Why You Need to Say 'Yes' to Multifactor Authentication
Purchasing a home is typically the largest and most significant investment of our lives. It's a milestone interwoven with personal dreams, aspirations, and an immense amount of confidential information. Real estate agents, brokers, and their MLSs are more than just facilitators of a home purchase – you are stewards of trust, responsible for managing, protecting, and maintaining the confidentiality, integrity, and security of sensitive information on behalf of buyers and sellers. Trust remains the core reason most people select a real estate agent. According to research from the National Association of Realtors, 97 percent of consumers said honesty and integrity were the most important traits for a real estate agent. Agents, brokers, and MLSs must ensure that their clients' personal details, financial records, and other sensitive data are kept secure and confidential. When clients choose to work with you, they entrust you with the most personal and confidential information they will ever share in a purchase transaction. In our digital era, where anyone can access data from anywhere at any time, you must actively protect personal information. Real estate in the crosshairs Security company Astra reports an average of 2,200 cyberattacks per day in the U.S. across all industries, and real estate is fast becoming a preferred target. According to leading cyber security firm Octiv, bad actors were responsible for 75 real estate industry breaches last year, including well-publicized ransomware incidents that delayed some property closings for weeks, costing the industry more than $50 million. The experts at Octiv recently warned at a CoreLogic conference of MLS executives that real estate is becoming a bigger target for hackers than ever. The problem with passwords Security experts say the challenge for real estate is that the passwords we use to protect access to our systems and the personal information of clients on those systems are not enough. Research by NordPass documents the widespread use of poor passwords in every industry, not just real estate. However, real estate is particularly vulnerable because of the size of these transactions, the wiring of large amounts of funds, and the disclosure of buyers' and sellers' deep financial and personal details. Multifactor authentication offers a solution Despite efforts to strengthen password use, NordPass research shows that these efforts are a massive failure overall in the U.S. The growing solution to our password problems is multifactor authentication. Multifactor authentication (MFA) requires users to provide two or more forms of identification to access an account. These factors can include something you know (like a password), something you have (like a smartphone), or something you are (like a fingerprint or biometric scan). MFA ensures that even if one of your credentials is compromised, unauthorized access to your account is still blocked. By requesting multiple forms of identification, MFA makes it significantly harder for hackers to gain unauthorized access to your accounts. Requiring more than one form of identification provides vastly more robust security protection than using even a complex password. How MFA works Think of MFA as adding a deadbolt lock to your door – even if someone has the key (your password), they still can't get in without the second one, and that additional form of authentication is your added protection. Common steps to an MFA process: Step 1 – You enter your email address or mobile number. Step 2 – You are sent a one-time link to access your account. Step 3 – After you click on the link, you are prompted to enter a one-time numerical code (with a short expiration) sent via your account registered email or mobile number. Step 4 – You enter the code provided and get access to your account. Another MFA approach begins with prompting you for your username and password. Once verified, you are taken to a page requiring you to enter a one-time code, either to your registered email or mobile number associated with your account. The code has a short expiration, so you must enter that code quickly to obtain access to the account. A little pain for a lot of gain While MFAs are quickly becoming standardized in real estate, this has not been without resistance. MLSs and brokerages don't like the idea of "forcing" their users to change. Change is hard, especially when the behavior you are trying to change is among independent private contractors. Overall, many agents don't like the idea that they might have to take extra steps to log in and would rather use a password. Again, the problem tech companies face is that password strength is abysmal overall. In fact, the Nordpass study found that "123456" and "password" are still among the most commonly used passwords in America. Our weak password culture is a ticking time bomb, waiting to be exploited by hackers. Multifactor authentication creates a layer of security that solves the password problem by requiring additional forms of identification, making it exponentially harder for unauthorized users to gain access. MFA is your digital bodyguard Yes, multifactor authentication may occasionally require a little more work to access your accounts, but its extra protection is more than worth it. Consider the potential consequences of a security breach: lost client trust, financial losses, and damage to your professional reputation. Verifying your identity takes only a few extra seconds. Think of it as an investment in the long-term security of your business. Imagine this scenario: A hacker gains access to your email account and starts sending fraudulent messages to your clients, requesting sensitive information or funds. The damage to your reputation and client relationships could be irreparable. Now, consider the same scenario with MFA enabled. Even if the hacker obtains your password, they won't be able to access your account without the second form of authentication, effectively stopping the attack in its tracks. The minor inconvenience of an extra login step – or two – pales in comparison to the potential consequences of a breach. Artificial intelligence is improving MFA One valuable and practical benefit of artificial intelligence is that it is making the MFA process less frequent. Known as "adaptive authentication," it uses built-in AI and machine learning to selectively decide and deploy MFA only when it determines it is required. CoreLogic recently rolled out adaptive authentication as part of its Clareity security offering to deter unauthorized users, bots, and deceptive login attempts in real time. By learning your behavior patterns, it can instantly spot potentially nefarious activity. For example, if you normally log in from Miami but MFA sees you are attempting to log in from Moscow, it will deploy MFA. Otherwise, when it recognizes you accessing your Single Sign-On dashboard from the same place, you will be able to sign in without additional authentication. Better to be safe than sorry Cyber threats are becoming increasingly sophisticated in the real estate industry. Embracing multifactor authentication is no longer a choice but a necessity. Keep in mind that whenever you struggle to use any new technology, Tech Helpline analysts can help. This service is available to over 750,000 Realtors in North America as a member benefit from their MLS or association. Saying "yes" when asked to opt into MFA helps uphold the trust your clients place in you, safeguarding the very foundation of your business – and our industry. Related reads From the Tech Helpline Blog: 4 Ways to Improve Your Cybersecurity 6 Reasons Not To Use Similar Passwords And The Best Alternatives Is Your Computer Protected from All The Newest Cyber Threats? A Quick Checklist Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.

4 Ways to Improve Your Cybersecurity
Cybersecurity is essential because cybercrime is on the rise. Last year was a record year for phishing: 4.7 million attacks, according to the APWG Phishing Activity Trends Report. And with the alarming surge in ransomware attacks, such as the one that left one of the largest multiple listing service technology providers in disarray for weeks, the need for more robust digital safety measures is critical. So, we continue to emphasize the critical importance of implementing proactive cybersecurity measures to safeguard your data and systems. Whether you're a tech-savvy agent or a novice, these four strategies can significantly enhance your cybersecurity: Enable Automatic Updates and Keep Your Software Current Automatic updates provide a hassle-free way to ensure that all your software, including your antivirus or other security software, is always running the most current version. Why? Because updates often include patches for any known vulnerabilities, and that reduces your risk of being impacted by a cyberattack. Regular updates mean fewer vulnerabilities, as outdated software is an easy target for hackers. For example, in early 2021, a state-sponsored group from China, known as "Hafnium," exploited multiple zero-day vulnerabilities in Microsoft Exchange servers. These attacks allowed access to email accounts, installing additional malware to ensure long-term presence in the victims' systems. You help establish a formidable barrier against cyber threats by enabling automatic updates. Moreover, you are limiting the risks of a data breach, which helps protect the hard-earned trust your clients have in you. Adopt Two-Factor or Multifactor Authentication What are authentications, and why are they important to you? According to IS Decisions, Two-Factor Authentication is a type of multifactor proof to prove your identity to access your accounts that uses two distinct authentication factors. These must be two different categories of authentication, such as knowledge and possession. Multifactor Authentication, or MFA, is a security enhancement that requires a user to submit two or more items of proof (factors) for system access. Authentication factors can include another piece of information like a password, something the user possesses such as a keycard, or a biometric like their fingerprint or face. Adding an extra layer of security makes it significantly harder for unauthorized access. Even if a hacker gets your password, they are unlikely to get past the second authentication factor, stopping them in their tracks. For example, imagine what could happen if your email were hacked, exposing sensitive client data. Using one of these authentication methods significantly reduces the chances of this happening. And while these added steps might seem cumbersome, the heightened security is a small price to pay to safeguard your and your client's data and secure their trust.  When in Doubt, Don't Click While it's hard to imagine living without the internet, the web remains a hotbed for malicious actors ready to exploit the uninformed. Simple acts like surfing the web or opening emails can pose significant risks, so taking precautions is vital. Among the most prevalent nefarious tactics is phishing. In simple terms, phishing is a form of cyberattack where individuals are tricked into providing sensitive information, such as passwords, credit card numbers, or personal information, under the guise of a trustworthy entity. In the fourth quarter alone, there were 1.35 million phishing incidents. Attacks against finance and real estate represented more than one in four attacks. Research shows that BEC, or Business Email Compromise, attacks attempted to steal an average of $132,559. That was 41 percent higher than the prior quarter. And Gmail was used in 68% of all attacks. To safeguard against these threats, always be a skeptic. Before clicking on any link or downloading an attachment, take a moment to ask, "Is this legit?" Were you expecting this email? Does the sender's address look valid? Is the email riddled with generic greetings, spelling, or grammatical mistakes? Even if you have the slightest doubt about its authenticity, do not click. Instead, reach out directly to the sender using contact information you've sourced independently rather than any contact details provided in the suspicious email. By verifying first and then trusting, you protect your data and financial assets and uphold the trust your clients place in you. It's the best way to keep your and your clients' data secure. Back up Every Single Day Perhaps the most sinister cyber threat is ransomware. Malicious software programs are designed to encrypt your data and hold it hostage. The only way to get it back is to pay a hefty ransom to receive a decryption key. It's a modern-day heist executed with digital precision. Real estate agents, who typically manage vast volumes of client data, listings, contracts, and other sensitive information, are not always likely to back up their data, making themselves especially vulnerable. Such an attack could not only freeze your business operations but, most importantly, erode your clients' trust. Today, backing up data at least every day has shifted from a recommended practice to an absolute necessity. Yet, according to Acronis, a data protection software provider, less than 10% of individual users conduct daily backups. How can you protect yourself from a ransomware attack? Back up all your data daily. That way, you have a secondary source to get you back up and operating quickly. Fortunately, cloud-based storage has become highly affordable, easily accessible, and one of the most efficient ways to safeguard data. Platforms such as Dropbox, iCloud, and Google Drive are among the most popular for agents. These sites offer expansive storage solutions that are easy to navigate and come with robust security measures. Automatic syncing ensures that your files are constantly updated without lifting a finger: just set and forget. Plus, accessing data from any device, anytime, anywhere, gives you tremendous flexibility. For those who prefer more tangible data storage solutions or want an additional layer of backup, portable hard drives are another excellent method for data backup. Most modern operating systems, including iOS with its Time Machine feature and Windows with its Backup utility, allow users to set automated backups. Once configured, these backups can occur seamlessly in the background without any hassle. Many portable hard drives also come equipped with backup software, further simplifying the process. The benefits of daily backups cannot be overstated. As cyber threats grow, the importance of shielding your data becomes paramount. Daily backup isn't just about preserving files; it's about ensuring business continuity, safeguarding reputation, and maintaining the trust of your clients. Daily backups can be one of the smartest insurance policies you can adopt. The Bottom Line Today, digital tools to protect you and your client's data are as valuable as a handshake. Turning to these four cybersecurity best practices – updating software regularly, enabling 2-factor or Multifactor Authentication, being extra cautious before clicking on any links, and making daily data backup a non-negotiable habit – protects you and your clients. If you need help with any of these items, connect with a Tech Helpline analyst via chat in our app by calling or emailing us. Helping you to stay safe online is one of the best ways Tech Helpline can help you. Related Posts Fraud Alert! Legit Email or A Scam? 4 Ways to Tell the Difference 5 Ways Busy Agents Can Ensure Their Children's Safety in A Digital World Is Your Computer Protected from All The Newest Cyber Threats? A Quick Checklist To view the original article, visit the Tech Helpline blog.

