Growth Hacking for Your Business
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8 Ways to Leverage the Magic of AI for Real Estate Marketing
The world of artificial intelligence (AI) may sound like something out of a science-fiction novel, but you are probably engaging with AI on a daily basis and not even realizing it (hello, Alexa!). And, although AI may seem like a new phenomenon, it was actually developed in 1956 and has evolved ever since to be the learning, planning, problem-solving tool it is today. Imagine This Scenario: You are an agent in Miami, Florida specializing in first-time home-buyers. A prospect creates a property search profile on your website, providing general criteria details and price point. Your website provides a set of search results based on their data, which continues to be refined as they engage with those results. Your website's chatbot pops up and invites the prospect to connect with you directly, and invites them to attend an upcoming open house for one of the properties that fits their search criteria. Your prospect continues to receive relevant, timely emails and SMS based on their registration for your upcoming open house, as well as other helpful information related to the first-time home buying process such as links to budget calculators, finance options and local lenders. All of this communication is delivered to your prospect in either English or Spanish, depending on their preferred language. Your prospect is highly engaged with the fact that YOU are delivering valuable resources every step of the way, while YOU aren't lifting a finger to deliver this value. THIS IS THE MAGIC OF AI, AND IT'S AVAILABLE TODAY. In the world of business, AI has a wide range of uses that help manage and streamline the day-to-day, and busy real estate professionals that understand how to leverage this powerful tool basically have the advantage of a free personal assistant at their disposal. Although marketing is just ONE of the ways to take advantage of AI, it can save busy agents tons of time and energy in delivering time-sensitive outreach, such as our scenario above. At Constant Contact, we've taken AI marketing to the next level with our soon-to-be-released, multi-level marketing Campaign Builder, and following are eight unique ways that busy real estate agents can enlist this tool as their personal marketing assistant. Move over, Alexa! 1. Delivering Personalized Communication As consumers, we've all experienced the frustration of engaging with AI chatbots and marketing communication that lead us down rabbit holes without delivering the results we want. Using Constant Contact's pre-built and/or customizable automation workflows, it's easy to build personalized user journeys that deliver marketing messaging based on user actions and behaviors. In a business that requires immediate attention to inbound leads, the ability to send an email or text message ASAP (regardless of your availability) can be the key to securing the opportunity to continue the conversation. > Want to check out over 15 templated automation workflows or create your own? <[ Create Your Free Constant Contact Account Today for Full Access ] 2. Keeping People Informed With the recent spotlight on commission lawsuits, it's more important than ever to position yourself as the expert educator in your market. The Constant Contact AI marketing assistant will help you write meaningful email newsletters, social media content and text messaging speaking to current topics. An integration with Canva helps search, suggest and select appropriate imagery to accompany your communication. And, behavior-based AI learning will continue to streamline your ongoing marketing by understanding your desired tone of voice, color schemes, desired layout and more. Whether or not you fancy yourself a good copywriter, your AI marketing assistant will provide you with amazing suggestions that only require you to customize and/or edit to your desired outcome, which is a HUGE time-saver in developing marketing messaging! > Create a message using your AI marketing content assistant today…100% FREE <[ Gain 100% access today. No strings. No credit card. ] 3. Promoting an Upcoming Event Whether it's an upcoming open house, continuing education classes at your brokerage, conferences, client events, or webinars, Constant Contact's new Campaign Builder will provide an intelligent campaign workflow for promotion via email, SMS, landers, event registration management, and social media. Here's how simple it is: Select "Run an upcoming event" from your guided options inside of the Campaign Builder. Input a handful of details related to the event, including date, time and description. Allow the Campaign Builder to generate your pre- AND post-event marketing campaign framework. This will typically include four weeks of pre-event marketing, management of the actual event day, and your post-event outreach. Your plan will include email, SMS, website landers / event registration, and social media (with pay-per-click advertising coming in the near future). Customize the marketing workflow as desired, leveraging the AI tools to hone copy, images and more. Sit back and let Constant Contact's AI run your entire campaign. In the past, real estate agents would need to hire a marketer to build out this type of detailed workflow, but not anymore! > Give Campaign Builder a try for your next event. <See the power of Constant Contact's AI TODAY! 4. Showcasing a Partner Product / Service Real estate agents have an entire network of professional products and services that bring value to past, present and future clients. Constant Contact offers a great way to create and deliver communication around this network. You can create individual or multi-level marketing campaigns, inputting a handful of details and allowing your AI marketing assistant to suggest snappy subject lines, witty or serious copy, and call-to-actions that are 100% trackable. Imagine how much value you could provide your lending partners by providing them a list of consumers that clicked through to their websites from your marketing campaign! > Promote a professional partner or product today! <Send emails to up to 100 contacts at NO COST. 5. Promoting a New Listing Ensure you have happy sellers by offering digital marketing services as part of your listing presentation. Have a list of 20 potential buyers looking for a three bedroom, two bath in Los Olivos? Leverage your AI marketing assistant to create a set of marketing drips to that specific audience promoting that hot new listing, and don't forget to send it to your partner network AND past clients who may have referrals for you. Constant Contact's smart analytics will let you know who's engaging, who's forwarding and provide insight into who's registering for that upcoming open house. And your AI marketing workflow will automatically move people into personalized touchpoints once they've actively engaged with your key call-to-actions. > I've got a listing to promote! <Create your free Constant Contact account today and start promoting! 6. Requesting Referrals and/or Reviews We always intend to ask for that referral or kind review, but with such a busy day-to-day, it's easy to forget or allow too much time to pass. What if all you had to do was assign that happy customer to a contact list that would automatically launch an outreach campaign asking for those kind words, prompting your customer to your Google Reviews? All you need to do is build out that initial campaign workflow (leaning on your AI marketing assistant for copywriting and workflow suggestions), and then each time you assign a customer to that contact list, the campaign will automatically launch and run on your behalf. It couldn't be easier to ensure that you are capturing all of the positive reviews you deserve. > I'm ready for five star reviews. <It takes less than five minutes to create your FREE account. 7. Increasing Site Traffic You've invested in that gorgeous website. It's full of lead capture forms (courtesy of Constant Contact) and helpful resources. Searching listings and creating an account has never been easier for your consumers. Now it's time to promote, promote, promote to all of your prospects, partners and past clients. You guessed it! Constant Contact's AI Campaign Builder will assist you in building out a multi-level, long-term marketing campaign designed to drive awareness and traffic to your website. All you need to do is provide some general information, a handful of screenshots of your website, and provide guidance on the "tone" of voice you want to use, or allow your AI marketing assistant to make suggestions to help you each step of the way. The more traffic to your website, the more leads! > I want more traffic to my website…and more leads! <Create your FREE account and start importing your contacts today. 