Real AI: AI will make the big, bigger, latest AI trends, headlines, fast facts and AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI Will Make the Big, Bigger Today, AI is in the business news headlines everywhere you look. Within 12 hours this week, OpenAI, Google, and Meta announced new AI versions. The French AI startup Mistral also released its latest version. Meta is launching its third version of Llama. Google released Gemini Pro 1.5 at Google Next 24. OpenAI issued its final version of GPT-4 Turbo, and Mistral debuted Mixtral 8x22B. What does it mean to the real estate industry? In AI, the big keeps getting bigger. It also means you need to integrate AI tools into your daily workflow if you haven't already. Don't wait for a free version from a startup; the startups won't be able to catch up. While startups might be able to leverage some of the tech provided by the AI giants, when it comes to powering chatbots, the giants in this space are exponentially growing. Their generative AI capabilities are unmatched, offering a competitive edge that real estate agents can't afford to ignore. Google is building AI into everything, and Microsoft is, too. This Gen AI battle is just beginning. Search is being impacted, which means revenue in search is likely falling, too. Will Google charge separately for AI enhancements as they look for new revenue? Will Microsoft better compete against Google by doing the opposite? For real estate agents, the best strategy is to use all the major AI chatbots to assist you in your work today. Pay for pro accounts for ChatGPT, Claude, Gemini, and Perplexity. Use them regularly to perfect your prompts and learn how to iterate to increase your productivity significantly. You'll discover that some chatbots do some specific tasks better than others. It will be more than worth your investment for less than $100 a month. While AI will make players like Google and Microsoft bigger, it can also help agents become bigger in their markets. AI Latest Trends AI voice cloning: OpenAI (ChatGPT) created a voice assistant called Voice Engine, but it is now holding off on broad release. Why? Apparently, it can clone someone's voice after "listening" to them for just 15 seconds. We've already seen the nefarious use of this tech in political robocalls, but the negative potential is far greater. Think about how banks already use "voiceprints" as part of a multifactor security protocol when you access your accounts. Still, the positive potential of the tech remains: Imagine how an agent could leave 200 custom voicemails for clients without wearing out their voice. But then again, does anyone listen to their voicemails anymore? AI is getting more persuasive: Can chatbots be more convincing than people? Anthropic (Claude) dove into this topic and found that each new improvement to Claude is becoming more persuasive. Claude 3 Opus says their research "produces arguments that don't statistically differ in their persuasiveness compared to arguments written by humans." Watch out, legal eagles; AI may be coming for your jobs next. For now, real estate agents might want to look at tools like Claude as an AI assistant to craft responses during negotiations. Intel battles back: Nvidia has become the king of AI-powering chips. Its market cap has soared from $350 billion at the start of 2023 to over $2 trillion today. Intel isn't sitting on its hands. It just announced its newest chip—Gaudi 3—could significantly outperform Nvidia H100 chips: 50% faster. The upside for everyone using AI is that more efficiency eventually translates into lower costs (less energy consumption). The cost of AI continues to remain a threat to curtailing its potential. Google introduces a new AI video tool: Google Workspace is rolling out Google Vids, a tool distinct from Sora in several ways. It's not a direct competitor but rather an alternative AI-enhancement tool that can be a substitute for Google Presentation. To better understand its features and capabilities, you can watch the demo video linked here. While it does not have the same "wow" factor as Sora, it offers unique functionalities to enhance video storytelling creations. AI Fast Facts 95% of software developers are using generative AI tools to write new code – Sourcegraph 50% of marketers say team training is the biggest roadblock to adopting AI – Botco 70% of executives and developers surveyed showed concern about generative AI tools giving users the wrong information – Google 19% of adults aged 18 to 34 view AI-written news as a positive development, compared to only 7% of those aged 55 and over – Statista Only 38% of consumers surveyed think the use of AI art is ethical – Big Village Source: Charity Digital AI Headlines Today Should your next hire be a generative AI assistant? | 4/10/24 - InmanAI may soon become the go-to route for a personal assistant. Opinion: Will AI usher in real estate's "Model T" moment? | 4/9/24 - HousingWireAI is already making a positive impact on the HOA process. AI in Real Estate: Prospects and Pitfalls | 4/9/24 - The National Law ReviewAI is a tool that makes our lives easier or harder depending on how we use it. How AI Is Improving Customer Loyalty | 4/10/24 - Unite.AIIntegrating AI into everyday processes is strengthening relationships with customers. Bill Would Mandate AI Companies Disclose Copyrighted Works Used in Training | 4/10/24 - AI BusinessThe "Generative AI Copyright Disclosure Act" is being proposed in the U.S. House of Representatives. AI Quote of the Week To view the original article, visit the WAV Group blog.

Top 10 Most Popular Articles of March: Scripts, Home Design Trends, the NAR Settlement, and more
Spring is here, and it's not just the weather that's about to warm up. But before the volume of home sales cranks up, let's take a moment to look back at last month — and the articles that can help you get ready for real estate's busy season. First, let's address the elephant in the room: the NAR settlement. For advice on how to talk to your sphere about it, check out article #1 on the list below. The settlement isn't the only thing you'll be talking about, of course. For scripts on steering sellers away from a too-high listing price, see article #3. Next, scroll down to article #7 for scripts that can help improve your business communication skills. Have sellers who are considering remodeling before putting their home on the market? Check out articles #2 and #5. Finally, see article #9 for a list of real estate podcasts that can help level up your career. 1. How to Talk About the NAR Settlement with Clients and ProspectsThe Ides of March brought a whopper of an announcement to the real estate industry: that the National Association of REALTORS® (NAR) had settled the commissions lawsuit. Thanks to wall-to-wall media coverage, it's likely that your sphere of influence has had some questions about the news. This list of do's and don'ts can help guide your conversations with clients, leads, and your social sphere. 2. Top 5 Home Improvements that Will Deliver Sellers the Greatest ROIThe art of selling a home at the highest possible ROI takes more than making great first impressions. Getting the most out of a home sale lies in making the right improvements that appeal to buyers' emotions and practical needs. Let's explore five home improvements that can deliver the greatest return on investment (ROI) to sellers. 3. Price It Right: 3 Scripts to Guide Sellers Away from Overpricing PitfallsHave sellers who are intent on overpricing their home? There's an ancient communication hack you can use to steer sellers towards a more reasonable price point. The Socratic method, created by ancient Greek philosopher Socrates, is a way to discuss topics by asking questions rather than telling or instructing the other party what to do. To help you understand what a pricing discussion using the Socratic method looks like, here are a few sample scripts. 4. 4 Must-Have AI Mobile Apps to Level Up Your Real Estate GameWant to leverage the power of artificial intelligence while you're on the go? You're in luck — there are several AI-powered mobile apps available to help you do everything from research to crafting social media posts. Today, you'll learn about four of them. 5. Trend Alert: These Features Help Homes Sell Faster and for More MoneyHome buyers are willing to pay more for a backyard decked out with all the bells and whistles. New Zillow research finds homes equipped with an outdoor TV command 3.1% more than expected — or $10,749 on a typical U.S. home. What other home design trends are catching the eyes of buyers? 6. Best Real Estate SEO Keywords for 2024Real estate agents spend a lot of time on their website design and pay a lot of money for advertisements, but many still struggle with lead generation. One cannot ignore the value of what is in demand and what folks are looking for on the web. In this article, we are going to explore the top real estate keywords of 2024 that bring a lot of SEO value to your real estate website. 7. 6 Real Estate Scripts (and When to Use Them)One persistent stereotype about real estate agents is that they're hyper-social creatures blessed with the gift of gab. While it's true that many agents are people lovers who like to talk, simply being talkative isn't necessarily a talent. Instead, knowing what to say and when to say is a skill that's learned — especially in business situations. These six scripts can help you hone your communication skills. 8. Top Buyer Trends in the Real Estate Market for 2024: What Realtors need to knowThe real estate landscape is constantly evolving, driven by shifts in buyer preferences and technological advancements. As we edge closer to prime real estate season, it's crucial to stay ahead of the curve by understanding the emerging trends shaping the market. Dive into the top buyer trends expected to dominate the real estate market in 2024, and get insights to help you navigate the changes and capitalize on new opportunities. 9. 15 Essential Podcasts to Level Up Your Real Estate CareerPodcasts offer a convenient and engaging way to learn and grow while you're on the go. This curated list of 15 podcasts is specifically tailored to real estate agents. We've got you covered, from mastering the art of the deal to developing a winning mindset, and staying on top of the latest industry trends. So, grab your earbuds, hit play, and get ready to level up your real estate career! 10. Make DIY Marketing Campaigns a Reality with RPRAs an individual real estate agent, you need to be a master of self-promotion. Did you know that with RPR, you can create all kinds of marketing materials, including digital and printed items, that are jammed with local market insight? And you can produce them in very little time, at no additional cost.

