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6 Steps I Follow to Be a Better Me
Welcome back to our "Tips and Tricks Tuesday" series, which highlights articles around a monthly theme. November's theme is "How to Be a Better Me." Read on for tips and tricks on being your best self in business from Stacy Herbel, REcolorado Director of Education and Development: I have always had a passion for education. That passion is vital to not only my success but those around me as well. And here's why. Education, by nature, is a collaboration of different people and interests working towards a common goal with a simple pass/fail mentality on its surface. Digging even deeper, education is the starting point for everyone's success. And in residential real estate, it's the "know-it-alls" who get it done. I started working in a real estate office as a receptionist when I was 14 years old, and I was always eager to learn more about the industry. I took every opportunity to learn from my colleagues, working in many different facets of the industry, from transaction coordination to escrow and title to training real estate technology. There is a formula I follow to be successful and it's contagious. For example, I have a strong track record of developing and retaining top talent. Two members of my team who left the industry and then came back to work with me again attest to my ability to create a positive and supportive work environment where I am always willing to help my employees grow and develop their careers. Here are six steps I follow to be a better me: 1. Have a passion for education I believe that education is the key to success in any field. It allows you to develop your skills and knowledge, and it gives you the confidence to take on new challenges. I have seen this firsthand in my own career. Students will walk into REcolorado MLS classrooms, often with what they think is a basic understanding of our resources, but they walk out acknowledging they needed the course, had no idea what the systems could do to make their daily business life better, and recognize the benefits of taking additional courses to learn more. If you want to be a better you, I encourage you to develop a passion for education and look for educational opportunities wherever you go. It will open a world of opportunities for you, and it will help you achieve your goals. Start with your managing broker; they are a trusted resource and a wealth of industry knowledge. If you are a broker that is newer to the business, find a mentor. Real estate is very complex — from contract law to cultivating leads, every transaction is different, and mentors can share tools and techniques that have proven successful. If your multiple listing service (MLS) offers classes, take them annually. Most MLSs provide powerful tools you will use daily. Having a clear understanding of those tools will help build and support a strong and efficient business. Why annually? Technology changes and improves; you will want to stay up-to-date on what the tools can do for you. Local and national organizations also provide educational opportunities. 2. Do what you love Do what you love. This may seem like a no-brainer, but it's important to remember that you spend a lot of time working, so you should make sure you're doing something that you enjoy. If you're not sure what you love, take some time to explore different interests and see what sparks joy. Once you find something that you're passionate about, pursue it with all your heart. You'll be amazed at how much more fulfilling your life will be when you're doing something that you love. 3. Become a people person At minimum, become a better listener to understand people. Being a people person is important because it allows you to connect with others, build relationships, and create a positive atmosphere. When you listen to what is important to others, you can find ways to connect to them. Better connections lead to better interactions. By becoming a people person, you are more likely to be successful in your personal and professional life. 4. Take the time to find technology to make things better for you It is a misconception to think using technology automatically makes things better. In some cases, you may be going in 30 directions at once, completely rudderless. Technology can provide us with so many options that it can be difficult to decide which one is the best. Take the time to explore and learn tools that best fit your needs. And remember, while most of us do not like change, change is not a bad thing. I have the opportunity to continually interact with brokers and agent who are so glad they took an hour to learn about an REcolorado tool because it will give them back 10 times that in the future. So, push yourself to look for something that better serves you when your current technology no longer does. 5. Focus on growth There are many reasons why real estate companies should focus on growth. But how does growth help anyone become a better professional? Growth allows you to learn and develop new skills. It also allows you to take on new challenges, find new passions, and set and achieve new goals. When you focus on growth, you are not only giving back to yourself, but you are also giving back to your business. 6. Pay your wisdom forward When you pay your wisdom forward, you are not only helping others, but you are also enriching your own life, as is my experience in authoring this op-ed. Here are some ways to pay your wisdom forward: Mentor or coach someone Write a blog or article about your experiences Teach a class or workshop. You never know when sharing your story can change someone else's life for the better. Finally, there is one key element that ties all six of these points together, and that is the importance of connecting one-on-one with those you encounter. Whether it's agents, brokers, clients or someone who is overtly critical of what you are doing, take a moment to take them aside and ask them to tell you more about the issues they face day to day. And then, listen. Listen closely. Because within their remarks is the answer to a very fundamental question in everyone's ongoing education: How can I learn to be a better me? Bolstered by 35 years of real estate experience, Stacy Herbel is the Director of Education and Development at REcolorado, where she oversees the instruction of 25,000 subscribers. In 2013, she managed training throughout a corporation-wide software conversion and successfully transitioned over 14,000 agents in three months. In 2020, she seamlessly navigated education offerings onto an online platform to ensure continued education opportunities for REcolorado subscribers during the pandemic. Stacy is well-versed in adult learning best practices and has gained expertise in all contemporary training modalities. More in this series Protecting Your Identity for Free: A Quick and Easy Guide How to Build Better Real Estate Listings with Immersive Content
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Want to Know More About RPR? Take a Guided Tour
At RPR (Realtors Property Resource®), our single-minded goal is to help REALTORS® be better at everything they do. From daily transactional tasks to building a prospecting pipeline, everything RPR offers is centered around increasing agent productivity and profitability. We want to arm you with data, tools and reports. We want to help you unlock everything RPR has to offer. We want to guide you to greatness! We want to take you on a Guided Tour… What and where are RPR's Guided Tours? Perhaps you're a new agent or new to RPR. Or maybe you're a regular user of RPR, but you only use it for certain things. Either way, the Guided Tours are perfect ways to get introduced to and get familiar with RPR's core capabilities. When you log in to RPR and visit the home page, you'll see the lineup of Guided Tours (formerly called "Shortcuts") right underneath the main search bar. The residential Guided Tours include: Property Search, Prospecting, Market Trends, Map Search, Create, CMA, Create Reports and RPR Mobile™. Each Guided Tour is an interactive, step-by-step journey that will take you through the process of completing a task. When you click on a Guided Tour icon, you will be shown where to begin and as you finish each step, the system will guide you to the next. For example, if you click on "Market Trends," a magenta box will appear that will welcome you to the tour and tell you what steps are next and how to progress through them. You simply click your way through and follow the prompts to see how the feature works and to get a feel for the workflow. This online walkthrough (sort of a digital hand-holding) leads you through some of RPR's most popular offerings. Each tour is easy to follow, doesn't take too much time, and it's a smart way to get your feet wet and learn some new skills! Pro Tip: To exit a Guided Tour at any time, just click the "X" in the upper right corner. You can also collapse the Guided Tours menu altogether by clicking on the three vertical dots at the end of the menu, and then select Collapse card. RPR's Commercial Guided Tours On the RPR home page, flip the toggle to "Commercial," and the Guided Tours will change accordingly. Here's what it looks like: The Commercial Guided Tours are Property Search, Map Insights, Site Selection, Research Trade Areas, Investor Analysis, Create Reports and Prospecting. The tours and the process work exactly the same as the residential versions. Want more? Take the tour… What are you waiting for? Go to the RPR website, click on one of the Guided Tours and enjoy the ride! You'll learn the ins and outs of helpful RPR features and unlock new capabilities that can make you a stronger, more skilled real estate professional. RPR offers REALTORS® unparalleled access to data, analytics and tools. And now, we're offering Guided Tours so our users can learn more and use RPR to its fullest! To view the original article, visit the RPR blog.
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Boost Your Real Estate Game with REW Academy
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Mastering the Digital Landscape with REW Academy
Thank you to Real Estate Webmasters for sponsoring this article on RE Technology: Comprehensive Training for Today's Realtors® The internet is flooded with countless "how-to" videos on every conceivable topic. But when it comes to real estate marketing, how can one ensure they're accessing top-tier information? This is where REW Academy shines. Positioned as a beacon of knowledge for real estate professionals, the academy has recently undergone a revamp, making it even more accessible. It promises a wealth of insights on business scaling, mastering the nuances of digital marketing, and harnessing the power of Real Estate Webmasters' tools. New, Easy Access Navigating online platforms can sometimes be a daunting task. However, REW Academy has transformed its user interface, ensuring a seamless and intuitive experience. Whether you're a seasoned Realtor® or a newcomer in the industry, the academy welcomes you to immerse yourself in specialized real estate knowledge. This revamped access not only simplifies the user journey but also elevates the entire learning experience. Features and Benefits REW Academy is a treasure trove of concise courses crafted specifically for the contemporary Realtor®. It offers guidance on scaling your real estate venture for sustainable and profitable growth. Delve into the intricacies of SEO and PPC to ensure your business stands out in the crowded digital arena. Each course module is meticulously curated to provide you with actionable insights and strategies. But the academy's offerings don't stop at mere knowledge dissemination. It emphasizes practical application. Realtors® armed with the wisdom from REW Academy find themselves at a competitive advantage, attracting more clients and sealing deals with greater efficiency. Mastery of digital tools like SEO and PPC not only amplifies your online presence but ensures you connect with the right audience. It's a transformative experience for any real estate professional. However, it's worth noting that while the academy caters to all, some advanced courses, especially those by CEO Morgan Carey, are best suited for those with a foundational understanding of topics like SEO. Website and CRM Tools In addition to its courses, Real Estate Webmasters offers a comprehensive suite of website and CRM tools that align perfectly with the academy's teachings. These tools, tailored for the evolving real estate landscape, ensure that everything you need is right at your fingertips. From managing client interactions to enhancing your online footprint, REW's tools complement the academy's curriculum, ensuring a holistic learning and application experience. Conclusion In a world awash with generic digital marketing content, REW Academy emerges as a beacon for real estate-centric training. It guides professionals on their journey to success. With its revamped access, diverse course offerings, and integrated tools, it's an invaluable asset for anyone aiming to leave a lasting imprint in the real estate sector. Dive in, explore, and let REW Academy propel you with your next monumental achievement. This article is a summary of the original content found on Real Estate Webmasters' website titled "Boost Your Real Estate Game with REW Academy."