8. Providing Multi-language Translation Over 53 million U.S. citizens speak Spanish as their primary language, with 9.2 million in home ownership roles. More and more real estate agents service multilingual communities and need to deliver marketing and communication in English and Spanish, as an example. Now you can save time by allowing your Constant Contact AI marketing assistant to automatically translate all of your communication for you in ANY language, running simultaneous campaigns based on language specifications within your contact lists. No more busy work for YOU having to create separate campaigns, your AI assistant will happily do that busy work for you! > Empezar hoy! Create multilingual communication. <Put your AI marketing assistant to work and save valuable time. As you've been reading this article, the world of AI continues to evolve at lightning speed! AI bots are continuing to learn, solve problems and deliver more personalized interaction by the second. What's important to remember is that we shouldn't think of AI as a replacement for human intelligence and ingenuity, but rather as a supportive tool that will help analyze and develop courses of action based on best possible outcomes. At Constant Contact, we've developed marketing AI that makes it easier than ever to create, deliver and understand comprehensive marketing outreach with YOU — our customer — in mind. Once you've experienced our AI marketing assistant and Campaign Builder, you'll never spend hours of time struggling over how to promote your business again. A Special Offer for RETechnology.com and WAV Group: Try Constant Contact 100% free. Enjoy all of Constant Contact's fantastic features and AI tools with no risk! Cancel any time. > Create your account today and embrace the magic of AI. <

5 Tips for Better Email Open Rates, Plus PROVEN Plug and Play Subject Lines
As a marketing professional, I often leverage email for client outreach, invitations to webinars and events, educational communication, and prospecting. I'm often asked for advice on how to improve open rates and engagement, and I want to start with the most overlooked, but absolutely crucial part of the email…the subject line! A compelling email subject line is what's going to land you in the inbox, enticing your audience to open and engage with your content. Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results. 1. Personalization Using personalization such as the person's name or geographic location helps your email POP in the inbox and makes your emails feel more relevant and/or tailored to the recipient. Examples: John, here's your exclusive discount code. The hottest new listing just hit Willow Creek. 2. Urgency/Scarcity Subject lines that convey a sense of urgency or scarcity encourage recipients to open your email promptly, fearing they may miss out on an opportunity. Examples: Last chance! 50% off registration ends tonight. Need CE credits, Michael? 5 slots left. 3. Intrigue Questions in subject lines can pique your recipient's curiosity and motivate them to open your email to find the answer. Examples: Tanya, are you making this common staging mistake? Has your broker failed to share this important compliancy information? 4. Specifics Incorporating specific numbers or statistics in your subject line can make your content appear more credible and valuable. Examples: 10 proven tips to boost your productivity. 12% of Sarasota agents made this strategic move in 2023 5. Concise Email subject lines should be short, clear, and to the point. The longer or more ambiguous the subject is, the more likely it is to fail in capturing your recipient's attention. Examples: New Continuing Education: Register Today Exclusive Access: Listing Presentation Webinar And last, here's a list of words and/or phrases that can be combined with any of the above suggestions to help your emails stand out in crowded inboxes, increase open rates, and ultimately drive higher engagement. Happy marketing! Exclusive Exclusive Offer Inspire Discover Exciting Limited Update What?! Epic Epic Journey Limited Time Time Sensitive Action Required Breaking News Quick Tips Proven Strategies Inspiring Stories Essential Guide Exclusive Access Incredible Action Amazing Wow! Essential Unlock Why? Secrets Bondilyn Jolly is President of Marketing at WAV Group. Related reading 7 Emails You Need to Send to Real Estate Leads The Best Email Subject Lines: 11 Formulas to Use in Real Estate Build an Opt-in Email List: 8 Proven Tactics to Try Now

Lead Gen for Every Career Stage: How to Scale Your Website with Your Business
You've heard about scaling your business — onboarding a virtual assistant or team members — as your business expands and grows. But how do you scale your online presence? For most real estate professionals, their real estate website is the hub of all their online marketing efforts. Everything links to their website: their social media, property portal profiles, digital ads, business cards, yard signs, and beyond. And when Realtors consistently market online, their website can become a hub for lead generation, too. But if you have a basic, no frills website — or even just a subsite that your brokerage provides — how do you grow it along with your business? Today, we'll explore what your real estate website needs at each stage of your career in order to maximize your lead generation. A website that grows with you To help us illustrate each career stage, we're borrowing examples from NAR's get.realtor program, which provides a free, professional website for life with the purchase of a .realtor™ or .realestate website domain. (And, bonus, if you're a NAR member, you get your first year of a .realtor™ domain free!) Each site is supported by an easy-to-use website builder that lets you get your website up and running in minutes. When your business grows, you can also grow your website by upgrading to more features at the click of a button. Let's dive in… Stage 1: "I just need a website" Perhaps you're starting your career, or maybe you just need a new website and don't have the time to spend too much effort on it. This is the stage where you just want to put your digital shingle out in order to have a place for leads to find you. Something simple and eye-catching, like get.realtor's Professional-level websites, may be the best fit for you. Available for free with a .realtor or .realestate domain, these are single-page lead generation websites that are optimized for SEO and mobile, and come with a built-in lead contact form. There's space for your bio, business information, client testimonials, a photo gallery, contact information, and links to your social media profiles. Each website can be up and running in minutes, and come with online support, including how-to guides and video. See an example website here. Stage 2: Expanding your lead generation efforts So you have a permanent home on the web where leads can find you, but what you want now is more — more leads, more website traffic, and more options for expanding your marketing. In this next stage, what you need is a multi-page website where you can create landing pages for digital ads, informative pages for each area you serve, and maybe even buyer's and seller's guides. And because Google rewards fresh content, consistent blogging is one of the best things you can do for your website's traffic. (Not sure what to post? Learn how you can use RPR's AI-powered tool to create blog posts.) If you have a free get.realtor website, you can scale up to their Premium website package with the click of a button. You'll get everything from the free Professional-level site, plus multi-page website templates, a blog, video capabilities, neighborhood guides, access to all available widgets, and more. Premium websites also come with AudioEye, an ADA tool that helps the visually impaired better use your site. See an example site here. Stage 3: Lean, mean lead-generating machine Once you've grown traffic to your website, the next stage is to keep them coming back to your site — and to stay for longer. One of the best ways to do this is to provide property search capabilities right from your site. Each get.realtor Premium Plus website comes with an on-site MLS data feed that lets visitors search for homes. Visitors are able to save their favorite properties and search parameters, keeping them coming back as long as their home search continues. Premium Plus websites also include property search capabilities, additional MLS plug-and-play widgets, and multiple MLS data feeds for Realtors who serve more than one MLS market. See an example website here. Visit get.realtor to learn how your website can grow with you at every stage of your career. Related reading Friday Freebie: One Month of a .realtor™ or .realestate Premium Website The Top 10 Ways to Build Your Personal Brand Online, from REALTORS® Who Know Boost Your SEO Rankings with a .realestate Domain