Real AI: Is AI another boys' club? Ode to Otter, headlines and an AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Does AI have a gender problem? As a long-time advocate of gender parity, an email in my inbox this week from Laura Meli with Girls Who Code asked this question as its subject line: "Is AI another boys' club?" The email immediately notes that technological innovation and progress demand diverse perspectives, adding, "This is especially true in the field of artificial intelligence (AI), where we fear the mistakes of the past will repeat themselves. We cannot let underrepresented groups be ignored in the rise of AI technology, and the opportunities it will present." For those who follow this topic closely, we know that many gaps exist for women and girls pursuing careers in technology. The employment gap: According to the World Bank, women make up 35% of the tech workforce in the US, yet 57.5% of the overall labor force. The education gap: Only 16% of those who earned a Bachelor's degree in computer and information sciences are women; in engineering and engineering technology, the percentage is 21%. The pay gap: Men in STEM professions are paid higher annual salaries than women – a difference of about $15,000 a year. The C-Suite gap: Just 25% of C-level leaders are women. Moreover, none of the "Big Five" US tech firms—Alphabet, Apple, Meta, Amazon, and Microsoft—have a female CEO. Only 8-9% of women hold positions like CIO, CTO, or IT manager or serve as technical team leaders. The retention gap: 66% of women lack clear career advancement paths in their companies, and women are 1.6 times more likely to be laid off than men. Alarmingly, 57% of women in Technology, Media, and Telecom (TMT) plan to leave their jobs within two years, citing poor work/life balance, according to WomenTech Network. Are there any silver linings here? In 1970, only 8% of the STEM workforce was women, so significant strides have been made, but the gender gap remains. One bright spot comes in real estate, an industry where the majority of real estate agents (62%) are women. A tech study from Delta Media recently found these two silver lining nuggets: Female leaders recognize AI's importance more, especially in mid-sized brokerages with substantial transaction volumes. A greater percentage of female leaders (85.3%) utilize AI in their businesses than male leaders (70.4%). Female-led brokerages, particularly those with medium to large agent teams and high transaction volumes, are the most likely to use AI. The youngest and oldest male leaders, overseeing smaller brokerages, are less inclined to integrate AI. More hopeful news comes from KillerStartups: The "She-conomy" is soaring, registering record growth last year. It looks like the pandemic may have helped fuel the rise of female entrepreneurs. In 2023, there was a 17% increase in new businesses owned by women versus the prior year. Women-led startups have nearly doubled in the last four years, taking it in the right direction toward gender equality. Finally, I remain hopeful of a continued move toward gender parity, albeit, as my Texas friend says, at a pace as slow as a snail on crutches. My hope comes from anecdotal experiences, but sometimes, a powerful role model can spark generational change. The most recent example is 19-year-old University of Washington student Merrill Keating, recently named one of USA Today's 2024 Women of the Year. Merrill is a former FIRST robotics student with our local high school team that I mentor and a technology wunderkind, becoming a UW freshman at age 15. As our local USA Today affiliated paper writes: "She's founded and hosted Tedx events, launched a magazine, been part of a United Nations project that connects to space exploration agencies, and organized women both in her community and around the world to focus on STEM and advocate to open doors for girls who will change the world." Having role models like Merrill makes me hopeful beyond the numbers and the statistics because she is the kind of person who can help clear the path for many, many others. Ode to Otter.ai Ode to Otter, a tool supreme,Whose early years were but a dream.In real estate's linguistic maze,It stumbled through an acronymic haze. Now, behold this AI's gleaming might,In just six months, a leap to height!Accuracy soars, it grasps our speech,Our meetings' essence, it can now reach. Summaries crisp, transcending the norm,Surpassing rivals in function and form.Otter, our gem, a partner so keen,In the art of transcription, you reign as queen. A game-changer, true, in our daily grind,Interviews, calls, in you, clarity we find.We stand in ovation, give praise where it's due,Otter.ai, to progress, we owe much to you. (Note: This is our first non-human created text in this newsletter, created by ChatGPT-4, noting the remarkable improvement in one of our go-to daily AI tools) AI Fast Facts Around 15% of Facebook's feed is generated by AI – HootSuite 66% of US adults are concerned about privacy issues when it comes to using AI for social media initiatives – Insider Intelligence More than one-third of companies surveyed said they are having difficulty adopting AI into their business practices due to limited skills – IBM 44% of business owners interviewed said they would use ChatGPT to translate content to other languages – NamePepper More than half (52%) of consumers surveyed indicated they are open to having AI assist them with a product, website, or feature experience – Survey Monkey Source: Sixth City Marketing AI Headlines – Take 5 Women Real Estate Leaders and AI | 3/14/24 - RISMediaWomen-led brokerages embrace AI integration, challenging the hierarchy of real estate leadership. How small businesses can be mindful of legal pitfalls when integrating AI into operations | 3/15/24 - Louisville Business FirstData privacy and IP concerns, HR issues, and other AI risks for small businesses. A ChatGPT for Music Is Here. Inside Suno, the Startup Changing Everything | 3/17/24 - Rolling StoneSuno allows anyone to create their own songs, but will it come at the expense of music artists? AI at Home: Five Ways AI is Enhancing Smart Living | 3/18/24 - Realtor MagazineAI systems like Govee AI are bringing a new era of smart-home features. Hackers can read private AI-assistant chats even though they're encrypted | 3/14/24 - Ars TechnicaAI assistants are being exploited, bypassing security to acquire personal information. AI Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: Why manners matter with ChatGPT, CoreLogic looks at what's next, facts, headlines and an AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Why manners matter with ChatGPT Since I (Kevin) started my paid ChatGPT subscription the day after Valentine's Day last year (Feb. 15, 2023), I've been using ChatGPT in some way almost daily. Yesterday, I uploaded a PDF of a menu in French and received a translation in English that was nearly perfect. One of the best things about being an early tech adopter ­– which I have been my entire adult life – is you make a ton of mistakes, fall flat on your face even, and not feel bad about it because that's how you learn. Iteration really is the key to success and innovation; that and trying not to make the same mistake twice. One of the "secrets" I have learned from using ChatGPT for over a year now is that if I was polite, I received better results. I mean significantly better results. I know that sounds wild; I even had a few colleagues I shared my secret with look at me like I was nuts! But I continue to preface my prompts with phrases like, "Can you please help me...," and after multiple iterations on a prompt, I try to end with a "Thank you" and a compliment, such as "That's great!" Here's the thing: ChatGPT almost always acknowledges my politeness, replying with kind phrases of its own. From the first time I started doing this, I had a gut feeling I was on to something and kept it up. So, imagine my reaction (or perhaps relief that I am NOT crazy) when an academic cross-cultural study proved that manners matter when it comes to the performance of Large Language Models (LLMs) like ChatGPT. The 22-page study entitled "Should We Respect LLMs? A Cross-Lingual Study on the Influence of Prompt Politeness on LLM Performance." The Cornell University researchers examined the politeness in prompts on LLMs across English, Chinese, and Japanese tasks. The best part, for me, is what they discovered happens when you are rude to ChatGPT. Researchers found that "Impolite prompts may lead to a deterioration in model performance, including generations containing mistakes, stronger biases and omission of information." Does that mean the nicer you are to ChatGPT, the better the answers? Not necessarily, as they note that overly polite language does not guarantee better outcomes." It turns out that the best politeness level is different according to each language. What is happening here? Is AI showing signs of being sentient (thinking for itself)? Not at all. According to the researchers, LLMs are simply mirroring human communication. When you are polite to your chatbot, you'll likely get better responses, like when humans communicate. "This phenomenon suggests that LLMs not only reflect human behavior but are also influenced by language, particularly in different cultural contexts. Our findings highlight the need to factor in politeness for cross-cultural natural language processing and LLM usage," the study explains. My advice: be kind to your ChatGPT because it may not only give you better answers today, especially since a new memory feature is being added, but you may find it helps improve future answers, too. CoreLogic Clareity24 AI keynote looks at what's next Sitting in the audience at the recent Clareity24 MLS Workshop in Scottsdale, AZ, was a remarkable treat. Check out my X posts, and you'll get a sense of the breadth and depth of the top-notch content. The invitation-only event is a perennial sellout, and it did not disappoint. The AI keynote, presented by Dr. Radhika Dirks, CEO and Co-Founder of XLabs and RIBO AI, was terrific in providing a level-set on AI for MLS executives. She has the creds: She's been named one of Deloitte's top women in the AI world and Forbes' 30 Women in AI to Watch. Radhika co-founded Seldn, an AI start-up that accurately predicted the rise of ISIS two weeks before The New York Times coined the term. As CEO and co-founder of XLabs, she heads a moonshot factory for artificial intelligence innovations that's reportedly getting closer to finding a cure for cancer. Oh, and she holds a Ph.D. in Quantum Computing and an M.S. in Nanotechnology from the University of Illinois at Urbana-Champaign. My six big takeaways: Generative AI enables the creation of highly realistic fake images, videos, voices, etc. It's creating a creative disruption unlike anything we have seen. On the positive side, AI could expand the capabilities and speed of creativity. On the negative side, AI will be used to spread misinformation and manipulate people. Her suggestion: as humans, to determine what is real and what is fake: trust your gut. That, and we will need AI to identify AI. AI robots will provide human-like interactions for customer service, advice, healthcare, daycare, and more. This could replace many jobs requiring less sophisticated and repeatable tasks—the bigger risks are exacerbating loneliness and decreasing real human connections. Integrated AI will be embedded into nearly every aspect of life. This amplifies the impacts, risks, and benefits of AI overall. Bigger, better, and more capable AI models are coming at us like a tsunami: rapidly growing in speed and size. The exponential growth of AI that we are witnessing will only accelerate. Key risks include hallucinations (or lies) from AI, bias perpetuated by training data, and copyright/IP issues with AI systems training on and reproducing others' data. (Note: copyright lawsuits are pending everywhere.) While risky, AI also has enormous potential: it found potential cures for 11 cancers in six months in one example. The future of AI? We must harness it for social good while mitigating risks. The bottom line is that generative and integrated AI is advancing rapidly, bringing transformative change, and requiring vigilance around risks as we seek to leverage its vast promise. What real estate pros need to do: Adapt quickly to find ways to leverage AI while continuing to focus on human connections because that's what we do best! AI Fast Facts Almost 60% of ChatGPT's social media traffic comes from YouTube – Similarweb AI will power 95% of customer interactions by 2025 – AI Business Around 60% of current occupations will have more than 30% of their activities done by automation without human intervention – McKinsey The wearable AI market is expected to reach $180 billion by 2025 – Global Market Insights More than half (52%) of telecommunications organizations utilize chatbots to increase their overall productivity – Gartner Survey Source: Forbes AI Headlines Take 5 How real estate listings and potentially jobs are shifting to AI | 2/19/24 - The Orange County RegisterJeff Collins details how Compass and Revive are developing new ways of leveraging AI in real estate. Virtual Staging AI helps Realtors digitally furnish rooms within seconds | 2/23/24 - TechCrunchThis AI Startup tool allows agents to customize and create realistic rooms for a listing. AI is Uncle Sam's new secret weapon to fight fraud | 2/28/24 - CNNThe U.S. Treasury's AI tool relies on a mix of machine learning and big data to detect fraudulent transactions. Follow the Money: Big Tech Investment Is Driving Change in Real Estate | 2/23/24 - NARBig Tech companies like Meta and Microsoft are betting big on Generative AI. Extroverts beware: AI is giving real estate introverts the advantage | 2/26/24 - InmanThe rise of AI is making it easier for real estate introverts to communicate effectively and highlight their strengths. Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: The coming AI real estate video revolution, A look at Sora, facts, headlines and an AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Will AI fix the real estate video conundrum? Since the debut of YouTube in 2005, real estate agents have been inundated with the message that video is perhaps the single most powerful marketing tool available. Since then, as a recent review of a video platform by Inman's Craig Rowe points out, the adoption of video as part of most agents' marketing arsenal has remained anemic. Sure, video tours of homes quickly became a standard listing tool. Yet when you scan a typical agent's YouTube channel of those video tours, you see a few dozen views at best. One must wonder how many of those clicks were other agents, the seller, or friends and family versus active home buyers. As Craig points out, the lackluster use of video in real estate is not without a lack of constant effort by industry marketing experts who continue to push video's power or the ease and availability of tools that make creating and editing video easier. Admittedly, some agents have mastered how to leverage the power of video, creating local content libraries that drive views and help sell homes. Not listing videos, but hyperlocal videos that showcase the amenities and features of a local neighborhood: presenting views of the best restaurants, shops, parks for people and pets, schools – even best local Instagram spots. But the greatest barrier to video remains: Most agents hate to see themselves on video. True, many successful agents are leveraging easy-to-create short video tools like BombBomb. This week, North Carolina Regional MLS announced it is providing the Ask The Agent video platform to its 12,000 members. Moreover, during COVID, most agents had to rely on video – Zoom calls, FaceTime home tours, and more – to connect with clients; many overcame their phobia about being on camera. Can AI fix all of this? We're betting it will. What's the big difference AI will make in revolutionizing real estate videos? Two enormous changes. The most important is how fast AI can create hundreds of short, personalized videos. Once you peek at the AI video engine like the one Ylopo is developing, the long promise of generating real business from video will arrive. And that will be the game-changer that will help reluctant agents get over themselves and their fear of being on video: more transactions. Sure, AI can create video avatars who become you or your team's spokesperson. But what if AI creates for you two dozen individual short videos featuring you that are highly personalized (name and the address of the listing) and sends them out first thing every morning to every buyer who has looked at a specific listing on your website more than four times last night? No equipment is needed, not even a camera. No shoot setup, no post-production editing – totally automated and touch-free is what AI for real estate videos will deliver. AI could become the "Easy Button" that agents need, and the true power of video can finally be used regularly by the average real estate agent in many new and exciting ways. Will these videos feature an AI label? Likely – and that's a good thing. Could they be banned? I don't see how they could be. Will it matter to the buyer? Maybe initially, but later, when AI videos become more widespread, probably not. The age of the AI real estate video revolution is coming. We think agents and their clients will be blown away – by the content and the results. A look at Sora: the new AI video generator from OpenAI Last week, OpenAI, the creators of ChatGPT, announced a minimal release of its latest AI breakthrough: Sora. Sora creates incredibly realistic and imaginative scenes from text. Type in your instructions, and this state-of-the-art AI video generator uses advanced AI algorithms to create high-quality, customizable video content from textual descriptions. According to OpenAI, Sora can "understand complex instructions and generate videos that meet specific user requirements, offering unprecedented creativity and efficiency in content creation." Even in its first-gen phase, the Sora content we've viewed is wickedly good and, therefore, scary. Here's a link to the initial samples OpenAI released: Currently, while Sora is only available to a select group of testers and early adopters, Sora AI is expected to become widely available in the coming months. (Unless it encounters a Gemini-type back to the drawing board error.) What could Sora mean for real estate agents and brokers? Marketing content creation: Generate high-quality promotional videos that spotlight the services an agent offers sellers and buyers, "best of" neighborhood videos, or agent biography introductions – all saving enormous amounts of time and resources versus traditional video production. Educational and training materials: Produce informative videos for clients on home buying and selling processes, terms, and timelines, enhancing client education and engagement. Market trends and updates: Create based on data hyperlocal videos showcasing zip code, community, or neighborhood information to demonstrate an agent's deep knowledge of their local market and professional expertise. Sora's promise to streamline content creation could be the tipping point to generate universal agent use of video as the backbone of every marketing campaign. AI Five Fast Facts As of 2024, there are nearly 67,000 AI companies in the world, 14x more than the number of AI companies in 2000 – Statista China (58%) and India (57%) have a higher AI deployment rate than the US (25%), despite the US having the largest growing economy for AI – IBM The demand for AI and machine learning specialists is expected to grow by 40%, with more than 100 million people working in the AI Marketplace by 2025 – World Economic Forum 44% of business executives surveyed said they experienced cost reduction after deploying AI technology in their company – McKinsey Around 82% of consumers feel that ChatGPT will endanger content writer jobs – Harpa.ai Source: Upmetrics AI Headlines Take 5 Why Teams and AI Are the Perfect Marriage | 2/21/24 - RISMediaReal estate teams are more agile and open to new tech, putting them in the best position to quickly leverage what AI offers. Google pauses Gemini's ability to generate AI images of people after diversity errors | 2/22/24 - The VergeAn unexpected thing happened when AI was programmed to be Politically Correct: take a look. Mortgage startup Tomo enters the home portal wars with AI tools | 2/21/24 - HousingWireTomo's OpenAI-powered search portal will give homebuyers the identities of homeowners and their home equity info. 7 Ways to Invest in AI Smart Home Devices | 2/20/24 - U.S. NewsWhat are the AI investments plays today? The Biggest AI Trends In The Next 10 Years | 2/19/24 - ForbesWithin the next ten years, AI could evolve into Artificial Generative Intelligence (AGI), a strong AI that can learn any job simply by being told what to do. Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: An AI stock photos platform, AI disclosure efforts gain Google, facts, headlines and the Quote of the week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. An AI stock photos platform We have covered that AI-generated photos could save agents and brokers a lot of money in licensing fees. Creating AI images for a website, social post, or promotional brochure instead of paying a fee to Adobe or iStock seems like a no-brainer. This is even though the stock photo firms are jumping headfirst into AI-generated images themselves! But if you have ever spent time creating photos with any of the many new AI image generators, your experience is probably hit or miss. Enter Lexica, which is basically crowdsourcing AI photos for its AI stock photo platform. Lexica allows you to generate your own images (48 a month for free) or search for images others have already created. To access the AI stock photos, enter a search word for the image you are looking for, and dozens of AI-generated photos will fill the screen. Below is a partial screenshot of the dozens of photos returned for the search "real estate agents selling a home." Want to create your photo? Lexica does that incredibly well, too. Select the "Generate" tab and enter your prompt. Here's what was returned for "A photo of craftsman home on Bainbridge Island, WA with a two-car garage bordered by evergreen trees." It's scarily accurate. One of the coolest generation features is you can change the dimension of the photo (much more flexible than DALL·E/GPT). You also can request a slow or fast generation. The slower generation selection allows higher-priced accounts to create "unlimited" generations. You'll find the fast generation selection wickedly quick. To get started, Lexica will ask you for an email address and send you a link to log in, and that's it. If you are going to need more images than what the free account provides, for $8-$10 a month (annual or month-by-month rate), you get: 1,000 fast generations per month. No slow generations. Two parallel fast generations. Commercial license (solo). Images are public. Note that last feature: "Images are public." That means you can use photos you create, but that photo now goes into its AI stock photo platform for others to find and use. If you want to keep the images you create for yourself so they are not publicly available, you'll need the Max account at $48 a month, 7,000 images, and unlimited slow generations. Lexica already has so many images and does a great job at image generation: it packs wow power. Most importantly, it feels like a huge shortcut and time saver at an incredibly low cost. AI disclosure efforts gain Google Speaking of AI images, Google is the latest major company to join an industry effort to attach "content credentials" to all AI-generated images. As the newest member of the Coalition for Content Provenance and Authenticity (C2PA), Google joins fellow tech giants like Meta, Adobe, and Microsoft, along with media giants like the BBC and Sony, among others. Bringing AI generator Gemini (formerly Bard) and the world's biggest video player, YouTube, with its 2.5 billion users, into the fold for making sure AI image and video content is ID'd is a big deal. The goal of C2PA is to embed information into images and video when it is created. Right now, the solutions are focused on adding metadata. But bad actors can strip out metadata. As Axios pointed out in a recent newsletter, "Those most likely to share misinformation are often the least likely to take notice of information labels, let alone metadata." AI Five Fast Facts Over 20% of generative AI users are around 25 to 34 years old – Insider Intelligence Around 90% of data processing positions and 80% of data collection positions will likely become automated due to generative AI – Statista American AI startups in 2023 grabbed one out of four investment dollars. In contrast, AI startups received around 12% of total funding between 2018 and 2022 – Crunchbase Over 80% of Fortune 500 companies had adopted ChatGPT within their business by August 2023 – OpenAI The market size for AI in security was $21 billion in 2023 and is forecast to reach over $50 billion by 2028 – Mordor Intelligence Sources: Various collected by Semrush Blog AI Headlines Take 5 How AI is quietly changing everyday life | 2/4/24 - PoliticoAI is being integrated into our schools, homes, medicine, and more. Better Call GPT, Comparing Large Language Models Against Lawyers | 1/24/24 - ArxivSaul, you're fired – AI beats human lawyers finding contract errors and reduces costs by 99%. AI-Powered Excellence: Tools Every Real Estate Agent Needs | 2/4/24 - ACI InfotechA solid review of specific ways AI can help agents. Authenticity in the age of AI: real estate's new era | 2/7/24 - Elite AgentThe AI evolution pushes agents to strike a balance and remember: high tech, high touch. Rising Use of Artificial Intelligence Is Fueling Anxiety in Business | 2/5/23 - ForbesAI already is stressing us out! Quote of the week To view the original article, visit the WAV Group blog.

Top 10 Most-Read Articles of January: Success strategies for 2024, a NAR alternative emerges, and more
New year, new ideas for taking your business to the next level. And that's exactly the type of content that RE Technology subscribers were reading in January. See for yourself: check out article #9 for real estate business resolutions, then click on #6 for lead gen strategies for 2024. Finally, scroll down to #10 for ways to nurture your database in the new year. The year's not all that's new. Just last week at Inman Connect, two agents announced that they're creating a competitor to NAR. Learn more about that in article #2. Want to try a new, free esignature tool? Article #4 has the details on this recent offering from Google. To find out what else made our round-up of the most-read articles of January, check out the full list below: 1. Appraised Value vs. Market ValueWhen it comes to real estate, understanding the value of a property is more than just a number—it's about making informed decisions. The often-confused concepts of "appraised value" and "market value" leave many confused. Understanding the differences between the two is crucial for navigating property transactions successfully. 2. A New Horizon: The American Real Estate Association Offers Agents a Fresh AlternativeIn a bold move that challenges the status quo, two prominent real estate agents have launched the American Real Estate Association (AREA) as an alternative to the embattled National Association of Realtors (N.A.R.). This comes in the wake of N.A.R.'s recent legal challenges and leadership turmoil, prompting real estate professionals to explore alternatives for their professional affiliations. 3. 9 Proven Ways to Generate More Real Estate LeadsIn real estate, generating leads is akin to striking gold. But how do you find the golden nuggets in a sea of pebbles? Well, let's dive into some real estate lead generation strategies that have proven their worth time and again. 4. Seeking a Free E-Signature Tool? Google Might Be the AnswerLast year, Google announced that it was rolling out a new feature in open beta: eSignature for Google Docs and Google Drive. The tool allows users to request and capture eSignatures in Google Docs – no PDF or DocuSign account necessary. In December, the company had another announcement about its eSignature initiative. The feature is officially out of beta testing and is now available for all Google Workspace Individual customers. 5. Selling a Home? Here's 10 Ways to Craft a Captivating Listing DescriptionSelling a home can be an exciting yet challenging endeavor. In today's competitive real estate market, a compelling listing description is your secret weapon. A well-crafted description can turn a casual browser into a potential buyer. Here, we'll dive into the art of creating a captivating listing that makes your listing stand out like a diamond in a sea of gems. 6. 24 Fresh Lead Generation Strategies for 2024A new year is an opportune time to try out new ways to market your business. Need some inspiration? Jimmy Burgess, CEO of BHHS Beach Properties of Florida, has plenty for you. Burgess lays out 24 lead generation ideas for you to try — everything from using QR codes to circle prospecting to AI and beyond. 7. The Shifting Dynamics of Buyer-Agent Relationships in Real EstateIn the ever-evolving realm of real estate, the age-old question of whether to hire a buyer's agent is gaining renewed prominence, fueled by recent lawsuits that seek to shift compensation structures. As aspiring homeowners embark on their journey to property ownership, the necessity of engaging an agent is coming under increased scrutiny. 8. Best Tech Tip: Doing This One Thing Fixes a Majority of Your Device GlitchesTechnology, unfortunately, is not infallible. Glitches and freezes can turn a happy workday into a hectic one. However, there is a surprisingly simple yet often overlooked remedy to many of our technological troubles: properly restarting our devices. 9. 5 Real Estate Resolutions for More Profit in 2024What are your business resolutions for the new year? We're just a few days into 2024, so if you haven't decided yet, there's still time! Since many of us are still in holiday recovery mode, here's a shortcut: five resolution ideas designed to help your real estate practice grow in the new year. 10. 11 Tips to Build and Nurture Your Client Database2024 is sure to heat up, and you're in the perfect position to get ahead of the curve with a solid game plan. To succeed, grow, and thrive, it's crucial you make the most of your client database. With these 11 tips, you can build and maximize your client roster for a successful year ahead.