Protecting Your Identity for Free: A Quick and Easy Guide
Welcome back to our "Tips and Tricks Tuesday" series, which highlights articles around a monthly theme. November's theme is "How to Be a Better Me." Read on for tips and tricks on being your best self: In an age where our personal information is more vulnerable than ever, it's crucial to take proactive steps to safeguard your financial well-being and personal privacy. Particularly when it's FREE and takes less than hour! One powerful tool in your arsenal against identity theft is placing a credit freeze with the three major credit bureaus: Equifax, Experian, and TransUnion. In this article, we will guide you through the process of placing a credit freeze and provide you with essential tips to fortify your financial security. What Is a Credit Freeze? A credit freeze, or security freeze, is a FREE option that lets you limit unauthorized access to your credit report, preventing others from opening accounts in your name. You'll need to "thaw" or lift the freeze each time you apply for credit; however, many people feel the benefits outweigh the small inconvenience. There are also paid credit "lock" subscriptions available including a number of identity theft protection tools. Overall, both credit freezes and credit locks can be effective tools for protecting your identity and the choice between the two depends on your personal preferences and needs. Why Should You Consider a Credit Freeze? Protection Against Identity Theft: A credit freeze is one of the most effective ways to prevent identity thieves from using your personal information to open new credit accounts, loans, or credit cards in your name. Peace of Mind: Knowing that your credit is locked down adds a layer of security, reducing the risk of unauthorized financial activities on your behalf. FREE and EASY: Placing and lifting a credit freeze is a straightforward process, and it's typically free of charge. How to Place a Credit Freeze Contact the Three Major Credit Bureaus: Visit the official websites of Equifax, Experian, and TransUnion to initiate the credit freeze process. You can also call their respective toll-free numbers or request it by mail. Provide Necessary Information: You will need to provide personal information such as your full name, date of birth, Social Security number, and address. Be prepared to verify your identity. Receive Your PIN: Once the freeze is in place, each bureau will provide you with a unique PIN or password. Keep these in a secure location as you will need them to temporarily lift or remove the freeze. Monitor Your Credit: Regularly check your credit reports for any suspicious activity. You can still access your own credit reports while the freeze is in place. Quick Resources for a FREE credit freeze: Equifax Consumer Service Center or call 800-349-9960 Experian Credit Freeze or call 888-397-3742 TransUnion Credit Freeze or call 888-909-8872 At a minimum, freezing the three major bureaus should be a top priority; however, there are a few lesser-known organizations worth considering. ChexSystems is a service many banks use when checking credit before opening new bank accounts – ChexSystems Online Security Freeze or call 800-428-9623 Innovis is another credit bureau many consumers miss when freezing credit reports – Innovis Online Security Freeze or call 866-712-4546 National Consumer Telecom & Utilities Exchange (NCTUE) is a credit reporting agency association within the utility industry – NCTUE (Exchange Service Center) Online Security Freeze or call 866-349-5355 Tips for Maintaining a Credit Freeze Keep Your PINs Secure: Never share your PINs with anyone you don't trust implicitly. Plan Ahead: If you intend to apply for credit, loans, or open new accounts, temporarily lift the freeze beforehand. This can usually be done quickly online or over the phone. Stay Informed: Stay updated on the latest developments in identity theft protection and credit reporting regulations. Review Your Credit Reports: Regularly review your credit reports for errors or discrepancies. You can obtain a free credit report from each bureau once a year at AnnualCreditReport.com. Consider a Credit Monitoring Service: These services can alert you to any suspicious activity on your credit reports, providing an added layer of security. Don't be one of the 40 million U.S. adults affected by identity theft every year. It can take months and years to fully recover financially from identity theft – don't wait until it's too late! By taking these steps to protect your credit, you can significantly reduce the risk of falling victim to identity theft. TrustFunds cares about the financial health of you, your business, and your clients! Share TrustFunds handy Protect Yourself from Identity Theft Flyer with your colleagues, friends, and family. TrustFunds is dedicated to simplifying, securing, and bridging digital gaps in the real estate industry, by streamlining the earnest money process. To learn more about TrustFunds and its services, please visit their website at trustfunds.us.com.

How Often Are Agents Alone With Prospects? (And How Dangerous Is That, Really?)
Working as a real estate agent is perfectly safe most of the time. When it's unsafe, however, it's usually due to the fact that agents meet frequently with people they don't know very well at private home showings or open houses, which can put them at risk. A recent WAV Group study into agent safety variables asked real estate agents how often they are alone with prospects and what steps they take to keep themselves safe at work. Here are some of the findings around agent interaction with their clients. Most Agents Are 'Always' or 'Often' Alone With Prospects Nearly three-quarters of agents (74.9%) said that they are always or often by themselves when showing homes to new prospects. A small proportion of agents (12.7%) said they are rarely or never alone when showing homes to new prospects. This response was more common for women: Almost 20% of female agents (18.7%) said they are rarely or never alone. When they know they are going to meet a prospect alone, most agents (66.4%) said they rarely or never ask someone to accompany them. About one in ten female agents (10.2% of female respondents) said they always ask someone to come with them when they are showing a home to a prospect they've never met. It's Not Always Easy to Ask for Help Follow-up questions attempted to dig into why agents are not asking for company when they go to meet a new prospect by themselves. The reasons why male and female agents choose not to seek company in these circumstances showed some interesting differences. For men, the primary reasons they don't ask for company were, in descending order: Sure they can handle any situation that arises (42.6%) Never thought about it (18.7%) It's difficult to coordinate schedules (13.5%) Don't want to have to share commissions or payments (6.5%) For women, the primary reasons looked somewhat different: It's difficult to coordinate schedules (23.0%) Don't want to bother anybody (14.2%) Sure they can handle any situation that arises (13.4%) Appointment scheduled at the last minute (12.3%) How Technology Can Help Lower Risk Whether agents are deciding to meet with clients without any company as a result of personal preference or because aligning schedules is too difficult, there are tools available to help agents balance the risk and the reward of their daily duties. One option for agents is to create a protocol with supervisors or friends whereby they check in every time they arrive at or leave an appointment. The iOS 17 update has a native way to do this in Messages, but a text message works just as well if everyone involved knows the safety protocol and follows it. Stay tuned to read the full survey results soon!

Fraud Alert! Legit Email or a Scam? 4 Ways to Tell the Difference
Thank you to Tech Helpline for sponsoring this article on RE Technology: Email scams are on the rise. The numbers are scary: Forbes shares that 500 million phishing attacks (tricking people into providing personal details over the internet) occurred last year, double of last year's. In 2022, nearly one-third of a million victims lost over $52 million in the US alone. Business Email Compromise (BEC) – a deceptive scheme targeting individuals and businesses that are transferring money – in real estate is also spiking. According to FBI data, nefarious real estate-related scams increased 27% in the last two years. More worrisome, the total losses suffered by victims soared – up 72%. And you can read some of those sad stories here, here, and here. Business-related phishing emails are becoming more sophisticated. Seemingly from reputable sources, they can trick almost anyone. Real estate professionals are at increased risk because they live in a world of high-value transactions and have become more digitally empowered. The stakes for real estate agents and brokers are high: it's not just your reputation on the line, but potentially tens of thousands of dollars – and your client's trust. Let's delve deeper into four critical strategies for identifying deceptive emails, ensuring that you and your clients know what to do to avoid falling into costly traps: 1. Closely examine the sender's email address Spotting impostors: Often, scammers create email addresses that mimic legitimate ones. For instance, instead of [email protected], you might receive an email from [email protected]. Such minor variations can be easy to miss, especially during a busy day of property showings and client meetings. Make it a practice to closely study the domain of any unexpected email, especially those related to a financial request. Trusted senders: Maintain a list of known email addresses for clients, title companies, and other agencies you regularly deal with. Cross-referencing your list can often quickly sort genuine communications from fraudulent ones. 2. Be wary of emails requiring immediate action The pressure tactic: A favorite tool in the scammer's arsenal is creating a sense of urgency. By pressuring you to act quickly, they aim to prompt hasty decisions, hoping you'll overlook red flags. They know you are busy and deadline-driven and will try to leverage that with a message that requests a quick response – directing you to click on a link. Legitimate organizations understand transactional processes and are less likely to rush you unduly. Verification is vital: Upon receiving an urgent request, especially one involving financial, account information, or other personal data issues, take a breath. Don't reply to the email. Instead, call the requesting party directly using previously known numbers, not the contact details in the suspect email. Verifying could mean the difference between a secure transaction and a hefty loss. 3. Scrutinize links and attachments Decipher deceptive URLs: Before clicking on any link in an email, hover your mouse over it. This action should display the link's destination. If it doesn't lead to the official website or looks suspicious, don't click on it to avoid the risk. Malware menace: Unsolicited attachments, especially from unknown senders, can be Trojan horses for malware. This malicious software can give hackers access to your computer, compromising client data and other sensitive information. Always ensure your antivirus software is up-to-date, and if your settings don't already do it, run any dubious files through an antivirus tool before opening. 4. Look for spelling and grammatical errors Branding blunders: Look closely at the email's artwork. Scammers often use logos, branding colors, or company slogans that are slightly off. Compare the email's aesthetics to official correspondence or the organization's website. The language of scams: While everyone can make an occasional typo, scam emails often exhibit poor grammar, strange phrasing, and glaring spelling mistakes. Such errors can be due to translation software or the scammer's unfamiliarity with the English language, particularly the unique terminology, acronyms, and phrases commonly used in real estate. An email about an urgent financial matter riddled with such mistakes? It's likely a candidate for your email trash. Bonus: Educate your clients about wire transfer fraud Because of their substantial sums, real estate transactions are a prime target for wire transfer fraud. Earnest money and down payment transfers can attract nefarious actors, so everyone should exercise extra caution. Here are a few ways to be preemptive: Proactive client communication: During initial meetings, educate your clients about the potential risks of wire transfer fraud. Ensure they know that last-minute changes to banking details are uncommon and should immediately raise alarm bells. Change Passwords: Before starting the transaction, ask your clients to change their email password to one that is strong and unique. Explain that this is in case their credentials were breached and sold on the dark web in the past without their knowledge. Two-step verification: Encourage your clients always to confirm wire transfer details, especially if received via email. A quick phone call using a known number may prevent a significant financial loss. Banking safeguards: Suggest clients liaise with their banks to set up transaction alerts for substantial amounts. Instant notifications of large withdrawals or transfers can be the first line of defense against unauthorized transactions. Use a highly secure software tool like TrustFunds: Many MLSs across the country offer a service like TrustFunds to secure earnest money transfers and save agents from driving around collecting and delivering escrow deposit checks. Enterprise-grade encryption protects agents and their clients. Be prepared The modern real estate agent wears many hats: negotiator, confidant, market expert, and now, digital guardian. Each email you open, link you click, or attachment you download may carry a profit potential but also the risk of deception. While digital tools enrich today's real estate landscape, they also demand that real estate professionals remain diligent to avoid being scammed by bad actors. The nuanced threats hiding in deceptive email addresses, the false urgency created by scam emails, the dangerous lures of malicious links, and the often-overlooked errors in scam emails have made it imperative for agents and brokers to remain vigilant consistently. The integrity of the real estate industry is built upon clients' trust. To maintain this trust, agents must help navigate these digital pitfalls. Remember, knowledge is your superpower, and with these high stakes, it's not just about securing the next sale but safeguarding yourself and your clients. Finally, if you are one of the 750,000 Realtors in North America with free access to Tech Helpline as a member benefit from your MLS or association, reach out for professional assistance whenever you have a question about a digital risk. Other related posts: Is Your Computer Protected from All The Newest Cyber Threats? A Quick Checklist Top 5 Ways for Real Estate Agents to Protect Their Data and Personal Privacy Don't fall for it: 4 new online + offline scams and how to protect yourself Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.

