results are key." To download the complete report, please visit www.adwerx.com/2018marketinganalysis. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.

ATTOM Data Solutions Launches New Online Marketing List Creation Platform With Data for 155 Million U.S. Properties
New 'ATTOM List' Platform Features Expanded Data Footprint, Industry-Standard Interface; Search Filters Include Property & Owner Location, Occupancy, Equity, Foreclosure Status IRVINE, Calif. — May 10, 2018 — ATTOM Data Solutions, curator of the nation's premier multi-sourced property database, today announced the launch of ATTOM List, a new online marketing list creation platform that allows users to access public record tax, deed, mortgage and foreclosure data for nearly 155 million U.S. properties to create highly targeted direct marketing lists in minutes. ATTOM List, which replaces a marketing list platform offered through ATTOM subsidiary RealtyTrac, features an expanded data footprint with more than 30 million additional properties and more than double the number of data selects for more precise targeting of prospects. "Not only does ATTOM List offer a much broader and deeper superset of premium property data, it is also a more intuitive platform with an industry-standard interface, making it easily accessible for brand new users as well as instantly familiar for direct marketing veterans," said Rob Barber, CEO at ATTOM Data Solutions. "We believe this improved marketing list platform will advance our mission of increasing real estate transparency, and we look forward to seeing how entrepreneurs leverage ATTOM List to grow their businesses." Register for free live webinar demo of ATTOM List Location search options include new custom polygon search and radius search The ATTOM List interface allows users to search and filter by location based on both the property address and the owner mailing address — with filters available at the state, metro (MSA and CBSA), city, zip and census tract level. Users can also search based on the location of lender. New map search and radius search options provide ATTOM List users with more flexible ways to identify properties and owners based on distance from a specified location or on a custom polygon created by the user. The radius search includes an option to enter or upload multiple zip codes, and users can also utilize the radius search based on quantity of property records rather than distance. Filter by ownership type, equity, property characteristics, financing, foreclosure status Property data available on ATTOM List is updated daily directly from the ATTOM Data Warehouse, providing users with hundreds of filtering options based on ownership type and characteristics, property value and equity, loan and financing characteristics, property type and characteristics and foreclosure status and details. "ATTOM List enables customers to efficiently identify just the specific properties and owners they are interested in marketing to, and quickly feed that data into their decisioning stream so that they can make better and more profitable decisions," said Stephen Meeks, product manager for the new platform. ATTOM List filters include: Individual or institutional owner Owner occupancy status Owner vesting type (joint tenants, trust, tenants in common, etc.) Cash and quit claim purchases Purchase date and type (existing home, new home) Home value (AVM), loan-to-value (LTV) and lendable equity 300+ specific property types under the residential and commercial categories Property characteristics from attic to year built Loan balance, position, number of open loans Pre-foreclosure or foreclosure status, default amount, auction date, lender Suppression, saved searches and pricing Also integrated into the ATTOM List platform are robust suppression options, including suppression of previous lists purchased on the platform or outside lists that can be uploaded into the platform. Any search performed on ATTOM List and can be flagged for future suppression, and any ATTOM List search can also be saved so that a user can easily rerun and download any new, non-suppressed results periodically. There is no cost to register or run counts on ATTOM List, and multiple pricing options are available to meet each customer's unique business needs. To learn about discount pricing options, call us at 800-462-5125 or email [email protected]. Users can register for an ATTOM List account at https://list.attomdata.com/. Register for free live webinar demo of ATTOM List About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, APIs and customized reports.

Market Leader Becomes RE/MAX Approved Supplier Offering Sales and Marketing Solutions
Market Leader now to offer RE/MAX associates contact management, lead generation, and marketing solutions BELLEVUE, WASH. (JANUARY 18, 2018) -- Market Leader, a pioneer and leader in lead generation and contact management systems for real estate professionals, announced today a new alliance with RE/MAX as an Approved Supplier of sales and marketing solutions, offering associates and teams a robust suite of tools including lead-generating websites, CRM with a mobile application, and a full-featured marketing center. "We are proud to work with RE/MAX to offer their associates tools that allow them to manage and grow their businesses, while focusing on their bottom lines," said Scott Smith, Market Leader President and General Manager. "Since 1999, our solutions have evolved to offer a powerful mix of online marketing, lead generation, CRM, and marketing automation that has helped agents successfully close more business." "With over 115,000 affiliates worldwide, one of our primary focuses is to offer our agents access to tools we trust, that make managing their businesses both easy and more efficient," said Mike Ryan, RE/MAX Executive Vice President. "Market Leader has a proven track record in our industry with sales and marketing solutions that elevate our associates' ability to manage and market their businesses, and we're excited to extend these services in our Approved Supplier network." Market Leader business management products and marketing solutions are available through RE/MAX's dedicated Approved Suppliers portal. About Market Leader A pioneer in lead generation and contact management systems, Market Leader provides innovative online technology-based sales and marketing solutions for real estate professionals. Since 1999, Market Leader has helped real estate professionals succeed and grow, and today serves more than 250,000 agents, teams, brokerages, and franchises across the United States and Canada. Market Leader is a part of the Perseus Operating Group which is a division of Constellation Software, Inc. Perseus is a provider of software solutions to several vertical markets and is a leading provider of software solutions to the real estate industry through its other businesses Z57, Zurple, Constellation Web Solutions, Sharper Agent, Birdview, ReloSpec, and Diverse Solutions. For more information please visit https://csiregroup.com. About RE/MAX RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit https://www.remax.com.

Market Leader and EXIT Realty Corp. International Extend Partnership with Multi-Year Agreement
Market Leader to provide EXIT Promo Shop, along with Professional and Business Suite Products for EXIT Associates BELLEVUE, WASH. (DECEMBER 21, 2017) - Market Leader announced that they have extended their long-standing partnership with EXIT Realty Corp. International, providing sales and marketing tools for real estate professionals via EXIT Promo Shop. First launched in 2005, EXIT Promo Shop features thousands of professionally-designed templates, automated campaigns, and a robust email, print, and direct mail marketing center. Market Leader is also an EXIT Approved Supplier for the Market Leader suite of tools for agents, teams, and offices. "EXIT Realty has been great to partner with for the last 12 years, and we're thrilled to announce our extended agreement," said Scott Smith, President and General Manager of Market Leader. "We look forward to continuing to work closely with EXIT Realty and their associates to deliver powerful sales and marketing solutions to help grow and manage their businesses." "We take pride in sourcing products and services that help our brokerages and associates manage their businesses while making it easier for them to focus on their top priorities, and Market Leader has been a great partner for doing such," stated Tami Bonnell, EXIT Realty's CEO. "We look forward to continuing our partnership with Market Leader for years to come." This continued partnership also includes Market Leader's Leads Direct and HouseValues leads products, which deliver a guaranteed number of exclusive leads every month and Market Leader's Professional and Business Suite products, offering lead-generating websites, a robust desktop CRM with mobile app, and marketing tools designed to help agents, teams, and offices master their businesses. About Market Leader A pioneer in lead generation and contact management systems, Market Leader provides innovative online technology-based sales and marketing solutions for real estate professionals. Since 1999, Market Leader has helped real estate professionals succeed and grow, and today serves more than 250,000 agents, teams, brokerages, and franchises across the United States and Canada. Market Leader is a part of the Perseus Operating Group which is a division of Constellation Software Inc. Perseus is a provider of software solutions to several vertical markets and is a leading provider of software solutions to the real estate industry through its other businesses Z57, Zurple, Constellation Web Solutions, Sharper Agent, Birdview, Diverse Solutions, and ReloSpec. For more information please visit http://csiregroup.com. About EXIT Realty EXIT is a proven real estate business model that has to-date paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. The company's Focus on Good Health initiative promotes wellness at work and home. A portion of every transaction fee collected by EXIT Realty Corp. International is applied to its charitable fund and to-date, $4 million has been pledged to charity. For more information, please visit http://www.exitrealty.com.