Real AI: Survey reveals real estate's heavy use of AI, fast facts, five headlines, and a Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI survey reveals real estate's heavy use, wide adoption A brand new study from real estate tech leader Delta Media shows the popularity and use of artificial intelligence (AI) in real estate has become nearly ubiquitous among America's leading real estate brokerages. Today, 75% of America's real estate brokerages already use AI technology, and almost 80% report that their agents have adopted AI tools. The responses, compiled from more than 130 leaders of real estate brokerages representing firms responsible for 65% of all real estate transactions nationally last year, also uncover worries about risks related to unchecked AI usage. Among the most striking findings come from gender differences: Female leaders recognize AI's importance more, especially in mid-sized brokerages with substantial transaction volumes. A greater percentage of female leaders (85.3%) utilize AI in their businesses than male leaders (70.4%). Female-led brokerages, particularly those with medium to large agent teams and high transaction volumes, are the most likely to use AI. The youngest and oldest male leaders, overseeing smaller brokerages, are less inclined to integrate AI. What's the profile of the "typical" brokerage leader using AI today? He (predominantly male) is an experienced senior executive helming a mid-sized brokerage. This contrasts with the characteristics of brokerages most actively using AI, often led by women aged between 31-39 or 50-59 years, managing a considerable number of agents and overseeing substantial transaction volumes. Among the other top findings: More than half of the top brokerage execs said they are "worried or very worried" that AI "does not have the appropriate guardrails" to limit their risk or liability around it. Real estate agents employ AI in their day-to-day business, primarily leveraging this technology to craft property descriptions (82%), followed by generating blog posts, emails, and letters (67%), social media content (60%), website content (44%), and writing personal bios (43%). AI is not just present but growing, with executives rating its current importance to the industry at 5 out of 10, which surges by 40% when asked about AI's importance in the "near future." Leaders note they plan to leverage AI in the future; digital marketing (73%) and social media (72%) are the leading anticipated uses. While some experts predict 2024 will be the year of AI personal assistants, only 23% of brokerage leaders see AI used for front-office or admin support this year. Remarkably, one in ten (11%) have "No plans to use AI" this year. AI fears But rapid AI adoption in residential real estate isn't without some misgivings: More than half of the top brokerage execs responding said they are "worried or very worried" that AI "does not have the appropriate guardrails" to limit their risk or liability, with female leaders slightly more concerned than their male counterparts. The highest level of worry is among brokerage leaders aged 60 or older, especially those managing smaller teams and lower transaction volumes. Conversely, middle-aged leaders of large brokerages with massive transaction volumes exhibit the least concern. Michael Minard, owner and CEO of Delta Media and an AI thought leader, notes, "As AI reliance grows, brokerages need assurance that their tech partners providing these tools have sufficient safeguards to protect them from the potential downsides. Managing risks remains an imperative even as competitive pressures make adoption table stakes." AI Fast Facts Nine in 10 global organizations believe AI will give them a competitive edge over their rivals – MIT Sloan Management Nearly 40% of large companies plan to use AI, according to Adobe, but among real estate brokerages, usage is nearly double that (75%), according to Delta Media. Studies show that almost 100 million people will be working in the AI industry by 2025 – We Forum Nearly 4 in 10 marketers believe that AI email marketing improves market revenue – Statista AI and Machine Learning are expected to replace about 1 in 6 US jobs in less than half a decade – Forrester Sources: Various collected by Exploding Topics AI Headlines: Take 5 What AI Can Do for Real Estate Professionals, and What It Won't | 1/17/24 - RISMediaAI can be your personal assistant, but AI can't replace real estate agents. Big Thinkers: Meet the AI Leaders Changing the Future of 3 Important Industries | 1/13/24 - Success MagazineGlenn Sanford of eXp Realty is identified as helping to pave the way for AI in real estate. Davos 2024: 5 business leaders on adopting AI and managing associated risks | 1/15/24 - World Economic ForumDespite significant "job re-organization," AI will lead to the emergence of new job roles. How CTOs can make the case that AI investments create value | 1/12/24 - FortuneConcrete examples of how AI is being used to create value at firms like Papa John, Canva, and Cushman & Wakefield. 2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO | 1/16/24 - Inman NewsMosaik founder and CEO Sheila Reddy discusses AI's future ahead of Inman Connect. Quote the week To view the original article, visit the WAV Group blog.

Our Top 10 Most-Read Articles of December: Renovation benefits, Top housing markets, AI fairness
Happy New Year! Before we dive fully into a new year, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2023 here. Below is our final monthly list of articles from 2023. Check out what your fellow agents and brokers were reading during the final days of the year just passed. 1. Buyers Don't Know How Much Time Their Agent Spent on Their Transaction: SurveyA recent research project by WAV Group analyzed responses from more than 300 buyers, asking them whether their agent fully earned their commission and what they felt were the most valuable parts of the process. Here's a sampling of what was uncovered. 2. How Critical Will It Be to Renovate Before Selling In 2024?When a homeowner gets ready to sell, one of the biggest considerations is understanding what price they might reasonably attract for what's likely their largest investment. Depending on how well the home has been maintained or whether it's been upgraded, they might learn that they could capture significantly more profit with a few renovations. Here's a closer look at NAR's most recent Profile of Home Buyers and Sellers, which showcases how important a move-in-ready home can be in certain markets. 3. Mastering Instagram: Best practices for real estate agentsLet's explore Instagram best practices, providing you with valuable insights and strategies to elevate your online presence and expand your network. Whether you're new to the platform or looking to enhance your existing Instagram strategy, this guide will help you leverage the full potential of this dynamic social media channel. 4. The Top Housing Markets of 2024, Per Realtor.comHome affordability has become a big problem in 2023, as buyers have grappled with high mortgage rates, high sales prices, and low inventory. There could be some relief around the corner, according to new data from Realtor.com; the company released its forecasted list of the top housing markets in the country that are "poised to see the strongest combined increase in home sales and listing prices in the coming year." In other words, they're good places to be working in real estate! 5. The Role of Agents in Pre-Sale Renovations: Navigating the Challenges and OpportunitiesThe emergence of pre-sale renovation firms in the last few years has given homeowners ready to sell a better way to sell a home. While a pre-sale renovation may not suit every client, more often than not, it ensures homeowners receive top dollar for their property. This also allows agents to take home higher commissions. Let's explore the role of agents in pre-sale renovation and the key benefits this innovative service provides to sellers and their agents. 6. Your Most Critical Task for 2024: Setting Up a Referral Program for Past Listing ClientsThe real estate market in 2023 was a challenging one for agents, with fewer transactions taking place, higher mortgage interest rates, and low inventory. Moving into 2024, many agents have the nebulous goal of landing more listings. And there's one tactic that works better than any other when it comes to increasing seller leads: A referral program. 7. The Future for Real Estate Professionals: 8 Ways to Stay AheadWhile we can't take a sneak peek into a crystal ball to see the future of the average real estate professional, it's no surprise there's a lot changing in — and around — the industry. Instead of playing guessing games, we're breaking down the top best practices you can expect to leverage as we move into the future. 8. 4 Ways to Maximize Your Downtime Over the HolidaysAs the end of the year approaches, real estate professionals typically experience a downturn in activity. Instead of looking at this time as a slump, consider using it as an opportunity to lay the groundwork for a successful new year. Here are four ways to maximize your downtime to ensure you're ready to go in 2024! 9. Real AI: AI fairness is a huge hurdle, AI can't count, fast facts, top headlines and Quote of the WeekOf all the obstacles AI faces to continue its rocket-speed integration into our lives, the largest one it will need to overcome is fairness. In 2023, "responsible AI" became a buzzword we advised clients early on to embrace. In 2024, we will be adding another word – responsible and fair AI. 10. Pricing It Right: How Agents Can Show Value to Home Sellers Through CMAsThe numbers don't lie: Sellers who attempted to unload their house without an agent in 2023 left behind about $95,000 in potential profit. What exactly are agents doing for sellers that help them net that extra cash at closing? Respondents to NAR's 2023 Profile of Home Buyers and Sellers said that their agent was instrumental in helping them with one critical piece of the puzzle: Choosing the right list price.

Real AI: Evil AI, Holy Gemini, a Great Way for Agents to Use AI, Fast Facts, Top Headlines and Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. About Evil AI... WAV Group founding partner Victor Lund just published a provocative post called "Evil AI." It's a vital topic to keep at the forefront of AI development. The underlying current is frightening. Evil AI demonstrates the enormous downside that has some of the most brilliant minds of our times warning us about the dark side of AI's future. Victor's piece pulls from a real-world example of how researchers flipped the script when using AI to develop ways to avoid the dangerous side effects of a drug. What if they used AI to generate toxic molecules, e.g., chemical weapons? The result was 40,000 substances, including VX, a notorious nerve gas, and other chemical weapons, including, according to the Scientific American piece Victor sources, "many completely new potentially toxic substances." That's terrifying. However, we've been down this road before. Whenever a new technology lurches into our culture, there is an immediate reaction to change, often fearmongering. Look it up: when bicycles began to become popular in the late 1890s, some people claimed it was causing a rise in insanity cases, especially among women! People feared the telephone because they thought it could talk to the dead and violated the will of God. Passenger trains? Protesters said our bodies could not handle speeds of 50 mph and that "uteruses would fly out" of female bodies. And we are living it now with the Dark Web. Imagine if the internet was never allowed to happen because it would give birth to one of the darkest sides of humanity. We know AI is different; very different. But it is also very different in the most extraordinarily good ways. We cite our Quote of the Week from Victor: "While most people will use AI to do good, others will use AI to do evil" (emphasis ours). For us, that's the bottom line: We still have faith in humanity that it will find a way to do mostly good and, as never before, have the guardrails in place to prevent evil from winning. Call it naïve, but we believe we will live up to the Spiderman credo: "With great power comes great responsibility." Our future headline: AI good triumphs over AI evil. Holy Gemini! Kudos to Greg Robertson at Vendor Alley to be among the first to post a link to Google's somewhat staged demo on Gemini from Google, the newest AI contender challenging OpenAI. Gemini, Google's "multimodal AI," has features that all AI is moving toward: verbal instead of written prompts (let's have a real "chat" with AI, as we have been writing will happen) and leveraging the power of computer vision. The skills you will see in this video confirm why Restb.ai is so wildly successful in carving out its leadership in this part of the AI real estate landscape. Gemini is next level (at least for a while). Just watch this. An excellent way for agents to use AI A real estate agent friend (and client) asked me if AI could help with a data challenge he had relegated to his assistant. The assistant found the task too time-consuming and overwhelming. He had 2.5 years of traffic data in his newsletter and was using a mail service that did not give him the summary data – over time – that he wanted. He had CSV files for each month of open rates and click activity. Over time, he simply wanted to identify his most engaged readers. Were they clients or future clients? Enter Claude.ai and ChatGPT-4. We tested both. We cut and pasted the data into Claude.ai (it can't read a CSV or Excel file). For ChatGPT, we converted the CSV data into an Excel file. And because ChatGPT can read Excel files, it won the tasks assigned to crunch the data and provide the Top 50 clients for opens, clicks, and total engagement, as well as tell us what the most popular URLs were – all over the 2.5 years. ChatGPT took the data-crunching assignment in less than a minute and solved this agent's problem. Yes, he will switch to a mail system that integrates with his CRM. But how many data tasks like this could an agent today benefit from by using AI instead of spending hours fussing with spreadsheets? This is a great way agents can use AI to sift through a lot of data to help them plan better for 2024. AI Five Fast Facts The global AI market is expected to reach $1.81 trillion by 2030. IBM reported that 64% of companies believe that AI will help improve customer relations and increase productivity. In a report by MIT Sloan, nine out of 10 organizations say they are adapting AI to gain an edge over their competitors. How many jobs will be impacted by AI automation: A study estimates about 38% of jobs in the US, 35% in Germany, 30% in the UK, and 21% in Japan. 95% of hiring managers surveyed said AI can help tremendously in shortlisting candidates and reducing screening time. Sources: Demandsage AI Headlines Take 5 1. How scammers are using AI to commit new fraud in real estate | HousingWire - 12/7/23Interview with CertifID cofounder about the latest real estate scams and bad actor activity. 2. AI in real estate: disruptive force or mere transformation? | The Financial Mirror - 12/11/23Exciting ways AI tech can positively impact real estate. 3. AI Enhancing the Borrower Experience | MReport - 12/11/23Sofia Rossato of Floify remains skeptical about AI fully automating loan origination. 4. AI dominates cybersecurity megatrends for 2024: Report | CSO Online - 12/13/23Trust in AI, ethical application of AI, and AI cybersecurity of AI are the hottest AI topics. 5. 20 Important Tips For Leveraging AI In Content Marketing | Forbes - 12/8/23Practicing these basics is vital to all content creation and content marketing. Quote of the week To view the original article, visit the WAV Group blog.

Our Top 10 Most-Read Articles of November: Commissions lawsuit, AI agent recommendations, tech gifts, and more
Staring down the barrel of the future can be intimidating, especially when that future contains the potential for major — and perhaps uncomfortable — change. That's the scenario real estate pros found themselves facing when the verdict for the commissions lawsuit came in. But there's no need to tie yourself in worried knots just yet, as our #1 most-read article of November expresses. Check it out below for insight on the case. Speaking of the future, will AI bots like ChatGPT ever be a source of agent recommendations? And is that something you should be concerned about? To find out, see article #2. In the meantime, scroll down to article #6 to see how consumers are actually finding a Realtor right now. If this time of year has got you stressed, article #5 offers 36 resources for destressing, getting motivated, and more. Finally, indulge in some self-care by buying yourself a gift inspired by the suggestions in #3. To see what else agents and brokers were reading in November, check out our full list of the most popular articles of last month below: 1. The Jury Has Ruled on Commissions: What Are the Next Steps?So many lawsuits, what happens next? The answer is: it depends. For now, agents need to pay attention to the information from their MLS and their association of REALTORS, and talk to their broker. The final settlement in the case, or the appeal – or whatever happens next – does not really matter unless you are named in the litigation. For everyone else, think about how you can change now to avoid this sort of business uncertainty in the future. 2. We Asked 6 AI Bots to Recommend a Realtor. Here's What HappenedWhat happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about? To find out, we asked six AI chatbots the same question: I'd like to buy a house in San Luis Obispo county. Can you recommend Realtors to me? Here's what we found. 3. Top 5 Tech Gifts to Buy YourselfAs the gift season is approaching, it's important to note that technology has become omnipresent in our daily personal and professional lives. Given this, many of today's gadgets promise to improve efficiency, be fun, and help your well-being. Here are five top tech gifts for self-indulgence that can help elevate your game, save time, protect you from wasting time, capture fun and memorable moments, and maybe even save your life! 4. 4 Things You Should Always Have in Your Listing Presentation or Open HouseAs you prep for your listing presentation or open house, there are four key things you should always make sure you have included. These action items help ensure you're well-prepared, building trust, and offering a superior client experience. We'll break each one down, along with the reasons why they're so important. 5. Be a Better Realtor: 36 Tips and Tricks on Productivity, Goal Setting, and Self ImprovementAs the year draws to a close, thoughts begin to turn towards achievement: Have I met the goals I set for myself this year? How can I achieve more next year? We want to help you realize your ambitions and be the best version of yourself that you can be. That's why we're sharing these resources about productivity, goal setting and self improvement. 6. How Are Buyers and Sellers Finding Agents in 2023?When it comes to hiring a real estate agent, there are typically hundreds, if not thousands, of options for consumers to tap. How are buyers and sellers finding their agents in 2023? The latest Profile of Home Buyers and Sellers from the National Association of REALTORS® (NAR) sheds some light on the situation. 7. Movin' on Up: 15-Point Checklist for Switching Real Estate BrokeragesHas your current brokerage lost some of its shine? Part of career growth is recognizing when you've grown beyond your current situation. But switching brokerages can be an involved process with multiple steps. To make it easier for you to move on to bigger and better things, we've put together this handy checklist of tasks you need to complete when you change real estate firms. 8. How RPR Can Enhance Your Real Estate Marketing StrategyWith interest rates still high and inventory still down, agents across the country are feeling the pinch. However, now is actually the perfect time for REALTORS® to re-evaluate and revamp their marketing strategies. And RPR® (Realtors Property Resource®) can help you do it! 9. Protecting Your Identity for Free: A Quick and Easy GuideIn an age where our personal information is more vulnerable than ever, it's crucial to take proactive steps to safeguard your financial well-being and personal privacy. Particularly when it's FREE and takes less than hour! In this article, we will guide you through the process of placing a credit freeze and provide you with essential tips to fortify your financial security. 10. The Evolution of Pre-Sale Renovations: How the industry has changed over the past decadeOver the last decade, the landscape of pre-sale home renovations has undergone a significant transformation. Just 10 years ago, the notion of pre-sale renovations was a hands-on, do-it-yourself affair. The transition from a do-it-yourself ethos to a more sophisticated, turnkey service approach has significantly altered how modern real estate agents help homeowners prepare their properties for the market today.