SentriLock Releases New Security Feature
SentriLock is enabling a new security feature for the SentriKey® mobile app which will provide a higher level of protection against unauthorized access to SentriLock lockboxes or mobile app. Much like banks and other institutions requiring a high level of security, SentriLock will be instituting an invalid PIN lockout if you attempt to get into the SentriKey® mobile app too many times with the wrong credentials. What does this mean for you? Beginning in late June 2023, if users of the SentriKey® mobile app input an invalid PIN more than three times, they will be temporarily locked out of their account for a few minutes. To avoid being locked out, after the third attempt, you will be directed to reset your PIN in the app or call SentriLock support for assistance. What if I forget my PIN? You can reset your PIN in the SentriKey® mobile app or on the SentriKey® website, using your security questions. If you are locked out, SentriLock support will be able to assist in resetting your PIN.  What is a simple solution? We understand that when you are selling houses, you don't want to be bothered trying to remember passwords and codes. To avoid invalid PIN lockouts, we recommend you enable biometrics (Touch ID or Face ID) in the SentriKey® mobile app. For information on how to do this, please see this mobile phone guide.  If you have any questions, please feel free to reach out to SentriLock's Support Team. To view the original article, visit the SentriLock blog.

Top 5 Ways for Real Estate Agents to Protect Their Data and Personal Privacy
As a real estate professional, your data and personal privacy are crucial for your reputation to earn client trust. Unfortunately, hackers and cybercriminals are always looking for vulnerabilities to exploit, making protecting your data and personal privacy from threats vital. Technology advances can help you safeguard your privacy. For example, password managers like LastPass or Dashlane can help you create and store strong, unique passwords for all your accounts. In addition, antivirus software like Norton or McAfee helps protect your devices from malware and other cyber threats. For more tech-savvy agents, a Virtual Private Network or VPN can give you an extra layer of protection by encrypting your internet connection and keeping your online activities away from prying eyes. Also, adding a privacy-focused browser extension to Google Chrome, Firefox, or Microsoft Edge, like HTTPS Everywhere, Privacy Badger, or uBlock Origin, can increase your browser's security. But agents also need to remember that almost all email is not encrypted unless you use an encrypted program like ProtonMail. This is where email best practices help protect agents: never share confidential or financial information via email, such as passwords or credit card numbers. Here are five specific ways you can safeguard your data and personal privacy, from safe browsing habits to securing your devices and accounts: 1. Safe Browsing Habits Like email, one of the simplest ways to protect your privacy is by practicing safe browsing habits. Here are a few tips: Always keep your browser updated by changing your setting to auto-update. Use a reliable ad-blocker to minimize the risk of malicious ads. Be extra cautious when clicking on any link or downloading files, especially from unknown sources or unsolicited emails. Use a secure browser, like Google Chrome, Safari, or Edge, and enable their privacy settings to block third-party cookies and trackers. 2. Protecting Files Online and on Your Computer Securing online and offline files is essential to protect sensitive data for you and your clients. Here are some tips: Use cloud-based storage services, such as Google Drive or Dropbox, as they offer encryption and multi-factor authentication. Always back up your data on external storage devices and/or secure cloud services. Regularly update your operating system and software to patch security vulnerabilities. 3. Securing Your Devices and Keep Your Online Accounts Safe Your smartphone, tablet, and laptop can be treasure troves of sensitive information. Keep them secure by following these best practices: Set strong, unique passwords for all your devices and change them periodically. Enable multi-factor authentication (MFA) on devices that support it. Regularly update your operating systems and security software on all your devices. Install reputable antivirus software and keep it updated. Use device encryption to protect stored data if your device is lost or stolen. Be cautious when connecting to public Wi-Fi networks. Use a VPN to ensure a secure connection. Regularly review the privacy settings of your online accounts and limit the publicly visible information. 4. Conduct a Security Audit Conducting regular security audits helps you identify and address potential vulnerabilities. Here's how to perform one: Review your online accounts and delete any unused or outdated accounts. Analyze your passwords and update weak or duplicate ones. Check for software and operating system updates and install them promptly. Carefully review your device and app permissions, ensuring that you're only granting access to trusted sources. Evaluate the security of your home and office network and consider implementing a firewall or other security measures. 5. Educate Yourself and Your Clients Cybersecurity threats continually evolve, so staying informed is crucial in maintaining privacy. There's also an opportunity to share your best practices with your clients. Here's how to stay ahead of the curve: Follow reputable sources, such as KrebsOnSecurity or the Electronic Frontier Foundation (EFF), to stay up-to-date on the latest threats and trends. Create a Google Alert called "computer viruses" or "malicious malware" to track the latest threats making news. Encourage your clients to adopt secure communication methods when working with you. Reach out to Tech Helpline whenever you have a question about security or privacy, as a tech analyst can walk you through the steps you need to take. As a real estate agent, protecting your data and personal privacy is paramount to maintaining trust with your clients and safeguarding your reputation. Incorporating these strategies into your work routine will further bolster your defense against privacy threats and ensure that your data remains safe and secure. Remember, it's essential to remain vigilant and proactive in protecting your privacy and your client's sensitive information. And if you are one of the 750,000 real estate agents with access to Tech Helpline, never hesitate to ask for assistance! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.