Engel & Volkers Deploys SmartZip's Innovative Predictive Marketing and Referral Platform across Its West Coast Advisers
With SmartZip's Enterprise solutions Engel & Völkers has leading-edge tech tools to attract and retain agents positioned for success. PLEASANTON, CALIF. (NOVEMBER 15, 2017) - Engel & Völkers West Coast, licensed partner of the global real estate and lifestyle brand, has announced a new partnership with SmartZip Analytics, the pioneer in predictive marketing solutions for the real estate ecosystem. The partnership will put powerful home seller analytics and targeted marketing tools into the hands of its agents and branch managers, in turn accelerating their growth through smarter and automated recruiting of new agents and their acquisition of new, repeat and referral customers. With this partnership, Engel & Völkers is rolling out SmartZip's flagship predictive marketing platform – SmartTargeting, including its seller targeting and referral marketing components – to agents in its western region from Tahoe and the San Francisco Bay area, down to Laguna Beach and to Park City. SmartTargeting is an analytics-powered customer acquisition system that combines predictive seller analytics along with automated and turnkey multi-channel marketing to help agents and brokers accelerate their business and recruiting efforts. The initial deployment across Engel & Völkers includes several integrated components of SmartTargeting for both the agents as well as the company and its branch offices. SmartTargeting Basic will help agents efficiently generate more repeat and referral business from their own sphere of influence database. Every agent gets several branded seller lead capture websites that provide homeowners with their automated home value estimates, each with its own personalized vanity URL. For up to 50 of their sphere contacts, SmartTargeting also continuously monitors their predicted selling intent – additional seller predictions can be purchased for a fee. Agents can set-up automated marketing campaigns, leveraging the extensive built-in design library of seller-oriented direct mail, online and Facebook ads – once scheduled, these campaigns ensure the agent's brand stays consistently top of mind with their sphere, so the agent never again misses the next transaction opportunity. And SmartTargeting comes bundled with the CheckIn mobile app that empowers agents to systematically prospect and nurture up to 10,000 of their sphere contacts. SmartTargeting Basic provides easy upgrade paths for agents that want to expand their sphere by adding a custom territory ("farm"). The system will then continuously pinpoint new seller prospects within their chosen farm, and its automated multi-channel marketing campaigns can nurture such targets to give agents a competitive edge to win more new listings. Marcus Wood, Engel & Völkers Advisor in Park City, a SmartZip client since January, 2016 said, "SmartTargeting is one of the best platforms we've encountered in a long time. The tools provided are some of the most powerful in the industry. The analytics allow us to successfully capture listings in our farm and sphere. The automated marketing fine-tunes our marketing, giving us visibility across multiple marketing avenues." In addition, in an industry whose lifeblood is referrals, SmartTargeting's integrated Reach150 tools help agents, even freshly-minted ones, to strengthen their online brand, boost SEO and win referrals. Reach150 automatically requests a testimonial from a happy customer as soon as the agent closes a buy or sale transaction. These testimonials get syndicated on the agent's personal branded Reach150 reputation website as well as across the web with pay-as-you-go online ads. Testimonials collected by each agent in a local branch automatically roll up to the Reach150 websites for the branch, and up to the region. The Reach150 tools also help Engel & Völkers and its branches elevate their recruiting efforts by aggregating testimonials from happy agents in their offices on their Reach150 recruiting pages, then turning them into powerful online ads that are automatically and strategically placed in front of local agents they want to attract. Once recruited, Reach150 helps the company rebrand a new hire by advertising the agent's move to everyone in his or her personal database, thus ensuring a smooth transition for the new hire and building the company's brand with their sphere database. "Engel & Völkers is a strong technology company with a clear vision for our new as well as our seasoned agents, and we're excited and fortunate to be getting in on the ground floor of a technology that empowers this vision," said Engel & Völkers CEO for San Francisco Real Estate Inc, Paul Benson. "The SmartZip solution works and complements what we're doing. Its (marketing) approach is smart and its success lies in how targeted and automated it is for agents and our recruiting teams. SmartTargeting with Reach150 matches that philosophy by making the agent better known, more popular, more searchable and more credible." "We couldn't be more excited to partner with a company of Engel & Völkers' caliber and reputation," said Avi Gupta, CEO of SmartZip. "In a very short time since we began this rollout, over half the agents are already using the solution or activated their accounts to begin using it. It's a testament to their agents as much as it is to the obvious benefits and ease of use of our SmartTargeting platform." About SmartZip, Inc. SmartZip is a pioneering leader in predictive marketing solutions for real estate, lending and related industries. SmartZip's SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, and smart CRM to identify top home seller prospects, engage them through targeted marketing campaigns, and ultimately close more business with smart nurturing and prospecting tools. It also integrates the recently acquired Reach150 system that automatically requests and publicizes client-generated testimonials and referrals to help agents and loan officers boost their word-of-mouth business. Together, SmartTargeting and Reach150 help enterprises and professionals across the real estate ecosystem efficiently grow their business with the targeted acquisition of new, repeat and referral customers.

Email Marketing Platform eMerge Launches All-Access Free Trial
New Orleans, LA– November 14, 2017 – eMerge, the leading email marketing platform in real estate, today announced the launch of a FREE trial experience allowing prospective subscribers the option to explore the platform for free prior to subscribing. The FREE trial offers 30-days of unlimited access to all of the features and drip campaigns of the eMerge platform. Available real estate campaigns include the highly popular "Consumer Touch" campaign for engaging past, present and future leads, and the "Agent Recruitment" and "Agent Outreach" campaigns designed to help brokerages recruit and retain top agents. At any time during the FREE trial experience, interested users may upgrade to a paid account. The platform alone starts at just $9.99/m, while the real estate campaigns start at $39.99/m. There are no annual contracts or setup fees, although subscribers may receive a 25% discount under the annual subscription plan. "We wanted prospects to be able to experience the full power of the platform with all features," says Bondilyn Jolly, Founder and CEO. "That's why we are allowing agents and brokers the ability to add unlimited contacts, explore our most popular campaigns, connect to third party lead sources and social media, and access detailed reports regarding lead interest." Agents are encouraged to explore the "Consumer Touch" campaign during their trial period, the most popular campaign on the platform. Although the platform allows any subscriber the ability to create and send as many emails as they would like every month, the "Consumer Touch" campaign enhances the email marketing experience by offering unlimited access to the eMerge Content Library full of articles, email templates, messaging and images focused on engaging active buyers and sellers, as well as past and future clients. The campaign also includes a weekly newsletter full of marketing and content suggestions, as well as a once per month professional email newsletter. Brokers are encouraged to explore the "Broker Bundle" which includes the "Agent Recruitment" and "Agent Outreach" campaigns. The "Agent Recruitment" campaign is focused on a once-per-month newsletter for prospective agents filled with key, trackable call-to-action prompts, while the "Agent Outreach" campaign provides a once-per-month marketing tips newsletter for active agents within the brokerage. Brokers serving in active buyer/seller mode can add the "Consumer Touch" campaign to their 30-day experience as well. "One of the challenges we've faced with such a robust email marketing platform is how to best demonstrate the features and benefits to our brokers and agents," says Bondilyn Jolly. "We decided that opening the platform up for prospects to self explore was the answer. The FREE trial provides access to all of our gorgeous, mobile-friendly email templates, branding themes and images, and over two dozen categories of amazing real estate and lifestyle oriented content, and the fact that we are offering the opportunity to try our popular campaigns creates an above and beyond user experience." To learn more and/or register for the FREE trial, visit easyeMerge.com. About eMerge The leading email marketing platform in the real estate space, eMerge services thousands of real estate agents, brokers and companies around the globe. Subscribers can use the platform's do-it-yourself tools to create, schedule and analyze email campaigns and workflows or gain a helping hand with one of the proven real estate campaigns designed to help busy real estate pros stay on task and engaged with their online audience.