How Real Estate Agents Can Market Homes to Different Generations: Customizing Your Approach
In the dynamic world of real estate, one size definitely does not fit all. With diverse generations entering the housing market at different life stages and with distinct preferences, it's crucial for real estate agents to tailor their marketing strategies to connect with potential buyers effectively. In this post, we'll explore how real estate agents can navigate the generational landscape and create customized approaches to market homes successfully. Understanding the Generational Tapestry Baby Boomers (1946-1964) Let's start with the trailblazers—the Baby Boomers. These seasoned individuals are often seeking a change—a downsizing, a retirement haven, or a place where they can indulge in their passions. When marketing to Baby Boomers, emphasize the tranquility and comfort of a property. Highlight the neighborhood's amenities, proximity to medical facilities, and the overall safety of the area. Generation X (1965-1980) Moving on to the latchkey kids and grunge enthusiasts—Generation X. This group typically values a work-life balance and appreciates modern conveniences. When marketing to Gen Xers, emphasize features like home offices, smart home technology, and easy access to recreational activities. Appeal to their desire for a comfortable, family-oriented space. Millennials (1981-1996) Now, let's dive into the realm of avocado toast aficionados—the Millennials. This digitally connected generation values experiences over possessions. When marketing to Millennials, focus on the property's energy efficiency, proximity to social hubs, and tech-savvy features. Highlight any eco-friendly initiatives and the potential for community engagement. Generation Z (1997-2012) Finally, the tech natives—Generation Z. This generation is just stepping into the real estate game. When marketing to Gen Z, emphasize the property's connectivity, adaptability for remote work, and proximity to educational institutions. Showcase modern design elements and emphasize the home's potential for customization. Tailoring Your Marketing Strategy Social Media Magic In the age of hashtags and filters, social media is your secret weapon. Baby Boomers may prefer Facebook for its community-oriented features, while Millennials and Gen Z are likely to be scrolling through Instagram and TikTok. Craft visually appealing content that speaks to each generation's preferences. For Baby Boomers, showcase the property's timeless charm; for Millennials and Gen Z, emphasize the property's Instagrammable and shareable aspects. Virtual Tours for the Win In a fast-paced world, convenience is key. Virtual tours are an excellent way to cater to all generations, allowing potential buyers to explore a property from the comfort of their own homes. Create immersive experiences that highlight unique features. For Baby Boomers, focus on spacious layouts and classic design elements; for Gen X and Millennials, emphasize modern amenities; for Gen Z, showcase the property's adaptability to changing trends. Storytelling with a Personal Touch Each generation has its own set of values and priorities. Tailor your property descriptions and marketing materials to resonate with these values. For Baby Boomers, narrate the history and charm of the neighborhood. For Gen X, weave in stories of family gatherings and cozy evenings. Millennials appreciate narratives that emphasize experiences and community, while Gen Z is drawn to stories of innovation and adaptability. Communicate Through the Right Channels Traditional vs. Digital Advertising Different generations consume information through various channels. Baby Boomers may still respond well to traditional advertising methods like newspapers and direct mail. Gen X might appreciate a mix of traditional and digital approaches. Millennials and Gen Z, being digital natives, are more likely to engage with online platforms and apps. Invest your advertising budget wisely by understanding the preferred channels of your target demographic. Responsive Website Design In the era of smartphones and tablets, a responsive website is non-negotiable. Ensure that your website is user-friendly across all devices to accommodate the diverse preferences of each generation. Baby Boomers might be accessing your site from a desktop computer, while Millennials and Gen Z are likely to be browsing on their smartphones. A seamless online experience enhances your credibility and accessibility. Personalized Email Campaigns Email marketing remains a powerful tool, but it's essential to personalize your approach. Segment your email campaigns based on generational preferences. Tailor your messaging to resonate with each group, addressing their unique concerns and aspirations. For example, Baby Boomers might be interested in investment potential, while Millennials may prioritize sustainable living features. To conclude, in the ever-evolving world of real estate, success lies in understanding and adapting to the diverse needs of each generation. By customizing your approach, you can build meaningful connections with potential buyers and elevate your marketing game. Remember, it's not just about selling a property; it's about selling a lifestyle that resonates with the dreams and aspirations of each unique generation. So, gear up, real estate rockstars, and get ready to make homes a perfect fit for every age! To view the original article, visit the Transactly blog.

The Top 10 Ways to Build Your Personal Brand Online, from REALTORS® Who Know
Nearly every real estate transaction begins with an online search, making your online presence as a real estate professional one of the most vital parts of your business. Where to begin? Whether you already have an established website for your real estate business or are just starting out, you can take advantage of two website extensions—the .realtor™ and .realestate top-level domains—that the National Association of REALTORS® (NAR) has created to help you build your brand. Getting started with a .realtor™ or .realestate domain is easy, affordable, and a no-brainer, according to industry experts who have seen their businesses grow and thrive since making the switch. Here are 10 key benefits they think all real estate professionals should know, in their own words. Your online presence is an important facet of your personal brand as a real estate professional. 1. Your domain immediately establishes a voice of authority REALTORS® are members of the National Association of REALTORS® and adhere to a rigorous code of ethics. This designation immediately signals to homebuyers and sellers that this is an industry expert they can trust. Making that credibility immediately apparent in your online presence is key, says Britt Guimond, a Denver-based REALTOR® who works at boutique brokerage West and Main Homes. "The .realtor™ extension lends credibility to my website," she says. "It's like .gov or .edu, which are vetted entities. A site can't have those extensions unless they are what they say they are. It's very obvious what .realtorTM represents. 2. It's easy for your clients to remember the name Like many in the industry, Josh Jerman of Hawaii Life Real Estate Brokers chose to focus his real estate strategy on name recognition. His goal is to market his name as synonymous with Maui real estate. "You want to do as much as possible with your own name," he advises, which is why he opted for a .realtor™ domain preceded by his own name—joshjerman.realtor. In one short URL, it's immediately apparent who he is and what he does, effectively building his personal brand. 