Real AI: Unlocking real estate data, ChatGPT for real estate intel, 5 facts and AI headlines
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Using AI to unlock real estate data Content creation continues to dominate how real estate professionals use AI. AI helps agents create better blogs, website content, flyers, social posts, listing descriptions, property photos, marketing ideas, business plans, video scripts, and more. Using AI to perfect content has become part of many real estate agents' workflow in one way or another. That's not going to change, but in fact, it will accelerate. However, while AI for content is huge, another AI use will have a far more significant impact on agent business today and tomorrow. It's still in its infancy, but using the power of all things AI to unlock real estate data will be massive and could completely alter how agents secure new business. AI lead gen A lot of early use of AI in real estate was lead gen related, then described as predictive analytics. Now, dozens of real estate proptech firms and top brokerages are using AI to identify who in your sphere of influence are most "likely to sell" and "likely to buy." Buyside, now Percy, was an early entry into this space. In June, tech-centric Compass integrated machine learning into its CRM to flag for its agents and clients who are "likely to sell." Localize uses an AI chatbot (Hunter) that engages leads and then alerts agent users when clients are ready to house hunt. All-in-one CRM-centric platforms like Delta Media's DeltaNET 7 are building in behavior tracking tools, leveling the playing field by making AI-powered tech more accessible to more agents. But all these efforts are still scratching the surface because machine learning will help all this tech get better and better. Once we identify why one person buys, it's easy to extrapolate to identify others not in our sphere nearby who are also likely to buy or sell. Much like the story Brad Inman told in 2016 about how Google was rending baby-related ads to his daughter before she found out she was pregnant, AI will empower agents to know when clients will buy or sell before their clients have fully embraced the idea. Vital to using this new tech is finding a way to eliminate what I call the LendingTree problem. When I first tested LendingTree in its early days, I input my data, and in minutes, I was deluged with mortgage lenders pitching me their business. It was a massive, overwhelming, horrible customer experience I would never repeat. If AI delivers to everyone with the same predictive analytics, what is the experience of the seller who is about to buy if they are overloaded with agent inquiries? Data-centric AI for advanced analytics On the bright side, one untapped superpower for real estate is AI's ability to take in disparate data, organize it, summarize it, and then recommend strategic courses of action. Real estate data is sprawling and often siloed, from market trends and demographic characteristics to what real estate clients have purchased and other client information. Data-centric AI thrives by rapidly consuming these diverse data sets and creating a cohesive 360-degree view of the market and your clients. The true power of AI lies in its ability to distill vast amounts of data into actionable insights. By summarizing complex data, AI can provide real estate professionals at every level with clear, strategic recommendations that can drive growth and innovation. More importantly, AI will help real estate pros identify trends early by analyzing patterns and predicting how the market will move, helping to make the right pivots ahead of the curve instead of behind it. Using ChatGPT 4 for real estate intelligence Most people don't realize it, but ChatGPT-4 can read PDFs and Excel files. It also can analyze and provide data from images. This is a window into tapping into advanced analytics, as ChatGPT is excellent at summarizing information. If you give it the proper prompts, it can create strategic recommendations based on this intelligence and provide other analyses, including charts and graphs. While the ChatGPT-4 interface itself does not directly interpret trends from data within PDFs or Excel files, it can use Python and its powerful libraries for data analysis. Employing Pandas and Matplotlib can help decode trends from the data contained in these files. ChatGPT explains here how it works: PDF Files: If you upload a PDF, ChatGPT can extract the text using Python's PDF libraries like PyPDF2 or PDFMiner. If the PDF contains data in a structured form, like tables, it can attempt to parse that data into a format suitable for analysis. Excel Files: If you upload an Excel file, ChatGPT can use Pandas to read the data and put it into a DataFrame. From there, it can perform various analyses to identify trends, including summary statistics, correlation analysis, and visualizations. Data Visualization: Once the data is extracted and structured, ChatGPT can create charts and graphs to visualize the trends using libraries like Matplotlib or Seaborn. You need to upload the PDF or Excel files to ChatGPT and ask it to write and execute Python code to analyze the data. Finally, ChatGPT warns that the effectiveness of trend analysis depends on the quality and structure of the data provided. Or, garbage in, garbage out. If this sounds ridiculously hard for most real estate pros, it probably is. However, there's a ChatGPT plugin or proptech firm ready to simplify this kind of invaluable real estate business intelligence, likely coming soon to an inbox near you. AI Five Fast Facts By 2025, AI might eliminate 85 million jobs but create 97 million new ones: that's a net gain of 12 million jobs. Nine out of 10 leading businesses have invested in AI technologies, but only 14.6% have deployed AI capabilities in their operations. Over 85% of AI users use the technology for article writing and content creation. More than two-thirds of modern consumers are open to AI enhancing customer engagement. 62% of voice search users prefer companies that offer a voice-activated AI assistant. Sources: Various as reported by Authority Hacker. AI Headlines Take 5 1. 6 ways real estate agents can use AI to become the ultimate authority | 11/21/23 - HousingWireHow AI can help agents set themselves apart from their competition. 2. Predictive AI tools to consider in 2023 | 6/5/23 - Boston Agent MagazineA look at how predictive AI tools can help real estate agents. 3. The Tech Trends That Will Shape the World in 2024 | 11/21/23 - TechnopediaGenerative AI is the key trend potentially reshaping how we play and work. 4. Differentiating AI Applications in the Mortgage Space | 11/20/23 - MReportHow generative AI will impact the mortgage industry (which overall is a lagger in deploying AI). 5. Scammers using artificial intelligence and social media to target holiday shoppers | 11/21/23 - CBSThe downside of AI: 'Tis the season for bad actors and it's more difficult to spot when you are being scammed.' Quote of the week To view the original article, visit the WAV Group blog.

Real AI: AI in your pocket, follow the (AI) money, fast facts and top headlines
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Cloudless AI Chip titan Qualcomm held its annual Snapdragon Summit in Maui (we gotta get on that list), advancing the cloudless generative AI movement. Qualcomm envisions AI in your pocket: totally contained on your smartphone, unchained from the cloud. On-device AI is in its infancy, but with its potential realized (we can dream, right?), we think it would be one of the most welcomed AI advances to date. Qualcomm is in full AI hype mode, describing it as the next big thing coming to our mobile devices. You know all those disparate apps on your phone? Imagine being able to talk to your device, and it automatically uses the app it needs to fulfill your request, accomplish your task, or answer your question. Sounds like a huge time saver, huh? Yes, if it worked. But as in all things new, the Beta stage is fraught with bugs. Allison Johnson details her experience with on-device AI at the Qualcomm summit for The Verge, "I went to paradise to see the future of AI, and I'm more confused than ever." Despite Herculean planning by Qualcomm, as in most live tech demos, things didn't always go as planned. For example, using the newest Qualcomm tech – Snapdragon 8 Gen 3 chipset – to test generative photo capabilities, Johnson describes a mixed bag of results, writing, "Sometimes it's incredibly impressive, but one time, it adds a disembodied sexy leg alongside a landscape." My favorite line is noting that "AI could also be a real dumpster fire, too," pointing out its massive potential for misuse. She also acknowledges our collective emerging frustration with chatbots that are increasing obstacles – or downright preventing – our ability to talk to a real person. I wrote about my own unpleasant experience with a FedEx chatbot in "I fought the bot (and the bot won)." We are in the "it's exciting, exhausting, and seriously frightening" stage of AI today. Things are likely to get worse before they get better as the onslaught of rushing AI to market before it is ready continues. But the idea that my smartphone could actually be smart? Worth the wait. Follow the (AI) money Open AI may continue to burn cash, but Seattle-based GeekWire, our local must-read tech trade, notes some huge players are beginning to profit – immensely – from AI. Pointing to the most recent quarterly reports from Google, Amazon, and Microsoft, AI is boosting the fortunes of their cloud businesses – and generating a source of new revenue that is likely to grow exponentially. Can you see their CEOs rubbing their hands together, smiling? GW reports that Microsoft CEO Satya Nadella is seeing customers start new projects with a 100% AI drive, which means more demand for its Azure cloud services. Andy Jassy, Amazon CEO, sees "a very substantial, gigantic new generative AI opportunity," which he believes will translate into "tens of billions of dollars in revenue for AWS over the next several years." AI Five Fast Facts In August 2023 alone, OpenAI's ChatGPT registered more than 180 million different visitors. According to a report by McKinsey, low-paid workers are 14 times more likely to be replaced by AI than high-paid workers. Crunchbase reported that more than one in every four dollars invested in US-based startups during 2023 went to AI companies. Nearly one in four (~22%) of companies reported that they adopted AI primarily to address labor shortages. 68% of business leaders think it's unethical for employees to use AI tools without the permission of a manager. Source: Tech.co AI Headlines Take 10 1. The Top 5 Artificial Intelligence (AI) Trends For 2024 | Forbes - 11/1/23Up next: Quantum AI, more AI laws, AI ethical debates, augmented working, and next gen of GenAI. 2. Smart Homes – IoT in Real Estate Leading the Future | Appinventiv - 11/1/23The role of the Internet of Things and AI in reshaping an industry expected to eclipse $300 billion in value by 2030. 3. AI companies drive demand for office space in tech hubs, new study finds | Yahoo! - 10/26/23Thanks to the AI explosion, not everyone is abandoning office space. 4. More Than a Passing Fad | Scotsman Guide - 11/1/23How AI could improve commercial mortgage deals. 5. How hotels are turning to AI | JLL - 11/1/23Hotel businesses are racing to integrate AI systems in helping to deliver the perfect experience for their guests. 6. White House tackles artificial intelligence with new executive order | CNN - 10/30/23The good, the bad, and the ugly of trying to put a horse back into the barn. 7. Will Artificial Intelligence Soon Become Conscious? | SciTechDaily - 10/29/23Science doesn't fully understand consciousness, so don't worry (for now) about "conscious machines." 8. Authenticity, sustainability, and AI – the key topics from this year's NYC Ad Week | Media Makers Meet - 10/30/26The No. 1 conversation among ad execs was artificial intelligence, raising more questions than answers. 9. 3 Hard Questions No One Is Asking About AI, but Everyone Should | Inc. Magazine - 10/27/23AI is replacing people, AI has bias issues, and we are in an AI hype cycle. 10. AI-powered 'VC pitch coach' from Yoodli helps startup founders prepare to face investors | GeekWire - 10/30/23Fine-tune your AI VC deck to adjust to the temperament of your VC audience. Quote of the week To view the original article, visit the WAV Group blog.

Real AI: I Fought the Bot (and the Bot Won), AI Fast Facts and Top Headlines
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. I fought the bot, and the bot won When AI works, it's incredible, surprising, and often has me in awe of what it can do. When AI doesn't work, it is an absolute nightmare experience. Yesterday, I called FedEx for help on a missing package – first, a little context. For decades, FedEx was my go-to overnight service. Their old TV ads nailed my sentiment: "When it absolutely, positively had to be there overnight," I used FedEx. I had DHL, Airborne, and UPS accounts, and most were cheaper alternatives. But I used FedEx because of one key differentiator: they had the best customer service. You could get someone on the phone at any time almost immediately. I learned yesterday that those days are gone: Probably forever. And now I hate FedEx and will avoid paying them anything, for life, if I can. Yes, it was that bad. I won't go into every detail that caused me to go from fan to hater, but we are doing some home remodeling as we enter our empty nester stage, redoing our boys' old bedrooms. One is becoming a den, the other a workroom-office space. We ordered a sleeper couch on Amazon because it perfectly fits the den. Our youngest son had ordered his last couch on Amazon. It came in several boxes, but you would never know it by sitting on it or looking at it. We are having new carpet put in those rooms in two weeks. We were delighted when the FedEx shipping link Amazon provided said the couch would arrive in three boxes, as that would make storage a breeze. Yesterday, the couch was delivered, or so our notifications from Amazon said. The largest and heaviest box was missing: we only received two of three boxes. So, I did what I did years ago: I called the FedEx customer service number. In the past, these folks pulled off amazing feats for me, having deliveries re-routed while the driver was going to the wrong address. That's why I became a huge fan and loyal customer. When I called FedEx, I got a bot — a very ridgid, almost nasty bot. It would not let me talk to a human, no matter how many times I tried or what option I pushed. The FedEx bot even hung up on me — twice. The first time, it said it had given me all the information it could so no one could help me, adding "Goodbye," and hung up. I tried FedEx several more times, trying to find any way to get a human on the line, but I failed. The final time, I pretended I didn't have the tracking number. The bot told me to go find the tracking number and call back. Then it hung up on me — again. Irate but not defeated, I reached out to Amazon. I've always been able to get a human, at least via chat (and I always ask if I am chatting with a human). This time, Amazon routed me to the vendor's chatbot because the order was from a third party. OMG, the vendor bot was as bad as the FedEx bot. It asked me the problem; I kept requesting to be connected to a human. It kept asking for the problem. When I gave in and provided the details, it offered an auto-response saying the vendor had been sent my issue and I would be contacted within 1-2 business days. I returned to the Amazon standard chat, which again directed me to the vendor bot. The vendor bot said there was nothing more it could do as I had a pending request with the manufacturer! Later, I decided to go into FedEx to sign up for notifications for a delivery I already received. Or so I thought. The sign-up revealed details I could not get directly from the FedEx tracking site. It showed me that the third box was still in transit and would be delivered the next day. It turns out the bot was right; I was wrong. I fought the bot, and the bot won. But I still hate FedEx because the customer service experience was horrible. If I can't get a human on the line who could have told me in two seconds not to worry but instead have to waste half an hour with a stupid bot, they've lost me for life. AI Five Fast Facts AI is not very appealing to the older generation. Around 68% of non-AI users are either Gen X or Baby Boomers. Research shows that more than two-thirds (68%) of desk workers say generative AI will help them better serve their customers. Marketers predict AI will save them five hours of work per week, equalling over a month per year. The three most common tasks that salespeople are most likely to use AI to help them are basic content creation (82%), analyzing market data (74%), and automating personalized sales communications (71%). Service professionals are the least likely to adopt AI, as only 15% said they plan to use AI in the future. Source: Salesforce AI Headlines Take 5 12 Clever Ways to Use ChatGPT for Real Estate in 2023 (+ 17 Prompts) | The Close - 10/16/23Dive into a dozen unique methods and the various prompts for utilizing ChatGPT in your real estate business. AI is changing home buying process, but maybe not everything | Effingham Daily News - 10/13/23How AI is enhancing home searching for both buyers and agents alike. AI for Real Estate Agents: 5 Tools to Keep Up with the Evolving Market | Cynoteck - 10/16/23Shoutout to Restb.ai being included. How Marketing Executives Are Thinking About Integrating AI Into Their Strategies | TIME - 10/18/23Marketing executives from Mastercard and EY meet to discuss the available opportunities for using AI in their work. Data centers are sprouting up as a result of the AI boom, minting fortunes, sucking up energy, and changing rural America | Business Insider - 10/13/23Rural America has become a hot spot for AI investing at the expense of its physical land. Quote of the week To view the original article, visit the WAV Group blog.