Berkshire Hathaway HomeServices Names Web.com as a Preferred Supplier to Strengthen Real Estate Agents' Local Listing Visibility
JACKSONVILLE, Fla., Nov. 08, 2017 -- Web.com Group, Inc., a leading global provider of a full range of internet services and online marketing solutions for small businesses, today announced its selection by Berkshire Hathaway HomeServices as a preferred supplier of marketing and advertising services for its network of nearly 44,000 agents. Web.com's TORCHx marketing platform is designed specifically to help real estate professionals generate new business online. According to the National Association of Realtors, an average of 44 percent of home buyers say the first step in their process is to search online. TORCHx generates higher-quality real estate buyer leads for brokers and agents to increase traffic to showings and boost their online reputation. "It's clear that online search plays a key role in the real estate industry and Web.com recognizes the importance of delivering both leads and results," said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. "We are pleased to make available the TORCHx platform to our network of real estate professionals." "With more than 20 years of industry experience, we know how to connect home buyers with real estate professionals best suited for their needs," said Jesse Friedman, business development at Web.com and TORCHx co-founder. "We're excited to work with Berkshire Hathaway HomeServices to help its brokers and agents grow their businesses." TORCHx helps real estate professionals to: Get found: TORCHx builds customized websites that encourage would-be home buyers and sellers to connect with agents and engage online. The websites include content that is automatically generated for every neighborhood, city and county in a real estate professional's geographic targets. Gain higher-quality real estate leads: TORCHx is a Google Premier Partner, meaning it is certified in providing expert search marketing support. The team works directly with Google, Yahoo and Bing to help bring high quality traffic to an agent's site. Build and maintain client relationships: TORCHx includes powerful real estate lead generation tools to help users manage their relationships with new and existing customers. The platform can send automatic emails and texts to clients based on their online search behavior, and it tracks those interactions, so real estate professionals always have complete records of their relationships. Work from anywhere: The platform's powerful tools and features can be used on any device, giving agents and brokers constant access to vital information – in the office, on the road, at an open house or anywhere they may need it. About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, Calif., is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit its multi-lingual website at www.berkshirehathawayhs.com. ABOUT TORCHx TORCHx is a best-in-class solution that combines the most important real estate tools essential to the day-to-day activities of real estate agents, teams and brokerages with a focus on lead nurturing and brand identity. The system includes a beautiful front-end website that features Multiple Listing Service (MLS) data integration, responsive design, market statistics and more. Real estate professionals can also utilize the integrated customer relationship management, complete with lead tracking, email marketing, drip campaigns, automated search updates and other utilities. The team at TORCHx also handles the real estate professional's online marketing, including search engine marketing and lead generation. The TORCHx platform is being used by some of the highest producing real estate professionals in the United States. For more information about TORCHx, visit www.torchx.com or call 877-293-3543. ABOUT WEB.COM Web.com Group, Inc. (Nasdaq:WEB) provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including domains, hosting, website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products and ecommerce solutions. For more information, please visit www.web.com.

Imprev Enhances Real Estate Marketing Automation Services
Provides More Opportunities for Agents and Brokers to Drive New Business Organically BELLEVUE, WA--(Oct 5, 2017) - Real estate's leading automated marketing services provider, Imprev, just made it easier for real estate brokerages and franchises to generate more business for their agents from their listings. Today, Imprev announces the launch of a new generation of just-in-time content for its Listing Automation service. With the enhancement, every time a key event occurs in the life of a listing, agents automatically receive a fresh set of marketing materials optimized for that event. Each unique marketing package arrives right when agents need it during the entire marketing cycle, providing more opportunities to increase engagement and drive new business. Key events include Just Listed, Open House, Price Reduced, and Just Sold. For Dan Troup, the Director of Technology at RE/MAX of Michigan, it's all about contextual marketing (without extra overhead) for both the agents and the consumers. "This new enhancement gives our brokerages an immediate, powerful marketing advantage. Every one of our offices -- regardless of their marketing team's size -- can now automatically deliver the right content, at the right time, through the right channel to all their agents. In a market where timing is crucial, we're making it easier for our agents to promote their listings and our brand successfully." "Our new generation of Listing Automation offers real estate brands a seamless, systematic way to take advantage of every marketing opportunity for their listings. By providing optimized content right when agents need it most, broker owners increase relevant ways for their agents to connect with their prospects and generate more business organically," says Renwick Congdon, CEO of Imprev. "Setting up a systematic way to build organically-driven business can mean less money spent on higher-quality leads and an increase in referrals," continues Congdon. "Ultimately, when you promote a listing to its full potential, everyone wins." With this new enhancement, Imprev's Listing Automation service not only automatically creates a unique marketing package for each major listing event, but also updates previously created marketing materials -- like the single-property website -- when there's a change to the listing. Agents can be confident that their marketing materials across all channels will show the most current and accurate listing data, helping them maintain compliance with real estate advertising laws as well as industry rules and regulations. Marketing packages can include social media posts, ePostcards, property websites, boosted Facebook ads, virtual tours (branded and unbranded for IDX), printer-ready postcards, flyers, and for some clients looking for that extra SEO juice, videos automatically posted to their YouTube channel(s). Of course, brokerages can customize their marketing packages and designs to showcase their unique brand, notes the company. The Imprev platform powers Marketing Centers for hundreds of brokerages and franchises, including many of the most respected brands in real estate, representing one in five real estate agents in North America. About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and updated every three weeks, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises -- representing over 20% of real estate agents in North America -- including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com.

Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
This acquisition enables Chime to add direct mail and telemarketing features SAN FRANCISCO, August 30, 2017 – Chime Technologies, an operating system for the real estate industry, announced today that it has acquired GeographicFarming, a turnkey, 360° marketing solution for real estate businesses. With this acquisition, Chime will add direct mail and telemarketing farming features to the powerful Chime real estate suite. Chime's operating system aims to provide all the tools real estate professionals need to seamlessly run and grow their business. Its innovative tools make it easy to launch marketing campaigns, track leads' activities, build and nurture customer relationships, and effortlessly manage teams – anytime, anywhere. Over the past year, Chime has continued to evolve and expand its platform to address the full spectrum of agents' needs. This acquisition of GeographicFarming will enable Chime to enhance its existing features and add new capabilities, giving agents access to an even wider range of marketing tools to grow their brands, improve productivity and increase the bottom line. "We are always working to serve a diverse range of agents' needs and push the real estate industry forward," said Matt Murphy, Chief Marketing Officer of Chime. "In GeographicFarming, we found a partner who's committed to the same goals. Their innovative approach to farming is a perfect complement to Chime's technology, and they represent a valuable addition to the Chime team." "Our number one priority is our clients' success," said Jeff Campbell, CEO of GeographicFarming. "With the Chime integration, those clients can now leverage the powerful real estate operating system to expand lead generation through best in class technology, and save time as they focus on what they do best – selling homes and growing their business." GeographicFarming provides fully customizable lead capture landing pages that offer multiple home value estimates, using an easy-to-navigate three-step process. Streamlining direct mail systems, GeographicFarming's templates and customizable designs fit any brand and market needs, and ensure marketing campaigns truly stand out from the crowd. Its effective, high-powered telemarketing features eliminate the need to spend hours each day on the phone. Instead, a dedicated call center utilizes proven scripts that generate and nurture new business leads, every day of the week. GeographicFarming's mission aligns closely with Chime's, which is to provide a complete operating system that continually builds and transforms the business of real estate. This acquisition will enable the two companies to combine their resources and continue building the ultimate (and only) product agents need to supercharge their business. The acquisition of GeographicFarming is the latest step in Chime's effort to not only fulfill agents' existing needs, but also to anticipate their future desires. Chime recently announced the launch of an AI-enabled smart dialer called Belle, as well as software to power drone technology, which has the potential to transform open houses and listings. By integrating GeographicFarming's direct mail and telemarketing features into the Chime suite, Chime will cement its position as the most robust, innovative real estate technology provider on the market. About Chime Chime is an operating system for the real estate industry. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-342-9698, or visit www.chime.me.

Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
More Than 50 Top Sales Professionals and Keynote Speakers Will Reveal Insights for Success SANTA CLARA, Calif., Aug. 8, 2017 -- Realtor.com®, a trusted source for real estate information, operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services, will host its annual Results Summit on Sept. 18-19 themed "Break / Through," to help agents re-imagine, re-define and refresh their businesses. The two-day event at the Cosmopolitan of Las Vegas will focus on agent and team productivity and include more than 50 agent presenters who have demonstrated remarkable business results. Breakout sessions on important topics such as lead generation and conversion, developing engaging content for today's social world, expanding the digital footprint and creating dynamic listing presentations will impart tactical advice that agents can use in daily business. In addition, the conference will celebrate the unique personal characteristics that differentiate each agent from their competition, and offer strategies that help agents infuse their digital persona with authenticity to boost success. "Realtor.com® continues to generate record consumer engagement approaching 60 million unique users coming to the site each month," said Ryan O'Hara, chief executive officer of realtor.com®. "Connecting the agent, who we believe must remain at the center of the transaction, to that consumer is our job and the tools and resources we offer do that so well. We have hundreds of thousands of industry customers across our platforms and the Results Summit is another way for us to increase their success." Keynote presentations at the Results Summit will be delivered by: New York Times columnist and senior editor Charles Duhigg, who won the Pulitzer Prize in 2013 for his series on Apple dubbed, "The iEconomy." He also is the best-selling author of The Power of Habit and Smarter Faster Better. Sales communication expert Chris Helder, who travels the world helping sales professionals utilize proper communication techniques in varied situations. Laura Schwartz, the former White House Director of Events and author of best-selling Eat, Drink & Succeed, will offer her signature keynote presentation, and also serve as Master of Ceremonies. Additional notable speakers include Garry Wise, Co-Founder of The Paperless Agent, Krisstina Wise, Creator of WealthyWellthy, Steve Pacinelli, CMO of BombBomb, and Dolly and Jenny Lenz, CEO and Managing Director, respectively, of Dolly Lenz Real Estate. Realtor.com® Chief Marketing Officer Nate Johnson will also reveal agent marketing makeovers performed by the realtor.com® marketing and design teams. Real estate professionals can register for the Results Summit at www.realtor.com/summit. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.