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The Art of Hosting Real Estate Webinars: Engaging a Virtual Audience
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Black History Month: Resources and Trainings
To continue our Black History Month series, here's a list of resources and studies for educating yourself on the profiling, racism, and barriers that Black and African-American people come up against in the housing industry. Studies/News about racial discrimination and profiling in housing Appraised – The Persistent Evaluation of White Neighborhoods as More Valuable Than Communities of Color by Dr. Junia Howell and Dr. Elizabeth Korver-Glenn – A study that shows the prevalent racial inequality that exists when homes are being appraised. A 'Forgotten History' of How the U.S. Government Segregated America – Learn about the history of redlining that still impacts our society today. Racial inequities: Black Coloradans often face barriers in homeownership – A deep dive into how racial discrimination has impacted Black and African-American people in Colorado. National Association of REALTORS® Fairhaven: A Fair Housing Simulation – In 2020, the NAR rolled out a fair housing simulation training for members to learn how to identify, prevent, and address discriminatory practices. Approximately 43,000 members have successfully completed the simulation. Bias Override: Overcoming Barriers to Fair Housing – The video explains how our brains' instant association of stereotypes with particular groups can cause us to treat those who are different from us unfairly, despite our best intentions and often without our conscious awareness. Perception then applies these concepts to the everyday work of REALTORS®, and offers strategies to override bias in order to convey respect, ensure fairness, and improve business relationships. A three-hour course is also available online or in person here, and may qualify for continuing education credits. The MLS Hour: Fair Housing Marketing in the MLS – Insight into the Fair Housing Act including why it was passed, what is required or not of housing advertising, and more. Podcast recommendations – A list of podcasts to learn more about fair housing. Book recommendations – Book recommendations to learn more about racial segregation, discrimination, profiling, and how they've impacted society and the housing market. For more books, check out our last Black History Month blog post. To view the original article, visit the Rental Beast blog.
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Black History Month: Books to Learn About Racial Disparities in Real Estate
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A Guide to Real Estate Certifications and Designations: What You Need to Know
Real estate certifications are an important part of the real estate industry. They provide a way for agents to demonstrate their knowledge and expertise in the field, and can help them stand out from the competition. Certifications also give agents access to exclusive resources and opportunities, such as networking events, educational courses, and special discounts on products or services. With so many benefits associated with certification, it's no wonder why more and more real estate professionals are seeking out certification programs to boost their career prospects. What is a certification in real estate? Real estate certifications are a way for real estate experts to prove that they have knowledge in specialized sectors in the real estate industry. These certifications are issued by a number of real estate associations at state and regional levels. From a broker perspective, hiring certified real estate professionals is ideal — certified individuals will improve a firm's credibility, thereby increasing your chances for client referrals. What are designations in real estate? While the words designation and certification are often used interchangeably, there are some slight differences. A designation refers to specialized credentials for members of the National Association of Realtors. Designations offer extensive benefits for REALTORS® who pay annual dues and maintain membership with NAR. A licensed real estate agent can obtain a certification by paying a single fee and maintaining membership. Some examples of real estate designations include: Accredited Buyer's Representative (ABR®) Accredited Land Consultant (ALC) Seller Representative Specialist (SRS) Counselor of Real Estate (CRE) What is the best commercial real estate certification or designation? Investing in commercial real estate can be a great way for real estate professionals to diversify their portfolios and create steady income streams. Obtaining certifications in commercial investment real estate is a crucial part of establishing yourself as an expert in the field. CCIM (Certified Commercial Investment Member) is a certification recognizing the top experts in the field of commercial real estate investing. According to the CCIM Institute, "The CCIM lapel pin denotes that the wearer has completed advanced coursework in financial and market analysis, and demonstrated extensive experience in the commercial real estate industry." Some other commercial certifications include: Certified property manager (CPM) Society of Industrial and Office REALTORS® (SIOR) What is the best residential real estate certification or designation? Residential real estate is an ever-growing field, and there are many certifications and designations that can help professionals stay ahead of the competition. With so many options available, it can be difficult to decide which certification or designation is the best for a residential real estate agent. Here are some of the residential certifications recommended by NAR: Certified Real Estate Brokerage Manager (CRB) Certified Residential Specialist (CRS) Certified International Property Specialist (CIPS) Residential and commercial real estate certifications are becoming increasingly popular, as they offer a range of benefits that make it easier for real estate agents to conduct their real estate transactions with confidence and increased knowledge. Whether you want to become a real estate negotiation expert or get training in real estate business management, certifications can be a great way for today's real estate professionals to stand out from the competition. Along with designations and certifications, agents who invest in themselves and their education are proven to see more results! Want to boost your overall expertise? Explore education with Elm Street Academy. Elm Street Academy offers online and in-person educational experiences that are designed to educate, entertain and inspire. Whether you are just starting your business journey, or are a seasoned professional looking to "up your game" with the latest tech tools, marketing masterminds, and ongoing continuing education, Elm Street Academy is focused on supporting you every step of the way. Explore all Elm Street Academy educational opportunities here.
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Keep Your Education Going for Your Business' Health
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Rewind! 5 Educational Webinars for Agents from 2022
What a wild ride the real estate market has been this year! From increasing mortgage rates and a slowing down of demand, many real estate professionals were left wondering how to keep their sales pipeline full and their business thriving. To help, RE Technology hosted a series of live webinars that took an in-depth look at the top strategies and technologies agents can use to adapt to a changing market. With the holiday craziness finally dying down, now's a great time to take a breather and start formulating a plan of action for 2023. This list of our top webinars can help you do just that. So curl up with your laptop (and maybe some leftover eggnog), play a webinar or two, and take notes on your favorite strategies for success in the new year! 1. Social Media Essentials: Secrets to Thriving in a Low Inventory Market Date aired: February 17, 2022 In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? Watch this webinar to learn a systematic approach to marketing your real estate business on social media and online. 2. The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro Date aired: May 17, 2022 It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. Watch this masterclass on how to generate high-intent seller leads and convert them into clients. Learn tips, tricks, and strategies for bringing in leads both organically and via advertising, and how to win the listing presentation. 3. How to Build Lifelong Client Relationships Date aired: June 15, 2022 The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explore in this webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. 4. How to Get More Referrals (Even in a Tough Market) Date aired: September 13, 2022 Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. In this webinar, OutboundEngine explores the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. 5. Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full Date aired: November 9, 2022 It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." In this webinar, Dylan walks us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Learn how to keep your pipeline full and thriving even during a fluctuating housing market.
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New Classes for Real Estate Agents Unlock How to Work with Home Builders
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Do You Know These 10 Real Estate and Tech Acronyms? Test Your Knowledge.