3. You are harnessing the power of SEO In addition to the .realtor™ extension, NAR also offers a .realestate option, which Lisa Kunkel, a REALTOR® with Keller Williams Realty in the greater Pittsburgh area, saw as a slam dunk for SEO. Before becoming a REALTOR®, Kunkel actually worked as a website developer. "The name of your website factors into SEO, so if you have 'real estate' in your URL, that is a very good thing," she says. Kunkel opted to secure URLs with the name of her hometown, Cranberry Township, a bedroom community in Pittsburgh. She chose both cranberrytownship.realestate and cranberrytwp.realestate to maximize her presence in search results. 4. Clients can find you faster REALTORS® using the .realtor™and .realestate domains report that clients can find them almost instantly. Kunkel says that since launching her websites, her phone has been ringing "nonstop" with buyers and sellers. "As soon as you type in 'Cranberry Township real estate' or 'Cranberry Township Keller Williams,' my name pops up," she says. She occasionally also gets calls about other town-related concerns, like broken sidewalks in front of homes for sale, but she views this as a positive—proof that her online strategy is working. "They are clearly calling me because they found me on the internet," she says. In addition to brand recognition, the .realtor™ and .realestate domains can help keep you discoverable in search results. 5. It can be a fast-track to referrals The .realtor™ extension can also be an asset when it comes to referrals. Jerman explains, "I've noticed that other agents that have the .realtor™ domain have looked to that platform when they need to refer to another agent in a different market. It's the real estate version of someone going on LinkedIn to connect with others in a similar industry." In the last year, he reports that he's gained four or five referrals this way. 6. It can help you boost your revenue Real estate is a numbers game: The more people who can find you, the higher your year-end sales numbers. In Kunkel's case, she'd had several good years working in the greater Pittsburgh area before deciding she wanted to target her hometown of Cranberry Township. Her narrowed focus would allow her to define her market as well as save money on expenses from driving to neighborhoods further away. Her new strategy involved revamping her online presence with her cranberrytownship.realestate and cranberrytwp.realestate websites. And the results speak for themselves: In the first year of her new sites, she sold $4 million in Cranberry Township alone. "I would say it's a big success," she says. 7. Building on the NAR platform is easy Your new .realtor™ or .realestate website from NAR includes free hosting as well as a self-service platform to help you build your new website. "It's as simple as it gets," says Jerman, who had previously hired a web developer for 20 hours to build a website for his business. When it came time to build his joshjerman.realtor site, he and his assistant were able to build and customize it themselves in just two hours. Guimond had a similarly positive experience when she switched to NAR's website platform to build brittguimond.realtor. She had previously built websites on another platform, but "quickly switched gears," she says, when she found NAR's .realtor™ offering. "This CMS is easy to use and intuitive." 8. You can make your site feel as custom as you want The NAR platform includes a host of customization options that allow agents to make their site feel aligned with their personal brand. These include looping videos, photo slideshows, blog templates, and much more. "The widgets lend themselves to creating a dynamic user experience," says Guimond. "They add to the diversity of the look and feel of the website." She also highlights a favorite feature: free use of a library of images. "They are all high quality—beautiful." 9. You have access to support NAR's platform offers a support team that responds quickly to questions about setup as well as requests to customize or alter templated pages. Jerman shares that when building his site, he reached out to request a "Get in Touch" button for his bio page. The change, he said, was made within hours, and he commends the level of service he received for his request. "They said they'd be happy to make that adjustment and if I needed anything further to let them know. 10. You can't beat the price All NAR members receive their first year of a professional website with a .realtor™ domain for free—including hosting, customization, image library, and tech support. After that, it's just $39.95 per year. Kunkel puts this in perspective. "If you've spent money on advertising," she says, "you know how expensive that is." Whereas a .realtor™ or .realestate domain does the work for you—showing up in search results again and again, and all for an affordable flat fee. She sums it up: "You can't get advertising for that cheap." For more information, or to get your website, visit get.realtor. To view the original article, visit the get.realtor blog.

Revolutionizing Real Estate Marketing with iGUIDE Instant
Planitar Inc., the makers of iGUIDE, have unveiled a groundbreaking solution – iGUIDE Instant. This innovative offering is set to redefine the landscape of 3D virtual tours and interactive floor plans in real estate photography, bringing affordability and speed to the forefront. Affordability and Speed At the intersection of affordability and speed, iGUIDE Instant emerges as a game-changer in the real estate photography realm. Priced at just $7.99 per project, this solution seamlessly transforms property showcasing by delivering captivating 3D virtual tours and interactive floor plans within minutes. The secret behind this unparalleled combination lies in the iGUIDE PLANIX camera system and iGUIDE's proprietary AI technology. Empowering Real Estate Photographers Real estate photographers now have an agile workflow at their fingertips, unlocking the swift creation of high-quality 3D virtual tours. Alexander Likholyot, the CEO and co-founder of Planitar Inc., emphasizes, "The value of iGUIDE Instant lies in its ability to deliver high-quality, immersive 3D virtual tours within minutes, at a fraction of the cost when compared to others." Buyer Experience and Market Advantage As highlighted in a 2023 survey, 67% of buyers expressed a desire for more listings with 3D tours. iGUIDE Instant not only meets this demand but goes beyond, equipping listing agents and potential buyers with an immersive property viewing experience. This not only enhances the buyer's journey but also provides a distinct marketing advantage over other listings in the market. Three Simple Steps iGUIDE Instant's simplicity is evident in its three-step process. Capture: Connect the iGUIDE PLANIX Camera Process: Upload data to the iGUIDE Portal Utilize: Receive links for seamless integration into a real estate agent's website, listing sites, and social media for immediate property marketing. Key Features and Benefits The advanced features of iGUIDE Instant include optical imaging, laser measurements, and proprietary AI technology. It serves as a turn-key marketing tool, seamlessly integrating with social media and web platforms. The iGUIDE Analytics report provides online engagement analytics for the listing. Users can personalize each iGUIDE Instant virtual tour with the Real-time Tag feature, and the high-resolution 360° imagery captured by the iGUIDE camera system allows potential buyers to explore properties with exceptional clarity. Accessibility and Nationwide Coverage While currently available in the U.S. only, iGUIDE Instant boasts nationwide coverage with several thousand service providers across the country. Additional Context and Photographer Experience Real estate agents can use the iGUIDE PLANIX camera to scan a 3,000 SF house in just 20 minutes, thanks to its LIDAR laser scanning capabilities. Accurate measurements and a comprehensive package with listing information, floor plans, JPEG/PDF formats, and analytics make it a valuable tool for photographers. The onboarding process is quick, and nationwide coverage ensures accessibility for photographers across the U.S. iGUIDE Instant is not just a technological leap forward but also a transformative force in the real estate marketing landscape. Its affordability, speed, and advanced features position it as a must-have tool for real estate photographers and listing agents alike. For more information, visit goiguide.com/iguide-instant and witness the future of real estate marketing unfold.