SmartZip Expands Predictive Marketing Platform with Broker and Enterprise Scaled Solutions
The leader in predictive marketing technology now offers custom-built solutions for larger real estate and lending brands to improve productivity and fuel recruiting and retention efforts PLEASANTON, Calif., Aug 8, 2017 -- SmartZip Analytics, Inc., the leader in predictive marketing technology for real estate and related industries, has expanded its offering to support enterprise clients across the real estate and mortgage lending sectors. SmartZip's SmartTargeting and Reach150 products integrate with the enterprise's systems to address their three primary pain points: productivity and transaction volume, brand reputation and control, and talent growth and retention. SmartZip's enterprise solutions are customizable for real estate and lending companies of any size and model. NextHome Inc., a fast-growing real estate franchise company with more than 300 offices and 2,000 agents, leverages the predictive marketing power of SmartZip's SmartTargeting and Reach150 platforms. "At NextHome Inc., we pride ourselves on offering fully-automated and highly-integrated technology and marketing products to our agents. SmartZip's enterprise solution fits perfectly and seamlessly into our long term strategy and growth," said James Dwiggins, Chief Executive Officer of NextHome, Inc. "The predictive marketing technology, referral solution, and features like brand control and single sign-on make SmartZip a unique partner that gives our agents and brokers an advantage in the market." Real estate and lending enterprises often report that their primary pain points are related to introducing, integrating and sustaining technology solutions that solve the problems of both their individual team members and the brand as a whole. Common issues that can plague even the most successful brands include: Productivity and transaction volume. Agents and loan officers may not have access to integrated, cutting-edge tech products that help them to automate daily tasks, increase transactions and gain a competitive advantage in their marketplace. Social proof via referrals and testimonials. While word-of-mouth marketing is the best way to convert and win new clients, many agents and loan officers fail to request and capture reviews and referrals from happy former customers. In addition to losing out on easy referral business, these team members and their brands may lose new business as a result of a weak or adverse online reputation. Brand reputation and control. While a consistent brand is needed to lead the marketplace and stay within legal bounds, many brokers struggle to control the marketing content of their independent contractors. Talent growth and retention. Brands that do not adapt to new technology standards may have a hard time recruiting and retaining top talent in their marketplace. Companies also lack social proof — like testimonials and positive reviews — that organically improve a brand's reputation and recruiting efforts. SmartZip's dynamic enterprise platforms — SmartTargeting for Sphere, SmartTargeting for Geo, and Reach150 — can be scaled and customized for any business size or model. These solutions give enterprise clients the critical tools they need to accelerate their own growth while automatically fostering the long-term success of their individual agents and loan officers. SmartTargeting's predictive marketing platform offers data-backed predictions of likely movers from an agent or loan officers' personal database or any custom geographic territory. Brands can allow agents or loan officers to target these predicted movers with automated marketing campaigns so each team member focuses their attention on the right prospects at the right time — and wins more business as a result. SmartTargeting's customized marketing design libraries can be locked down so the marketing efforts of individual team members can automatically remain creative, compliant and on-brand — even without the direct approval from brokers and brand leaders. Reach150's referral marketing engine automatically generates testimonials and referrals from past clients — then turns these unique, client-generated content into marketing campaigns that target top prospects online and build up SEO for the agent and brand. By activating Reach150 for their team members, company leaders can ensure their agents and loan officers are seamlessly harnessing the full power of their past clients to win new business. Reach150's advertising engine for recruiting can also be used by brokers and brands to collect testimonials from happy agents or loan officers on their team, which are automatically displayed as online ads to attract their target list of prospective agents. When a new hire switches firms, the brand can run ads highlighting the agent's new workplace — boosting organic SEO for the brand while reinforcing their reputation as a growing, local leader. Simplified single sign-on makes integration a breeze and drives adoption across the firm. Enterprises can easily integrate through open APIs to offer a single sign-on experience that auto-syncs the brand's profile information for all team members upon login. Large enterprise companies like NextHome, RealtyWorld and Metro Brokers have signed on early to fully customize and leverage SmartZip's enterprise solutions. "SmartZip gives us the most complete offering for our brokers and associates. Our customized combination of their SmartTargeting and Reach150 enterprise solutions allows our brokers and agents to leverage a powerful marketing and analytics tool in an integrated, easy-to-use platform," said Metro Brokers CEO M.H. "Rip" Ripley, who represents 1,000 agents across 45 Colorado offices. "It's just what we had been looking for — complete, effective and data-smart." The right-sized solution for any real estate or lending enterprise SmartZip's SmartTargeting and Reach150 platforms are both integrated and flexible, allowing companies of any size or model to take full advantage of the features that would best suit their individual team members. After years of innovating solutions for individual agents and loan officers, SmartZip understands that these team members deeply desire automated, integrated technology — and they are often seeking out and paying for these solutions on their own," said Rajeev Kalavar, Executive Vice President of Product Strategy and Operations. "We are excited to introduce robust enterprise solutions that empower small and large companies to bolster the productivity of their agents or loan officers, while simultaneously moving the needle on their own brand goals and recruiting and retention efforts." ABOUT SMARTZIP ANALYTICS, INC. SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. SmartZip's SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, and smart CRM to identify top home seller prospects, engage them through targeted marketing campaigns, and ultimately close more business with smart nurturing and prospecting tools. SmartZip's newly acquired Reach150 platform automatically requests and publicizes client-generated testimonials and referrals to help agents and loan officers boost their word-of-mouth business. Together, SmartTargeting and Reach150 help enterprises and professionals across the real estate and mortgage lending sectors efficiently grow new business within their local markets as well as maximize repeat and referral business from their previous customers and contacts.

Elm Street Technology and 'This Old House' Launch Co-Branded Digital Marketing Platform for Real Estate Professionals
Integration of Home Enthusiast content together with Real Estate search significantly improves the Consumer Experience and produces superior results for Real Estate Professionals August 1, 2017 – Greensboro, NC – Elm Street Technology and This Old House have just announced the launch of their co-branded digital marketing platform for real estate professionals. After months of testing, the Elm Street Technology and This Old House integrated digital marketing platform has generated best-in-class results for real estate companies and professionals including: Generating new monthly Unique Visitors and Repeat Visitors Increasing Session Time per User Proven improvements in the quality and volume of Leads Generated "Improving the consumer experience with rich content provided by This Old House has led to enhanced results and a truly unique offering for our customers," said Prem Luthra, President and CEO of Elm Street Technology. "Increasing the volume and quality of leads generated on our digital marketing platforms is our ongoing mission on behalf of our customers, and partnering with This Old House is yet another step we are taking to deliver better value for our customers and the consumers they serve." "Our team is excited to partner with Elm Street Technology to offer real estate professionals with content and tools to better engage consumers," said Eric Thorkilsen, CEO of This Old House Ventures, LLC. "While consumers are actively searching for a new property, they are simultaneously thinking about transforming the house they purchase into their home. We believe that offering our 37+ year library of home-related content to real estate professionals is a step towards providing a valuable content experience to those consumers." Century 21 DuMont & Associates, a leading real estate brokerage in Massachusetts was one of the first companies to take advantage of this new platform. "Everybody knows This Old House from TV so when I was offered the opportunity to offer their content to our custumers, I took full advantage immediately," said Rick DuMont Broker/Owner. Soon after the launch of the new website, consumer testimonials were received including, "I just wanted to let you know what a great website you have! We were surprised and delighted to see This Old House content on your site! We have watched this show! We also love the look and ease of use with this site. Keep up the good work!" said Vanessa Guerney. About Elm Street Technology Elm Street Technology offers a portfolio of real estate technology and marketing services that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.