"We need more real estate acronyms," said no real estate professional or consumer -- ever. Historically, the real estate industry has been a bastion of Alphabet Soup. Think about how long we have been saying "NAR" (50 years), "FNMA" pronounced as Fannie Mae (84 years), and "MLS" (~100 years)! Integrating technology into the daily lives of real estate agents has accelerated the proliferation of acronyms. Thank goodness for Google – but then again, some of these acronyms are sometimes even hard to Google because they are specific to real estate. So here is a modern little list of 10 real estate and tech acronyms every real estate agent needs to know: ARV: After-repair value. With the advent of a new category in real estate called "Concierge Services," the use of ARV is becoming commonplace. Concierge startups such as Revive Real Estate and Curbio can help sellers quickly renovate now and pay at closing to maximize their home sales. AVM: Automated Valuation Model. Zillow and its zestimates may have popularized the term AVM, but today, there are dozens of alternative online estimates. Some are leveraging computer learning and artificial intelligence to estimate home values better and inching closer to the values created from a full in-person appraisal. As a result, the term AVM will only get more popular. CoCR: Cash-on-cash return. The recent rapid increase in real estate values will likely result in more of your sellers becoming interested in real estate investment. In real estate, CoCR calculates the cash income earned on the cash invested in the property. This is a math calculation: divide the net cash flow by the total cash invested. Here's a great example of how it works on Investopedia. DeFi: Decentralized Finance. The metaverse, crypto, and blockchain may be down, but they are not out. Even traditionalists see value emerging from blockchain use, and DeFi is one of them. For example, instead of a traditional bank providing a loan to purchase real estate, DeFi potentially offers the ability to finance a real estate transaction, either paid by Bitcoin or providing a mortgage. The difference is that the review for approval and funding would be nearly instant. And unlike a traditional mortgage, one could potentially sell off fractional shares of their property to pay off the mortgage. That may seem far-fetched, but consider that the second home firm Pacaso is modeled after 1/8th fractional share ownership. Read more about DeFi here. LLC: Limited Liability Corporation. Real estate investors have embraced LLCs since their creation in 1977. Today, the term is becoming more mainstream as creative real estate startups are using the LLC structure to help sellers buy their next home before selling their current home. Other firms are using the LLC structure to create their 1/8 ownership model, allowing eight different sets of buyers to own real estate. NFC: Near-field communications. If you have seen others share their contact info with a tap of their phones, you have witnessed NFC in action. For real estate, NFC potentially has more opportunities than delivering a digital business card. For example, marketing-enabled NFC "smart signs" allow shoppers to interact with your For Sale sign from their mobile phones. In the UK, agents give out branded, NFC-enabled keyrings for a listing. Then, as they tour, the NFC technology can share floor plans, photos, and more – before they even leave the property. Think of it as a wireless thumb drive. NBIC: Nanotechnology, biology, information technology, and cognitive science. Researchers look at NBIC as "converging technologies for improving human performance." In a nutshell, advancement in these areas is overlapping more and more. NBIC's goals are to enable human populations to be stronger, healthier, and more capable. Relevance to real estate? Sustainability issues that impact housing and other real estate development. For example, the Bartlett School of Architecture at the University of London is modeling coursework for systems architecture that uses NBIC to address sustainability challenges. Among the direct impacts: a new generation of smart materials used to construct buildings and, eventually, homes. NOO: Non-owner occupied. Most agents are familiar with this lender classification, which means the owner does not occupy the property as a primary residence; it is considered a rental property. Effectively, risks are higher with non-owner occupied property, meaning lender interest rates are higher than those for a primary residence. The increase in NOO property, especially in single-family homes, has exploded with the growth of both individual and institutional investors. RESO: Real Estate Standards Organization. Think of these folks as real estate's "Rosetta Stone." RESO makes it possible for all the data collected from hundreds of different Multiple Listing Services to be standardized. For example, their work makes MLS data usable in the national mobile apps consumers use to search for properties. RESO is to real estate as the IEEE is to Bluetooth. RESO may be invisible to most agents and their clients, but real estate transactions are improving from the standardized data work that RESO volunteers – it's a nonprofit – are doing. SaaS: Software as a Service. You can thank the internet, or the "cloud," for the massive proliferation today of SaaS firms and the subscription services you now pay to use your favorite software. SaaS caused the death of the software CD. Today, the most popular software is delivered and accessed through the cloud. In real estate, most technology is SaaS, from transaction management platforms to Comparative Market Analysis (CMA) solutions. What's your favorite real estate or technology acronym? Please share yours with us for a potential future story by emailing us at [email protected]. And if one of tech-specific acronyms is causing you some difficulty, feel free to reach out and ask us for help at techhelpline.com. To view the original article, visit the Tech Helpline blog.
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Friday Freebie: The Simplified Homebuyer Guide
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Friday Freebie: Qualify and Educate with the Home Seller Packet
We talk a lot about getting sellers to choose you as their agent--but what about helping you choose your clients? After all, not every seller is right for you, and not every home is ready to be listed. That's why in this week's Friday Freebie, we're highlighting a home seller packet that helps you qualify sellers, learn more about your potential listing, and educate buyers on the sales process. Free download of The Home Seller Packet Template, courtesy of Zurple If there's one thing The Home Seller Packet is, it's mutually beneficial—to both you and your client. You'll learn more about the seller's needs and timeline, and the homeowner will learn why you're the agent to choose as well as the ins and outs of the home sale process. The Home Seller Packet makes your job easier while increasing your value in the eyes of your clients. They'll get valuable checklists and information on selling their home, while seller questionnaires help you better understand and qualify your sellers. And, as we all know, the sales process runs much more smoothly when clients are well-informed. Here's what you get in The Home Seller Packet: About Me - Fully customizable agent bio with space for contact info and agent qualifications Home Seller Questionnaire - Qualify sellers and learn more about their home before listing Home Seller Checklist - Important action items to do throughout the sales process Home Preparation Checklist - To-do list for sellers to prepare their home for market Home Seller Terminology - Common real estate terms sellers should know Home Seller Timeline - A visual timeline of the sales process, from pre-listing to close Ready to level-up your listing game? Download The Home Seller Packet now!
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Reduce Buyer Frustration with Effective Financing Education and Preparation
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Minimize Buyer Frustration with Adequate Education Upfront
The WAV Group's recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller's market. While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions. To download a copy of the report, click HERE. Setting expectations and education about every step of a transaction right from the start is a key opportunity to improve service levels. Certainly first-time home buyers don't know what they don't know yet, but even experienced homebuyers need to know how different the process is in the extreme seller's market we're experiencing today. Embroiled in so many stressful and unsuccessful transactions today, agents may lose the perspective of the average person who purchases just a few homes in their lifetime. When asked about improving the homebuying experience, one respondent said, "It is far too complicated and involved. A regular person can barely grasp all the hoops you have to jump through." With that in mind, agents may want to consider a buyer education session before beginning the process of purchasing a home. Most agents use a listing presentation to win the listings, but few take the time to sit down with their buyers and talk through the entire process from start to finish. What should be in your pre-purchase buyer education presentation? Timeline Under perfect conditions, this would be the relative timeline of events from initial home search online all the way to unpacking the dishes in their new home. Checklists can be very helpful in this section of the presentation. Be sure to cover the common time periods in your local market for appraisals, surveys, and home inspections. This is also the perfect opportunity to set expectations for showing appointments, your availability on nights and weekends, and preferred communication methods. Current Market Conditions Normally, finding a new listing online on a Thursday, then going to see it on Saturday, and then making a reasonably below asking price offer the following Wednesday is a perfectly acceptable timeline. Not in today's market. Are houses selling in weeks, days, or—as we saw recently—in hours? What price range should they be looking in to be able to stay on budget in a bidding situation? Should they get pre-qualified for a mortgage? Do they fully understand homeownership costs BEYOND the mortgage and downpayment? Some respondents said they stretched to buy the home at the top of their price range and now they're struggling to afford maintenance, utilities and general repairs. Common Hurdles You Can Warn Them About Don't shy away from sharing the challenges in today's market, and in any real estate market, that have derailed past clients. Remember, they are hiring you for your experience so that they don't have to learn the hard way. Some of these situations, like lower than expected appraisals or major repairs needed, may not be pleasant to talk about, but your clients need to be prepared for possible scenarios and know that they will have remedies available to them if those situations occur. Many of the frustrations with the homebuying process can be mitigated by education and communication. As another respondent said, "Wish there was more explanation of the timeline for when things happen and what the next steps would be." To see all the insights and data from the WAV Group Homebuyer Frustration Report, download the full report for free by using promo code Frustration at checkout. To view the original article, visit the WAV Group blog.
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Grow Your Business with Monday Morning Mentor
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New Classes Teach Real Estate Agents How to Work with Home Builders
HomesUSA Alliance, created by the real estate and home building industry giants Ben Caballero and Bob Hafer, announces new accredited real estate agent classes for April through June. The popular coursework, taken by more than 4,000 real estate agents, teaches agents how to work with home builders. In addition, Texas agents can earn continuing education credits required to maintain an active state real estate license. Real estate agents can register for the online new home sales education coursework at the HomesUSAAlliance.com website on its Calendar page. Registration now is available for classes set for May 11 and 12 and June 8 and 9, 2022 and is open to agents throughout Texas and nationwide. All real estate agents who complete the six classes will receive a new home sales certification. The Alliance has already provided thousands of real estate sales professionals with the training they need to better work with home builders. Hafer, who teaches the coursework he authored, notes the complete coursework includes "Building Your Real Estate Business Through New Home Sales," "Everything You Need to Know About New Home Construction," "How to Recognize a Green Built New Home," "How to Successfully Negotiate with a New Home Builder," "Understanding New Home Builder Contracts and Addendums," and "New Home Blueprint for Realtors." The classes are approved by the Texas Real Estate Commission for continuing education (CE) credits. Real estate agents can earn 11 credits from the six courses during the two-day program, priced affordably at $200 for all classes. Once all six CE courses are completed, agents earn their New Home Sales Certification from HomesUSA Alliance. "Real estate niches make riches," said Ben Caballero, America's top new home sales specialist and No. 1 ranked real estate sales professional. "By learning how to work with home builders, agents gain a specialization that can help them boost their business," he added. Hafer points out that the Texas Real Estate Commission requires agents to take 18 hours of approved Continuing Education credit every two years. "As an agent, you can complete about two-thirds of your two-year requirement in just two days with our courses. But, more importantly, agents gain inside knowledge about working with builders that really can't get anywhere else," Hafer added.