Our Top 10 Most-Read Articles of September: New iPhones, Realtor Safety, and More
RE Technology readers indulged in an Apple love affair last month, if our list of September's most-read articles is anything to go by. Our readers gobbled up articles about the newly released iPhone 15 (see article #8 below), new iOS 17 features (see #3), and the Apple Watch (#6). Android users shouldn't despair, however. In October, we'll be covering Google's upcoming product announcements. In the meantime, you can tide yourself over with a look at 25 Google productivity tips (article #4 below) in honor of Google's 25th anniversary. Finally, September was Realtor Safety Month. Scroll down to article #10 for recent research on the biggest "danger zones" for agents on the job. To see what else struck a chord with agents and broker last month, see the full list of last month's most-read articles below: 1. How Agents Are (Unintentionally) Violating Fair HousingA recent WAV Group survey asked buyers who were involved in multiple-bid situations about the advice their agents gave them to help them craft a winning bid. While no doubt well-intentioned, some agents were advising their buyers to disclose their identity to the seller in an attempt to make a personal connection and possibly win the bid. This is (unfortunately) a pathway to Fair Housing violations. 2. Fraud Alert! Legit Email or a Scam? 4 Ways to Tell the DifferenceBusiness-related phishing emails are becoming more sophisticated. Real estate professionals are at increased risk because they live in a world of high-value transactions and have become more digitally empowered — and the stakes for real estate agents and brokers are high. Let's delve deeper into four critical strategies for identifying deceptive emails, ensuring that you and your clients know what to do to avoid falling into costly traps. 3. 14 New iOS 17 Features That Were Built for Real Estate AgentsIn September, Apple introduced new products to market, including the iPhone 15, and updated its operating system, iOS, iOS 17. If you're not in the habit of automatically updating your iPhone to the latest and greatest iOS as soon as it's released, you might want to make an exception for this one. The new operating system brings new features, some of them particularly relevant for real estate agents. Here's what's new and how you can get the latest version of iOS onto your iPhone. 4. From Gmail to Drive: 25 Essential Google Tips Every Real Estate Agent Should KnowGoogle celebrated its 25th birthday in September. Beyond Google products like search, YouTube, and Android, the company also offers a wealth of productivity tools. You're probably already familiar with Gmail, Google Drive, and other Google tools — but are you getting as much out of them as you can? These 25 Google productivity tips can help. 5. CRMs Are Sloppy. Details Make All the DifferenceA CRM is one of the most critical pieces of technology that many agents use; it helps them stay in touch with both current leads and past clients, provides them with a list of critical tasks for each day or week, and helps them keep track of when they last spoke to whom. But that said, there can be danger in using CRM automations without paying attention to what the end user is going to see and refining the details. Here's a story about a CRM email gone astray. 6. 12 Clever Ways the Apple Watch Can Improve Agents' LivesApple came out with new iPhone and Apple Watch products on September 15, which were quickly followed by iOS and watchOS updates. The result is a whole new look and feel for the user interface and apps available on iOS and watchOS. If you already have an Apple Watch, or you're considering investing in this wearable technology, keep reading to learn about ways that real estate agents are using it to be more efficient and effective at their jobs. 7. 3 AI Prompts That Really Work for Real Estate AgentsReal estate agents are eager to harness the potential of AI. If you haven't taken the AI plunge, here are three top AI prompts when using ChatGPT that can dramatically improve your marketing and client communications efforts, saving you time and money. 8. Do You Need to Upgrade Your iPhone? An Agent's Guide to the Latest Apple ReleaseAlmost every September, Apple unveils a new series of iPhones for the masses. The release on September 12 was no exception to the rule: There are four new versions of the iPhone now available for ordering or purchase. Is it time for you to upgrade your phone? Let's review what's new. 9. Hey, Agent: Want to Own a Brokerage? 4 Questions to Ask YourselfAs a real estate agent, one of the most exciting (and pivotal) points in your career comes when you decide it's time to move from working as an individual agent to running a brokerage. There are a few ways you can take this step, and Finley Hair, a merger-and-acquisitions expert at WAV Group, has some questions to ask that will help you determine which path is the right one for you. 10. Where Do Crimes Against Agents Take Place? Open Houses, Home Showings Are Two Significant 'Danger Zones'Meeting with strangers in private locations can be an inherently risky activity, and it's something that real estate agents do every day in order to provide their clients with services. But exactly how dangerous is it, or can it be?

Real AI: MBAs vs. ChatGPT, NYT and DALL-E 3, and Crazy-Scary Deepfakes
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Innovation Challenge: MBA students vs. ChatGPT – Who wins? The Wall Street Journal earlier this month featured a terrific story by Christian Terwiesch and Karl Urich, testing how good AI is at creating new ideas. Terwiesch and Ulrich are professors of operations, information and decisions at the Wharton School of the University of Pennsylvania. Their hypothesis: that when it comes to "identifying opportunities for new ventures, generating a solution for an unmet need, or naming a new company," these unstructured tasks appear to be "ill-suited for algorithms." However, they now argue that large language models like ChatGPT are proving these assumptions wrong. They discovered this by creating a competition, randomly polling 200 Wharton graduate students to determine, "Who is better at generating innovative ideas: the human or the machine?" Describing the process of how they determined the quality of the ideas submitted by both students and the 100 ideas created by ChatGPT, they came to a solid conclusion, and it wasn't even close. They write: "ChatGPT isn't only faster but also on average better at idea generation" by a margin of victory that was 35-5, machine over human. I've often described ChatGPT as one of the best ideation, top iteration, and most accessible brainstorming tools I have ever used. Now, thanks to these Wharton professors, there is research to back it up. OpenAI launches DALL-E 3 ChatGPT's cousin, DALL-E 3, the OpenAI tool that creates images from text prompts, started previewing this week. Unfortunately, it is currently limited to a very small test group. But if you read this in the New York Times, you'd think you can use it now: but you can't! The Times (irresponsibly) writes, "DALL-E and ChatGPT were previously separate applications. But with the latest release, people can now use ChatGPT's service to produce digital images simply by describing what they want to see. Or they can create images using descriptions generated by the chatbot, further automating the generation of graphics, art and other media." That may be coming, but it is NOT available to most ChatGPT 4 subscribers. I know this because ChatGPT 4 told me when I asked it to create an image. ChatGPT 4 responded: "I'm currently not able to create or manipulate images or photos. However, you can create this picture using graphic design software like Adobe Photoshop or Illustrator. Here's a simple guide on how you might approach creating such an image," and then gave me instructions on how to use Photoshop (not kidding). DALL-E 3, again not yet available to the masses, is designed to better understand user commands to render images. It also is supposed to improve its ability to include legible text in images, one of its well-known weaknesses, apparently common with AI image generators. These planned improvements are needed. Using DALL-E now can be hit or miss. Sometimes the images are masterful, sometimes they are less than amateurish. This wide range of performance issues are limiting its potential, so hopefully, the new DALL-E 3 will be rolled out to all ChatGPT users and embedded as described by the Times, soon. Examples of the hit-or-miss nature of DALL-E today: Headlines: AI Take 5 3 AI Prompts That Really Work for Real Estate Agents | Tech Helpline (Florida Realtors) - 9/19/23Teach ChatGPT to write like you, organize your input with columns, create stock photos Amazon unveils a 'smarter' Alexa. Its AI has a lot of work to do | The Washington Post - 9/20/23Not ready for prime time, according to the Post, noting Alexa 2.0 kept providing the wrong answers. Highlights From The AI Insight Forum Exploring AI Regulation | Search Engine Journal - 9/14/23Top tech CEOs met with US Senators in Washington, D.C. at an AI Insight Forum Artificial Intelligence And The Boardroom: Immediate Actions Items | Forbes - 9/20/23Lots of advice, including "boards must be realistic, practical, and cautious when it comes to AI. Proceed with caution, but proceed!" How to Use Google Bard AI: 10 Ways It Can Make Your Life Easier | PCMag - 8/13/23Bard's best new feature is the integration with Google search to fact check with one click! Video Bonus: 21 of the best deepfake examples that terrified and amused the internet | Creative Bloq - 9/11/23 Quote of the week To view the original article, visit the WAV Group blog.

Our Top 10 Most-Read Articles of August
Labor Day has come and gone, and summer -- for all intents and purposes -- is over. But before we fully switch gears into fall, let's take a look back to see what RE Technology subscribers were reading during the final month of summer. Scroll down to article #5 to learn about the value of "green" homes features, and then explore remodeling projects that can bring a higher listing price in #3. Want to hear about the new eSignature feature coming to Google Docs? See our most-read article of August at #1. For marketing and advertising ideas, check out articles #8 and #9. Want more? Check out the full list of August's most-read articles below! 1. Beware, DocuSign: Google Docs now offers eSignaturesDocuSign (and other web-based document management systems that allow users to securely and legally sign forms) might want to start watching their backs right about now. On Wednesday, August 9, Google introduced beta launches for a new native electronic signature tool that certain users can find embedded directly in Google Docs and Google Drive. 2. Are multiple-bidding situations inherently unfair for buyers?Trying to help a client win in a multiple-bid situation is a big challenge, and it's frustrating for both buyers and agents. Multiple-bid situations can feel inherently unfair to buyers, especially if they've been bidding on homes for weeks or months, and they still are no closer to buying a house of their own. Recently, WAV Group conducted a survey of people who tried to buy a house, asking them questions about their experience as it relates to Fair Housing. Here are some early results from the study. 3. Research-backed Remodeling Ideas that Net a Higher Sales PriceHome remodels and upgrades have long been a way to increase the perceived value of a home. But belts are tightening in the current economy, and homeowners are turning away from big remodeling projects. But just because homeowners are spending less doesn't mean they're willing to spend nothing at all — especially when an improvement can result in a higher sales price. That's why we've rounded up a handful of remodeling ideas that, according to research, either offer a positive ROI, can be accomplished on a budget, or both. 4. The RPR mobile app keeps getting betterRPR (Realtors Property Resource®) has made major improvements to its mobile app to elevate its form, function and design so REALTORS® can get more done, and do it more efficiently, especially when they're away from their desktops. Here are some examples of how RPR has been doing just that. 5. How much are those 'green' features really worth? Ask Pearl CertificationI live in a passive house. Don't know what that is? Neither did the listing agent who represented the sellers when I bought my home in 2016, which is why the price was reduced twice before we made an offer (and purchased the property) for $55,000 less than what the sellers wanted for it. Concerned you might make a similar mistake? The professionals behind Pearl Certification want to teach you how to avoid it. 6. Try This Expired Listing Script to Win More AppointmentsExpired listings can be a prickly source of real estate leads. On one hand, the owner clearly wants to sell, otherwise they wouldn't have listed their home in the first place. On the other hand, something went wrong during the for-sale period, and you don't know what. Learn just how to handle expired listings — and get a script that can help. After all, when approached with empathy and curiosity, expireds can be a profitable lead source. 7. Legal Tips for Using AI in Your Real Estate BusinessChatGPT offers real estate agents plenty of time-saving advantages, but it's not without its risks — especially when it comes to copyright issues. Watvj this short video, from the National Association of Realtors' "Window to the Law" series, to clarify AI's risks and limitations. 8. 8 Campaign Ideas for Finding More ListingsRealtors are always looking for more homes to sell. But in a tough market, how do you do that? The key is smart prospecting, and one tool can help you in this endeavor — your MLS's property data tool. You can use your MLS's property data tool to identify prospects, create mailing lists and even print out mailing labels for marketing campaigns. Need campaign ideas? We've got you covered! Here are eight marketing campaign ideas for drumming up new business. 9. 8 Real Estate Marketing Ideas for AugustSummer: blink and you'll miss it. Real estate's busiest time of year may be winding down, but there's still time to drum up new business and promote your brand this season. To help you out, we've rounded up eight marketing ideas for August that are just right for summer's last blast. 10. 4 Tips for Working with AI as a Real Estate AgentTricia Stamper, director of technology at Florida REALTORS®, shares her top guidelines around how agents can (and should) be thinking about using AI, from how to write a prompt that works to how to keep your brand's proprietary information protected and private.

Our Top 10 Most-Read Articles of June
Will people in the real estate industry ever stop talking about AI? Not likely, especially as new tools are constantly being rolled out. Last month, RPR rolled out a ChatGPT-enabled scriptwriter that lets Realtors easily create creative market-based content. You can read about that at #2 on our list below of June's most-read articles. Canva also got an AI-powered update, and you can find out what that means for users of the app in article #6. Speaking of new tech updates, Apple just announced a slew of new features coming soon to the iPhone. Check out article #1 to learn more. What else were agents and brokers reading in June? See our full list of RE Technology's most popular articles below to find out. 1. 6 New Cutting-edge iPhone Features Are Coming Soon with iOS 17Apple recently announced a major update coming this fall to iPhones (from the 2nd gen iPhone SE through the iPhone 14s). So Tech Helpline reviewed iOS 17 to find the features that will deliver extraordinary benefits for real estate professionals. Here are six new iPhone features that could help you better connect with prospects and clients. 2. AI ChatGPT-Powered Market Analysis: Game-Changing Feature for Real Estate MarketingDoes the thought of staring at a blank screen while trying to write a market update for your clients and prospects make you cringe? Maybe diving into data and metrics isn't your favorite activity, or your to-do list is piling up with other important tasks that demand your attention. You're in luck! RPR (Realtors Property Resource) is introducing an AI ScriptWriter, which is a ChatGPT integration that will help you create informative content while saving you time and effort. 3. The 8 Tools You Absolutely Need to Be Using in Your Real Estate Business TodayTop agents in almost every market are eager and willing to explore new technologies and tools as they emerge. If you don't feel like you're personally on the cutting edge of apps and widgets, that's okay! We've collected some of our favorite new (and tried-and-tested) technologies that real estate agents are using to help solve various problems for buyers, sellers, generating leads, or just plain keeping organized. 4. Friday Freebie: .realtor Website for One YearThere are over two dozen website domain extensions that are related to real estate, but today we're only going to talk about one. Why? Because it's available free for one year to all NAR members, that's why. In this Friday Freebie, find out how to get a free .realtor™ web address and a website. 5. Beginner's Guide: All-Things-Instagram for Real Estate AgentsNAR research found that Instagram is a key outlet for real estate professionals to promote their business. With social media endlessly surging in popularity and shaping consumers' behaviors, how can you make the most of the popular photo and video platform? We're giving you a crash course in Instagram: how it can help your business, setting up your profile, and what posts can work best for you. 6. AI Comes to Canva: Here's What Agents Should KnowEveryone's favorite easy-to-use graphics creation app, Canva, has new AI features that make creating property flyers, social media posts, banners and more even simpler. Find out what's new and how you can use it for your real estate business in this video from Katie Lance as she walks us through the app's new features. 7. Presale Renovations for Aging in Place: Preparing Homes for the Golden YearsAs the leading generation purchasing homes in 2023, Baby Boomers are redefining what it means to age gracefully, and their vision doesn't involve retirement homes. Instead, Boomers are choosing to spend their golden years in the comfort of their own homes. This shift towards "aging in place" is not just changing how homes are designed and renovated, but also significantly influencing the dynamics of the real estate industry. 8. 5 Ways to Celebrate National Homeownership MonthIt's June — do you know what that means? It's National Homeownership Month! It's the perfect time to raise awareness about the benefits of homeownership and to encourage people to consider buying a home. Here are five ideas you can use to celebrate National Homeownership Month. 9. The Ideal Closing Gift for Your BuyerHow many thank you gift baskets and flower arrangements have you presented to congratulate buyers on their new homes? Sure, it's the thought that counts, but isn't it time to give your buyers something more valuable to keep you on their minds for months and years to come? 10. Why Agents Will Remain at the Center of the TransactionIn the first part of a four-part series, Mark McLaughlin speaks with Mike DelPrete on the state of real estate today.