Don't Fall for It: 4 New Online and Offline Scams and How to Protect Yourself
Scammers are becoming increasingly crafty in robbing people of their money or personal information. In the past year alone, the FBI's Internet Crime Complaint Center has received over 800,000 reports of online mischief, causing over $6.9 billion in estimated losses. As we near the holiday season, the number of scams often increase. Even when you are extra cautious to remain safe online, you may not be able to spot when you are being scammed. And while we've written about this topic before here, here and here, with the internet and mobile apps constantly evolving and changing, online scammers are developing new methods to con people. So perhaps the most important thing we can advocate is learning to sense when something seems suspicious. Here are four new online – and offline – scams becoming common today and what you can do to protect yourself: Zelle + Venmo Scams Peer-to-peer payment apps such as Zelle and Venmo have become increasingly popular as it gives you the ability and convenience to transfer money electronically to someone instantly. In 2021 alone, Zelle users sent almost a half-billion dollars in payments, totaling nearly 1.8 billion transactions. But recently, scammers are taking advantage of how these apps work – and the rules surrounding them – to rob people. Through social engineering, they utilize fraudulent info and scare tactics to trick you into authorizing money transfers to them. A common ploy: You get a text to your phone marked "Fraud Alert," indicating it is coming from your bank, asking, "Did you attempt a Zelle payment of $5,000? Reply YES or NO." If you respond in any way, you will immediately receive a phone call from the scammer pretending to be from your bank's fraud department. Scammers can even make it look like it is coming from a legitimate number at your bank. The scammer then asks you to verify your identity with "just your username" – insisting they never would ask for your password over the phone to appear legitimate. The scammer then asks you to read back a passcode they sent via text or email. What you may not realize is that once the fraudster gets your username, they initiate a "forgot password" request on your banking site: that generates the authentication passcode you receive. Once the scammer has the passcode you gave them, they hijack your Zelle account and transfer funds. If this happens to you, what do you do? First, ignore the text, look up your bank's fraud department phone number online (or on the back of your ATM card), and call your bank directly to verify that the request is authentic. The biggest rule of thumb: Never text back on a request related to Zelle. Why? Most people don't realize that these direct payment apps do not protect an "authorized fund transfer," so it's nearly impossible to get your money back once it is sent. The scams currently being used are considered authorized transfers because the victim gives the scammer information they seek or takes the action they ask to be performed. Despite Zelle being owned by seven major banks – Bank of America, Wells Fargo, JPMorgan Chase, PNC Bank, U.S. Bank, Capital One, and Truist ­– if you knowingly send cash to someone, Zelle maintains the transfer is an authorized transfer under the law. Even when the payment is made under false pretenses or misrepresentation, it is not covered by the Electronic Fund Transfer Act of 1978, so you are out of luck, and there are no protections in place to help you get your money back. Finally, whenever using Zelle or Venmo, the most important rule is to triple-check your accuracy. Make sure to carefully proofread – at least three times – the recipient's mobile phone number or email address before hitting send. Because if you make an error, Zelle and the bank that offers it say it's your mistake, not theirs. Google Voice Scam Google Voice is a virtual phone app that provides a free phone number that you link to your Google account. Once set up, it allows you to automatically send text messages or make mobile calls from your PC or mobile phone. Google Voice phone numbers work like any other mobile phone, allowing you to take and receive calls. Unfortunately, scammers are using Google Voice in nefarious ways. Because Google Voice numbers are both free and untraceable, scammers love them. One common con today is when a scammer links their Google Voice number to your phone number. Scammers will search online selling sites such as Facebook Marketplace. They will pretend to be buyers and text the seller's mobile phone number on the listing, expressing interest. However, the scammer will text the seller, "Please send the Google Voice verification code I just sent to verify that you're a real person." Once the scammer tricks the seller and gets the code, they can use the Google Voice number tied to the seller's Google account to scam others. How can you protect yourself? Never share a Google Voice verification code — if you are asked, it is likely a scam. Amazon Scams According to research by the FTC (Federal Trade Commission), Amazon is reported to be the most impersonated business, with one in three scammers claiming to work for the company. As Amazon is a widely used service, it makes it easy for phishers to send messages or emails under their branding. Frequently, a scammer will call, text, or email you about suspicious activity on your Amazon account. After they confirm they "stopped the fraudulent purchase," they will offer a "credit" to your account for your inconvenience. They will then ask you for your password to finalize the credit. But instead, the Amazon impersonators will use it to cheat you out of cash and purchases. To avoid being conned, realize that it is unlikely Amazon will call you. If they do, an Amazon employee never will ask for your password. Or, if you get an email that appears to be from Amazon, look carefully at the full sender address (it should be an Amazon email address) and the actual URL in the email by right-clicking on the link. As Amazon warns its customers, "Legitimate Amazon websites have a dot before 'amazon.com' such as http://something.amazon.com. For example, Amazon Pay website is https://pay.amazon.com/. We'll never send emails with links to an IP address (a string of numbers), such as http://123.456.789.123/amazon.com/. If the link takes you to a site that is not a legitimate Amazon domain, then it is likely phishing." Bogus Tech Support Even today, tech support scams are still alive and kicking. Some scammers will impersonate a technical support worker and manipulate you into paying for services you don't need. Others will offer to install a malware protection program or "clean" your computer from viruses, only to install fraudulent software that gives a scammer access to your computer. Anyone who calls you unprompted to offer tech support should raise a major red flag. If someone offers you free tech support and then asks you for permission to access your computer remotely, hang up. How to protect yourself from Tech Support scammers: Tell them you have all the technical support you need, disconnect the call, and block their number. While the holidays can bring out the scammers, they are also a time when you may need help setting up new tech you've acquired or received as a gift. If you have questions about how to connect a new printer, set up email on a new phone, or troubleshoot something else, remember that Tech Helpline – your legitimate member benefit — is ready to help and only a click, call, or text away. To view the original article, visit the Tech Helpline blog.

3 Ways to Protect Your Tech from Natural Disasters
The U.S. went through 20 separate billion-dollar weather and climate disasters in the past year alone. It was the second worst year for the most natural disasters, behind the record of 22 different billion-dollar events in 2020. With winter blizzards in the north, wildfires in the west, droughts, and heatwaves throughout the country, along with tropical storms and massive flooding, disasters have an enormous impact on real estate, communities, and people throughout the nation. Most recently, Hurricane Ian became one of the most devastating U.S. weather events. And because Tech Helpline's headquarters is in Orlando, FL, we are acutely aware of the damage that so many in our state face. What can you do? Follow the sage advice of the Scout model: be prepared. Best practices to keep your hardware safe During a natural disaster, your hardware is at a greater risk of being damaged or ruined by exposure to the elements. Even a power surge – or outage – resulting from dangerous weather can harm your computer's hardware. You can safeguard your hardware's physical assets through various preventive procedures. Some of these include flood-proofing your workspace to deter water damage or securing vital technology in water and fireproof safes. At the very least, keep your tech equipment away from windows and unplug your devices to protect them in case of a power surge or flood – and to prevent an electrical fire. Also, have a plan for a power outage: do you have a power storage unit or generator you can use once it's safe? If you want to go the extra mile, have an electrician do a professional assessment to show you other ways to protect your equipment from natural disaster damage. Keeping your data safe – back it up – remotely Sometimes, there's nothing that anyone can do to prevent the destruction of property from the elements. However, there are ways to safeguard your data. Natural disasters can pose severe risks to your personal technology and your company's I.T. infrastructure. What if you couldn't access the data you needed for a few days – or weeks? Protecting your data from natural disasters is just as crucial as preserving your hardware. So, it's important to take the necessary steps to keep your essential data safe and accessible. First, you must ensure all your data is backed up routinely and remotely. How often? It depends. Many systems today allow you to synch all your data throughout each day. If you are backing up your data manually and are actively working, your backups should be daily. Just ask yourself, if you lost power right now, what information would you not be able to access? That should help you self-assess how essential frequent data backups are. Second, make sure you keep a complete inventory of your data. If you are storing documents on different systems or in other places, you need to know where everything is. In addition, keeping track of all the data you need for your personal and professional life can make access faster and easier during an emergency. Make sure you have a plan While you can't always plan for a disaster, you can create a disaster plan. Disasters cause chaos. Your priority is keeping yourself and your loved ones safe. But you also don't want to find yourself scrambling to figure out at the last minute what tech needs the most protection and how to keep them out of harm's way. Create a disaster plan for you and yours as well as your tech – and your data. Your emergency plan should cover everything you need, including where you can secure a backup laptop or portable power source should you need to evacuate. Think about the answers to these questions: Do you have an extra computer available? Are your laptop and smartphones fully charged? Are your backup battery sources fully charged as well? Your I.T. department may also have a disaster plan to reduce server downtime. Interruptions in service could include specific steps your I.T. folks could take that may impact you. For example, if your office phone lines are down, they might need to reroute calls to a voice mail system or directly to agents. Understanding their plans and how they might impact you is crucial too. After any natural disaster, when things settle down, a best practice is to perform a risk assessment to identify what worked well and what didn't and make the necessary adjustments to your disaster preparedness plan. This approach can help you stay ahead of any future calamities. Most importantly, throughout it all, Tech Helpline is ready and available to assist and remain just a click, call, or online chat away for 600,000-plus Realtors nationwide and throughout Canada who have access. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.

5 Realtor Safety Apps to Help Protect You and Your Clients
Being a professional real estate agent involves working with new people you do not know, and that alone can be risky business. After all, research shows that Realtors meet with prospective clients they have never met before either at their office or a neutral location 65% of the time. Nearly 40% off all Realtors hosted an open house alone last year. Almost one in five felt unsafe when doing so. Agents who have shared their stories online about coming close to avoiding a scary situation when asked to show a home point to a common experience: Something just didn't feel right about the prospect. Calls from restricted numbers, requests to see a home on a moment's notice, or a prospect overemphasizing they will be paying all cash can be warning signs, agents have shared. Several agents have revealed that some sketchy prospects have turned into stalkers – fortunately, that landed them in jail. Fortunately, over the last decade, the National Association of Realtors, along with state and local Realtor associations nationwide, have emphasized the importance of personal, professional, and community safety. Historically, September has been Realtor Safety Month, although remaining safety-conscious is a daily task for every agent. The NAR offers a repository of safety information and tips on its website (nar.realtor/safety), including safety planning strategies, tips and best practices to remain safe, safety training videos, and personal protection resources, which includes safety apps for your smartphone. Do you need to use a safety app for your phone? Consider these agent safety study finding from Agent Genius: Most attacks took place on Thursday or Friday afternoons. Roughly 30% of attack victims are men. Most attacks didn't take place inside major metropolitan areas. About half of attacks involved guns. Several attacks resulted in murder, even though robbery was the original intention. Here are five real estate apps for smartphones that are designed to keep agents safe: 1. Forewarn $20 a month – individual agent What it does: Forewarn offers an instant background check. It lets you know in advance who you are about to work with by verifying identity, searching for criminal histories, and validating information provided by unknown prospects. It needs little information upfront, such as a phone number of the person the agent is planning to meet. Available both online and through its mobile app, Forewarn instantly can help agents reduce their risk through using due diligence upfront. In addition to a personal subscription plan, Forewarn is available through many Realtor associations as a member benefit. 2. Real Safe Agent $4.99 month – individual agent What it does: Real Safe Agent is one of the most robust safety apps designed for real estate agents. It uses Hoosfon to see if a prospect is using a prepaid phone as well as other key information that could indicate a red flag. With Prospect Link, Real Safe Agent offers the ability to request a selfie and photo of their driver's license. These tools are used to build an "Agent Comfort Index," which shows if a prospect has been reaching out to other agents and if those agents reported feeling uncomfortable. By leveraging a social networking design, it allows agents to identify individual safety "buddies," fellow teammates and partners, and other individuals to create a safety network of people who are alerted instantly when an agent feels threatened or is in danger. Agents can also use the app to ask for someone in their network to join them at an open house they are hosting alone via an "Accompany Me" feature. Other features include Drop-in Alerts, allowing you to ask another agent in your network to "drop in" if a someone is making you uncomfortable, and an Open House feature to arrange someone to join you when you are opening or closing – the most dangerous times of an open house. Real Safe Agent also offers a unique 9-1-1 Alerts feature, as it notes it is the only system fully integrated with the nation's 911 system, ensuring the correct address is provided to the 911 operator. The alert can be immediately deployed simply by violently shaking one's smartphone. 3. SafeShowings $4.99 month or $49.99 annually – individual agent What it does: SafeShowings, available to more than one million Realtors through their associations, protects agents and the homeowner by capturing facial images of prospects. It also collects geolocation information from your phone. If there is an alert involved, SafeShowings will automatically send the stat to your emergency contacts. During an open house or individual showing, SafeShowings captures a facial image of anyone who is about to enter a property. It allows you to set a timer during a property showing and if an agent is unable end the timer, an alert is instantly and automatically triggered. 4. Homesnap Pro Free for most agents via their local MLS Homesnap Pro+ is $599 a year, discounted to $499 a year for the first year What it does: Homesnap Pro has been downloaded by more than a million real estate agents nationwide. It has a safety tool built in to the app. Before a showing or an open house, an agent can set a safety timer. The safety timer can be set at the agent's discretion for the amount of time they plan to be at the property. The coolest feature is that the app uses Homesnap geolocation technology, which means it automatically populates the property address when you are within 2000 feet of the property you want to show. Homesnap Pro also has a Distress Alert feature that will automatically text to your emergency contacts your time-stamped location, which an agent can access at any time they feel uncomfortable or threatened. 5. SentriKey Real Estate App Subscription prices for its lockbox service vary based on local association member pricing What it does: SentriLock is the official lockbox solution for the NAR, and is an optional, subscription-based service that associations often offer to their members. Its built-in agent safety feature creates an automatic way for an agent to alert their designated emergency contacts in case of potentially dangerous situations. The Agent Safety feature automatically launches when the mobile app is used to open a SentriKey lockbox. The agent can select a set time – SentriLock recommends approximately 90 seconds — or a time determined by the agent — for the app to prompt for a status update. If the agent us unable to respond, the app will automatically alert the agent's designated emergency contacts if the agent does not or cannot confirm they are safe. Safety is not an accident As you can see, many of these safety apps often require a subscription service. But that can be a small price to pay for the peace of mind and comfort it can bring an agent. For more information about other safety technology for real estate agents, see NAR's Resources for Personal Protection. For help setting up or installing any of these safety apps, reach out on your Tech Helpline app, or call or text a Tech Helpline expert for personal and friendly assistance. To view the original article, visit the Tech Helpline blog.