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Friday Freebie: 2022 Home Seller's Guide
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Real Estate Agents Invited to Study How to Work with Home Builders
HomesUSA Alliance, founded by the real estate industry giants Ben Caballero and Bob Hafer, is inviting real estate agents to register for its online new home sales education coursework available in February and March. Real estate agents in Texas can earn continuing education credits required to maintain an active state real estate license. Real estate agents completing the six different classes offered will receive a new home sales certification. The Alliance has already helped more than 4,000 real estate sales professionals learn to work with home builders better. Available remotely via Zoom, agents can sign up for the entire two-day program or individual classes. The next two-day series of classes are on Wednesday and Thursday, February 16 and 17, and Wednesday and Thursday, March 16 and 17. Registration is online at the HomesUSAAlliance.com website on its Calendar page and is open to agents throughout Texas and nationwide. Hafer, who created and taught the coursework, notes that individual classes include "Building Your Real Estate Business Through New Home Sales," "Everything You Need to Know About New Home Construction," "How to Recognize a Green Built New Home," "How to Successfully Negotiate with a New Home Builder," "Understanding New Home Builder Contracts and Addendums," and "New Home Blueprint for Realtors." The Texas Real Estate Commission approved the classes for continuing education (CE) credits. Agents can earn 11 credits from the six courses during the two-day program. Priced affordably at $200, once agents complete all six CE courses, they will earn their New Home Sales Certification from HomesUSA Alliance. "Riches are in the niches," said Ben Caballero, America's top new home sales specialist and No. 1 ranked real estate sales professional. "Agents who learn how to work with home builders gain a specialization that can help them significantly grow their business," he added. Hafer points out that the Texas Real Estate Commission requires agents to take 18 hours of approved Continuing Education credit every two years. "Agents completing our new homes coursework can complete about two-thirds of their two-year requirement in just two days." "Most importantly, we provide agents with information about how to work with builders that's not available anywhere else," added Hafer.
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How to Educate Clients and Prospects About the Dangers of iBuyers
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[Best of 2021] Friday Freebie: Homebuyer Packet Template
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in June and is #7 in our countdown. See #8 here. It's a tough time to be a home buyer--and a buyer's agent. While you can't fix today's inventory problems, you can make the home buying process as smooth as possible for both your clients and yourself. In this week's Friday Freebie, we're highlighting a homebuyer packet that you can use to educate buyers, qualify buyer leads, and more. Read on to learn how to claim your free download. 2021 Homebuyer Packet Templates, courtesy of Zurple Between record high home prices, cash buyers, and competition for scarce homes, you and your real estate buyers are going to need whatever advantage you can get. That's why Zurple is offering RE Technology readers a free homebuyer packet. Download it and share it with your clients and leads so everyone is as prepared as possible to face today's intense market. The packet consists of four editable documents, including: Homebuyer Timeline - Educate your buyers on the process of buying a home, all the way from mortgage pre-approval to the final walkthrough and beyond. Homebuyer Terminology - Buying a home involves a lot of legalese and jargon new buyers likely haven't heard before. Help them understand important concepts with this real estate glossary. Homebuyer Questionnaire - Your time is precious. Don't waste it on buyers who aren't a good fit. Give this questionnaire to buyer leads to qualify them before moving forward. Homebuyer Checklist - What does your buyer want in a home? Learn the particulars of their needs to save time on the home search process. Remember, information is power. By educating your buyers—and by learning as much as possible about their wants and circumstances—you place both of you in a position of strength. Download the 2021 Homebuyer Packet today!
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Friday Freebie: Educate Buyers and Attract Leads with this Homebuying Guide
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Friday Freebie: Home Seller's Guide Template
Seller leads: they're a wonderful and profitable thing… if you can get them. But here's the thing we know about sellers: 77% contact only one agent before choosing a Realtor to sell their home (NAR). How can you be the first agent a homeowner thinks of when they're ready to list? That's where this week's Friday Freebie comes in. We're highlighting a brandable Home Seller's Guide that's full of the helpful information that homeowners are searching for before they decide to list their home. Use it to attract seller leads, educate seller clients—and ensure you're top of mind when a homeowner is ready to sell. Free download of the 2021 Home Seller's Guide template, courtesy of Zurple Selling a home is an involved and complicated process. When consumers are beginning to consider selling, they first research what they should know before diving in. Zurple's 2021 Home Seller's Guide template is a comprehensive resource of everything a potential home seller needs to know: Common real estate terms The timeline of selling a home How to hire an agent How to price a home How to prepare a home for sale How to evaluate an offer The ins and outs of closing a sale What to know about moving day And more! You can share this guide on social media, on your website, in person, via email, and more. Put it behind a lead capture form on your website to ensure you get the contact information of potential parties. The guide is brandable, with space not only for your contact information and logo, but it also concludes with a page featuring your bio and a call-to-action. You can link that page to your email or a CMA request landing page to acquire even more leads. Ready to get started finding more seller leads? Download the 2021 Seller's Guide template now!
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The Pros and Cons of Real Estate Designations
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Friday Freebie: Homebuyer Packet Template
It's a tough time to be a home buyer--and a buyer's agent. While you can't fix today's inventory problems, you can make the home buying process as smooth as possible for both your clients and yourself. In this week's Friday Freebie, we're highlighting a homebuyer packet that you can use to educate buyers, qualify buyer leads, and more. Read on to learn how to claim your free download. 2021 Homebuyer Packet Templates, courtesy of Zurple Between record high home prices, cash buyers, and competition for scarce homes, you and your real estate buyers are going to need whatever advantage you can get. That's why Zurple is offering RE Technology readers a free homebuyer packet. Download it and share it with your clients and leads so everyone is as prepared as possible to face today's intense market. The packet consists of four editable documents, including: Homebuyer Timeline - Educate your buyers on the process of buying a home, all the way from mortgage pre-approval to the final walkthrough and beyond. Homebuyer Terminology - Buying a home involves a lot of legalese and jargon new buyers likely haven't heard before. Help them understand important concepts with this real estate glossary. Homebuyer Questionnaire - Your time is precious. Don't waste it on buyers who aren't a good fit. Give this questionnaire to buyer leads to qualify them before moving forward. Homebuyer Checklist - What does your buyer want in a home? Learn the particulars of their needs to save time on the home search process. Remember, information is power. By educating your buyers—and by learning as much as possible about their wants and circumstances—you place both of you in a position of strength. Download the 2021 Homebuyer Packet today!