NAR Announces 2023 Fair Housing Champion Award Winners
The National Association of Realtors and Realtor.com honored three winners of the Fair Housing Champion Awards during NAR's Fair Housing Month event, "At What Price? Overcoming Barriers to Homeownership." Honorees received recognition for their efforts to widen homeownership access in their communities. With the Fair Housing Champion Award, Realtors® are recognized for going above and beyond to promote fair housing and increase homeownership in underserved communities. Sponsored by Realtor.com®, the Award provides a $5,000 prize that winners can dedicate to a housing-related nonprofit organization of their choice. "In every ZIP code in America, NAR is dedicated to fostering the development of thriving, inclusive communities," said NAR President Kenny Parcell. "Affordability and fair housing are the biggest challenges facing the real estate industry today and I am so proud of all the work our winners have put in to increase access to homeownership. They have set an example of leadership and I hope their work will motivate others to take action." This year's winners: Abra Barnes is the broker-owner of Barnes & Associates, REALTORS® in Birmingham, Alabama. The brokerage is a full-service firm assisting with residential sales, commercial sales and leasing, investor coaching, new construction marketing and acquisitions. Barnes & Associates is also passionate about working in low- to moderate-income areas in Birmingham, empowering clients with the knowledge they need to purchase real estate and build generational wealth. Although Barnes' 41 agents' focus is residential real estate, Barnes primary focus is commercial real estate. She works with affordable housing developers, nonprofits, and fledgling business owners who are seeking their first brick-and-mortar space. Barnes helped raise awareness of the lingering effects of past discrimination as executive producer of "Lenders, Landlords, and the Law: A Fair Housing Reflection on Diversity and Inclusion." Sofia Crisp is the executive director at Housing Consultants Group in Greensboro and High Point, North Carolina. Crisp, a 30-year veteran in the business and 2023 president of the Greensboro Regional REALTORS® Association, leverages her industry knowledge and community connections to build bridges to homeownership. She operates HCG as a nonprofit brokerage working with the city of Greensboro, nonprofit organizations, lenders, and a nonprofit builder to help clients get into new homes at an affordable cost. Frank J. Williams is the managing director of F.J. Williams Realty in Chicago, Illinois. Williams has been a fierce advocate for fair housing legislation on the state and local level where he believes fair housing isn't just about integrating neighborhoods—it's also about integrating the industry. He was president of the Southside Chicago chapter of the NAACP from 1979 to 1985, president of the Chicago Association of REALTORS® in 1989, CAR REALTOR® of the Year in 1992, and an inductee into the CAR Hall of Fame in 2017. Williams opened his real estate brokerage on the southwest side of Chicago in January 1971 where he continues his crusade as a broker, educator and leader today. "Discrimination and a lack of housing affordability disproportionately impact marginalized communities and that makes it harder for many individuals to gain access to homeownership and start building generational wealth," said Realtor.com® Chief Marketing Officer Mickey Neuberger. "Reator.com® applauds these Fair Housing Champions for their progress towards ensuring greater fair housing access for everyone and embodying the core values of our "To Each Their Home" tagline by helping close the homeownership gap." See more information and read more about the award winners here.

Our Top 10 Most-Read Articles of March
Spring has sprung, and it's safe to say that the busy season is officially underway. To that end, we published a host of articles to help you get a leg up on your competition. This includes a pair of articles on how to attract home buyers and home sellers by targeting their most frequently googled questions with ads. Those articles are #1 and #3, respectively, on our list below of last month's most read articles. We also offered March-specific marketing ideas (article #6) — and in a few days, we'll debut a bunch of ideas just for April, so stay tuned! In the meantime, check out articles about nifty things you can do with a new iPhone (#2) and recommended desktop apps (#10). Discover what else agents and brokers were reading in March on the full list below: 1. 10 Common Questions Home Buyers Ask Google (and 30 Key Phrases to Target with Google Ads)Real estate agents looking to drive querying buyers to their own website can target buyers' most asked questions with Google Ads. To help you get started, we've compiled a list of 10 common questions that home buyers ask. Each question is paired with three related key phrases you can use to target askers of that query with an advertising campaign. 2. 3 Magical Things You Can Do with Newer iPhonesApple's latest software update (iOS 16) introduces features that leverage AI and new built-in tech, putting a little magic in your pocket. Apple bills the new enhancements to the iPhone as "all-new personalization features, deeper intelligence, and more seamless ways to communicate and share." Here are three new features that are wowing folks and should benefit agents on the go. 3. 10 Questions Home Sellers Ask Google (and 40 Key Phrases to Target Them)We recently published a list of common homebuyer questions and keywords for targeting buyers with Google Ads. But what about sellers? Never fear—we wouldn't dare overlook this valuable demographic. That's why we're providing this list of common questions homeowners ask when considering selling their home, and corresponding key phrases for each. 4. 3 Vertical Video Ideas for Real Estate MarketingGone are the days when the traditional horizontal video was king. Thanks to social media and the widespread consumption of content on smartphones, vertical now rules the roost. But don't let the format change intimidate you—let it save you time instead! There's no need to use fancy equipment, set up shots, or spend much time in post-production—your smartphone is all the tool you'll need! Learn how to get started ASAP. 5. What Are You Getting Paid for? Explaining Your Real Estate Agent RemunerationLet's talk about money. Big commissions are why you got into real estate, but how do you justify the amount you charge for your services? "Why do I need a real estate agent?" is often the first question sellers ask themselves when thinking about selling their house. Highlight your value to give the consumer a better understanding of why it is important to use a professional real estate agent and forgo the FSBO route. 6. 9 Real Estate Marketing Ideas for MarchSpring selling season is nearly upon us, and if you haven't already revved up your marketing engine, March is a great time to start. We want to help you get off the starting line, so here are nine ideas you can use for all your real estate marketing needs. 7. How to Sync Your Google and Apple CalendarsAre you an iPhone owner who uses Gmail? Or a MacBook owner with an Android? If you're any kind of technology cross-pollinator, chances are good that you've had some issues synching things, like your calendar. Syncing your Apple and Google calendars is a great way to make sure no important dates slip through the cracks. Here's how. 8. How to Close 1 Home and Get 3 More ClientsSuccess begets success, as the saying goes. And the successful sale of a home is an opportunity to gain more business. How? Realtor Jaime Resendiz has a system for gaining new clients when a transaction closes, and he shares his method in this video. 9. The Hidden Costs of DIY Presale Renovations: A Guide for Real Estate AgentsAs a real estate agent representing sellers today, you may find homeowners are eager to maximize their return on investments and be tempted to take on DIY improvement projects. To help your sellers make the right choice, it is crucial to understand the risks and potential pitfalls of pre-sale renovations. 10. Software and Desktop Apps Every Real Estate Agent NeedsThere's quite a few software and desktop apps you might not be aware of that can help you and your real estate business. Get help with accounting, graphic design and layout, project management, CRMs, social media scheduling and more. Here's RPR's list of desktop apps that real estate agents need to take for a spin.

Our Top 10 Most-Read Articles of January
New year, new you? Judging by our most-read articles of January, starting 2023 off on the right foot was exactly what our readers were thinking about last month. For instance, scroll down to article #6 to get five free checklists that will help you whip your lead gen efforts into tip-top shape. Next, check out article #9 to learn ways to start the year strong, and then see #7 to see predictions of this year's market trajectory. If your goal is to better yourself professionally, check out article #3 for the low-down on earning certifications and designations. Finally, see article #2 to get daily, weekly, and monthly tasks that will distinguish you in your marketplace. For more of what agents and brokers were reading last month, check out our full list below: 1. The Facebook Ad that Home Buyers Can't ResistA sale, a bargain, a good deal—if there's anything consumers love, it's getting more value for their money. Realtor Jaime Resendiz uses that to his advantage in his advertising. By creating "price drop" ads for listings on Facebook, he attracts a ton of quality buyers. After all, even house hunters are looking for a good deal—especially in this economy. 2. What You Need to Do Daily, Weekly, and Monthly to Be the Go-to Expert in Your MarketFrom how you spend your time to the big decisions you make, what you do today impacts the experience you'll have tomorrow. The past shapes the future, but you have control over your situation right now. If you're ready to become the best real estate team in your market, start today. 3. A Guide to Real Estate Certifications and Designations: What You Need to KnowReal estate certifications are an important part of the real estate industry. With so many benefits associated with certification, it's no wonder why more and more real estate professionals are seeking out certification programs to boost their career prospects. 4. 7 Adjustments That Will Make You Better on CameraVideo is an increasingly important way to connect with real estate consumers, but how much engagement are you getting? If your answer is "not much," you may need to make a few tweaks to your on-camera presence. Learn seven simple adjustments you can make to improve your on-screen persona—and ensure your videos get the maximum amount of views. 5. 6 Creative (and Useful!) Closing Gift IdeasClosing gifts are a nice way to thank your clients for their business. But how do you come up with something that will really wow them and, in turn, help you drive referrals and repeat business? We did some research and came up with some excellent closing gift ideas to share with you. 6. Friday Freebie: 5 Checklists to Optimize Your Lead Gen in 2023We're well into the first month of the year—how's your lead gen plan going? If it needs a little nudge off the starting blocks, or if you just want to audit your processes and tools, nothing makes doing that easier than checklists! Whip your lead gen efforts into quick shape with these five free checklists for optimizing all aspects of your lead generation strategy. 7. What the Housing Market Could Look Like in 2023The housing market is influenced by a variety of factors, including economic conditions, interest rates, and the availability of homes for sale. While it's always difficult to make predictions, there are a few key trends that experts are watching as we head into the new year. Here's a look at what we might expect to see in the housing market throughout 2023. 8. Top 5 Reasons Why Homes Today Need to Be Move-in ReadyWhile there will always be circumstances where an "as-is" listing is the best option for a seller, innovative new ways for homeowners to offer a move-in ready home solves the most common seller obstacles. Why is it vital that sellers avoid an "as-is" listing and bring their home to market move-in ready? Here are the top five reasons sellers will want their agents to list a move-in ready home. 9. 5 Ways to Start 2023 StrongRPR is here to help you elevate every aspect of your business by giving you access to data, reports, tools and inspiration that you can utilize to "wow" clients and close more deals. These five pointers will help you increase your productivity and expertise. Try one or all five to be more prepared and more successful in the coming year. 10. How to Create High-converting Landing PagesIf you could increase your return on investment (ROI) in your real estate business today, what marketing strategy would you use? Our best guess is to use landing pages. A landing page has a high chance of converting visitors into leads or potential clients. It gets even better when your website attracts massive traffic. Here are a few tips on creating a high-converting landing page for your real estate website.

Our Top 10 Most-Read Articles of November
If there's one thing on agents' and brokers' minds, it's the shifting real estate market — according to our most-read articles of November, that is. No fewer than three articles made it onto our monthly top 10 most popular articles list. To learn why you shouldn't panic about the market, check out article #7. To find out how to take advantage of this market, scroll down to article #5. And to discover which Realtors are least likely to survive the shift (hint: it doesn't have to be you!), see article #2. In other news, November saw the release of NAR's latest Technology Survey. You can see highlights from that in article #9. For everything else, check out the full list of November's most-read articles below: 1. Buyer Leads Think You're a Tour Guide? Here's What to SayHave you ever encountered buyers that want you to show them houses... but they "don't want to buy for at least a year"? Those aren't serious buyers, and any time spent showing them homes isn't likely to result in you being compensated for your efforts. So how do you handle these buyers? 2. The 7 Types of Realtors This Market Will CrushRising mortgage rates have caused many buyers to put the brakes on their home purchasing plans. That means there's less business to go around these days—and not every agent is going to make it. We believe, however, that there's not only room to survive this market shift, but to thrive. That belief comes with a caveat, though: if you're one of the seven types of agents in this video, your chances of making through are... not great. 3. Friday Freebie: 64 Graphic Templates for Promoting Your Listings on Social MediaWhat's eye-catching, easy to edit, and perfect for promoting your listings on social media? Why, it's this Friday Freebie! We're highlighting a free collection of 64 digital listing flyers that you can use to attract the attention of potential buyers online. All 65 templates are completely editable and professionally designed to make your listings look good. 4. 5 Reasons Agent Teams Get More Leads Than Solo AgentsHave you ever considered working as a real estate team, or are you already part of one? If so, there are a lot of benefits to working as a dynamic duo, and if not, you may want to think about it. Stats from around the industry show that team agents tend to get more leads than solo agents. But why? 5. How to Take Advantage of This Real Estate MarketAgents, how are you viewing this market shift? Rather than seeing it as a slow-down period, you should be thinking about it as your chance to gain the upper hand and boost your business for years to come. Here's how you can take advantage of the market conditions to get ahead in your business. 6. The Real Reasons You Should Be Using a Professional Real Estate Photographer (It's Not What You Think)Why hire a real estate photographer if you can just grab some photos and measurements from a smartphone app? Here are some reasons you should be using a professional photographer for all your listings. 7. 5 Reasons Why the Sky Is Not Falling: By the NumbersHeadlines are causing an overreaction among many real estate agents, resulting frequently in panic. The good news is that 2023 is not 2008. The numbers prove the difference. So, let's stop talking about single-source predictions and economic forecasts and instead focus on what the data tells us about today's real estate market compared to 2008. 8. 10 Video Marketing Ideas for Real Estate AgentsVideo content has become more widely available and accessible thanks to the internet and cellphones. Today, it's essential to create video content that engages your customers. There are countless ways to make real estate marketing videos. Here are 10 video ideas to connect with your audience. 9. New 2022 Realtor Tech Survey Reveals Advances, ShortcomingsThe National Association of Realtors released its annual Technology Survey of members, which provides excellent insight into how tech innovations are impacting the real estate business now and in the future. This new research confirms the acceleration of tech adoption as one positive factor fueled by the pandemic. Here are some quick highlights. 10. Real Estate Farming: Sowing, Growing and Expanding Your BusinessOf the myriad lead generation strategies available to real estate agents, one of the most consistently successful is real estate farming. But is farming for real estate the right strategy for you? Even if you're happy with your current marketing plans, having a more profound understanding of farming methods and concepts can prove beneficial in any real estate market.

2-Minute Read: Changes Coming to NFIP Flood Rates + 2021 Hurricane Season Projections
In case you missed it, two major news items are making 'waves': 1. Changes to NFIP Flood Insurance Pricing Starting October 1, the National Flood Insurance Program (NFIP) risk rating is changing to a new methodology called Risk Rating 2.0. The government is seeking to modernize NFIP to match private flood insurance pricing models so that we have one, consistent manner of pricing flood insurance from coast to coast. We wrote this article surveying NFIP flood insurance compared to the emerging private insurance market. Key Dates: Phase IBeginning October 1, all new policies will be subject to the new rating methodology. Also beginning the same date, existing policyholders eligible for renewal will be able to take advantage of an immediate decrease in their premiums (to the extent applicable). Phase II All remaining policies renewing on or after April 1, 2022, will be subject to the new rating methodology. State-by-State NFIP Cost Impact: FEMA has posted individual PDF analysis of what Risk Rating 2.0 will mean for each state. Please click here to research your state. 2. 2021 Hurricane Season Projections Two reputable sources have made their predictions for the upcoming 2021 Hurricane Season, and both anticipate an active summer for the Atlantic States and the Gulf Coast. AccuWeather Issues 2021 Atlantic Hurricane Season Forecast Colorado State University: Forecast for 2021 Hurricane Season: Another Busy Year If you are interested in learning more, access our free eBook: Everything You Always Wanted To Know About Flood Insurance* (*But Were Afraid To Ask) Or, Join our weekly, free REALTOR® training on Tuesdays at noon EDT. Sign Up Here. Note: Tuesday, April 27 Training in Spanish. Sign Up Here (Spanish) CartoFront is a technology services company that is simplifying flood insurance for REALTORS®, their clients, and insurance agents.