[Free Download] Data Security and Privacy Toolkit for Your Business
We all know how important it is to protect our personal data, but do you have a plan in place to protect your client's confidential, personal information? As a fiduciary, you have a responsibility to protect your client's information, such as social security number, bank account information, credit card information, driver's license, and even tax return information. Think of the damage that can occur if your client's information falls into the wrong hands. Therefore, it is important that you and your brokerage have a data security and privacy plan in place. Each state has its own definition of "personal information," so be sure to do your due diligence and check with your state's laws. The National Association of REALTORS® has created a Data Security and Privacy Toolkit that provides you with tips and tools to help you and your business safeguard personal data, information on state laws, and even sample policies. Be proactive instead of reactive—create your own data security and privacy plan for your business! Download the Data Security and Privacy Toolkit To view the original article, visit the SentriLock blog.

Smartphone Safety: 8 Tips to Protect Your Personal Information
In today's age of technology, most business is now conducted through your mobile computer--your smartphone. This also means you are vulnerable to digital theft if you do not have the right precautions in place. Here are eight tips to make sure your personal and financial information is locked down: The first thing you do when you get a new phone is set up your lock screen. This is not a step you want to bypass! This simple measure of security protects you from others who may have access to your phone. Enable fingerprint or facial recognition – Almost all smartphones now have this new technology to ensure only you have access to your phone's data. Update software – Old, outdated software is vulnerable to hackers and cyber scammers. New updates fix bugs and any potential security issues in prior versions. Back up your information – There are several reasons to back up your phone: theft, viruses, or your phone is damaged. Having a back up means you still have access to valuable information, and it can be transferred to another phone. Beware of public Wi-Fi – Most Wi-Fi hotspots are not encrypted. So anyone at the local coffee shop you are sharing Wi-Fi with can "eavesdrop" on the data you send and receive from your phone. Bluetooth – Hackers use specialized software to detect nearby devices who use Bluetooth technology. They find out your trusted networks and replicate them to trick your device into connecting to take control of your device. This technique is used to steal data, bombard your phone with malware and spyware, and read your apps and text messages. Do not share personal passwords and logins – This is just a best practice. Sharing passwords and logins can lead to your personal information getting into the wrong hands. Enable personal safety features – Almost all smartphones have a setting where you can input your personal safety. iPhone has Emergency SOS Mode, Medical ID & Emergency Contacts, and be sure to turn on FindMyiPhone. Android users should enable their Emergency Sharing and Safety Check, Lockdown Mode, and make sure to activate Find My Device. Users of SentriLock can also rely on safety features within the SentriKey Real Estate App. To access this feature, log in to your app and select My Settings, then select Agent Safety. When you open a lockbox, the Agent Safety feature will automatically notify your emergency contact when you do not or cannot confirm your safety. It will check in regularly to ensure you are safe on the job. Safety starts with you, so make sure to practice smartphone security and enable safety features in your phone to make sure you are safe. To view the original article, visit the SentriLock blog.

8 Safety Tips to Share With Your Seller
Realtor safety is not just for the agent, it is also for the client and their home. This is a time where their valuables are most vulnerable, so making sure they are secure is vital. Here are some safety tips to share with sellers: Home showings need photos/video, so take the time to secure all valuables (jewelry, art, computers, collectibles), any weapons, family photos, personal information (bills, ID, activity calendars), keys, credit cards, and cash. Lock away any prescription drugs. Tell clients not to show their home without their agent. Thieves and predators look for windows of opportunity, and posing as a real estate agent to gain access to your home is a very real threat. Warn children not to open the door to strangers. Remove house pets during showings. Otherwise, the owner is responsible if anyone touring a home is injured by a homeowner's pet. Be aware – during the end of a showing, thieves will come to the open house and will distract the agent while the rest of the group goes through the home stealing any open valuables. Repair or remove obstacles that may cause a tripping hazard, like a power cord or broken step. Before and after a showing, check that all the doors and windows are locked and make sure nothing has gone missing or been damaged. Report any loss or damage to your REALTOR® as soon as possible. Consider extra security cameras or monitoring when a property is on the market. SentriLock provides another added layer of security to the home seller process. The SentriKey® Real Estate App has controls that put the client in charge of their showings. With features like Access by appointment, homeowners can designate what times and days their home is available for showings. Agents will also receive instant notification when a property is accessed and an up-to-date list of all showings of the property and by whom. Home showings can be a stressful time for sellers, SentriLock is here to provided added security and assurance for you and your client. For more tips on REALTOR® safety, visit nar.realtor. To view the original article, visit the SentriLock blog.

10 Questions You Should Ask about the Security and Integrity of Your Data
The real estate industry now runs on data, but it seems like everyone wants to stake their claim in this data-driven reality. Who really should own your data, then? Your tech vendor, your brokerage, or the organization aggregating it for you? The insecurity agents and teams feel that their hard-earned SOI contacts won't remain private is one of the less talked about but critical features that many brokerages and tech vendors gloss over. It's natural to be resistant to putting your hard-earned contacts and personal sphere into a CRM. In fact, until you establish some straightforward facts about whether your data remains yours, you shouldn't use the tech. Why? Many tech platforms (and brokerages) expect you to freely hand over your private sphere data to use their solutions. If you hand over your contacts and data, are they safe? To answer that, here are 10 other questions you should be asking: If I import my sphere, will my contacts be shared with anyone else – or kept private for use only by me? If I start to gather other data about my contacts, will that be shared in any way? Will my broker or the corporate office be able to access my contacts or the data I gather about them? Will my data be analyzed or processed for other uses? Will any third-party companies have access to my data? What if I end services or leave the brokerage? Can I export my data, and if so, will it cost? Will you retain any of my data after I end services? Will you be monetizing my data in any way? Will my data be backed up? Have you had any past issues with data security? Where can I see a copy of your privacy policy? You need technology that drives your business and gives you insightful analytics that helps you make smart decisions – but not at the expense of your data. Database independence is critical for agents and teams, and the security and integrity of your personal sphere (and its corresponding data) should be straightforward. To view the original article, visit the Inside Real Estate blog.

How Does Real Estate Privacy Law Protect You?
When we think about privacy law, our minds tend to direct us to things like healthcare HIPPA pamphlets and cybersecurity, with all those little checkboxes that we agree to but never read. Now consumers are starting to question real estate privacy law. Eyes and Ears Chances are you or someone you know has jumped on the trend of video doorbells, such as Ring, where the homeowners are "always home." These are great security measures to protect the homeowner's family and assets while you they in the home. However, they can also become an invasion of privacy when trying to sell the home. In the age where cameras are everywhere, even as you drive down the road, you may be thinking, why would someone's home be any different than the corner store's "Smile, you're on camera" posters? Real estate privacy law is making a fuss because things discussed during home showings could affect the agents' ability to negotiate. If a seller were to hear conversations between the buyer and their agent regarding offer strategy, it could literally cost them. Real estate privacy lawmakers are now recognizing the risk of surveillance during home sales. This is why they are educating Realtors on how to protect buyers and sellers. Home surveillance now needs to be disclosed by the sellers. Home surveillance doesn't stop at video doorbells, but also security cameras. This includes baby monitors, nanny cams, smart thermostats, and home assistants with listening features, such as Amazon Alexa's "drop-in" ability. Public or Private Another branch of real estate privacy law to consider is which information is out there for Tom, Dick, and Harry to see about a homeowner and/or their property. In turn, what information can Realtors legally (and ethically) give out? When buying a home, there are certain pieces of information that are a matter of public record and make sense. These items include: Property Sales History Tax Records Facts and Features of the property Construction Details Utility information HOA information School district boundaries Areas that real estate privacy law protects are the more personal pieces that are not relevant to the purchase of a property. These items are covered under The Fair Housing Act, as found in the U.S. Department of Housing and Urban Development (HUD) guidelines. This real estate privacy law states that The Fair Housing Act prohibits discrimination in housing because of: Race Color National Origin Religion Sex Familial Status Money (Shouldn't) Talk The number of hands touching the deal does not stop at the Realtor. Consumers are making one of the largest investments of their life. Where you hear purchase, you hear money, and that brings us to yet another branch of real estate privacy law: financial institutions. This includes banks, mortgage loan originators and real estate settlement providers, to name a few. Unless otherwise noted, these real estate privacy laws are on a federal level. Real estate privacy law limits the consumer information these institutions are allowed to share. Some items that lenders will need but should never be shared with other parties in the transaction: Salary Credit Score Pay Stubs Tax returns Financial statements The National Association of Realtors (NAR) adds another layer of education for Realtors. NAR aims to help agents protect their clients and contains comprehensive information on how real estate associations, agents and brokers can prioritize data security and privacy to protect client information and comply with legal responsibilities. Protecting Your Private Information Your financial and personal information is especially sensitive. Ensuring the safekeeping of your private information should be priority No. 1. Your private information is just that, your information. It is important to know the ins and outs of protecting your data. To view the original article, visit the Transactly blog.