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Friday Freebie: Lead Conversion Masterclass
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The Top 5 Online Education Platforms for Real Estate Agents
Enlightenment is power! The more you know, the more you succeed. That's why it is important to have general knowledge about everything. In every industry, in any type of business, you need knowledge to be successful. It is not easy or simple to be a real professional. You should take several courses. You should evolve over time to be successful, and you should know the trends in order to generate more leads. The year 2020 showed us the importance of internet marketing, online courses and much more. If we want to be more successful, then we should definitely take some online courses. General Overview: What Real Estate Agents Should Know Before starting professional courses for real estate agents, there are several things that should be considered. There are several things that we cannot study from courses/universities, and you should have information about them before entering the industry: Location Without local knowledge, it's almost impossible to become a professional real estate agent. Quite simply, you should pay attention to the neighborhood where you work. You need to have general knowledge of nearby places. That's why it's important to be a detailed-oriented person even before you enter the real estate industry. Communication Communication is a very important aspect of every industry, but for real estate agents, it is definitely the essential tool. Real estate professionals are having communications with hundreds of people on a weekly basis. As a real estate agent, you should be able to have online and face-to-face communication skills. Since people in this industry are working remotely in most of the recent cases, we already have a blog about Online Communication Tips and Tricks for Real Estate Agents. Answering Tough Questions While speaking with real estate agents, clients are mainly interested in knowledge and information. That's why if someone wants to become a real estate agent, they should have answers to all the tough questions the customer will ask. It isn't that hard, right? You just need to prepare the answers before meeting or communicating with your clients. Property Evaluation When you already are a part of the real estate industry, one thing you should know is that the correct property valuation is one way to success. Location, neighborhood intelligence, interior and other additional information is what will help you while evaluating the property. Good Time Management Real estate agents handle many tasks at once, so it's important for them to have good time management. This will help real estate agents to balance their working hours and have time for entertaining as well. Top 5 Online Education Platforms for Real Estate Agents Now it's time to speak about professional courses in the real estate industry. Quite simply, every industry requires education, and the real estate industry is not an exception. There are hundreds of online courses for real estate professionals. Let's speak about the most useful online courses for real estate agents. Today, we will discuss some of the most well-known platforms for every type of course in real estate, including Udemy and four other platforms, which are mainly designed for future real estate professionals. Udemy Udemy is the global marketplace for everyone interested in education in general. It offers thousands of courses for every industry, and can be used by real estate professionals as well. Udemy offers real estate agents full courses about real estate leads, real estate investments, commercial real estate investing and more. Udemy courses are cost-effective and you have the opportunity to choose the right online course for you related to the real estate industry. You can see the reviews before applying to the course, so everything is kept very simple. Real Estate Express If you're looking for online courses by professionals, then this is the platform for you. It was created to be the leading force in online education. They have been providing people with the courses for 20 years, so they definitely know what they are doing. Real Estate Express offers courses in every state of the U.S, and the tiers have expert instructors that are approved by each state in the U.S. Real Estate Express has four different categories of study: The Basics Exam Preparation Exam Preparation + Ultimate learning These four categories allow their users to choose courses according to their needs. So if you want to build up your knowledge of the real estate industry, it's a good way to start. Aceable Agent This is the best version for young professionals in the real estate industry. The courses here are designed to be lighthearted and accessible from any device. The courses are updated frequently so you don't have to worry about information accuracy. Unlike other online courses, Aceable Agent offers exam preparation only for four states: New York, Texas, Virginia and Michigan. They have mainly two types of courses available: individual and course packages. AYPO Real Estate Sometimes, there is no need for a mentor/teacher while taking courses. What if we only want the materials because we are sure that we can handle it ourselves? AYPO is the best self-study version for real estate agents and professionals. AYPO stands for at your pace online, which simply outlines the fact that you are independent and you don't need a mentor/teacher while studying. Self-study simply means that you study whenever you want or wish. Everything is dependent on you in this case. The courses itself are available only for five states: Michigan, Oregon, Florida, Texas and Alabama. Mbition-Learn Real Estate Mbition is one of the trusted online course platforms for real estate agents. Here, each real estate class is fully accredited by all regulatory bodies in every state. Here, you have different choices of study. You can take a program to study for the first time for your licence, you can upgrade your licence and just simply study for the upcoming exam. These courses not only provide you with textbooks and study materials, but they also allow you to speak with instructors by phone or email for assistance. Mbition is always updating, so you don't have to worry that the materials provided by this course will be out of date. Suggestion From the Author After working hours, the best way to achieve your goals is to work on yourself even when you're tired after a tough day. If you spend hours working for others, why don't you take time for yourself as well and study new things, evolve, and enlighten yourself? Just remember, every hour spent on studies is one step towards success. To view the original article, visit the Realtyna blog.
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New Learning Resources to Help You Learn the New RPR
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Applying RPR Learning to Today's Revamped Market
Back in March, RPR began to offer even more blog articles, videos, webinars, tips and how-to's than ever before. The idea was that although REALTORS couldn't be in the field and working, they could at least be at home working on their business. And it worked! We know that plenty of agents took advantage of the time to learn new skills, explore helpful features and up their RPR game. Here's one story of a REALTOR who did exactly that, and how it's now paying off.
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10 Skills You Can Learn in Quarantine
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RPR Debuts New Web Show: 'The Wow Factor'
RPR is doing everything it can to help REALTORS "wow" their clients and close more deals. As part of that ongoing effort, RPR dropped its first-ever web series on Monday. The show's goal is to educate, enlighten and entertain RPR users with a focus on tips, strategies, best practices and more.
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How to Score a Touchdown in Your Career with a Real Estate Seminar
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C2EX: Professional Growth for REALTORS
We know you're on top of your game when it comes to "wowing" your clients and closing more deals. If you want to boost your professionalism even more, look no further than C2EX. Short for "Commitment to Excellence," C2EX is an NAR program that was designed to empower REALTORS to elevate every single aspect of their skills, strengths and standards.
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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Hosting Events to Build Your Real Estate Business
A party with a purpose... You need many different lead generation sources to create a dependable stream of new leads. Online leads and referrals are dependable, go-to options for the first two, but if you're still looking for another reliable lead source, hosting lead generation events may be a good option.
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Why You Should Host a First-time Buyers' Seminar
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Helping Consumers Make Better Real Estate Decisions, Confidently
Moving into a more normalized market, you are bound to face some hesitation from clients. Here are a few tips for getting them off the fence and to the signing table. The problem in real estate today is not due to a lack of information. It's the opposite, in fact. Consumers quite literally have the world at their fingertips to find information about where the market is going, whether average prices are going up or down, what the going mortgage rate is, etc. And most will have done plenty of research before they consider meeting with an agent. Not only can this lead to information overload, but oftentimes the information they find is either false or misleading. Confusion can make people fearful of buying or selling their home. So how do you get even the most hesitant buyers and sellers off the fence? And more importantly, how can you be sure they are confident with their decision?
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Understanding the Real Estate Market to Generate More Sales in 2019
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5 Tips for Your First Year as a Real Estate Agent
Whether you're already in your first year as a real estate agent or thinking about a career change, you've probably had an image of agent life in your head. Whatever notions you might have about life as a real estate agent, it's important to manage those expectations and build a solid foundation for your business. Here are five things to do in your first year to make sure you're building toward a successful career:
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Rewind! The Top 5 Educational Webinars for Agents from 2018
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16 Definitions Every New Real Estate Agent Should Know
You're a new agent, and you're swamped by all of the things you need to learn. From the ins and outs of setting up your website to managing your time to stay productive, there are many skills and details that you need to know for succeeding in your first few years as an agent. A key component to understanding the general lay of the land as an agent is to get a handle on the language real estate agents use every day. We've compiled the top 16 definitions you need to know to jumpstart your real estate vocabulary and set you on the path to being a rock star agent!
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How to Join Online Meetings and Webinars
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Rewind! The Top 4 Educational Webinars for Agents from 2017
From earning passive income from referral fees to using sophisticated algorithms to target likely sellers, there are many ways to grow your bottom line. This year, we hosted a series of live webinars that took an in-depth look at the top strategies and new technologies that can help hard-working agents work smarter. With the holiday craziness finally dying down, now's a great time to take a breather and start formulating a plan of action for 2018. This list of our top webinars can help you do just that. So curl up with your laptop (and maybe some leftover eggnog), play a webinar or two, and take notes on your favorite strategies for success in the year ahead!
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Chris Smith Will Be National Speaker for Homes.com
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Best of 2016: How to Educate Buyers to Make Good Offers
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in February and is #9 in our countdown. See #10 here. As Realtors®, you see this again and again. As a listing agent, you are required to submit all offers to your seller, even the lowball offers. It is a horrible situation for the agent. Indeed, it is probably a horrible situation for the buyer’s agent, too. It is embarrassing for a buyer’s agent to submit a lowball offer to a seller. As the listing agent, you need to reinforce the price. Respond with the data that was used to set the listing price. You did a CMA, just update it with current comps. When you counter to the buyer, include the facts that support your pricing. The buyer’s agent is unlikely to argue, especially if you are drawing those facts from the same MLS. Another piece of information that you may want to include is the graph showing the sales price as a percentage of the Original Price. The graph above is a good illustration of this. Real estate professionals understand that there is seasonality to pricing. You can see that the spring market is hotter for sellers than buyers. The buyer market gets slightly stronger in the fall, and is red hot over the holidays.
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10 Must-Read Books All Agents Need to Study
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Mastering Market Literacy
Perhaps the most valuable lesson that real estate consumers learned from the housing crash was that home values can fall as well as rise. More than 7 million families lost their homes to foreclosures and short sales; a brutal wake-up call that though homeownership is safer than most investments, it still involves risk. Today's buyers are very aware that a single wrong decision or factors beyond their control can cost them dearly. That is one reason 90 percent of today's buyers think it is very important to have an agent with knowledge of the real estate market. Successful listing presentations and CMAs are rich with local data and analysis. Agents who demonstrate a fundamental understanding of local market trends win more business and become trusted advisors because of their knowledge. Market "smarts" have become an important marketing strategy. More and more agents and brokers, as well as real estate websites, appraisal companies, franchisers and data analytics firms, use the latest data to publicize market trends as a way to communicate their expertise. You do not need a degree in economics to become market literate, just an understanding of how local real estate economies work, fluency with the terminology and good sources for local data on sales, prices, values, and inventories. Add your professional expertise and your skilled observations of the latest trends in the charts and numbers and you have a winning formula. The Basics: How Real Estate Markets Work Ideally, real estate markets follow the laws of supply. If the supply of homes for sale is greater than demand, the market will put pressure on prices to fall until supply and demand come into balance as buyers take advantage of bargains and fewer sellers list their homes. Home will take longer to sell. Should the supply of homes for sale be too small to meet demand, homes will sell faster, and prices will tend to rise until more sellers list their homes and buyers wait for better prices.