EXIT Realty Adds realtor.com® to Premier Partner Program
Addition gives EXIT's brokerages and sales associates access to realtor.com® platform of advertising products and lead management solutions from realtor.com® operator, Move, Inc. TORONTO, July 6, 2017 -- EXIT Realty Corp. International announced today it has named realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., to its Premier Partner program. The strategic relationship provides EXIT's affiliated brokerages and sales associates' access to the realtor.com® platform of advertising products. The relationship also provides EXIT's affiliated brokerages and sales associates' access to lead management solutions from realtor.com® operator, Move, Inc. "EXIT Realty enjoys tremendous momentum throughout the U.S. and we are thrilled to enhance our portfolio with the best-in-class resources realtor.com® and Move provide," said Tami Bonnell, CEO, EXIT Realty Corp. International. "The realtor.com® and Move platforms gives our sales professionals the tools they need to manage their business effectively while also providing access to the best leads in the industry. This is a win/win for our brokers, sales associates and the communities they serve." EXIT Realty offices will receive enhanced branding on property listings while broker/owners can readily offer all sales associates one-click capability to enhance their realtor.com® Essentials profile page with free upgrades including the EXIT logo and photos, plus the ability to market themselves, their listings and demonstrate value to clients. This marks the first time realtor.com® has collaborated with a franchisor to offer the Essentials product system wide. "We greatly value our relationship with EXIT Realty and are thrilled to join their Premier Partner program," said Ray Picard, executive vice president of sales at realtor.com®. "They recognize the importance the increased visibility and responsiveness can provide in best positioning their brokerages and sales associates to market to the record level of consumers we are attracting." About EXIT Realty EXIT is a proven real estate business model that has to-date, paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. State-of-the-art technology including geolocation Smart Signs™, a comprehensive Resource Center and marketing suite provide an integrated, end-to-end solution for today's busy real estate professional. For more information, please visit www.exitrealty.com. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.

Property Panorama Offers Free Agent Profiles Using Structured Data
InstaView Bypasses Zillow and realtor.com to Deliver Listings Directly to Consumers Denver, Colo— June 15, 2017—Property Panorama, the leading producer of real estate virtual tours in North America, today announced it will provide more than 550,000 real estate agents with free InstaView Agent Profiles that deliver the most current and accurate information on the agents and their listings directly to consumers by using structured data. Agents whose multiple listing services carry Property Panorama's InstaView 3.0 virtual tour platform will automatically receive InstaView Agent Profiles that incorporate listing data, including MLS numbers, location, price, specifications, open houses and contact information. InstaView Agent Profiles use structured data, which improve search engine optimization (SEO) and help to populate the content for knowledge panels that appear on the right-hand side of Google searches. By bypassing aggregators like Zillow and Realtor.com, who are one step removed from listing agents and may not have updated and accurate listing data, InstView Agent Profiles give listing agents the capability to reach consumers immediately with new listings and updates like price changes. Consumers who find listing information generated by InstaView on Google search will avoid the confusion created by aggregators who direct consumer inquiries about properties to agents who pay for the leads but may not know anything about the properties. "Sites like Zillow and Realtor.com, syndicators like ListHub and other emerging models are advertising media giants that make hundreds of millions from the content real estate professionals amass to create the very content─listings─that attract consumers to their sites. Instead of breaking down barriers between real estate consumers and listings, these new middlemen are creating an additional layer. Listing agents, who are the original sources of information for every home, are further from buyers than they were 25 years ago," said Property Panorama CEO Mike Barnett, speaking on a panel at the annual conference of the National Association of Real Estate Editors. Barnett said Property Panorama is putting the power of structured data in the hands of hundreds of thousands of agents who have access to the InstaView platform. InstaView's structured data comply with RESO (Real Estate Standards Organization) standards and Schema.org, which is a collaborative site sponsored by Google, Microsoft, Yahoo and Yandex, making it easy for consumers to access listing data and visuals directly. InstaView 3.0 tours are also available on traditional channels ranging from aggregators to public-facing MLSs, and brokers' and agents' sites. "Structured data is a new paradigm that is on the verge of transforming real estate on the Internet. Consumers will find it much easier to get the information they want about listings and agents. By integrating rich listing data with lush visuals into a single package, InstaView allows consumers to find what they are looking for immediately on search engines or browse using a traditional search portal," said Barnett. The InstaView 3.0 platform provides virtual tours for more than 670,000 listings. It includes an image-centric, full-screen virtual tour experience for the highest quality photography and handles any visual media format in use for virtual tours today, including Matterport's immersive media technology, 3DM Digital floorplans, HD and 3DF photography and videography, 360º panoramic photography and more. Property Panorama's InstaView tours are fully automated. They are the only real "click it and forget it" virtual tour system on the market today. InstaView tours update every hour from the MLS, or more frequently if requested. About Property Panorama Property Panorama is the highest rated and number one provider of virtual tours in North America. Since the launch of InstaView, Property Panorama has also been able to maintain its position as the number one provider of non-gaming videos to YouTube. Currently, Property Panorama supplies products to 550,000 Realtors© through 171 multiple listing services and Realtor® boards and associations, as well as directly to independent broker divisions of leading franchises, including Realty One, RE/MAX, and Coldwell Banker. Property Panorama has created virtual tours for more than 7.5 million InstaView Virtual Tours around the world. Property Panorama is CoreLogic's preferred provider and has integrated InstaView in most major MLS Vendors including FLEX/FBS, Black Knight/LPS, CoreLogic (All Platforms), Navica, Rapattoni, and Solid Earth.

Redfin Announces 1% Listing Fee Trial In San Diego
CARLSBAD — May 12, 2016 — Redfin, the next-generation real estate brokerage, today announced a trial program offering a 1 percent listing fee to San Diego home sellers who list their property with a Redfin agent, with a minimum fee of $4,500. Redfin's full service listing agents provide free professional photography, a Redfin 3D Walkthrough of the home and a comprehensive digital marketing campaign to attract buyers, at no extra charge. Sellers in San Diego typically pay their listing agent a commission of 2.5 of the home's price. With a 1 percent listing fee, sellers working with a Redfin agent will save about $7,500 on a $500,000 home sale. San Diego joins the Baltimore, Chicago, Denver, Seattle and Washington, D.C. metro areas, where Redfin has already launched the 1 percent listing fee program. Redfin charges a 1.5 percent listing fee in the more than 75 other markets where it operates. "Redfin has built technology that lets us offer the best listing service in the industry, while still saving people thousands in fees," said Anna Nevares, Redfin district manager for the greater San Diego region. "Today's home sellers can have it all—full service, the best marketing for their home to get top-dollar, and lower fees. Not to mention our technology that creates a better customer experience at every step of the home-selling process." For three consecutive years, Redfin has sold listings for more money, with a higher rate of success than the industry average. Specifically, homes listed with Redfin sell for an average of $3,000 more and had a higher chance of selling, with 75 percent of listings selling within 90 days, compared to 69 percent among comparable listings across the country. Redfin publishes comprehensive information about each of its agents, including homes they have sold, areas of expertise and customer reviews, so sellers can feel confident that their agent has the local knowledge and experience that's right for them. Redfin listings are prominently featured on Redfin.com, which is consistently ranked the most visited brokerage website in the U.S. Redfin listings are promoted in targeted display ads and emails, resulting in three times as many views on Redfin.com compared to similar listings. Every seller who works with a Redfin agent receives: free professional photography; a Redfin 3D Walkthrough tour, allowing potential buyers to virtually tour the home; open houses (as many as appropriate); online marketing and email campaigns targeted to buyers who are searching for similar homes; professionally designed print brochures for every listing; access to the Redfin Home Dashboard, which allows sellers to track online visits to their listing and the latest competitive market conditions in their neighborhood; a dedicated listing agent with experience selling homes in the local area, backed by a team of support staff who make the process run smoothly. The 1 percent listing fee does not include buyer's agent commission, which is typically between 2 and 3 percent and paid by the seller. Homeowners who are interested in selling can visit www.redfin.com to connect with a Redfin agent and learn more about Redfin's service. About RedfinRedfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $40 billion in home sales through 2016.For more information or to contact a local Redfin real estate agent, visit www.redfin.com.