Proactive Tips for Protecting Yourself as a Real Estate Agent
As an agent, you work diligently to make sure that your real estate business is doing its very best. Part of growing a real estate business is working with people you are not familiar with. Usually working with new people is an exciting perk of a real estate career, but you should always be aware of the potential dangers involved with meeting strangers. Your safety should play an integral role in your career. Whether you're doing a showing, traveling in the car, or just beginning the paperwork for the sale or purchase of a home, you should consider how you can protect yourself should the situation call for it. Open Houses When working an open house, you will be going into home to show it to potential buyers. Prior to hosting the open house, tell a coworker or your broker where you'll be and how long you'll be there. One option to make sure everyone knows where you will be is to set a calendar invite and share it with your colleagues, making sure to include the date, time, and location of where you will be. Also, when you host an open house, pay close attention to those who enter and leave the home. Before you lock up at the end of the open house, go through the house to make sure that everyone has left. When checking the home to make sure that everyone has left, you should make sure to do this safely. You can try leaving the blinds fully open to the home or maybe go through the home with a colleague on the phone with you. In the Car As a real estate agent, you likely spend large quantities of time in your car. Make sure you stay safe by taking regular precautions to avoid any breakdowns. Take your car in for regular maintenance as needed so that your car is able to perform at its very best. And, as a general rule of thumb, make sure that you keep the fuel in your car at least half full. Identification and Meeting Someone New Identity theft is alive and well, especially in the real estate world. When it comes to filling out important paperwork, or even just meeting a new client, make sure you verify the identification of the potential client. Ask for at least two forms of identification when there are major documents that need to be signed. When it comes to meeting someone new for the first time, take the extra step to meet the new client in a public place such as a local coffee shop or your office. Taking this step to vet the potential client can help ensure that the person is who they say they are and that they are truly interested in a home. Staying safe as an agent is incredibly important for you. You will be working with many new faces and showing many homes for sale. Take time to be cautious and stay safe out there! To view the original article, visit the Homes.com blog.

How Safe Is Your Computer? Check Out This Safety Checklist!
How safe is your computer? That's a question all real estate agents are asking now more than ever since most are working from home, either part-time or full-time. The good news is that today's updated personal computers have more built-in safety features than ever. New operating systems like Windows 10 and the latest versions from Apple can help keep you safe. The bad news is that no matter how secure you think your computer may be, there remains a risk that you could get hacked. The fact is that cyberattacks can occur in a variety of ways, including routine things you may do when surfing the web. Malware still can infect your computer, and cybercriminals may steal personal information about you online. What should you do? Go through a safety checklist of the simple measures you can take to keep your computer from being compromised. Below is a quick checklist to bolster your computer's security. And if you need help with any of these items, please give reach out to us at Tech Helpline by giving us a call, chat or email and ask for help. Computer Safety Checklist Antivirus and anti-Spyware programs Ensure you have updated antivirus and anti-Spyware programs installed on your computer to keep you safeguarded from malicious programs slowing you down or losing data. Malware and spyware programs remain prevalent, and new ones are being released all the time, so be sure to protect yourself. Keep your software up to date For trusted software, especially your primary web browser, the best practice is to have it set up for automatic updates. You should still routinely make sure you have the most recent version installed to safeguard your computer. Using automatic updates can keep your computer running smoothly and protect it from outside attacks. Back up your data What would happen if your computer crashed and you lost all your files? Do you have a current backup of everything? If not, how many crucial files would you lose? Backing up your data to a portable hard drive or online data vault, like Google Docs or Dropbox, routinely allows you to recover what you lost. Use your firewall A firewall is crucial for keeping your information secure. A firewall helps protect you and your clients' files from being stolen by hackers. But you have to make sure your firewall is turned on when accessing the internet. If you don't, you are putting your and your clients' personal information at greater risk. Use strong passwords Most of us use easy passwords because we can remember them, saving time. But web browsers and computer operating systems are becoming smarter and can create — and remember — complicated passwords for you. Creating different standard password variations may be convenient, but it puts you at greater risk since cybercriminals look for folks who don't use complicated passwords. Make sure you create strong passwords using a random mix of letters, numbers, and permitted symbols. Be creative and you can create strong passwords that are recognizable to you yet different for every account you have. Secure your Wi-Fi network Make sure your home Wi-Fi is secure and uses a strong password for protection. Remember that public Wi-Fi offerings are often not safe. Be very careful about your online activities when using any open network (don't go into your online banking account), as they are easy to hack. Be careful opening any email attachment The safest practice is only to open attachments that you expect to receive from trusted senders. Always pause before you open any file, even if it appears to be from someone you know, and look at the sender's email address to be sure it is really them. Unfortunately, computer viruses can be hidden with a file or what appears to be a trustworthy link. Stay safe online Avoid clicking on links on websites you don't know. If you think it might be a bad website, it probably is. Keep in mind that a single click could result in a malware infection. Again, if you need assistance with any of the items on this checklist – or with any other tech question you have – Tech Helpline is ready to help you! To view the original article, visit the Tech Helpline blog.

[Best of 2020] How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #6 in our countdown. See #7 here. I've been getting questions about a safe way to clean your phone with all the fears surrounding the Coronavirus. Thanks to Apple, we have a new way. In the past, phone manufacturers warned us to NOT use bleach, vinegar, alcohol or disinfectant wipes from companies like Clorox or Lysol on the screen of your phone. The reason was that these chemicals can destroy the oleophobic coating that your phone uses to help fight fingerprint smudge. You could use these products for the back and sides, but not the screen—good luck trying to clean your phone and not getting any of that stuff on the screen.

How to Stay Safe: Agents Share Their Top Safety Tips
In honor of Realtor Safety Month, we asked experienced real estate agents their advice on keeping safe on the job. Here's what they had to say: Convince a client to let you take a photo of their ID—even if you have to bend the truth "[If they don't want to show an ID], call their bluff before you leave the office: 'My company policy requires I take a picture of your photo ID before I show you the home.'" Sam Debord, CEO of RESO

8 Tips for an Agent Safety Month Unlike Any Other
Agent Safety Month hits a little different this year, doesn't it? Not only must you contend with the usual hazards of your job, but the coronavirus pandemic has brought an additional set of health and wellbeing worries. To say it's been a tough, tough stretch is an understatement. While we look forward to better days on the horizon, we'd like to offer some tips as well as highlight some features available on the Homesnap Pro app that can help keep you safe today.

Hacking, Scams, and Viruses: 4 Effective Ways to Work from Home More Safely
The new normal in real estate for most agents is to work from home. But cyber security experts warn that working from home increases exposure to hacking, scams, and viruses. How can you make sure you're not more vulnerable when working from home? Here are four simple steps you can take to reduce your risk to hacking, scams, and viruses:

Are Electronic Signatures Safe?
Yes, electronic signatures are safe, and in this post, we'll cover why an e-signature is more secure than a wet signature, how e-signatures work and the features that help keep them safe. Why an e-signature is more secure than a wet signature A common question people have is, "Can my digital signature be forged, misused or copied?" The reality is, wet signatures can easily be forged and tampered with, while electronic signatures have many layers of security and authentication built into them, along with court-admissible proof of transaction.

5 Reasons to Safeguard Your Seller With Virtual Tours
Safety is not a trend, it's a necessity. Home sellers put an enormous amount of trust in you, their real estate agent, to ensure their property gets exposure to prospective buyers while providing safeguards against mishaps. Protecting your clients against safety concerns when implementing your real estate marketing plan is and always has been a top priority. Your clients value privacy, cleanliness, flexible schedules, and security. When considering your real estate marketing plan now and in the future, you need to re-consider how you provide your services while giving your seller a safety net. 1. Trust The seller trusts that when they take the leap to put their home for sale, their Realtor will provide their safety net. A substantial amount of trust is placed in the real estate agent to protect the seller and their belongings against potential theft, security breaches, and disruption of their lives. The process of physically showing properties and hosting regular open houses lends itself to many possible hazards. Sellers need to feel confident in how their property is presented and they want to minimize risk. 2. Restricted Access It is not always easy to restrict access to every person who enters a home and much more difficult to monitor access during an open house. People tend to scatter into different spaces within the home, unaccompanied and unrestrained. Theft can, and does, occur; a small-time thief, posing as a buyer, can make off with great grandma's wedding rings from the top dresser drawer. Out of sight does not always mean out of pocket. This type of incident can be reduced by using current technology. You can increase traffic to your listing as well as reduce risk by incorporating online virtual tours in place of an open house. 3. Germ Free It's not just petty theft that causes safety concerns. The likelihood of germs and viruses spreading to multiple surfaces increases with the volume of people entering a home. The current situation with the COVID-19 pandemic is one of the reasons you may want to re-think your real estate marketing plan. Health concerns are valid and you can provide a way to ease home owner's stress. How can you give your seller the confidence they desire and still get their home sold? Use tools available to you like high quality real estate photography and 3D tours. Allowing virtual access to a listing decreases foot traffic while increasing qualified leads. 4. Reasons to Sell While postponing listing their house may be an option for some sellers, the necessity to sell their home may be the top priority for others. External factors such as a loss of employment or entering a new phase of life with the need to downsize means the sale must go on. Help your client get comfortable with the listing process by giving them all the benefits of current technology, including 360° tours. The seller's journey can take a new road, definitely, one less traveled. Stop disrupting the weekends with open houses and start using a real estate marketing plan that works. What is the best way to limit the sheer volume of traffic in and out of a seller's property and still produce the desired results? Use an online platform to support the way buyers want to browse through a listing. 5. No Risky Business Give your seller the peace of mind they need by using virtual tours to market their home. Providing a 360° tour of a property gives everyone access 24 hours a day. Imagine, you get to host an open house without using signs, brochures, business cards, and without bothering the seller. When a property can be visited multiple times from a cell phone, laptop or computer, it's like offering insurance against the perils of home selling. By limiting the number of inconveniences caused by physical visits, you also limit risky behaviour. Aside from the convenience and safety benefits, using online real estate marketing reaches potential buyers quickly. More than 80% of buyers start their search for a home by using an app. So if you are not taking advantage of this technology, you are doing a disservice to your client and opening their doors too often to unnecessary risks. Some losses you can recover from through your local real estate association's insurance policies, but limiting your client's liability is a no-brainer. Take the leap into virtual tours for real estate marketing—the net is already here. To view the original article, visit the iGUIDE blog.