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Real Estate Smarts: 51 Resources to Pass Along to Clients
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Summer School: 3 Online Training Opportunities for Real Estate Agents
The kids may be out of school, but class is still in session for agents who want to gain new skills this summer. Just this week, we learned of three new educational opportunities in areas like listing photography and social media. All options are offered online, too, which means that you can work through them at your own pace while powering through the busy season. Here's a quick rundown of each: #GetSocialSmart Academy For years, Katie Lance has been real estate's go-to guru on all things social media. It's likely you've heard her share her knowledge on stage at real estate conferences, or read her name in any number of industry publications. On Tuesday, Lance launched her latest knowledge sharing venture, the #GetSocialSmart Academy. It's a web-based "learning portal" featuring social media training videos, downloadable materials, and live webinars. The content is based on Lance's 6-week coaching program, and covers topics like content strategy, blogging, Facebook advertising, Instagram, Pinterest, video marketing, livestreaming, LinkedIn, Twitter, and beyond. Until June 30, Academy membership is available at a deeply discounted "early bird" rate. Check out GetSocialSmart.com to learn more. Looking for similar training opportunities? Check out The Paperless Agent and/or their Real Estate Digital Marketer (REDM) certification course.
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How Technology Training Revolutionized One Realtor's Business
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How to Educate Buyers to Make Good Offers
As Realtors®, you see this again and again. As a listing agent, you are required to submit all offers to your seller, even the lowball offers. It is a horrible situation for the agent. Indeed, it is probably a horrible situation for the buyer’s agent, too. It is embarrassing for a buyer’s agent to submit a lowball offer to a seller. As the listing agent, you need to reinforce the price. Respond with the data that was used to set the listing price. You did a CMA, just update it with current comps. When you counter to the buyer, include the facts that support your pricing. The buyer’s agent is unlikely to argue, especially if you are drawing those facts from the same MLS. Another piece of information that you may want to include is the graph showing the sales price as a percentage of the Original Price. The graph above is a good illustration of this. Real estate professionals understand that there is seasonality to pricing. You can see that the spring market is hotter for sellers than buyers. The buyer market gets slightly stronger in the fall, and is red hot over the holidays.
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The Paperless Agent Launches New Digital Marketing Certification
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6 Online Resources for Real Estate Education
Looking to complete CE credits? Find software user tips? How about discovering new sales techniques to leverage? Whatever your particular situation, you can satisfy just about any educational need online. The big question is--where to start? A search for "real estate education online" turns up 358,000,000 results on Google. The problem isn't a dearth of information, but an abundance of it. To help you cut through the noise, we've created this quick guide to our favorite online educational resources for real estate. Check it out to find six great places to start your learning journey. Through your Broker, MLS or Association We'll start with the most obvious. Checking the educational offerings of your brokerage, MLS, or association should always be the first thing you do. They often offer training in conjunction with their technology partners on tech solutions used within the organization or offered as a member benefit. Your MLS or association should be your go-to source to find continuing education opportunities. Start by checking their website for more information. If your organization's website is a little thin, don't hesitate to call or email them directly. And don't forget to check out NAR. Their REALTOR® Education page offers a wealth of information and links to learning resources: http://www.realtor.org/education
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Crime Prevention for Real Estate Agents: An Introduction
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Edutainment
Oh, the endless parade of marketing buzzwords. You know what I'm talking about – "synergy," "thought leader," "edutizing," "advertainment." They are obnoxious when you hear them all day long. Unfortunately, they're usually based on a principle that has actual value. That's what I'm going to talk about today, a word I use to describe a vital concept that can make or break your online marketing strategy: Edutainment. Let's begin with a rough definition. Edutainment: marketing materials that offer the dual benefit of educating and entertaining consumers, resulting in improved engagement and increased leads Let's talk about what isn't edutainment. Sending a "Just Listed" eFlyer to a recent buyer client isn't either educational or entertaining for them. Neither are customized sports team fridge schedules, agent calendars, recipe post cards, or QR codes on digital eCards. "What's wrong with those examples?" you may ask. Well, the biggest problem is quite simple: they aren't taking the recipient into consideration. If your marketing materials don't provide value to consumers – in the form of entertainment, education, or both – they are not going to pay attention. Now that we've talked about what isn't edutainment, let's talk about what is.
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Always Learning and Growing: 10 Tips from NAR
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Secrets from a Tech Trainer
The key to success with any technology tool is using it properly. Smart tech companies have recognized this fact and offer substantive training programs to ensure adoption and product loyalty. Technology training specialists play a crucial role in keeping the company healthy and the consumers happy. We were interested in learning more about this side of our industry, so we interviewed a volunteer from zipLogix®, Product Trainer Cassandra Davis. Davis conducts regular live training sessions and user group forums for zipLogix® users, and works with brokerages and associations nationwide to provide tools to help real estate professionals leverage online tools and work toward paperless transactions. Here are some valuable takeaways from our conversation with Cassandra. 1) Why do you think it's important for real estate professionals to learn about the technology they use? It makes their lives easier. Of course, most agents know they can save time if they learn about shortcuts in zipForm® like the Fast Fill option, but few realize they can also access tools to reduce their risk and improve their client's satisfaction with the transaction until after they have attended a training. There are a lot of technology tools that can help agents through every file. Learning about the tools built in to the software they use every day can help agents improve the transaction experience for themselves and for their buyers and sellers. The training tools provided by zipLogix® can help agents to learn how to leverage the technology they already have, from reducing risk with saved clauses to face to face online meetings with zipConsult®.
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5 Ways to Grow Your Business with Designations
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4 Ways to Help Buyers Prepare for Higher Mortgage Rates
After years of historically low mortgage rates, home buyers are seeing the tide turn and wondering how much higher rates will inch up. What advice should agents give them? 1. Plan ahead. In many markets, higher rates have arrived in tandem with inventory shortages, forcing buyers to think harder about ways to improve their negotiating position. The best first step? Encourage buyers to shop for a lender and secure pre-approval on a mortgage before shopping for homes. Of course, this will be more difficult if a buyer has any blemishes on their credit history. Even though higher interest rates could dampen refinance activity and free up more money for new mortgages, lending standards are expected to remain tight. Help buyers resolve any credit issues early to avoid future disappointments. 2. Submit a winning offer. In a rising rate environment, time means dollars. Encourage buyers to consider the potential cost of having their offer rejected and needing more time to find and submit a winning bid on another property. Viewed this way, a buyer may prefer to adjust their negotiating position and make their offer more attractive. For example, consider telling a seller that you'll accept a higher mortgage rate if rates change before you're able to lock. Sending a signal that you won't back out of a contract could tip the scales in your favor—and may ultimately cost much less than playing hardball while rates creep even higher.
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Do’s and Dont’s for Thriving in the Electronic Information Age
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Friday Freebie: Home Zone Real Estate Marketing System
We've got a double Friday Freebie going into the holiday weekend! Jumpstart your autumn sales with a free webinar that demonstrates how to create winning listing presentations. Attendees will then get the opportunity to practice what they've learned with a free 30-day trial of the Home Zone Electronic Real Estate Marketing System. Read on to learn more! Free webinar and 30-day trial of the Home Zone Real Estate Marketing System Home Zone knows the secret for winning the listing presentation every time and wants to share it with you! They're offering a free webinar that shows agents how adding just five minutes to your presentation will prove to prospects that you are the expert when it comes to marketing the listing and generating qualified leads. When it comes right down to it, most listing presentations are much the same. But a listing presentation is a competition, and only one agent will win--based solely on what that agent provides over other agents. Agents that deliver a well thought out electronic marketing strategy have a competitive advantage. Outline exactly how your cohesive marketing campaign will sell the home faster and for more money, and your expertise will stand out in the seller's mind. This involves demonstrating a tangible example of what you do that most other agents don't. Join Showcase Technologies CEO, Tom Emmendorfer, for this free live webinar and learn how to win the listing by demonstrating a tangible technology edge over your competition. Plus, receive a free month trial of The Home Zone Electronic Real Estate Marketing System. Sign up for this free 30-minute session at www.learnremarketing.com.