24 Fresh Lead Generation Strategies for 2024
A new year is an opportune time to try out new ways to market your business. Need some inspiration? Jimmy Burgess, CEO of BHHS Beach Properties of Florida, has plenty for you. In the video below, Burgess lays out 24 lead generation ideas for you to try — everything from using QR codes to circle prospecting to AI and beyond. Some of these strategies may already be favorites of yours, and others may be new to you. Whatever the case, check out this video to get inspired on ways to revitalize your lead gen efforts in 2024. Short on time? Here's a list of every strategy from this video. Use the timestamps to jump directly to the lead generation ideas you most want to learn about. 00:39 - Use QR Codes to Attract Buyers01:37 - Produce Searchable YouTube Videos02:22 - Rocket Home Leads02:59 - Re-engage Your Database03:41 - Unsolicited Video CMAs04:05 - Host Open Houses04:32 - Reach Out to Airbnb Owners05:18 - Redfin Referral Network05:44 - Geographical Farming06:06 - ChatGPT for Optimized Social Media Posts06:49 - Asking for Referrals from Agents Leaving the Business07:30 - Instagram Story Links to Lead Capture Pages08:11 - Expired Listings08:50 - Optimize Your Google Business Profile09:21 - Buy Lunch, Not Leads09:41 - Host Going Away Parties for Your Sellers10:22 - For Sale by Owners10:44 - Use QR Codes to Attract Sellers11:31 - Host a First-Time Homebuyer Seminar11:56 - "Little Help" Social Media Posts12:43 - Circle Prospecting13:38 - Veterans United Realty14:29 - Ask for Referrals15:01 - Buying Online Leads Related Reading 40 Tools, Tips and Scripts for Finding More Listings 8 Ways to Generate Real Estate Leads on a Budget Real Estate Lead Generation: 12 Strategies for Agents to Build a Robust Pipeline

Selling a Home? Here's 10 Ways to Craft a Captivating Listing Description
Selling a home can be an exciting yet challenging endeavor. In today's competitive real estate market, a compelling listing description is your secret weapon. A well-crafted description can turn a casual browser into a potential buyer. Here, we'll dive into the art of creating a captivating listing that makes your listing stand out like a diamond in a sea of gems. 1. Start with a Headline that Pops Your headline is the first thing potential buyers will see. Make it catchy and memorable. Instead of a generic "Beautiful Home for Sale," try something like "Charming Oasis in the Heart of [Your Neighborhood]." Create intrigue from the get-go. 2. Tell a Story with Your Description Don't just list features; tell a story. Paint a vivid picture of life in your home. Describe the warm sunlight streaming through the windows in the morning or the cozy fireplace perfect for chilly evenings. Let buyers envision their future in your space. 3. Highlight Unique Features What sets your home apart? Whether it's a custom-built kitchen island or a secret garden in the backyard, emphasize unique features that make your property unforgettable. Buyers love homes with character. 4. Use Powerful Adjectives Words matter. Instead of just saying "spacious," try "expansive." Swap out "nice" for "immaculate" or "stunning." But be honest – exaggeration can backfire. 5. Create a Sense of Urgency Incorporate language that conveys a sense of urgency. Phrases like "rare opportunity," "don't miss out," or "limited availability" can motivate potential buyers to act quickly. 6. Mention Nearby Amenities Your home doesn't exist in a vacuum. Highlight nearby amenities like parks, schools, shopping centers, and public transportation. Location matters, so make sure potential buyers know the perks of your neighborhood. 7. Speak to Your Target Audience Consider who your likely buyer is and tailor your description to appeal to them. If your home is perfect for a growing family, mention the great schools and family-friendly features. If it's an ideal bachelor pad, highlight the trendy local hotspots. 8. Be Mindful of SEO In the digital age, your listing will likely be discovered online. Incorporate relevant keywords that potential buyers might search for. Think about what you would type into a search engine if you were looking for a home like yours. 9. Create a Visual Experience with Descriptive Language Help potential buyers visualize your home by using descriptive language. Instead of saying "spacious living room," say "inviting, sunlit living room with panoramic views." Paint a mental picture that stays with them. 10. End with a Call-to-Action Finish strong. Invite prospective buyers to schedule a viewing, attend an open house, or contact you for more information. A clear call-to-action encourages engagement and can be the nudge a buyer needs to take the next step. Crafting a captivating listing description is an art, not a science. It's about creating an emotional connection between the buyer and your home. The goal is to make potential buyers envision themselves living in your space, creating memories, and building a future. Remember, brevity is key. While it's essential to be detailed, nobody wants to read a novel when scanning through home listings. Capture attention with a few well-chosen words. Let each sentence pack a punch, leaving the reader eager to learn more. Now, let's break down these tips and see how they might come together in a real-life listing description: Charming Oasis in the Heart of Maplewood: Your Dream Home Awaits! Nestled in the vibrant community of Maplewood, this immaculate three-bedroom, two-bathroom gem is more than just a house; it's a lifestyle. Wake up to the gentle glow of sunlight streaming through the large bay windows, casting a warm embrace over the expansive living room. Our home is more than just a property; it's a story waiting to unfold. Picture yourself cozying up by the stunning fireplace on chilly evenings, the soft crackle of burning wood creating the perfect ambiance for relaxation. And when the weather beckons you outside, a secret garden oasis awaits, promising tranquility and a touch of nature. Step into the heart of the home – a kitchen that blends modern convenience with timeless charm. The custom-built island is not just a place for chopping vegetables; it's a gathering spot for friends and family to create memories that will last a lifetime. This residence isn't just a house; it's a canvas waiting for your personal touch. The open floor plan provides endless possibilities for creating the perfect space to suit your lifestyle. With ample room for both entertaining and quiet retreats, this home seamlessly combines comfort and style. But what truly sets this property apart is its unbeatable location. Within walking distance of Maplewood Park, renowned for its scenic trails and family-friendly amenities, and just a stone's throw from Maplewood Elementary School, this home is a haven for those seeking both serenity and convenience. Immaculate. Expansive. Inviting. These are just a few words that barely scratch the surface of what this home has to offer. Don't miss out on this rare opportunity to make this charming oasis in Maplewood your own. Schedule a viewing today, and let the story of your future unfold in this captivating haven. Your dream home is waiting – seize the opportunity now! Now that you have these 10 tips and an example to work with, what are you waiting for? Craft that captivating listing description today! To view the original article, visit the Transactly blog. Related reading 4 Real Estate Listing Description Examples that Increase Sales Is Your Listing Description Turning Consumers Off? ChatGPT Hacks for Real Estate Agents

[Best of 2023] We Asked 6 AI Bots to Recommend a Realtor. Here's What Happened