Detecting Thieves Posing as Buyers, Part 1
Let's talk about thieves. When real estate agents encounter thieves, the thief is not usually wearing a ski mask and wielding a crowbar. Where are they in reality? By your side, posing as a buyer to gain intel on the property you're showing them. Over the next few weeks, we're going to dive into ways that real estate pros can identify thieves and spot the behaviors that reveal their true intentions. In this week's video, learn how subtle behaviors can indicate that a prospect is really a criminal who's scoping out a home's alarm system in order to defeat it and burglarize the home in the future. Watch the clip above to learn what to look for, then tune in next week for more tips on detecting thieves.

How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!
I've been getting questions about a safe way to clean your phone with all the fears surrounding the Coronavirus. Thanks to Apple, we have a new way. In the past, phone manufacturers warned us to NOT use bleach, vinegar, alcohol or disinfectant wipes from companies like Clorox or Lysol on the screen of your phone. The reason was that these chemicals can destroy the oleophobic coating that your phone uses to help fight fingerprint smudge. You could use these products for the back and sides, but not the screen—good luck trying to clean your phone and not getting any of that stuff on the screen.

RPR User Shares Her Quick and Easy Safety Tip
Unfortunately, predatory crimes against REALTORS is a very serious problem. If you've read any recent headlines or seen any news stories on the subject, you know that REALTOR safety is an important issue. Due to the nature of the business (open houses, talking to complete strangers, being places alone, etc.), agents need to be informed and aware of their situations and surroundings at all times.

Dealing with Malware
Challenges such as spam, malware, and viruses can wreak havoc on business. We urge you to take action to help ensure the internet is safe for all. Here's what you need to know. What is malware? Malware is short for "malicious software," an umbrella term for describing viruses, worms, Trojans, spyware, ransomware, dishonest adware, rootkits and other unwanted or harmful computer software. These types of computer programs are designed to reduce your productivity; cause damage to your computer, server or network; or steal information that can be used to access highly sensitive accounts, either business or personal.

Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out! Watch the video above to learn: Why outbuildings are a hazard for agents and an opportunity for predators How to physically position yourself when showing outbuildings What to say to clients when they want to see an outside structure And more! Next Week: What to do to prepare a home when you can't arrive early for a showing.

Safe Selling: Dealing with the Dangers of Master Suites
Last week, we talked about how easy it is to get trapped in a bedroom by a dangerous prospect during a showing. We also showed you how to protect yourself when showing standard bedrooms--but what if you're showing an irregularly shaped master suite? In this week's Safe Selling video, we tackle exactly that issue. Watch the video above to learn: What to do when a prospect has a question from the en suite bathroom. How to protect yourself when you have to enter the bedroom to speak to the prospect. How to use the door jamb to protect yourself--and what side of the jamb is best to stand by for an easy escape. A diagram possible escape routes when showing a master bedroom Next week: How to open a lockbox and door without putting yourself in a vulnerable position.

Safe Selling: How to Keep a Safe Distance from Prospects at a Showing
Let's talk about safe spaces--and, no, we don't mean that kind of safe space. In this case, a "safe space" is a healthy amount of distance that you should keep between you and prospects during a showing. As we know, a certain amount of distance makes good safety sense. But how close is too close--and how can you tell if you're far enough away to reduce your risk of being attacked by a predator posing as a prospect? In this week's Safe Selling episode, find out a quick and discreet way to make sure you're staying a safe distance away from a client. Watch the video above to learn more! Next week: Why bedrooms can be a danger zone during showings—and how you can navigate them safely.

Holiday Tips for Electrical Safety
The holiday season has arrived and your clients and contacts may be getting ready to decorate their homes for the holidays. If your clients are gearing up to go all out, be prepared to offer some guidance to help them stay safe as they decorate. As their real estate agent, you might be able to provide some tips that will keep them (and their home) safe during the holidays – especially if they're thinking about selling their home or if their home is currently on the market.

Friday Freebie: Guide to Staying Safe without Sacrificing the Sale
It's Realtor Safety Month, and to help agents stay safe on the job, we're highlighting a free eBook that offers comprehensive advice for selling safely. What do we mean by comprehensive? Well, this eBook runs an impressive 79 pages in length, offers insight into the criminal mind so that you can understand (and outwit!) predators, and features tips for evaluating safety products, and more. Read on to learn how to download your free copy! Safe Selling: A Practical Guide for Preventing Crime without Sacrificing the Sale Remember the powerful interview we recently posted with an agent who escaped a predator? The interviewer in that video was Lee Goldstein, CEO of Real Safe Agent, and the co-author of this eBook. Goldstein has a background in criminal psychology, and is an expert in how the criminal mind works. In this eBook, Goldstein breaks down how predators choose their victims, how they think, and even how they plan their attack. He then lays out practical advice for countering and outwitting the predator—from how you pose for your agent headshot, to how to recognize suspicious body language, to how to set up a showing to maximize your safety. Importantly, this eBook also recognizes that agents can't risk a sale by being overly cautious. Goldstein frames all of his advice in a way that lets the agent come off as gracious and professional to genuine prospects, all while discouraging the predator. It's an accessible, college-level criminology course with a healthy dose of sales strategy thrown in. In addition to theory and practical advice on staying safe, this guide also offers: An evaluation of safety apps and background checks Advice on selecting safety products A worksheet for assessing a prospect's safety risk Additional resources, including links to videos and recommended reading Ready to learn more about safe, yet effective selling? Download your free copy of Safe Selling: A Practical Guide for Preventing Crime without Sacrificing the Sale today!  

EXCLUSIVE: Interview with a Realtor Who Escaped an Attack
"It was almost like there was enjoyment watching me squirm." That's what Debbie Morrisette, a North Carolina Realtor, had to say about the predator who tried to attack her last year. In this exclusive video interview, Real Safe Agent CEO Lee Goldstein speaks with Morrisette to learn more about the attack—from the first phone call, to the first meeting, and to the incident itself. Morrisette also bravely talks about the aftermath of the attack on her career. For eight consecutive years, she had been the top producing Realtor in her area. "This year, I'm probably not even half of where I was last year." Watch the video above to hear her story—and her advice to other agents and association leadership.

Property Fraud Is Rampant. Don't Let This Happen to You or Your Clients
There are many types of fraud prevalent today in the real estate industry. Property fraud or "house stealing" is a white-collar crime that if left undetected can lead to a variety of issues. Property fraud can happen when a scammer files fake deeds and/or makes it appear as if it is their home when it is not theirs to sell. Along with deed forgery, identity theft and mortgage fraud are top in line for the hottest home crimes happening today, as seen in FBI's news releases. Let's look at what types of properties are at the highest risk.

How NOT to Get Ripped Off by Your Contractor: Protect Your Clients and Your Properties
How would you feel recommending a contractor and finding out the work was not done properly? Do you think that it would affect your future business and recommendations? It certainly can. And it happens more often than you think. This does not just happen to our clients. It happens to real estate agents all the time. I spoke this week with a real estate agent that inherited a condo from her mother. She decided to completely gut and renovate it. She went to the condo office to ask who they recommended since they have firsthand knowledge of the contractors that do a lot of work in the building. The office manager recommended a contractor that had renovated three units in her building in the same line. She went to take a look at them and was impressed with his work. Sounds good so far, right? She signed an agreement, and he began his work by demolishing the whole inside of the condo. Now, normally there are notices put up on the door indicating that permits were pulled. She did not see any and asked him where the permits are. He said that he did not pull any. Fear set in. She looked him up online and found out that the name of his company, which is on the contract along with his license number, is no longer active. This contractor had no license to do work. She immediately fired him and requested her deposit back. How much deposit did she give him? $42,000. Yikes! Has she seen one penny of it back? If you said no, you guessed right. Then the agent found out that the contractor was banned from the building for previous shoddy work. The big question now is, why did the condo office manager refer a contractor that was banned by the condo association? Now she hires an attorney. The cost and aggravation of pursuing this and the probability of getting her deposit returned appear to be futile. Nothing turns the excitement of your dream remodel into a nightmare like a bad contractor. Here are the eight essential tips for selecting a contractor that won't leave the home underwater. 1. Make sure the contractor you hire has an active license in your state. This is number one. Go online and search for their name. Make sure the company's name is active and look for the names of the people within the company. Sometimes, the person you are hiring is not a contractor and is working under the license of someone else. Know this upfront before you make a commitment to avoid potential risks. You want to make sure that the person you are dealing with is a licensed professional with work under their belt in your state. If anything goes wrong, you can file a complaint with the city or state licensing bureau. If any issues arise while the work is being performed, you can bring in an inspector to make sure it is being done correctly and according to the local building standards. When you hire someone to remodel a home and they don't have a license, it is going to be very difficult, if not impossible, to take any recourse that will bring you a satisfying result. By hiring a licensed person, at least you know the licensing state has done some backgrounds check on them. 2. Check their online reputation and reviews Most of us today learn about those we work with by what people are saying online. Check out their reviews, and if there have been any complaints filed against them. The Better Business Bureau (BBB) is a good place to start. 3. Look into your contractor's background Whomever you decide to hire, make sure that you can trust that person. That can be a very big endeavor, yet there are steps you can take to minimize your risk. There are many good and bad people that do not want the headache and expense of getting a contractor's license, so they work under the license of another person. Know this beforehand and check out the work they have done. Here's an example of why that is important: A real estate agent who purchased a condo met a contractor doing work in the same building. The contractor told her that he gave his license information to the condo office, and the agent trusted that (or else he would not be working there, right?) So, she hired him to remove and re-tile her entire condo. When the contractor and his worker said they had finished the job, she went to go check. The place was covered in dust and was not completed. Upon investigating further, the agent found out that these men working in the building were ex-felons without a license. They threatened her with her life if she did not pay them, so she did. Lesson learned. Know as much as you can about the background of the person you are entrusting with keys and the remodel of your home before making a decision. 4. Interview the contractor Find out if he or she will be the one doing the job and ask how hands-on they will be. Will they be doing the work themselves or hiring others under their license to do the work? Does the contractor you hire plan on showing up every day to make sure the job is completed on time and correctly, or will they be performing multiple jobs at once and only available via phone or text? Will the contractor you hire commit to a start date? I have seen more than once a contractor saying they will begin work next week, take your deposit, and then call to postpone your job. This is common practice. Find a contractor who has a track record of showing up and completing the job within an agreeable time frame. Yes, some things can get out of our control—like weather, building inspectors and unforeseen problems. Still, you want a contractor who shows up when they say they are going to start the job. 5. Check out their referrals Rule number one is to go see their work when possible. At the very least, definitely call to verify their references. Many contractors will show you photos of the work they have done. Yet, how do you know if it was truly their work? 6. Get multiple estimates Get estimates from at least three different contractors. I believe that you get what you pay for in life. So remember, the cheapest bid does not mean it is the best. Many times, the cheapest bid ends up being the most expensive due to delays and adjustments in price that the contractor adds during the course of the project. 7. Structure payments so it is a win-win. Consider paying for the materials and supplies up front. Either you can buy them, or they can purchase them and provide receipts. Also, check that you are paying for items that were purchased for your job and not for anyone else's. Pay for work completed during various phases of the project. For example, the first deposit is made once 1/3 of the job is completed, then 1/2, then 3/4 and a final payment once completed. This can help protect you from the contractor holding all the cards (money) and then delaying the start or completion of the remodel. 8. Make sure permits are pulled and closed when the job is finished. I can't tell you how many times prior to a closing the title company finds that there is still an open permit for a job that was done years ago. It usually shows up as a lien on the property. It can delay the closing and cause undue aggravation. So make sure the permits are closed and check with your city, county or local municipality that this has been done when the work is completed. I wish there was a foolproof method to prevent contractor nightmares. By following the above tips, you can help prevent or alleviate any potential stress down the line. For additional concerns, consider speaking with an attorney specializing in condo and home construction so you take every step to protect yourself BEFORE the remodel or construction begins. Janice Zaltman is a Realtor, LEED AP, marketing coach, and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.

