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Whether it's the memories a family made in their old home or a buyer's dreams for their new one, agents use stories to build emotional connections. Instagram has a similar business approach. Originally a platform for posting pictures of lattes and fancy food, Instagram has evolved into a social media giant where people can create and share their own
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14
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Increase Your Social Media Engagement with These 5 Best Practices
Whether you're showing off an awesome listing or sharing a neighborhood guide, using social platforms to their fullest will undoubtedly help grow your real estate business. From the fast-paced conversations on Twitter to the hours spent watching YouTube and Facebook live videos, social media is becoming an extremely popular avenue for buyers to learn more about the brands and businesses they're interested in. Social media is also a new frontier for many real estate agents: According to a 2017 study by the National Association of Realtors, only 26 percent of agents are extremely comfortable using social media, so now is the time to get online and get up to speed with social
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