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5 Business-Building Tips for Buyer’s Representatives
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Three More Down Payment Assistance Myths Debunked
Guest contributor Down Payment Resource says: Preconceived ideas often keep us from investigating further. In the case of down payment assistance, myths like "it's only for first-time homebuyers" and "it's difficult to qualify" prevent potential buyers from exploring all viable paths to homeownership. According to the 2013 National Housing Pulse Survey, more renters are now thinking about purchasing a home, up from 25 percent to 36 percent. Many of these renters have the income and credit qualifications to buy a home, but simply need to overcome the down payment hurdle. Too often, long held myths about homebuyer programs hold them back. We debunk three more surprisingly common myths about down payment assistance. Don't miss our first installment where we debunked Myths #1 - 4. Myth #5: Down payment assistance is only for inexpensive homes Many people focus on the word "assistance" in down payment assistance, believing it is only for narrowly defined homebuyers and "targeted" neighborhoods of very inexpensive homes. In fact, homes in any neighborhood may be eligible with sales price limits typically ranging from $200,000 to over $700,000 in high-cost markets. On average, 70% of all homes for sale are eligible for one or more programs. Some homebuyer programs can have income limits of up to 120% AMI and higher, which can amount to well over six-figure incomes in countless markets across the country. In addition, some may offer tiered assistance dollars at varying income levels so higher incomes might yield lower assistance amounts, but higher income isn't an automatic disqualifier. Income limits are almost always based on household size, so limits for a family of five are significantly higher than for a single person.
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Real Estate Glossary for Your Clients
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Everything You Need to Know About ISAs (Licensing)
This post comes to us from the BoomTown blog: So you've decided to switch over to the ISA (Inside Sales Agent) model. Kudos to you! I bet you have some questions about the specifics of it all. Our own BoomTown users have also been asking some very good questions regarding ISAs. I've gathered some insights (from our awesome BoomTown owners!) on the most frequently asked questions in our forum. Should ISAs Be Licensed? Agents and Brokers Who Say No Although ISAs are typically licensed, there are some real estate agents who prefer their ISAs to be unlicensed. Their reasoning is that often times, the consumer just wants a quick answer to a question and then they will be off the phone. If the ISA is not licensed, they have a good reason for transferring the lead to a buyers agent who is better qualified to not only answer their question, but also to steer the conversation toward closing a deal. A particular broker shared that he would rather have the agents qualify the leads themselves, instead of the ISA. This broker felt that this way the consumer was more likely to step into the physical office, where the agent has a better opportunity to "sell" their company, and in turn, to sell homes.
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Consumer Education: The Why
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Learn How to Increase Your Revenue with Professional Development
In today's competitive market, professional development is one of the best ways to hone your skills and advance your business. Real estate market influences are ever evolving and, now more than ever, successful agents must keep current on trends and issues related to their business. First, you must determine what the best professional development path for your business is. For example, if you are only representing sellers and want to start working with buyer clients, it would be beneficial to learn the practice of representing buyers, how to fulfill your buyer clients' real estate needs, and how to ensure that transactions proceed smoothly. A course in buyer representation can teach you the necessary skills to ensure you are representing your buyer clients to the best of your ability.
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Consumer Education First for Success
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What is a Real Estate Technology Accelerator?
If you've been paying attention to industry news lately, you've probably heard the term "technology accelerator" in reports. NAR runs one called REach™, and even Inman News has jumped into the game, announcing Inman Incubator earlier this month. So what is a tech accelerator? In short, it's a program that helps young technology companies grow by providing them with education, mentorship and, in some cases, funding. In the case of REach™, the program specifically grooms companies for success within the real estate industry. Teaching Startups About Real Estate REach™ differs from other incubator programs in a few key ways, foremost being NAR's stewardship. By supporting companies that can, in turn, support its 1,000,000 members with innovative new technology, the National Association of REALTORS® looks to secure the future of itself and the industry at large. That support includes intensive education on things like execution strategies, how to measure success, and insight into the real estate customer. "There are some intricacies and nuances of the industry that we need to understand at a deeper level," says Conor McCluskey, founder of BombBomb, the first company admitted to REach's class of 2013. "Overall, we expect to benefit from the relationships we'll make with industry leaders, with brokers and agents, and with like-minded companies serving the industry."
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Top 4 Real Estate Success Principles that Every Agent Must Follow
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4 Common Down Payment Assistance Program Myths Debunked
Today's homebuyers are doing significant online research before beginning their home buying search, yet there are still many misconceptions about home financing and down payment assistance programs. Home prices, along with down payments, are increasing, and assistance programs can help make buying a home as affordable as possible. Are these common myths keeping you from investigating homebuyer assistance options? Myth #1: Down payment assistance programs are only for first-time homebuyers. First-time homebuyers are defined as someone who has not owned a home in three years. And, not all programs specify that you must be a first-time homebuyer. It's important to know that assistance programs are for homebuyers, not investors. Most housing agencies will require that the home is occupied as a primary residence in order to qualify. In addition, homebuyers purchasing a home in a designated target area (typically for revitalization efforts) may receive special benefits such as higher assistance amounts, more lenient income requirements and the first-time homebuyer requirement may be waived. Veterans are often eligible for a first-time homebuyer waiver, too! Myth #2: Assistance programs are no longer funded. There are many public and private-funded programs available. In fact, there are hundreds of millions of dollars in down payment assistance, tax credits, affordable fixed-rate mortgages and rehab loans available throughout the country.
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Real Estate Tech: Terminology and Definitions
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Write Listing Descriptions That Sell
Sometime between your first real estate listing and your 20th, it will probably hit you: writer's block. You'll sit down to write a description for the MLS or your website or wherever and suddenly feel at a loss for words. After all, you've probably been throwing words around all day already – emailing associates, calling prospects, chatting with peers. And now your seller expects you assemble a few sentences about his or her house that will get the buyers to flock. And we've all been stung by the jokes about real estate agent "code" words e.g. using "cozy" when we really mean small or "charming" to hint that, well, the house has been painted purple, inside and out. So what's an agent to do? Relax. Help is on the way. First, we have some easy writing tips. Then we have a recent keyword study, focused on words that sell houses. And, finally, a few examples. See? We've got you covered. Easy Writing Tips Don't exaggerate. You will get caught. Today's buyers will use Google Earth to discover that your listing's "secluded wooded lot" is actually a forest of dead trees waiting to catch on fire. Just tell the truth. Do be specific. Numbers and materials and name brands are your friends; they add credibility to your listing. Instead of "spacious," include the square footage. Instead of "great kitchen," try "granite countertops."
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Learn how to be a Paperless Agent™ with the GoodLife Team and RE Technology!
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The Beginner's Guide to Editing Video with Windows Movie Maker
A recent joint study from NAR and Google shows that consumers are turning to video more than ever before during their home search. What kind of video are they searching for? According to the study, everything from virtual tours, customer testimonials, community information, and to learn more about hiring a real estate agent. So if you haven't been using video in your online marketing, there's no better time to start. No experience creating and editing video? Don't worry. You don't need fancy editing software. In fact, your Windows PC comes with everything a beginner needs. Windows Movie Maker is a basic, easy-to-understand video editing program that even the greenest rookie can use. That's why we're happy to introduce My Computer Works latest video tutorial,"Create Movies Easily with Windows Movie Maker." In it, you'll learn everything you need to know to start editing your property videos in under five minutes. If you're ready to integrate video into your marketing strategy, take a look at Leading Agent's Real Estate Video Idea of the Week series for inspiration. For advanced shooting and editing tips, check out Stephen Schweickart's collection of video tutorials. For everything else, see RE Technology's library of video and virtual tour articles. Click through to the next page to learn how to edit video with Windows Movie Maker.
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The Absolute Beginner's Guide to Facebook and Twitter
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The HomeFinder.com Agent Makeover Teaches Agents How to Revamp Their Business
It's been a rough few years for real estate, particularly for agents. In 2011, NAR reported REALTOR® membership declined over 20% in the wake of the economic crash, indicating that many professionals have been forced to leave the industry for other fields. With this in mind, HomeFinder.com created the HomeFinder.com Agent Makeover Sweepstakes. Almost 10,000 real estate agents entered for a chance to win a business and style makeover. "The volume of entries no doubt highlights a hunger on the part of real estate professionals to grow and learn as we prepare for the next wave in real estate," said Doug Breaker, CEO, HomeFinder.com. Last month, five lucky winners flew to Chicago for a chance to remake both their online and offline business image. They were treated to four educational sessions designed to help them improve their real estate business, as well as a wardrobe and style makeover. "We succeeded at providing a unique educational experience for five agents," said Breaker. "We want the chance to offer all of the real estate agents in our space insight into the best practices and expert knowledge." HomeFinder.com has made a video series of these educational sessions available to all real estate agents. Now you, too, can learn how to makeover your business.
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Weekend Homework: Improve Your Real Estate Business
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Name That File Type!