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in November and is #9 in our countdown. See #10 here. ChatGPT hit the scene in a big way this year, and ever since, people have been asking it all sorts of things — everything from explaining complex topics to home maintenance tips to recommendations for books or movies. That got us thinking — what happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about? To find out, we asked six AI chatbots the same question: I'd like to buy a house in San Luis Obispo county. Can you recommend Realtors to me? Here's what we found. ChatGPT We started with the most well-known chatbot, ChatGPT. And, well, we struck out. Here's the answer we received: I'm sorry, but I don't have real-time access to databases or the internet, so I can't provide specific recommendations for real estate agents or Realtors. However, I can offer some general advice on how to find a good Realtor in San Luis Obispo County or any other area… We got the same exact response — to the letter — from Poe by Quora, which uses OpenAI's dataset. OpenAI owns ChatGPT, so we're not completely surprised by the similar answers. Fortunately, those two chatbots are the only two on our list without real-time access to the internet. That means our journey is about to get a lot more interesting… Bard Google's Bard chatbot harnesses the power of Google search, but it has yet to attain the same popularity as ChatGPT. However, of all the AIs, it gave us the most complete response. Not only did it provide a photo for each of the five agents it recommended, but also a link — three from LinkedIn, one Realtor.com agent profile, and one agent website, underlining the importance of maintaining a strong online presence. Bing Bing, the Microsoft-owned search engine, now offers an AI-assisted search option. When we asked it to recommend an agent, it offered a succinct list of five options. Only one was a real estate agent, however. The four other suggestions were brokerages, which may indicate that brokerages in our area have more time and budget to invest in their web presence than local agents. Interestingly, Bing provided a link and an example of a current listing for each suggestion. None of the links, though, directed us to that listing or even to the brokerage's or agent's website. Instead, each link sent us to a generic Realtor.com property search for our area. In order to contact any of the listed real estate pros, we'd have to Google (lol, sorry, Bing) them ourselves. Also, every link featured an ad above it, which was far easier to click on than the actual link. So if you're looking for a new place to advertise, perhaps buying ads for similar queries on Bing is worthwhile, especially for brokerages or teams — or for agents who don't have yet a strong enough online presence to be selected for an AI recommendation. ClaudeAI ClaudeAI, which was founded by OpenAI alumni and has investors in Google and Amazon, offered the most straightforward answer. It gave us plain text with no links or images, and a bit of homespun (lab-spun?) advice for finding an agent. Thanks, Claude. Perplexity AI Perplexity AI offered up five suggestions, only three of which were actual real estate pros — one agent, one real estate team, and one brokerage. The other two answers were websites (FastExpert.com and US News) that simply list agents in our area. Not exactly a recommendation — more like a recommendation to a place that kinda-sorta offers recommendations. Thanks, but no thanks. Let's disregard those two suggestions and look at the actual working professionals that Perplexity recommends. Each response comes with a link, but none of those go to an agent or company website. Instead, two links went to a broad search for local agents on Yelp, and one went — somewhat oddly — to this page on Google Maps. To finish things off, Perplexity threw in some random listing photos from the aforementioned sites for good measure. So What Did We Learn? Like most things related to AI chatbots, it's a work in progress. While we don't yet know if or when consumers will rely on chatbots to find a Realtor, agents who wish to prepare for that scenario should invest effort in ensuring their business can be found across a wide array of places online. Here is a list of actions to take, based on where the chatbots we queried pulled information from: Realtor.com links were very popular with the chatbots we surveyed. Make sure you have a complete agent profile there, including contact info and client testimonials. While no Zillow, Trulia, or Homes.com links were offered this time, tend to your profiles there, too, as there's no telling when a tweak to chatbot technology will change things. Claim your Yelp page, if you haven't yet done so, as some chatbots reference this site. LinkedIn was a major recommendation source for Bard, and was the only social media site consulted by the bot. Make sure your profile there is complete, and optimize it for SEO to increase the likelihood of being found. Make it a habit to ask for reviews from clients. Perplexity AI specifically mentioned that each of the real estate pros it recommended were highly rated. It also referenced Yelp, while both Bing and Bard pulled information from Realtor.com. Try to get as many reviews as you can in as many places as you can: portals, Google, Yelp, your website, etc. Make it a long-term goal to establish your agent website as a local real estate source. The one agent website that was linked to in this experiment belongs to a local Realtor who has spent considerable time and effort into building his site as an authority. He offers market updates, a podcast, resources for each community he serves, customer reviews, and more. Regularly update your site with quality content, and link to it anywhere you can: social media, portal profiles, your email signature, marketing materials, and more. Essentially, the key to being recommended by AI is having a broad internet presence. We can't be sure from where it will pull information, especially as the technology is updated, so having a well-maintained online presence seems crucial to catching the attention of AI. But don't stress too much about it. After all, the number one way consumers find their agent is still satisfyingly old-fashioned — by asking family and friends. Related Reading The Power of Local SEO for Real Estate Agents: 7 Ways to Optimize Your Online Presence 6 Expert Tips to Dominate the Online Real Estate Market as an Agent Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS

Stressed About Low Inventory? Read This.
The current state of the housing market is leaving everyone in and adjacent to real estate feeling uneasy at times. But it doesn't have to completely knock you off your rocker. With low housing inventory and high interest rates, the time to buy or sell can seem unpredictable to prospective clients. This is where you come in. You know it's more complex than that, and that investments in real estate, even in a tricky market, can pan out successfully in the short- and long-term. Clients need a real estate pro to guide them through this, and someone they can trust. But with low inventory and a ton of competition, how can you cut through the noise? We have a few solutions. The Issue at Hand Low inventory isn't just a cause for concern for aspiring homebuyers — it adds plenty of pressure to real estate pros, too. With low inventory comes an increase in competition for listings. It's not to knock the wind out of your sails, it's just an indicator for you to get with the times and maximize how clever, comprehensive and well-rounded you are in your approach to your clients. Ways to Ease the Tensions Caused by Low Inventory Thankfully, there are ways to help ease the issues low inventory is causing so you can offer a stellar experience for clients and get one step closer to closing. Harnessing Your Technology Platform Leaning on technology as a key part of your real estate business's arsenal is more critical than ever before. To help ease the pressure low inventory is putting on us all, tap into your tech stack. Make the most of online lead generation by posting and advertising on social media. This gets more eyes on your brand, as well as engagement with you as a real estate professional. When you purchase ads on social media platforms to promote your business, you also have an opportunity to tap into previously-unreachable audiences. You'll also want to ensure you're well-positioned on real estate websites. Make sure your MLS feed is hooked into each one so your listings are seen, as well as ensuring your headshot, bio, and contact information are up-to-date across all major sites. As you start to grow momentum with online ads, social media, and the big players of the real estate portals, make sure your real estate CRM is on point. This is the hub where you track prospects and their activities, as well as automating key elements of your follow-ups, like emails and text messages. It's also the central place to nurture your relationships and monitor every step of the journey you're guiding your clients through. With help from your CRM, you can also develop and send targeted email campaigns. Take advantage of list segmentation to send personalized, relevant emails to subsets of your database. For example, a set of prospective buyers in your ZIP code are going to want to hear more about listings and mortgage rate updates, while prospective sellers will want to get notices about market changes that could favor them in their home sale. Always seek to share relevant, customized, helpful information your clients will actually want to read. Lastly, break into the art of virtual tours for your listings. Not only does this save time by allowing your prospective clients to self-serve their walkthrough, it also illustrates your commitment to new marketing methods — a great way to stand out from your competitors. Embrace Direct Mail Marketing Going hand-in-hand with the power of tech is embracing more classic approaches. Integrate direct mail marketing