5 RPR Report Customizations You May Not Be Using
Reports are one of RPR's most popular features. From the Market Activity Report that gives your sellers a snapshot of recent market trends and activity, to helping your buyers hone-in by using RPR Mobile to create a Buyer Tour Report. Sending reports such as these to your clients via email or text are only gaining in popularity due the current virtual presentation demands. However, you might not be taking advantage or even aware of all the report customizations you can apply to strengthen your communications. RPR allows REALTORS® to tailor each report according to client needs and expectations, starting with these five useful report customizations:

Top 10 Most Popular Articles of March
It's time for our round-up of the most read articles of the month--and I bet you can already guess which topic dominated our top posts. That's right, it's all things related to the coronavirus pandemic. Our #1 article highlights the government's recent classification of real estate as an "essential service." To learn how to disinfect your smartphone and computer, see article #2. For real estate marketing best practices during this pandemic, mosey on down to article #7. As for the rest of our list, we have a post about real estate scripts (#9), how to download free reports to generate leads (#5), real estate app recommendations (#6), and more! Check out all ten of the most popular articles of March below: 1. Real Estate Is Now Considered an Essential Service According to U.S. GovernmentOn Saturday, the U.S. Department of Homeland Security Cybersecurity and Infrastructure Security Agency (CISA) updated its list of essential services during the coronavirus (COVID-19) crisis and expressly included residential real estate. However, we'd like to underline the need to continue to follow all safety and health protocols. Here are a few ideas to consider. 2. How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!Last week, Apple announced the following recommendations and guidelines for cleaning your Mac, iPad, iPhone, iPod, display, or peripheral device. Here's what you should do and what you should avoid when cleaning your iOS or Android devices. 3. 5 Social Media Habits Agents Should Leave Behind in 2020Social media algorithms are placing greater emphasis on personal, meaningful content over vanity metrics like numbers of followers and likes. Make those algorithms work harder for you this year by ditching these five detrimental social media habits. 4. 10 Thank You Notes That Will Generate BusinessAmid non-stop e-mails and social media bombarding everyone each day, there is a powerful answer to help you stand out above the noise. How can you make an impact that is both remembered and generates additional business for you? It is the power of the handwritten "Thank You" card. 5. Friday Freebie: 6 Downloadable Reports for Connecting with ProspectsWhile we all may be stuck socially distancing for a while, there's still ample opportunity to connect with real estate consumers. The trick? Offer something of value… like these six free reports. (And with legions of people stuck at home right now, there's no better time to offer good reading material.) 6. 5 Real Estate Apps that Will 'Wow' You and Your Clients‍With an app on your phone or device, you can schedule showings, manage documents, create CMAs and complete just about any task in a transaction. Here's a look at buzzworthy real estate apps that can help you "wow" your clients, be more productive and efficient, and stand out from your colleagues. 7. Real Estate Marketing Best Practices in a COVID-19 SocietyPeople are self-isolating and relying on social media to stay entertained, connected, and informed. This reality creates an incredible opportunity for us to become the centerpiece, facilitator, moderator, and conduit and for our communities to stay engaged and up-to-date with the latest, most relevant lifestyle information. Here are a few ideas to help you leverage the opportunities created by this potential health crisis. 8. Drive More Foot Traffic to Your Open House‍Picture this: You're hosting an open house at a home that's a little out of the way—the sellers live in a cul-de-sac that takes a few confusing turns to get to. Yes, you've done your traditional open house marketing, but still, you're worried people aren't going to find it or simply won't bother navigating a tangle of unfamiliar roads. What to do? Here's an idea. 9. Your Complete Guide to Real Estate ScriptsSome say scripts are just a shallow representation of a natural conversation between the real estate agent and the client. Others claim that it's a very helpful tool—especially for a less experienced real estate agent—and scripts may help them overcome many unexpected situations. Well, we think there is a grain of truth in both of these statements and we should examine the scripts case more carefully. 10. 5 Fun and Easy YouTube Content Ideas for Real Estate AgentsWhat are some content ideas for real estate agents? Are you worried about creating good content that your potential clients will want to watch? Here are some YouTube content ideas for real estate agents you can use right now to build your credibility and get leads.

Real Estate Agent Sets New Guinness World Record
America's No. 1-ranked real estate agent, Ben Caballero of HomesUSA.com in Dallas, Texas, has been honored by Guinness World Records, the global authority on record-breaking achievements, for selling 5,801 homes last year. Caballero broke his own industry-first Guinness World Record title for 3,556 verified home sales in a single year. He continues to hold the Guinness Worlds Record title for "Most annual home sales transactions through MLS by an individual sell side real estate agent – current."

May in Review: 5 Amazing Things that Happened in Real Estate Technology
From AI-powered property search, to the debut of .realestate website domains, to the latest crop of real estate tech startups, May was an exciting month. What happened? Here's our round-up of the latest and greatest developments in real estate technology during the past month.

The Top 10 Most Popular Articles from April
Know what your lockbox and the Google Maps app have in common? They both offer ways to keep you safe. That's one handy fact, courtesy of last month's 10 most-read articles (check out articles #2 and #3 on our list below). April offered our readers plenty more tech tips, like how your public records tool can help you sell more (#4), and how to build a sales funnel for your Facebook ads (#9). If you want to find out what hot new apps are debuting at NAR Midyear in May, check out article #8. Want more? No problem—just check out the list below for the latest and greatest in real estate tech! 1. 5 Seller Tips for Speedy Home Sales It's every seller's dream to have their home listed under perfect conditions in order to sell quickly and for top dollar. While putting on a great open house and making a remarkable first impression are crucial to attracting buyers, there are other variables to consider when selling a home in 2017. Luckily, 2017 is a great year for your seller clients. Here are the top five things for sellers to consider to list their home to sell. 2. Hidden Features: 3 Google Maps Tricks Agents Should KnowGoogle Maps is a free tool with a lot of neat features that real estate agents can appreciate, and the program has advanced leaps and bounds in the last few months. Did you know Google Maps offers a personal safety app now? Neither did we. And that's just one example—there's a lot more where that came from. Here's a look at the latest Google Map features you may not have heard of just yet. 3. 3 Ways Your Lockbox Can Keep You SafeA tool that real estate agents use every day could be a powerful ally in staying safe on the job. That's great news for REALTORS®, 77 percent of whom report being always or often alone when showing a home to a new prospect, according to the WAV Group Real Estate Victimization Study. Here's how the humble lockbox can help you stay safer in the field.

Top 10 Most Popular Articles of April
It's official—spring is here and real estate markets across North America are about to heat up. If you're looking to better prepare yourself for the busy season ahead, look no further than our most popular articles from April. We've got everything from door knocking and open house scripts (#3), generating seller leads (#10), and even advice on recording a sales-oriented voicemail (#5). Want to know what else captured the attention of agents and brokers last month? Check out our list below: 1. 6 Proven Ways Consumers Find Their Agents If you could predict the method that consumers use to find you, would you make more of an effort to be available and prominent on those channels? We know how they're finding you... you don't have to guess. Consumers choose their agents thanks to two main agent efforts: marketing and relationship skills. Within both of these categories, there are some big winners. 2. Learn How to Make a Killer Listing Presentation in Under 12 MinutesWhat kind of listing presentation do you show to your potential clients? Make your listing presentation stand out from the rest with these fun and inspiring tips from one of the best in the business. Learn the secret to creating an incredible presentation in this short video! 3. 4 Lead Generating Scripts for Listing AgentsSouthern California based Realtor April Kass signed 16 listings and closed 9 escrows in her first year in real estate. Part of her secret to winning so many listings is how she approaches conversations while door-knocking or at open houses. Due to popular request, here we share four scripts April uses to generate seller leads in person.

Top 10 Most Read Articles of February
Communication was on the minds of RE Technology readers during the month of love. Our #1 article, on appropriate email providers for agents, sparked controversy and many a passionate response. Data on what makes an email subject line alluring and what channels are best for communicating with clients captured your attention, too. What else were agents and brokers reading this month? See the list below to find out! 1. Why Agents Should Never Use Personal EmailI saw a news article recently about why real estate agents should use their personal email addresses. The article talked about the 10,000 selfish reasons why it benefits the Realtor®. It was a grand display of the underbelly of self-centered real estate professionals. I am here to tell you that using a personal email for real estate business is STUPID and perhaps illegal. 2. How to Educate Buyers to Make Good OffersRealtors see this again and again. As a listing agent, you are required to submit all offers to your seller, even the lowball offers. It is a horrible situation for the agent. Indeed, it is probably a horrible situation for the buyer's agent, too. It is embarrassing for a buyer's agent to submit a lowball offer to a seller. Buyer's agents should spend some time educating their buyer on the best tactic to win the home they are looking for with a good strategy for success. Here's how. 3. 5 Super Easy Tips to Make You a More Successful Real Estate AgentMany real estate agents are successful because they are focused and have a consistent game plan that they follow on a daily basis. Today, I won't tell you how to run your business. Instead, I want to share a few common and helpful tips that we sometimes forget during our daily grind that can benefit you moving forward.

Top 10 Most Popular Articles of November
With Thanksgiving behind us and the major winter holidays just ahead, we're sprinting towards the year's end. Before we settle in to our December routines, let's pause and take a look back at our most read articles of last month. From apps to advertising and lead gen ideas, November offered helpful advice for powering through the winter months ahead. 1. 3 Apps for First-Time Home Buyers Owning a home for the first time can be scary. With that new set of keys comes concerns about property upkeep that former renters have never had to worry about before. If you sense anxiety from first-time buyers that you work with, direct them to the following apps. They ease the apprehension by helping new homeowners understand how their home works and offering actionable steps for keeping up with critical maintenance tasks. 2. 7 Funny Things Real Estate Agents DoReal estate agents mean serious business... most of the time. But every now and again we have to take a minute to laugh at ourselves. Probably no other job can be as stressful, as rewarding and, happily, as humorous. And now, as the joke goes, you might be a real estate agent if... 3. 5 Ways to Find Buyer and Seller LeadsWhen it comes to real estate, there is one unavoidable truth: leads are life. Of course, if leads were easy to come by and, more importantly, close, you wouldn't be reading this post. That's why we'll be going over buyer and seller leads today, giving you the information you need to...lead. See what we did there?

The 10 Most Popular Articles from September
What were your peers reading on RE Technology last month? Our top 10 most read articles provide insight into the interests of Realtors. Safety was on the mind of everyone last month. This September marked the one-year anniversary of the murder of Realtor Beverly Carter--and Realtor Safety Month. To help prevent similar tragedies from happening, all month long we published excerpts from a course on Realtor safety and crime prevention. These weren't just your typical boring safety tips--readers learned about the mindset of criminals, how they choose their victims, and how to read and behave with unfamiliar prospects so that you stay as safe as possible. Several articles from our "Safety series" made it into the list below. Click on any to gain access to all 12 articles in the series. 1. Realtor Safety: Screening Prospects Before a ShowingUnderstanding how to evaluate the prospect, property, and circumstances is the first step in assessing the overall risk of an appointment so you can make better decisions about your safety and the safety of your colleagues. Evaluating a prospect in your initial conversation is easily done with a sales technique you are probably already using – Active Listening. In addition to allowing you to gain a deeper understanding of a legitimate prospect's needs and wants, it also allows you to uncover inconsistencies and red flags if a prospect is not legitimate. 2. How to Back Up Your Text Messages, Email, Calendars, and MoreWorried that a lost or broken phone means losing all of your text messages and all of the important conversations you've had with clients? You're not alone. An RE Technology reader recently wrote to us in search of an easy way to archive her text messages and prevent disaster from happening. Here's how you can backup not only your texts, but your email, calendar, contacts, and more! 3. Emergency Items Every Agent Should Keep in Their CarAs an agent, you spend a great deal of time in your car zooming off to showings, meeting new clients, and running errands for your business. And while your car should always be clean for clients, it should also be prepared for possible emergencies. Mother Nature is unpredictable at best, so it's important to have a car survival kit that can get you through floods, blizzards, basic medical distress, and the occasional flat tire.

Top 10 Articles from July
With July a thing of the past, it's a mad sprint to the summer finish line--and to closing transactions before the new school year begins. Between all the hustle and bustle, take a moment to check out our top articles from last month. You'll likely find something to help you in your dash towards fall. 1. 6 New Headshot No-No's for Agents Your agent photo is a critical component of your marketing. In this very personal business, your face is your brand more often than not. But no matter how confident you are in real life, stepping in front of the camera can be unnerving and even intimidating. To help you keep your cool—and avoid looking like one of these agents—we've put together this list of headshot no-no's that you can refer to on picture day. 2. What Successful Agents Do Before, During, and After the Open HouseThe most successful real estate professionals know that getting the most from your open house requires more than just cleaning the house and placing an ad in the paper. It's important to have a strategy for each phase of the open house: before, during, and after. 3. How to Set Up Your First Facebook Ad!You can get your first Facebook Ad up and running in under 10 minutes by following these eight easy steps.

Top 10 Articles from May
May was a whirlwind of activity, from NAR Legislative Meetings in Washington, D.C. to the release of our 2015 Technology Guide. And with the spring/summer selling season finally underway, things are only going to get busier! So relax and take a minute to catch up on what your fellow agents have been reading lately. We've rounded up our most popular articles of May right here for your reading pleasure. 1. 4 Examples of Automatic Responses for Agents (Yes, You Can Steal These) If you're setting up emails to automatically follow up with your leads, we want to help. Here are some templates of automatic responses that let your leads know you have their information and you'll be in touch soon. 2. How to: Create a One-page Property Flyer in RPRAn exciting new option has been added to the already robust line-up of RPR® reports--the one page property flyer. As of February 2015, REALTORS® can now create a customized, branded marketing piece for any property. Here's a step-by-step guide. 3. 3 Ways to Wow Sellers at a Listing AppointmentWinning more listings is a key way to grow your real estate business. If you're getting plenty of seller leads but can't seem to seal the deal, try one of these strategies at your next listing appointment.

Top 10 Most Popular Articles from February
We're almost there, agents--just three weeks from the official start of spring. That means warmer weather and the industry's busy season are just around the corner. Many of you are already gearing up, judging by our site traffic last month. Here's a list of the top articles that drew you to RE Technology in February. You can use these posts as a starting point for preparing for the transaction-filled months ahead. 1. The Top 10 Listing Turn-Offs that Kill DealsOnce you secure a highly coveted listing, the last thing you want to do is blow your chances at securing a hot offer. But making one of these mistakes could sink your sale. Find out how to avoid these all-too-common listing pitfalls and the smart staging, photo and marketing tips to turn it all around. 2. 5 Facebook Cover Image Ideas for AgentsAgents, how often do you update your Facebook cover image? Monthly? Annually? Never? This is prime marketing space that you could be using to attract prospects. Used wisely, your Facebook cover image can get leads to visit your website or even give you a call! Here are 5 easy ways real estate agents can optimize their Facebook cover photos. 3. How to Find Quality Real Estate LeadsIs real estate lead generation one of the primary things on your mind when it comes to your business? If so, you're not alone. Considering the average REALTOR® gets only 12 leads per year, it's no wonder many agents are researching ways to obtain more high quality real estate leads. This blog post shares some valuable real estate lead generation ideas and examines the tips and tricks for how an agent can get more quality leads.

Top 10 Articles from January
Making 2015 the best year it possibly can be is a theme that runs through our list of the most popular articles from January. The latest edition of our monthly coutdown includes all three parts our "preparing your business" Friday Freebie series. Each article features a free download that you can use to organize your business, set goals for 2015, and develop an achievable plan to meet those goals. Checklists and mobile app suggestions were other popular items in January. But don't think it's too late to put into practice the suggestions you'll encounter in the list below! 2015 is still young and you still have every opportunity to meet and exceed the goals you've set for yourself. Read on for some needed inspiration. 1. 15 Remarkable Apps for your Real Estate Business Our phones and the apps we use have become central to our daily productivity. Some apps streamline an existing process, or simplify a task, while others introduce new services we never thought we'd use on our phones. What's great about each app is the freedom and anytime access it affords us. With 2015 underway, I'd like to share 15 fresh and powerful apps that should be on every Real Estate agent's phone. 2. January To-Do List for Real Estate AgentsHappy New Year, agents! We wish you all a very prosperous 2015. To help you get started on the right foot, we've created this easy, week-by-week to-do list for the month of January. These weekly tasks will clear out last year's clutter and position you to close more sales than ever before. 3. 5 Most-Loved Listing Photos and Best Practices for Capturing ThemIf you really want buyers to fall in love with your listings in 2015, you need to make a mega-splash with your online listing photos. Trulia research shows that visitors not only spend most of their time on our site looking at photos, but also that when it comes to pictures, having a single shot from your cell phone is not enough. To create the listing love you need to sell during this market season, follow these five simple tips.