Have you ever received an email with an attachment and, from the file extension, had no idea what type of file it was? Yep, I have too. Today, that ends. Prepare yourself for a list of the most common file type extensions. Although this list isn't complete, I think I've hit all the high notes. Bookmark it so you can reference it the next time a mysterious attachment appears in your inbox. Text Files .doc - Microsoft Word Document .docx - Microsoft Word Open XML Document .msg - Outlook Mail Message .pages - Pages Document .rtf - Rich Text Format File .txt - Plain Text File .wpd - WordPerfect Document .wps - Microsoft Works Word Processor Document Image Files .bmp - Bitmap Image File .gif - Graphical Interchange Format File .jpg - JPEG Image .png - Portable Network Graphic .psd - Adobe Photoshop Document .thm - Thumbnail Image File .tif - Tag Image File Format
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Stop! Check Your MLS Before Making That Purchase
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Electronic Signatures FAQ
Electronic signatures have been among the hottest technologies in real estate this year. In chatting with Prabakar Mahalingam of GoPaperless Solutions, a leading provider of electronic signatures, I was curious about what obstacles, if any, stand in the way of further industry adoption. His response: lack of information. Real estate professionals and their clients may be reluctant to adopt this technology if they have unanswered questions. With all the benefits of electronic signatures – financial, environmental, practical – these questions should be answered. So, with Prabakar's help, I'm going to provide answers to some of the top electronic signature FAQs. These questions are primarily from the agent's perspective, however consumers share many of these concerns. How do electronic signatures work? There is a surprising array of different types of electronic signatures. Perhaps you've heard the term "digital signatures" tossed around – this is actually a subset of electronic signatures, one that uses a digital code that is unique to the signer and the document. Digital signatures are click-to-sign, as opposed to handwritten. Electronic signatures, unlike digital signatures, can be handwritten using a stylus. These are often called "wet" or "biometric" electronic signatures. Need help understanding this distinction? Check out our article, Not All Electronic Signatures Are Created Equal.
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Weekly Video Tip: Advanced Editing Technique Part I – Time-Lapse and Fast Motion
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How to Clear your Browser Cache
How often has this happened to you: you make an update on your website, yet when you go to see the live changes they are not visible? Where did all my edits go? That is one of the most commonly asked questions we receive in the Lone Wolf Support Department, and is easily remedied by completing a quick process known as "clearing the browser cache." Cache is information that is downloaded from internet servers onto your computer temporarily in order for websites to load faster upon revisit. Factor in the browser cache you accumulate from all the websites you visit, and your cache can become quite full. Why do browsers use cache? Advantage: It allows quick reloading of pages you have just accessed. Disadvantage: It shows old or "un-refreshed" page views, and uses additional computer memory. Examples of situations clearing the browser cache can remedy: Your profile picture has been updated in WOLFconnect, but the new profile picture is not displaying on the office website, or your agent website. You are trying to 'view/print' the showing activity on one of your listings, but it is not displaying the correct information. You have made some changes to a custom web page on your website and pushed it live, however your updates are not displaying on the website.
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Listing Syndication Definitions
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4 Steps to Find the Perfect Tenant
Rental professionals want to fill vacancies quickly – but not at the (significant) cost of choosing the wrong tenant. After all, what's the value of a tenant that does not pay their rent and fails to care for the property? Sometimes, the perfect tenant may seem elusive, but RentJuice is making the process easier with their "lead qualification kit." We'll share a few of the key steps here, but for the full scoop – including sample pre-qualifications questionnaire, rental application, rejection letter, and much more – download the free whitepaper. 1) Phone first. Meeting a prospective tenant in person requires a large time commitment. When you consider the fact that many of the people who contact you about the property will not be qualified, it's easy to see that in-person meetings with each and every one of them can become a major waste of time. This is why RentJuice recommends running through some basic pre-qualification questions over the phone before scheduling a showing. (They've included sample pre-qualification questions in their whitepaper.) If a phone interview reveals that the prospective tenant is qualified for the property in question, invite them to a showing. If they are not a good fit for this particular property, but they have potential for future properties, gather their information into a lead tracking system and tell them you'll keep them at the top of your list for a better fit. 2) Meet in person at a showing. As we mentioned above, if a prospect sounds qualified over the phone, your next step should be to schedule a showing. RentJuice says, "Don't skip this step, no matter how perfect prospective renters sound during pre-qualification." RentJuice offers some other interesting tips for showings: Invite several prospective renters to the same showing. This increases their interest in the property and creates a sense of urgency to move through the application process. Offer applications right at the showing. (You can find a sample application in the RentJuice whitepaper.)
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"The Cloud" 101
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Do You Subscribe to the RE Technology Newsletter?
You can get career-enhancing information about real estate technology delivered right to your inbox with the RE Technology newsletter. If you aren't already signed up for our newsletter, there are a few simple steps you can take to get signed up. Sign Up for the Newsletter or RSS Feeds 1) Visit RETechnology.com. If you aren't already, log in in the upper right-hand corner of the site. 2) In the top menu bar, select "More," then "Subscriptions."
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Tech and Marketing 101 for New Agents
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Keeping Up with Political Changes
RE Technology does not favor a specific political party - we favor the real estate professionals that we serve. This article is about a potential source of information, not about advocating any political agenda. Alright, enough disclaimers, let's get down to this article (written by RE Technology CEO, Victor Lund). Now more than ever, the REALTOR® community needs to pay close attention to the Federal Government's actions regarding the housing industry and economic policy directed toward improving the economy.   Here is information about a free app that you may enjoy. Admittedly, this may be just one side of the story (Republican), but there is lots of information about bills going through the House and Senate that are unbiased (sort of). We feel that it offers a good source to stay informed about activities that impact our future in real estate. Here is a lighthearted video about the app and a link to download.
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What’s driving the changes in the real estate market and how will they impact your business?
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HomeGain Releases 2nd Quarter 2011 National Home Values Survey Results
Guest Contributor Louis Cammarosano from HomeGain Says: Fifty percent of surveyed real estate professionals nationwide expect home values to decrease over the next six months; Sixty-five percent disapprove of Obama’s performance as President. HomeGain, the first company to provide free instant home valuations online, announced the results of its nationwide second quarter 2011 home values survey. Over 750 real estate agents and brokers and over 2,600 homeowners were surveyed. Most real estate professionals and homeowners continue to expect home values to decrease or stay the same through the middle of the year. Fifty percent of agents and brokers and forty-two percent of homeowners think that home values will decrease over the next six months. In the first quarter 2011 HomeGain National Home Values Survey, thirty-nine percent of agents and brokers and 30 percent of homeowners thought that home values would decrease over the next six months.  
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Tuesday Tech Tip with Maya Paveza of TheHipRoof.com
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How Branding Builds Trust and Familiarity for REALTORS®
Every type of business needs to pay close attention to branding, real estate included. Most potential clients don’t know anything about your business until you establish and build relationships with them. Their first impressions and perspectives of the company will come straight from whatever branding they’re exposed to. Even after clients know you, branding continues to affect how they view the company. It serves as a reminder that the company is successful and always ready to help them connect with the property of their dreams.  
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Tuesday Tech Tip with Maya Paveza of HipRoof.com
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Top 10 Grammar Mistakes to Avoid (Part One)
If you're like most people, writing isn't much fun. Just because you're not a gifted scribe doesn't mean you shouldn't share your thoughts. After all, as an experienced professional, you've got valuable insights that could enlighten your peers and market your services, insights that would be best expressed in writing. You need to be sure that your literary gems have a basic level of grammatical accuracy if you don't want your message to get lost through the "noise" of your mistakes. We all have a few pesky bad grammar habits that we just can't seem to break. If you're a victim to any of the mistakes I'm about to mention, it's time to tape the list up on your wall, stick a post-it on your laptop, or have a colleague proofread your work. I'm going to cover the first 5 mistakes here. Part Two will cover the next 5 mistakes.
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Meeting Gen Y's Demand for Online Transparency and Information
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Don’t Have a Real Estate Website or a Blog?
Don't have a real estate website or blog? No problem this page is all about you. We’re going to help you get up to speed today. Have a website and/or blog but no web traffic? Don’t feel bad, most Realtors really don’t have a clue!
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Get the 411 on Facebook Secret Groups, MouseFlow and More!
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The Queue Episode 3: Facebook MLS App and More
Welcome to this week's TechSavvyAgent webshow episode 3!  We have had a great response to the first two videos of this series. This week's episode number 3 of the Queue is action packed! I covered an innovative new Facebook App that brings the full MLS Search to your Business Page. I did a how to video on adding Google Street Views to your website or blog which is sure to impress both buyers and listing prospects. I highlighted an amazing site called Which Test Won which will help increase your conversions online and get the phone ringing more. Lastly I discussed Klout which is a measure of your social influence that is really taking off and can quantify the ROI of your social media efforts. As always if you have any questions or feedback please leave them in the comments below and please help share this information on Facebook, Twitter and by emailing the link to the other agents in your office.
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