into your outreach plans to really stand out from the crowd. It adds a personal touch, which can help leave a lasting impression. With a similar formula to your online approach, you want to use targeted prospect lists specific to your market, or even your niche in real estate. When you're creating your marketing materials to send out, make sure they're compelling and eye-catching. You'll also want to be consistent in how often you send direct mail, so you can help get prospects to the point where they're anticipating your promo materials and know your name and face. As you start to ramp up your outreach and generate interest, you can track and measure how many prospects came your way from your direct mail marketing throughout your early conversations. Nurturing Relationships with a Personal Touch Another great way to nurture relationships and maintain a strong personal connection? Getting involved in your neighborhood. By volunteering, sponsoring, hosting, or simply networking, you can quickly become a fixture in your community. Aim to get to know the people in your neighborhood and forge personal connections; you don't have to hit them hard with real estate from the very start. By building relationships first, your ability to guide them and provide your expertise can unfold naturally. As your connections progress, both online and offline, add personal touches to your communication plans, like handwritten notes or specified educational content that adds elements of the neighborhood, like local guides or your top recommendations. By adding more of a human element to your marketing, follow-up, and communication planning, you can cut through the noise, beat out the competition, and make it crystal clear to prospects they need to partner with you. Want more insight into why this type of approach truly matters? Check out this article: Why Agents Should Prioritize Meaningful Outreach. To view the original article, visit the Inside Real Estate blog. Related reading Low Inventory Got You Down? 5 Tips for Finding More Homes for Sale Protect Your Real Estate Business with These 6 Foundational Principles Low Inventory? No Problem! 3 Digital Ad Campaigns for Finding Seller Leads

Easy Hacks for Prospecting and Marketing Automation Success
Have you ever wished you could connect RPR (Realtors Property Resource®) to your CRM, or maybe directly to Canva for prospecting and farming? Well, we're not quite there yet, however there are a few things you can do to "hack" the system and be on your way to prospecting and automation success. Before we jump in, if you're just getting started in real estate or want to give your database a boost, be sure to check out this previous article: How to Build your Neighborhood Database From Scratch. Think of it as some prerequisite reading to this article. You'll get an understanding of what datasets are available to you from RPR and all the info you need on RPR's Mailing Labels. Now you have an understanding of how to set up your CRM and how you can export RPR Mailing Labels. Here's where we take it a step further, beyond pre-formatted labels and right into marketing automation territory: the ability to export raw data via a CSV export. In this article, we're going to take the next step and strategically filter for specific types of prospects. Automate your marketing and targets prospects with these "Recipes" Below are a few "recipes," based on real world scenarios, that you can use with the RPR Advanced Search feature to help you spot target prospects with ease. To drill down and identify Current Renters/Potential Homeowners, follow these steps: Step #1: Click "Research" Step #2: Click "Map Search" Step #3: Search your target area (hint: you can search as small as a neighborhood) Step #4: Click "More Filters" for advanced searching Step #5: Change the search to "Public Records" (you'll want to target less than 500) Step #6: Scroll down to "Miscellaneous Fields" and make sure "Absentee Owner" is selected Step #7: Make sure "Time Owned" is selected to the 5-10 and 10-15 year groupings Step #8: Click "Update and Search" Step #9: Click "Mailing Labels" Step #10: Select "CSV" Step #11: Make sure the "Address Type:" is "Property" Step #12: Change the "Addressed To:" field to "Current Resident" or to "Custom Name" and fill it out with something like "Future Homeowner" Step #13: Select "Absentee Owner" as the "Occupancy Type" Step #14: Run full list, or narrow records to export Target: Potential Home Sellers Follow steps 1-5 from above, then continue with: Step #6: Scroll down to "Miscellaneous Fields" and make sure "Owner Occupied" is selected Step #7: Make sure "Time Owned" is selected to the 5-10 and 10-15 year groupings Step #8: Click "Update and Search" Step #9: Click "Mailing Labels" Step #10: Select "CSV" Step #11: Make sure the "Address Type:" is "Property" Step #12: Change the "Addressed To:" field to "Owner Name" Step #13: Select "Owner Occupied" as the "Occupancy Type" Step #14: Run full list, or narrow records to export Need Help? Take a step-by-step guided tour of the two examples above. From here, you can take these lists and add additional columns to your sheet that would match your CRM (ie: "Status" and then set it to say "Prospect-Buyer" or "Prospect-Seller,") this can work with Google Sheets or your CRM of choice. If you're working with a CRM, instead of additional columns, when you're importing your contacts, simply apply flags or categories directly within your platform to help keep your contacts organized. But, let's not stop there, let's set up an automation that can do all of that for you… Making automations and RPR work for you The beauty of this workflow is the ability to essentially take this data right from RPR and apply it directly to your CRM or Google Sheets contact list. Then using preset triggers with tools such as IFTTT, Zapier and Canva, you can create a multitude of marketing automations that will cut down the manual labor of simple marketing tasks. In this next example, we're going to show you how to take the exports above and connect them directly to Canva to complete a postcard that you've prepped with the most current Market Trends Data and then print it with all of your prospect's data added to it. To get started, head over to RPR's Resource Center and choose a Canva postcard template that you'd like to work from. Be sure to select "Use template for new design" to get started. Next, add your photo and update your information for both sides of the postcard–you don't want to accidentally send your mailing out with filler text. Write a compelling introduction of yourself and why it's a good time to buy; better yet, read on and we'll show you how to let our Market Trends ScriptWriter powered by ChatGPT help you craft the perfect message! Before we add our contact data, let's update the Market Trends information with the latest stats. When you're in RPR, head up to Research, then click Residential Market Trends and search for the geography that you executed for your export. This ensures that the data matches the postcard template with the month and the correct data points. Now we're ready to add our prospect's info to the Canva doc! PRO TIP: Looking for the perfect copy to go with your postcard? Click "Create Script" to give our AI-powered Market Trends ScriptWriter a try. You can easily generate Metric Analyses and Social campaigns, and the copy generated can easily flow into to your postcard. From the left side navigation menu, go to "Apps," and go down to "More from Canva" and select "Bulk create." Maybe in the future, there'll be a "Bulk create from RPR," but for now, select "Bulk create." You essentially have two options here, you can manually enter your data or upload a CSV file. Let's click "Upload CSV" select your list, and all of your fields will be listed by the column headers. PRO TIP: Before you upload your list, open it up and delete any extra fields that you think won't be necessary. Since we are prospecting to potential buyers, we won't be needing the owner's information that by default comes with the export. Next, we're going to connect our data to text fields. So, add a few text fields to the backside of the postcard template. For the greeting, make it fun, since you don't know the person who is renting the property, you could address it to "Future Homeowner." For the next text field, right click it and select "Connect Data." Canva will then present you the list of all your data fields, select "Property Full Address," or whichever combination of fields that you need to complete your mailing. After you have set up your data and added all of your personal information and market data, click "Continue." This will take your data and merge it into a new Canva Doc that you can now send out for print. Pretty cool, huh?! To view the original article, visit the RPR blog.