November's Top 10 Articles: Apps for 2015, Listing Presentations, and more
Welcome back from the long holiday weekend everyone! Before we settle in to our December routines, let's pause and take a look back at our most read articles of last month. November is that time when we start to see the year ahead appear on the distant horizon. In fact, our most popular article last month offered app suggestions for a successful 2015. What else was popular last month? Read on to find out! 1. 15 Apps that Will Make Your Job Easier in 2015 It seems that every time you turn around, there's a slew of so-called top apps that people claim to be "game changers." Well, as you may know, this is not always the case. Apps are supposed to make your job easier, but it seems that most them are just another thing to keep up with. This list offers apps that will help streamline your operations, better manage your business and help your clients enjoy their home. 2. 5 Things Real Estate Agents Should Do Every DayBeing a real estate agent is tough, and there are always plenty of ways to fill your workday. No matter how busy you are, here are five things you should make time to do every day. 3. 4 Statistics that Sellers Love and Can Win ListingsWhen it comes to standing out amongst the competition and getting a signature on the dotted line, agents need to know how to show off why they are the best agent in their market. So how do you do that? The answer is simple: Data. To increase our listing business, we have to level-up our ability to deliver the data points that trigger potential clients' trust and confidence that we can, in fact, do what we say we can do.

September's Top 10 Articles: Photos, Freebies, and more
The best part of our monthly 'Top 10' posts is getting a glimpse into what type of articles our readers care about the most. This month? It's free stuff. Three of our 10 most popular articles from September are Friday Freebies! We can't blame you, because a) free stuff is awesome; and b) we arranged a couple of great deals just for our readers. Read on to discover what else rounds out the rest of our Top 10! 1. The 4 Biggest Listing Photo Mistakes Even when the market is hot and homes are selling fast, you've got to make sure your listing sets itself apart from competing homes in order to get the best deal. Pictures move the masses and if you're not careful, they can move prospective buyers away from your listings online. Check out these four buyer photo turn-offs to avoid then read tips for making sure your listings are getting the right attention online! 2. Rock Your Next Open House with this iPad AppAgents are replacing traditional pen-and-paper sign-in sheets with their iPads --and reaping great benefits in the process. For one, most open house apps play nice with your CRM system, making it easy to add anyone who attends your event directly to your contact database. Today we'd like to introduce you to the latest app to enter the open house scene. We've even wrangled a special 90-day free trial for our members, too. Read on to learn more! 3. 1 Way to Get Back in Touch with Neglected ContactsHaving a real estate CRM you barely use is almost as bad as not having one at all. When you neglect your CRM, what you're really neglecting are your prospects, clients, and lucrative future business. However, if your current CRM is complicated to the point of being difficult to use, we sympathize, but offer a few words of advice: Get a new one! Today we're going to introduce you to one that will let you try before you buy.

Top 10 Articles from July
July may be the glorious middle of summer vacation, but the educational content never stops at RE Technology. In addition to articles on taking mobile photos and generating leads, we launched a new article series. In the "Tech 101" series, we explore the spectrum of technology products available to real estate professionals. Each post covers what a specific type of technology does, how to evaluate solutions in that category, and available options. You can read our latest here. Then check out our list of the 10 most read articles from July to catch up on more educational posts. Consider it real estate summer school! 1. Tips for Taking Better iPhone® Photos Nearly 90% of prospective home buyers surveyed said that photos were more important than any other feature. How can you take advantage of the technology at your fingertips to take better photos? We polled our tech-savvy team to find out which apps are worth the money and which free products can brighten up even the darkest photo. 2. 6 Ways For Realtors to Sell More HomesIn real estate, 20 percent do 80 percent of the business. Whether you're new to the game, looking to join the 20 percent or resistant to slipping into the bottom 80 percent, here are some ways to increase your home sales. 3. Become a Stronger Listing Agent in 4 StepsA healthy real estate strategy includes cultivating both buyers and sellers. After all, the two groups have a symbiotic relationship with each other. A robust pool of buyers to market to enables you to sell listings faster, while a set of solid listings helps you attract higher quality buyers. Here are four strategic steps to attract listing leads, convert them into clients, and sell their homes.

Top 10 Articles from May
What a month! May was a whirlwind of activity, from NAR Midyear in Washington, D.C. to the public reemergence of broker Krisstina Wise (see #6 below) to the release of our 2014 Technology Guide. And with the spring/summer selling season well underway, things are only going to get busier! So relax and take a minute to catch up on what your fellow agents have been reading lately. We've rounded up our most popular articles of May right here for your reading pleasure! 1. Beating Zillow and Trulia at Their Own Game What if I told you that just about everything you find unfair about the way that Zillow and Trulia display your listings can be changed? Guess what? An insider understanding of how these sites work has allowed thousands of listing agents to get hundreds of dollars worth of free marketing on these sites without paying a dime. 2. 4 Great Mobile Apps to Help Real Estate Agents SucceedThe power of the World Wide Web is now as portable as a pocket watch, and this is changing the way real estate is bought and sold. How can you keep up? Here are a number of tools that may help you become a more productive and successful agent. 3. 5 Things That Should Not Be on Your Real Estate WebsiteWhen deciding what to add to your website, keep the user in mind. Ask yourself this one simple question: What are their real estate needs and how is adding this particular piece of content going to meet those needs?

Top 10 Articles from April
Spring selling season is underway--a fact underscored by our list of last month's most popular articles. In April, articles on open houses, home improvements, all varieties of marketing and preparing homes and clients for real estate's busiest time of year were all the rage. Here's a look at what else captured the attention of agents and brokers. 1. Home Improvements: Make them Count! - by Kristen Hernandez Have you ever sat with a client who asked you what their remodeled bathroom is worth? Clients want to get the most for their house, and who can blame them? For most homeowners, every penny counts. And as a REALTOR®, you want to provide them with accurate information to make these decisions. Here's how. 2. Common Real Estate Myths for Home Sellers - by Geneva IvesWhether someone is selling a home for the first time or the fifth, these real estate myths can lead to major gaffes that cost sellers money. How many of these sound familiar to you? 3. 5 People You Will Meet at Your Next Open House - by Katie WeismillerWhen planning an open house, attracting visitors is the first step to find the perfect buyer for your listing. Despite your best efforts, not all open house visitors arrive with the intention of purchasing a home. Here are the five types of people you may meet at your open houses and tips on how you can turn these browsers into potential buyers.

Top 10 Articles from February
February may be a short month, but that doesn't mean we were short on good content. Last month, for example, saw the return of our monthly blogging plans--a series of articles that maps out topics for agents to blog about for every week of the month. For the latest list of topics, see March's blogging plan. Then, check out our list of the most popular posts from February below. 1. 6 Easy Questions to Ask an Expired Listing - by Tanya Fears The expired listing is one of the easiest sources of inventory for a savvy agent. Most homeowners who have experienced the marketing process without a sale may have had a bad experience or were unprepared from their initial listing experience. This makes it an easy addition to your inventory when you simply ask the right questions! 2. The Importance Of An Email Address For Real Estate Agents - by James Harris There are a lot of things that go into crafting your image as a real estate professional. While you may think an email address is just a means of communication, it really does speak volumes about you and can serve as a first impression to your potential customers. 3. Top 10 Ways to Sell Your Client’s Home FAST! - by RET Staff Great news! You were able to secure a new client interested in selling their home. Now what do you do to sell the home as quickly as you can? Well, we've got a few suggestions for you.

A Portrait of the Agent – Realtor® Habit Survey
This post comes to us from the Market Leader blog: Market Leader surveyed 1,967 Realtors® in August 2013 to learn about their habits. We asked questions about offbeat topics not covered in NAR's Annual Member Profile or similar studies. Questions touched on topics as diverse as their procrastination habits, cell phone usage while driving, and favorite cuisine. Read on to discover what Market Leader's survey uncovered about Realtors® – from habits common across the profession to the differences in habits between the most and least successful Realtors®!

Top 10 Articles from November
It's December. While we're still wondering how exactly that happened, let's take a moment to reflect on the month that just ended. So what was on the mind of real estate professionals in November? Craigslist (or "Hurricane Craig" as one of our contributors called it) definitely caught the attention of our readers. A rule change at the classified ads website has forced agents to re-think their posting strategy (see article #2 below). Agents and brokers are also beginning to think about the year ahead, judging by our round-up of November's most popular articles. For more on what your peers are reading, see our list below. 1. How to Lose a Listing - by Emily Williams My neighbors really like their original real estate agent, Agent One. They wanted to work with her again. But they tell me that they probably won't choose her to list their home. This is pretty catastrophic for her, whether she knows it or not, because repeat and referral business is a real estate agent's bread and butter. 2. How the New Craigslist Changes Affect Real Estate Ads - by Properties Online Craigslist has recently made changes to its posting guidelines, specifically around what HTML tags are allowed in their sales categories. The Craigslist changes are having a dramatic effect on the real estate industry, because images and links posted using HTML code or the use of images to link to external pages do not work post-change. 3. Write Listing Descriptions That Sell - by Shannon O'Brien Writers are admonished to always remember their audience. Real estate agents would do well to remember that advice too, but to also keep in mind that their audience is two-pronged: buyers and other real estate agents.

Top 10 Articles from September
School started last month, but judging by the list of our most popular articles in September, it looks like your kids weren't the only ones with learning in mind. Agents and brokers devoured our articles about new products and--perhaps reflecting the slower autumn selling season--lead generation strategies. Read on to find out what other RE Technology posts got the mental wheels turning during September. 1. Which Real Estate CRM Should I Use? - by Matthew Collis of IXACT Contact Are you looking for a real estate CRM? There are so many systems on the market these days that weeding through them is often difficult and time-consuming. We feel your pain! That's why we want to make it as easy as possible for you to understand what to look for in a real estate CRM. 2. Do's and Dont's for Thriving in the Electronic Information Age - by Home Zone MediaBeing a top agent means more than listing and selling more homes. Today's agent must be tech-savvy and prove to potential clients that they can leverage leading edge tools. Real estate technology is moving at such a blistering pace, most agents will eventually fall behind if they don't have a strong electronic marketing campaign. Here are a few "do's" and "dont's" to help get you started. 3. Lead Generation: What Works? - by Maya PavezaI am often asked about lead generation systems: What online services work? Where should I be investing my money? What's the best product? What do I like? What do I use? You know what? It's not really relevant what I like and what I use. The reality is that any lead generation system or leads are only as good as you, who's working them.

Top 10 Articles from July
We publish well over 100 articles each month, so it's inevitable that some get lost in a sea of content. That's why we like to take a moment at the beginning of every month to highlight 10 of our best articles. Read on to see RE Technology's most popular articles from July! 1. 10 Real Estate Contact Management Tips Every REALTOR® Should Know - by Matthew Collis of IXACT Contact From using listing and closing activity plans to identifying hot leads with email campaign reports, these 10 tips will help agents get the most out their CRM solutions--and their client relationships. 2. Choosing an iPad App - by Emily Williams Real estate agents are notoriously on-the-go, covering a great deal of ground in a hurry. Thankfully, technology has finally caught up with the realities of our industry – with mobile devices that provide key functionality no matter where you are. The applications (or "apps") that are built to run on these tablets can help real estate agents with many of the nuts and bolts of their trade. 3. Do's and Don'ts of Creating Real Estate Videos - by Jared Daniel of Homes.com Innovations in technology, along with our ever increasing on-the-go lifestyle, has shifted real estate marketing away from traditional practices toward an online approach with more visual stimulation. Of all of the online tactics used by marketers, videos are proving to be the most valuable way to reach home seekers.

Big Announcements Kick Off NAR Midyear Trade Expo
Day one of the National Association of REALTORS® Midyear Legislative Meetings & Trade Expo saw major news break in the real estate technology space. The biggest announcement of the day came this morning, when DocuSign announced its acquisition of transaction management platform Cartavi. Reactions to the deal were more delighted than surprised. The two companies have been partners for 16 months, with DocuSign providing eSignature capability to Cartavi users (see our recent webinar for more on how this works). That integration has proven so successful, that today's marriage of the two solutions seems inevitable in retrospect and, well, just right. Cartavi co-founder Glenn Shimkus said as much in a blog post earlier today. In it, he looks back to the early days of the partnership, where he previewed the integration for the first time at Inman Connect NY 2012: The reception for [the integration] was even better than what we had hoped. In fact, it was at that show that I met Krisstina Wise and Jack Miller from The GoodLife Team for the first time. [By the way, that one interaction led to The GoodLife Team becoming a customer of Cartavi and what has turned out to be an AMAZING partnership!]. I'll never forget Jack Miller's words after I showed him a demo of our integration with DocuSign. He said, and I quote "Wow. Amazing. DocuSign is going to buy you guys!" [Jack, you nailed that one!].

ChangeLog: Has your real estate vendor released important updates lately?
Has your real estate tech vendor made important updates recently? RE Technology's new column, ChangeLog, will keep you up to date with changes you need to be aware of. Since we always keep a close eye on real estate technology news, let us share our knowledge with you! Here's our round-up of the latest changes in the tech sphere. To learn more about each update, click on the links provided in each story. Check below to see if any of your vendors are on the list. Imprev unveiled an upgrade to the RE/MAX Design Center last week at the RE/MAX R4 Convention in Las Vegas. New features include single property websites with responsive layouts, YouTube ready video tours and easy-to-manage campaigns. To celebrate, the company also released a "40-Touch" social media campaign in Design Center. The campaign is available to a all Premium subscribers, as well as those who have purchased the Campaign product. Cartavi released version 2.7 for iOS devices late last week. The update includes a new bulk action feature, map view for mobile devices, as well as extra security provided by new passcode capabilities. Additionally, in response to customer input, Cartavi has enabled "envelope owners" to rename and delete documents. In his monthly update, CEO Dale Ross announced RPR's new alliance with Fannie Mae. This partnership is designed to help REALTORS expedite the short sale approval process by expanding REO listing information, among other features.

Inman Connect NY: Day 3
In its final day, this year's Inman Connect conference in New York City set its sights abroad with a morning of sessions focused on the global real estate market. Sponsored by The Wall Street Journal, "The Globalization of Real Estate and Its Impact on You," taught agents about luxury real estate and how to attract foreign buyers interested in investing in US property. Selling internationally can be complicated, though, so we've compiled a handful of resources from the sessions to guide you: Read about the Know Your Customer law from the Patriot Act Learn about the EB-5 visa for foreign nationals who invest in the US Read Attracting Global Real Estate Buyers by Philip White, President and COO, Sotheby's International Realty Join FIABCI: International Real Estate Federation to connect with international agents Check out NAR's Global Resources page See The Foreign Buyer's Guide from Manhattan Miami Real Estate Once again, we followed the conference on Twitter and have compiled the best tweets of the day, organized by session. See our coverage of Day One and Day Two here.

Inman Connect NY: Day 1
Though our CEO, Victor Lund, is attending Inman Connect in New York this week, the rest of the RE Technology team is holding down the fort in sunny California. If you're like us, though, you're still anxious to keep up with all the conference goings on. That's why we turned to Twitter, where we followed the hashtag #ICNY to watch the conference unfold in real time. We're sharing our favorite tweets here, organized according by presentation. Agent Reboot Opening Keynote, Marc Davison, 1000Watt @TuckerWanna - Being curious is 1st tenet of being innovative. Being open is second. Invite serendipity into your life. #ICNY @LisaArcher - How empathetic are you to your clients? Being innovative requires being empathetic to your customer. @1000wattmarc #agentrb#ICNY @kerrybarger - "Be great at one thing, not good at ten things." @1000wattmarc#ICNY #agentrb @NikkiBeauchamp - Creativity is about immersing yourself deep into your ideas. Via@1000wattmarc #agentrb #icny #nycre   How to Use Real Estate Data in Your Business @RebeccaChandler - #icny An agent's only value is not access to data. It's using the data to better serve their clients. @Onboard_Info - "Data is the most powerful thing we have at our fingertips to build a sustainable business." #icny #agentrb