Imprev Launches Marketing Center for Giveback Homes
SEATTLE, WA--(May 2, 2017) - For the vast majority of Americans -- 87% -- homeownership is still part of their American Dream (according to the latest research). That's why Giveback Homes, the first and fastest-growing organization of real estate professionals supporting local and international home-building nonprofits, has created an easy way for agents and brokers to help even more people own their own homes. To help further Giveback Homes' social-bettering activities and aspirations, Imprev -- which powers the marketing centers for hundreds of brokerages and franchises representing over 20% of real estate agents in North America -- has launched a Marketing Center for Giveback Homes' broker and agent members. "We are a team of three serving hundreds of real estate agents and brokers throughout the country," says Caroline Pinal, co-founder of Giveback Homes. "Our new Marketing Center powered by Imprev lets our growing membership base easily access the materials they need to share their commitment to social good. This marketing support will free us to spend our time where we can maximize the contributions of our members," she adds. Renwick Congdon, CEO of Imprev, is pleased to partner with Giveback Homes: "Agents and brokers we talked with were enthusiastic in their support of Giveback Homes, explaining how it gave them an effective way to help change lives through homeownership, something they believe in passionately. Being able to leverage our platform in a way that will help Giveback Homes do more with their limited resources truly makes everyone at Imprev feel connected to their remarkable, life-changing efforts." The Imprev-powered Marketing Center for Giveback Homes is a member benefit for all real estate agents and brokers who join their social responsibility program. The platform will help members create beautifully-designed digital and print materials to let their community know they're participating as a Giveback Homes real estate professional, from emails and social media posts to print flyers and postcards. About Giveback HomesGiveback Homes is a community of real estate professionals working together for social good. Members of Giveback Homes donate a portion of their commission and 100% of their contributions go directly to building a home, through nonprofits that include 501(c)3 Habitat for Humanity and Business for Social Good Inc. Blake Andrews and Caroline Pinal were inspired by their work at TOMS shoes and founded Giveback in 2013 to make it easy to embed giving into the real estate industry. Giveback provides agents and brokers a cause marketing strategy, vets non-profit organizations for donations, organizes fundraising events, and mobilizes teams of volunteer homebuilders to help build homes in 20 U.S. markets and abroad. About ImprevMany of the most respected brands in real estate use Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create a fully-branded print, digital, and social media marketing package for all of their agents' new listings, giving them a recruiting edge and driving unprecedented brand consistency. Established in 2000, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises-representing over 20% of real estate agents in North America-including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, and NextHome. Discover more at http://www.imprev.com.

Moxi Works Adds Facebook Marketing to Their Open Platform
iTourMedia is Moxi Works' latest and greatest partner, bringing automated social video distribution to our open platform. iTour lets agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Social media has been a key part of marketing for brokerages and agents as of late, but it can be really time consuming. Some brokerages have dedicated staff to help their agents with social, others hire assistants to do the tedious work. Mike McHenry, VP of Channels and Partnerships at Moxi Works said, "iTour Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTour team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." Now with the help of iTourMedia, agents can create visually compelling short videos and push them straight to Facebook all with one app. Why video? 80% of the worlds Internet traffic will be video by 2019 (Cisco, 2015). Besides, it's the beautiful photos and videos that agents curate that often sell homes. Timing Knowing what days and times to post can be tricky. iTourMedia's optimized social schedule allows you to push and boost posts based on the most optimal time of day, meaning more bang for your buck. Plans There are a variety of plans iTour offers brokerages and agents. For example, their Social Connextions Managed Services gets you experienced social content editors that setup social accounts and manage targeted posting on behalf of an agent. They'll setup up to 3 social Connextions (Facebook, Instagram, Twitter, Pinterest, YouTube or LinkedIn) and link all social Connextions to Hootsuite for easy combined posting. iTour even has a Social Audit available where you can receive an action plan to make sure you have optimized your social set-up. If you aren't there yet, have them set up your Facebook page with a custom branded banner and optimal business configuration. Whether you're a social media junkie or just starting to dip your toes in the water, iTour holds your hand while you jump in. Facebook Ads Social advertising via Facebook is based on the agent or brokerage's Facebook Ad account. Analytics iTour grants access to analytics through their app, but they are also accessible through Facebook accounts. iTour will be integrated with Moxi Present, giving agents the ability to add the iTour home tour in their presentations. If you haven't jumped on the social media bandwagon, do so before it's too late! While you're waiting, your competition is growing their following and readership. To view the original article, visit the Moxi Works blog.

Adwerx offers free real estate marketing consultations to agents
  What is marketing advice for real estate worth to you — if you don't have to pay for it? Some folks would say that you get what you pay for. But in the case of Adwerx, you are paying. With your time. Anywhere from 15 to 30 minutes of it. Marketing consultations are complimentary for customers. And every now and then, we offer them to non-customers, too. For instance, Adwerx gave away 10 hours of consultation time to non-customers at the NAR 2016 event in Florida. Solving problems and making plans The team of marketing specialists at Adwerx enjoy the conversations they get to have with our customers. And they approach those meetings from a service perspective — seeking to help our customers succeed. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona and talked about how all her marketing could reflect that target. She was super excited." Learn more about how to create a real estate client persona here. These consultations would have a hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a how our products fit in your overall strategy, we're happy to do it." Here's what you'll expect with a marketing consultation from Adwerx: Examine your overall strategy. What other tactics do you use? Take a high-level look at your Adwerx campaign if you already have one. Overview of industry standards for digital ads. Identify your audience and what motivates them. Create messaging to speak to that audience. Optimize your landing page experience to work with your ad. To view the original post, visit the Adwerx blog.

Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
More leads, more conversion, more features and ease of use are all things we know are important to our customers.  So, over the last few months Delta has been working hard to develop new features and releases we believe will help streamline your business and grow your sales. Here are just a handful of features we feel might be of particular interest to you: 1. Custom Lead Generation Forms for Upgraded Agents The DeltaNet™ now supports the addition of lead generation forms to your custom content pages if you are on the Upgrade Agent Package. You can add them to your custom page using a checkbox as highlighted below. You only need to select the checkbox next to "Add contact form to web page content section." and choose the location and type of form using the drop down menus that appear below.  Optionally, you can add a custom title, place custom text in the comments section, or hide the checkbox options from the form. The page with the general contact form appears as follows. 2. Increased Conversion Rates Property detail page verbiage has been changed to call out and communicate the actions you most want your visitors to do on your website—convert from a visitor to a customer.  We are seeing a positive impact on the number of showing requests coming through our client sites from this minor change. 3. Add Matterport 3D Showcase Easily Through DeltaNet™ You can now add Matterport 3D Showcase directly to your real estate websites thanks to recent updates to DeltaNet™. See examples of Matterport 3D in action on two of our customers' websites: 4. DeltaNet™ Ease of Use Changes made to the company pages section of DeltaNet™ allow you to not only view the titles you have created for custom content on your website, but the URLs on our website where those pages reside. Anything we can do to help position our customers ahead of their marketplace competitors--especially with marketing tools--is a top priority to Delta Media Group.  Stay tuned for additional realease information! Contact us today to find out more about the new features added for our customers. To view the original article, visit the Delta Media Group blog.

Real estate agents get free brand assessments from Adwerx
  Sometimes it helps to have an outsider weigh in on what makes your brand pop. Adwerx makes it brilliantly simple to get started with digital advertising for real estate. But while it can be easy to create your campaign, sometimes knowing which campaign works best for you and what makes it unique can be tricky. That's why Adwerx marketing specialists offer complimentary consultations and brand assessments. They start with your objective and work backward. What is your overall goal for your real estate business next year? Who is your target audience? Do you want to expand your reach in a target area? Are you staying in touch with your network? What are you doing to stand out in listing presentations? Based on these questions and more, the marketing specialists can help real estate agents not just get their digital ad campaigns with Adwerx up and running, but refine their brand and their marketing. Book an assessment now. Discoveries made and brands refined The Adwerx marketing specialists enjoy conversations they get to have with agents. And they approach those meetings with a need to help. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona, and talked about how all her marketing could reflect that target. The agent was super excited." These consultations would have an hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. Because your success matters. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a smarter strategy with our products, we're happy to do it." Schedule your free assessment at NAR and get a Starbucks gift card At the 2016 REALTORS Conference & Expo in Orlando, agents who visit the booth and schedule an assessment can get a Starbucks gift card as a thank you. It's only available to the first 20 people who sign up, so hurry to booth #285 to book your spot! But assessments are available to anyone, anytime. So if you're not going to the conference, don't worry. You can still book your assessment anytime. To view the original post, visit the Adwerx blog.