Dealing with Squatters: How to Calm an Agitated Person
So the home you're showing has a squatter, and the squatter not only won't leave the property, but the situation seems to be headed toward a confrontation. What can you do de-escalate the situation? Watch this week's episode of "Real Answers" to find out: The body language to use to show squatters that you're not a threat Why you should validate the squatters feelings, even if you don't agree with them A sample script to use to talk down an agitated squatter Once you've calmed the squatter and de-escalated the situation, it's time to take the next step. What's that? Find out in next week's episode of Real Answers!  

How to Show a Vacant Property Safely, Part 2
We know that vacant homes are convenient to show--but they can also be dangerous if occupied by squatters. Last week, we learned how to check for squatters around the exterior of the house. Now, it's time to go inside. What should you do if you know (or are unsure) that squatters ARE present? It's all about psychology! Watch the video above to learn: What to do when you first open the door Why respect is the name of the game, even if they're there illegally A script for speaking to squatters and defusing a potentially tense situation How and why you should offer squatters ample time to leave before a showing--and even a gift!  

Safe Selling: Reading the Predator, Part 2
What are the signs that a prospect is gearing up to attack you? It's all about the adrenaline, and the physical and verbal signs that adrenaline is surging in a would-be attacker's body. So why are the signs of rising adrenaline important to look out for? Because it's the body hormone that's released when a predator is preparing to attack--and if you see the signs of an adrenaline surge, it's time to get out NOW. Watch the video above to learn: The nonverbal changes to look out for How a predator's voice changes prior to an attack, and why What to look for when a predator is trying to cover up adrenaline surge symptoms

Safe Selling: Showing Prep Tips for When You Can't Arrive Early
In a perfect world, agents would always have time to arrive at a showing before their prospect in order to prepare the home for a safe showing. But as we know, the world isn't exactly perfect. What happens when you arrive to a showing at the same time as the buyer and don't have time to take the necessary safety precautions? That's what we'll show you in this week's Safe Selling episode. Watch the video above to learn: How to set expectations with prospects before a showing that you'll need to enter the home alone first A sample script to use when setting those expectations Why it's important to prepare the home for your safety... no matter what

Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out! Watch the video above to learn: Why outbuildings are a hazard for agents and an opportunity for predators How to physically position yourself when showing outbuildings What to say to clients when they want to see an outside structure And more!

Safe Selling: Easy Tricks for Navigating Stairs
We're going to bust another agent safety myth today: Despite what you may have been told, NEVER let a prospect go all the way up a flight of stairs before you do. Why? Because you'll lose sight of them, and then a predator posing as a prospect can hide around a corner in preparation for attacking you. So what's a better alternative? Find out in this week's Safe Selling video. Watch the clip above to learn: The ideal distance to keep between you and a prospect when climbing stairs One trick to keeping prospects in sight even when they turn a corner Why the handrail is your best tool in protecting yourself The move you need to make to evade an attack from above

Safe Selling: Dealing with the Dangers of Master Suites
Last week, we talked about how easy it is to get trapped in a bedroom by a dangerous prospect during a showing. We also showed you how to protect yourself when showing standard bedrooms--but what if you're showing an irregularly shaped master suite? In this week's Safe Selling video, we tackle exactly that issue. Watch the video above to learn: What to do when a prospect has a question from the en suite bathroom. How to protect yourself when you have to enter the bedroom to speak to the prospect. How to use the door jamb to protect yourself--and what side of the jamb is best to stand by for an easy escape. A diagram possible escape routes when showing a master bedroom

Safe Selling: Quick Hack for Keeping a Safe Distance from Prospects at a Showing
Let's talk about safe spaces--and, no, we don't mean that kind of safe space. In this case, a "safe space" is a healthy amount of distance that you should keep between you and prospects during a showing. As we know, a certain amount of distance makes good safety sense. But how close is too close--and how can you tell if you're far enough away to reduce your risk of being attacked by a predator posing as a prospect? In this week's Safe Selling episode, find out a quick and discreet way to make sure you're staying a safe distance away from a client. Watch the video above to learn more!

Safe Selling: Why You Should Take the (Literal) High Ground
There are several subtle tricks that real estate agents can use to psychologically "turn off" a predator who's posing as a prospect. We've talked about about a few of them over the last few months--everything from maintaining control of the showing time to a phone technique you can use to screen prospects. This week, we're letting you in on a simple secret that can demonstrate to predators that you're no agent to mess with. That secret? Taking the high ground... literally. Watch the video above to learn: How standing slightly above your prospect unconsciously signals your dominance to them Where to find slightly elevated surfaces to stand on when greeting prospects at a listing or public place Why this simple act works as a "buzzkill" to potentially dangerous prospects Why legitimate prospects won't be affected by this technique--so you don't have to worry about alienating them

Safe Selling: 4 Times You Should ALWAYS Have a Showing Buddy
Agents are frequently told to "Just take someone with you," to stay safe, but few do. While the agent buddy system is effective for staying safe, it's not always practical. So even though agents with solid safety skills can usually go without accompaniment, there are still times when you should ALWAYS pair up with a colleague. Watch the video above to learn the 4 scenarios where a showing buddy is CRITICAL for safety. In this video, you'll also learn: How the buddy system tips the "flight or fight" balance in your favor The unexpected reason why cell phone coverage matters to agent safety Why "Uncomfortable saves your life, but scared gets you dead"

Safe Selling: The 3 Things You Should Do to Prepare a Home for a Showing
All the world's a stage--as should be the home you're showing to a new prospect. We don't mean a "stage" in the sense of everything being picture perfect (although that helps). Rather, we mean that, for safety purposes, a listing should be treated like a stage where the outside world can see inside in case something goes wrong. As we know, predators who target real estate agents aim to isolate them where agents can't be seen or heard. By increasing visibility into a listing during a showing, you increase the odds of staying safe and even deterring an attack. Watch the video above to learn: The three things you should do to prepare a listing for maximum safety during a showing Why it's important that neighbors and passersby can see or hear you during a showing How doing the three things above help to foil a predator's plan

Safe Selling: Using Property Information to Deter a Predator
New listing? Take some time to meet the neighbors so you can get more information about the neighborhood. Not only is this a good practice for winning new listings, but collecting this information can also potentially deter predators. How? Well, last week we learned about a communication trick you can use to discourage a predator's interest in a showing. This week, we'll show you how to use the information you've gleaned about an area to your advantage. Watch the video above to learn: What you should find out about a neighborhood Which neighborhood/property features scare off predators How to seamlessly incorporate the information you've learned into conversation with a prospect What to listen for in a conversation that signals that you may be dealing with a predator Why you should always input the information you've learned about the neighborhood into the showing notes field of your MLS. Stay tuned for next week's 'Safe Selling' episode!  

Safe Selling: The Office and Driver's License Myth
Does asking a new prospect for their driver's license really protect you from a potential attack? How about meeting at your office first? These are the things agents are commonly told to do when meeting a client for the first time. But in this week's 'Safe Selling' video, we'll learn why this is a fallacy. Watch the video above to find out: How meeting at your office can actually play into a predator's hands Why it's important to meet at a public location first, NOT the listing Why copying a driver's license won't keep you safe What to do if you don't have a third person lined up to accompany you on a first showing with a new client One important caveat here: We're not saying DON'T copy a new client's license or meet them at your office (as long as others are there). Instead, don't let these actions lull you into a false sense of security--they alone won't deter a predator. Stay vigilant and remember all of the preventative tips we've been sharing in this video series. Until next week—Happy Thanksgiving and safe selling!    

5 Rules for Staying Safe on Social Media
We're continuing our week-by-week series on steps to take to make yourself unappealing to predators. This Halloween week, we're tackling a monster vulnerability for real estate agents: social media. What do predators look for when scouring social media profiles in search of their next victim? Watch our latest "Safe Selling" video above to find out that and more, including: How social media posts can add fuel to a predator's fantasy life The #1 rule for staying safe on social media Why you should use a different name and profile photo on your personal and professional accounts How to build a protective "wall" between your professional and personal sides How to prevent predators from cyberstalking you and discovering your personal profile and private family information Want more info on staying safe online and in the field? Tune in for next week's 'Safe Selling' video!

The Smartest Agent Is the Safe Agent
September was officially REALTOR® Safety Month, and there was an abundance of news stories, blogs and social media posts filled with tips and tactics to help keep brokers and agents safe. But let's face it: agent safety is something that's vital all 365 days a year. So here is a collection of the best resources we found to help keep you safe year-round.