Brokers' Rave Reviews Fueling Strong Growth, Aggressive Market Expansion for RealScout
MOUNTAIN VIEW, CA (October 18, 2016) – Based on impressive business results reported by dozens of leading real estate brokers across California, RealScout, the brokerage branded, collaborative home search platform, is experiencing record growth and -- with $7 million in new funding -- expanding to several additional key markets across the U.S. RealScout helps agents increase both the number and velocity of offers by matching buyers withthe best homes based on exceptionally deep visibility into property characteristics and client preferences. The solution also fosters strong agent-client collaboration throughout the home buying process. "As a leader, we invest in the best tools for our agents," said Mark McLaughlin, CEO of PacificUnion, the ninth largest U.S. brokerage by sales volume. "We recently announced our exclusive in-house 'Best Buyer' report which gives agents real-time demographic information for targeted marketing. We provide RealScout as a growth engine for our agents and the best solution for agents to win new clients and stay at the heart of the decision making process." California's largest independent brokerage, First Team Real Estate, like Pacific Union and several other leading brokers, is aggressively investing in technologies that empower agents to provide asuperior client experience. "We looked to RealScout as a way to fundamentally differentiate our brokerage against our competitors," said First Team CIO Stephen Skinner. "It continues to help us recruit and retain the best agents, increase customer satisfaction and, most important, close more business." RealScout enables agents and homebuyers to search for features such as "gourmet kitchen," "lots of natural light," "large backyard," "Near Whole Foods," and countless others. The solution helps ensure that the best properties then automatically flow to the top of each client's property matches. RealScout has pioneered the use of "computer vision" technology to identify the key property features and benefits that can aid in the home buying decision. "We're now able to help our clients maximize their home search process and increase how quickly we can find them homes and get them into escrow," said Barbara McNeil, team leader for Southern. California's Keller Williams Beach Cities. "It's a total win-win. My agents tell me RealScout is like having their own white label version of Redfin. We never want to go back to life before RealScout." Among the dozens of other industry thought leaders that have chosen RealScout are Seven Gables Real Estate, a luxury broker based in Orange County; The Boutique Real Estate and RE/MAXEvolution, both also in Orange County; and, most recently, The Keyes Companies, which serves a six-county area in and around Miami, Fla. "We think RealScout's innovations in real estate home search will help place us head and shoulders above our competition in providing a truly customer-friendly home buying experience," said Mike Pappas, CEO of Keyes. RealScout's growth, with the solution having facilitated thousands of residential real estate transactions, was further strengthened by its inclusion in the prestigious National Association ofREALTORS® (NAR) 2016 REach® real estate accelerator class. "We were excited to introduce RealScout to our more than one million NAR members," said NAR CEO and Second Century Ventures President Dale Stinton. "RealScout helps agents generate more offers in less time by fostering strong client collaboration and extending users' search capabilities well beyond those commonly used today, adding tremendous value to NAR members. "These and other successes within RealScout's initial markets have helped build nationwide demand for the solution. They've also fueled new investments in the company's planned expansion, according to RealScout Co-Founder and CEO Andrew Flachner. "Brokers and agents who hear about and see RealScout invariably tell us, 'That's exactly what we've been looking for,'" Flachner said. "It's a powerful tool that answers one of the industry's biggest challenges --maximizing the effectiveness and value of brokers and agents in the minds of today's tech-savvy consumers."RealScout is available for agents, teams and brokerages at www.realscout.com. About RealScout RealScout is the brokerage and agent-branded home search platform that empowers agents and their clients to find the right home faster. RealScout supports the competitive needs of brokerages and agents by helping them work in concert with their clients throughout their property hunt. Home buyers receive exclusive personalized property matches based on their specific lifestyle and feature preferences. Agents have visibility into buyer activities to best meet evolving client preferences, boosting client loyalty and facilitating informed, data-driven decisions that generate more offers in less time.

Get the Social Media Help You Need with the New Homes.com Social Fuel
  As a trusted real estate marketing partner we have been proud to offer our Homes.com social media marketing services to real estate professionals nationwide. Over the past few months, we've been evaluating the Homes.com Social Program to find ways we can make it even better. As a result, we have made many improvements to the things we were already doing and added some brand new services to ignite your social strategy. Something that won't ever change at Homes.com is our dedication to superior customer service; you are the reason we do what we do! Your social media team will continue to be a resource for all things social media! We love to help and to see you succeed: it's why we do what we do and LOVE it! Updated Social Media Services First, we've revolutionized our content strategy to offer regional content to help you better connect with your customers and identify with their needs. We also introduced "merge fields" which places your contact information such as phone number, email, and website into individual pieces of content we publish. These changes help drive engagement and give potential clients an easy way to reach out to you! Next, the exclusive Social Fuel newsletter has been updated to cover only the most pertinent social media trends and help you apply them to the real estate industry with easy step-by-step guides, in-depth analysis, and video tutorials! Finally, new features were added to the Reputation Manager. Now you can manage and solicit online reviews on multiple websites, all from your Homes.com social dashboard. Online reviews are the new "word of mouth" for the real estate industry, and this feature will help you build a strong online review database across major sites such as Google, Yelp, and others. New Social Media Services However we did not stop there. In addition to those important changes, we're proud to introduce brand new social media services which include the highly requested Managed Facebook Ad program and LinkedIn account management. These new product features are designed to help build your audience, drive engagement to your content (and listings), and help you see a ROI for your social media program! Managed Facebook Ads Facebook ads are the way of the future! They offer you your best shot at getting discovered and capturing the millennial audience and beyond! Our Managed Facebook ads can help you grow your audience, drive traffic to your website, even get more views on certain pieces of content! Your Homes.com Social Media Account Managers will not only design these ads, but will also place custom targets on each ad to achieve the best delivery rate and ROI! We want to deliver these ads to the people in your area who are ready to buy or sell their homes, all while making you look like the rock star you are! Through the Homes.com Social Fuel program you can recieve upto 3 different kinds of targeted Facebook ads based on the level of service you choose. The Facebook "Like Ads" are designed to do just that: get new people to "Like" your page! The more "Likes" a page has the more people are likely to see the terrific content (or listings)! With this program, your social media team will now design ads targeting folks ready to buy or sell in your area, and send them straight to your Facebook Business page! The Website Ads build upon the good work that Like Ads do, and help take that audience a step further into the sales funnel! Once we've hooked them and got them to like your page, we will deliver Facebook Ads designed to get audience and non-audience members to click-thru to your website! Imagine the lead generating possibilities, the website traffic numbers, and so much more, all through the power of a Facebook Like Ad and Website Ad! "Promoted Posts" are special pieces of content with ad money behind them, designed to get more views and interaction than normal, organic content. This piece of content is designed to help connect and interact with more people and will showcase your expertise in the real estate industry! LinkedIn Account Management LinkedIn is a unique network that is primed for harvesting leads, especially with the upcoming launch of ProFinder! We will offer content that is network unique and designed to receive maximum engagement on LinkedIn, as well as creation of the actual account. Content that performs well on LinkedIn is vastly different than what the audiences of Facebook and Twitter demand. LinkedIn is a network for professionals, by professionals, and we will deliver just that! Potential clients that connect with you on LinkedIn are interested in the market analysis, your designations, mortgage news, and how you can help them buy or sell. Content on LinkedIn is often more technical and informative, and only the most pertinent information should be shared; we will post only the most relevant content designed to help you best captivate this professional audience! Give us a call at 888-651-8956 or send an email to productinfo(at)homes.com for more information about Homes.com Social Fuel or to sign up today! Already a Homes.com Social subscriber? Contact your Social Media Specialist at 888-496-1081 for information about upgrading to Homes.com Social Fuel. To view the original article, visit the Homes.com blog.

Looking for an Easier Way to get Onboard’s Engaging Content?
Real estate companies and technology providers use local content to engage visitors, prospects, and customers.  We believe local data is powerful.  It builds trust with your brand and your agents, it creates opportunities to engage with prospects, and it ultimately drives revenue. Many of our clients have taken the local data we provide and built custom solutions with our APIs and bulk data.  Now we're making it even easier. Onboard Accelerate is a convenient way to embed engaging local content into your applications.  Whether you're looking to build personalized emails, engaging property landing pages or an interactive real estate tool, Accelerate makes including the necessary local data easier and faster.   What used to take months of design, development and planning is now available in a fraction of the time. Accelerate simplifies the development process with an HTML API that delivers local content directly into your solution. This allows you to launch without the cost, hassle, or time of a custom design.   We will have ready-made templates you can use or a custom package where we implement your design. At this point, Accelerate is a pilot.  If you're interested in being one of the first to try this solution, we will be showing demos at Inman Connect. Our initial offering includes: Enhanced Property Detail Interactive AVM Community Reports Home-Seller Lead Generation Onboard has always delivered local content that engages consumers.  Now we're trying to make it easier than ever.  If you have questions on this delivery method, please e-mail me at imonko[at]onboardinformatics.com. For those attending, I look forward to seeing you at Inman. To view the original article, visit the Onboard Informatics blog.

SavvyCard® Launches Space Coast Association of REALTORS® on its SavvyCard for Associations Pro™ Platform
ST. PETERSBURG, FL (APRIL 11, 2016)--SavvyCard® today announced that it has launched its SavvyCard for Associations Pro™ product for the Space Coast Association of REALTORS® (SCAR) located in Melbourne, FL. SavvyCard for Associations Pro is a suite of mobile-friendly websites, or "SavvyCards®", that are auto-generated for an association's REALTORS, affiliate businesses, and MLS listings. It was designed to facilitate new business among association members and increase non-dues revenue for the association. REALTORS® and affiliates can use their SavvyCards to generate leads, track referrals, capture contact information, and market products and services online to consumers. Consumers can use SavvyCards to search for real estate agents, home service providers, and properties for sale. The platform allows the association, brokerage, and individual agents to custom brand their SavvyCards, increasing online brand equity and strengthening direct relationships with consumers. This marks the 4th real estate association in Florida to launch the SavvyCard for Associations product, and the 1st to deploy the Pro version, which includes interactive, consumer-friendly Property SavvyCards™ for every listing in the MLS. REALTORS® use Property SavvyCards to "crowd market" properties, as they are easily sharable on Social Media and can be tracked as they are shared from person-to-person. SCAR's decision to deploy a mobile software solution for its membership and local consumers is in response to increased competitive pressures from online technology companies whose software applications disrupt traditional relationships between consumers, real estate agents, and service providers. "Traditionally, the role of connecting consumers, REALTORS®, and home service providers together has belonged to associations and brokerages," states Leah Selig, CEO of Space Coast Association of REALTORS®. "In the last decade, we've worked hard to compete successfully against tech companies who are trying to remove associations and brokerages from the picture. We chose to work with SavvyCard because their platform offers a white labeled, end-to-end solution that provides significant value to buyers, sellers, agents, and service providers, and because their business model aligns with our goals. It's a unique approach that leverages and strengthens the relationships that already exist, and benefits everyone involved." "Our agreement with Space Coast validates SavvyCard's belief that tech companies which strive to align the interests of current stakeholders in the real estate industry will eventually win over those companies that seek to disrupt it," states David Etheredge, CEO of SavvyCard. "SavvyCard's products provide value to association and brokerage members while rewarding Real Estate organizations such as associations, brokerages, and multiple listing services fair compensation for the valuable consumer channel the industry has worked hard to build and maintain." SCAR will generate non-dues revenue from SavvyCard for Associations™ by revenue-sharing with SavvyCard on paid upgrades to user accounts and through deployment of the Find Services Directory. The Find Services Directory is an association-branded, searchable, mobile directory of local home service providers who pay to be listed and must pass a rigorous vetting process. REALTOR® members and participating providers distribute this directory to local buyers and sellers to help them find businesses for their real estate transaction and home improvement needs. The SCAR Find Services Directory is currently taking space reservations from interested local service providers and will launch later this year. About SavvyCard®:SavvyCard is a SaaS platform that enables organizations and individuals to rapidly and inexpensively deploy mobile engagement tools and systems. SavvyCard's proprietary platform enables the creation of branded mobile web apps so every brand, person, product, service, and cause can engage with consumers through any internet connected device – effectively, quickly and inexpensively. With SavvyCard, users can readily share and refer people, products, places, events, and services they love, and businesses can build and own direct relationships with their customers. For more information, visit our mobile web app at http://www.SavvyCard.com/SavvyCard, our desktop website at http://www.SavvyCard.com, or call (727) 502-6012. About Space Coast Association of REALTORS®The Space Coast Association of REALTORS® is a professional trade association servicing Brevard County, Florida and has been providing services to the local REALTOR® community since 1959. Our membership of over 3,200 REALTORS® and Affiliate Members adhere to a strict Code of Ethics in working with one another and the general public. When you work with one of our members, you have selected a professional that has pledged to uphold a commitment to the highest standards of ethics and practice. Selecting a REALTOR® member of the Space Coast Association of REALTORS® is peace of mind for the most important transactions of your life. For more information, visit http://www.space321.com.

RealBiz Media Group, Inc. Announces Strategic Partnership with Onboard Informatics
NEW YORK, NY--(Mar 17, 2016) - RealBiz Media Group, Inc., the leader in video technology for the real estate industry, announced today their partnership with Onboard Informatics, the leader in business solutions powered by local content. The agreement enables RealBiz Media to integrate market and lifestyle content from Onboard directly into their PowerAgent (soon to be renamed NestbuilderAgent) product. Agents will now have market-specific, personalized data in the many forms of communication and syndication PowerAgent allows, including videos, marketing collateral and more. PowerAgent is a strategic partner of Onboard and will utilize its sales, marketing, and development support. The two companies will offer this solution to their shared clients and will jointly market PowerAgent through webinars, public relations, blogs and advertising. "This partnership customizes and focuses PowerAgent right down to the granular local marketplace, positioning the agent as the local expert. The Onboard data engages the consumer, helping agents and their customers over the entire buying cycle thus assuring higher close rates," said Alex O. Aliksanyan, CEO of RealBiz. "We're thrilled to have RealBiz Media Group as part of the Onboard partner program," said David Sundstrom, Vice President of Channel Growth. "Onboard helps our partners increase sales through engaging content. Having this type of local content as part of PowerAgent will help agents stay top-of-mind with prospects and ultimately close more deals." PowerAgent will include local content from Onboard within 30-60 days. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent 2.0, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts. About Onboard Informatics Onboard Informatics helps clients increase sales by engaging customers with local content. Since 2001, top real estate, media, financial and technology companies have used the intelligent local information aggregated by Onboard to improve their business, enhance their websites, build better applications, and engage their customers. Businesses from nearly every sector with a need for quality, consolidated, intelligent local information turn to Onboard.

CityBlast teams up with RESAAS to make social selling even more profitable.
  Toronto, CA – CityBlast has grown expansively over the last 5 years by fulfilling a promise to connect agents with buyers and sellers through social media. So when the idea of partnering up with RESAAS (the largest social network designed specifically for the real estate industry) came along both parties jumped at the chance to combine their resources. “We’ve been on each others’ radars, and it was only a matter of time until we started to implement ways we can enhance the agent experience leveraging both platforms.  Today we’re happy to announce the beginning of that initiative,” says CityBlast co-founder Shaun Nilsson. RESAAS is a network of over 360,000 real estate professionals, aimed at helping expand their influence and money-making potential by connecting professionals with each other across the globe. CityBlast’s Social Media Experts custom-manage and promote agents’ social accounts; removing the marketing hassle, and helping agents passively generate leads while keeping their online presence looking always fresh and up-to-date with the market.  Working together has obvious synergies. CityBlast will now be available for purchase by RESAAS members within the RESAAS Marketplace.  “This type of partnership is great news for anyone looking to kick start their real estate marketing this year and take advantage of new media to its fullest potential.  Plus we have plans to add more tools as we go,” adds Nilsson. Quick facts: CityBlast has teamed up with Realtor network RESAAS Both companies have huge client networks to help realtors sell more through social media Both companies provide a complementary service offering RESAAS is free to register and has over 360,000 members CityBlast accounts come with a 2-week free demo For more info about how the CityBlast x RESAAS partnership can help realtors launch their business to new heights through the power of social network lead generation please don’t hesitate to contact me. More info also available at www.CityBlast.com.