How RPR Can Enhance Your Real Estate Marketing Strategy
With interest rates still high and inventory still down, agents across the country are feeling the pinch. However, now is actually the perfect time for REALTORS® to re-evaluate and revamp their marketing strategies. And RPR® (Realtors Property Resource®) can help you do it! Yes, the current market can be frustrating. But savvy, seasoned agents know that now is the time to plan for the future. You zig while they zag! And investing in yourself and your brand, through RPR's data and tools, is a smart way to approach it. Here are a few ways RPR can enhance your real estate marketing strategies… Analyze market data using RPR RPR offers up-to-date market data, including market types, active listings, recent sales and inventory levels. RPR Market Trends, a collection of charts, graphs and statistics, can help you and your clients keep up with the dynamic, ever-changing real estate market. But best of all, these housing stats are based on local markets. That means you can drill down and zone-in on specific areas versus quoting numbers on a regional or national level, which helps you market yourself as the local market expert! To get started, just visit RPR, and from the homepage, click on Research. From the dropdown menu, select Residential Market Trends. Now, conduct a search in the location bar. Start as high as state, county or city. Better yet, use ZIP codes and neighborhood names to get really hyper-local! Now, here's where the "analyze" part comes in! From your Market Trends search, click the icon in the upper right that says Create Script. This is the RPR Market Trends ScriptWriter tool and it uses AI ChatGPT tech to create housing market "explainer" copy for you. For this example, we choose "Engaging" for the tone, "Sellers" for the audience, and "Analyze Metrics" as the action. This was for a ZIP code in southern California. Here are the results, which happen in seconds! Ladies and gentlemen, today we are going to dive into some fascinating real estate metrics that will surely grab your attention. If you are a seller, this information is crucial for understanding the current state of the market and maximizing the value of your property. So, let's get started!​First on our list is the "Months Supply of Inventory," which currently stands at a remarkable 1.09. This metric refers to the number of months it would take to sell all the homes on the market if no new listings were added. A low number like 1.09 indicates a strong seller's market, where demand outweighs supply, granting sellers an upper hand in negotiations.​But what's even more intriguing is the "12-Month Change in Months of Inventory," which shows a jaw-dropping -23.78% decrease. This means that in the past year, the number of homes available for sale has dramatically declined, indicating an even stronger seller's market. With fewer options for buyers to choose from, your property becomes a hot commodity, potentially leading to faster sales and higher prices.​Now, let's talk about the "Median Days Homes Are on the Market," which currently stands at a mere 8 days. Yes, you heard it right, just 8 days! This astonishingly low number indicates that homes are flying off the market at lightning speed. Buyers are eager to snatch up properties, and if you are a seller, this means you can expect a swift transaction. So get ready to pack your bags and move on to your next adventure!​Moving on, we have the "List to Sold Price Percentage," which stands at an impressive 100.6%. This metric showcases the relationship between the initial list price of a property and the final sold price. A percentage above 100 indicates that homes are selling for more than their initial asking price. In other words, sellers are not only getting what they hoped for but often even exceeding their expectations. It's a dream come true for anyone looking to sell their property.​Lastly, let's talk numbers – the "Median Sold Price" currently sits at a fantastic $850,000. This figure represents the middle point of all the sold prices in the market. It's a testament to the high-value properties being sold in the area. So if you are a seller, this indicates the potential for a substantial return on your investment. You could be looking at a handsome sum when your property sells.​In conclusion, dear sellers, the real estate market is currently on fire, and you have all the reasons to be excited. With a record-low supply of inventory, homes selling within days, prices exceeding expectations, and a sky-high list-to-sold price percentage, your property is in high demand. So take advantage of this extraordinary market and make the most of your selling experience. Good luck, and happy selling! As you can see, terms such as "Months Supply of Inventory" and "List to Sold Price Percentage" aren't just rattled off — they're presented and explained in a very easy to understand manner. This is the type of information you can send to clients, post on your social channels or include in direct mail pieces. Right now, homeowners need data and information on their homes in their area. Be the one who delivers it to them! Also, remember that you don't have to include every single word of the Analyze Metrics script that is created for you. Edit it down and only include two terms or one market indicator. Use your own words and fill in gaps with your own local expertise. It's simply a starting point that you perfect into a compelling piece of communication. Bolster real estate social media marketing with RPR Speaking of social media… RPR puts so many tools in your hand to help you craft attention-getting social media posts. The words, the pictures, the current and relevant data–we've got it all for you! Using the Shareable Market Trends in RPR gives you access to data, stats and hard facts. But you can take these market updates and break them up (or down) into bite-sized content that your followers and friends will love and appreciate. Simply follow the same steps above to access the Shareable Market Trends. There's so many options here to super-charge your social media marketing efforts! First, let's click Share in the upper right of your Market Trends search result. This will open a box titled, Share Chart. Go ahead and name your chart (the month and year are preselected, feel free to edit as you wish), then check over the Preview of your chart. Next, scroll down to the bottom for the Share options. Choose Facebook, Twitter (now X) or LinkedIn. You will now share this chart to your social media world! Be sure to include some text so potential clients know how to reach you with questions, etc. Or personalize it with something such as, "Hi neighbors, here's the latest housing market update for [NEIGHBORHOOD NAME]. I'm happy to answer any questions you might have about the market…" Another option is to click on the More button; now you can download the Market Trends graphic, either as a .jpg or .png file, or simply copy it to your clipboard for a future paste. Now, you can place this visual market update almost anywhere! Including Instagram, where you can access the saved photo from your phone's camera roll. Of course, you might want this same market info, but in a different visual layout. RPR has that for you! Just click here and you'll be taken to our collection of free Canva templates where you can choose a design to your liking, and then customize it with RPR Market Trends data. Just click the links, follow the prompts and then plug in your numbers. And of course, post the finished product in your feed. We're not done with social yet! Another way to use social media is to once again utilize the RPR Market Trends ScriptWriter. In the first example, we chose Analyze Metrics, but this time select Create Script, and then Social Campaign (be sure to choose your tone and audience as well). You'll almost instantly get: Attention Oceanside Sellers! Get ready for the latest update on the housing market trends in our beautiful city. As your trusted REALTOR®, John Goode, I'm here to keep you informed! Let's dive into the data for September 2023: Currently, Oceanside has a low inventory with only 1.09 months supply available. This means there's a high demand for homes in our area. So if you're thinking of selling, now might just be the perfect time! Over the past 12 months, the Months Supply of Inventory has decreased by an impressive -23.78%. This indicates a growing demand for homes and a potential increase in property values. When it comes to pricing, sellers in Oceanside are in for good news! The List to Sold Price percentage is at a solid 100.6%. This means that homes are selling close to or even above their listing price, giving you the opportunity to maximize your return on investment. The market is moving fast! The median days on market for homes in Oceanside currently stands at just 8 days. This means that if priced right and marketed effectively, your home could find its perfect buyer in no time! Lastly, let's talk about the median sold price. The current median sold price for homes in Oceanside is $850,000. This shows a strong market with favorable conditions for sellers to achieve their desired sales price! If you're considering selling your home in Oceanside, CA 92057, now is a great time to take advantage of these market trends! Contact me, John Goode, your trusted REALTOR®, for personalized guidance and assistance throughout the selling process. #MarketTrends #SellWithConfidence #SellersMarket As you can see, the Market Trends ScriptWriter has created a whole social media campaign for you! Now, you don't have to run all of these messages, you could easily copy all the text and save it somewhere, then pick and choose which ones you want to post, or drip them all out over a period of time. It's up to you, but one thing's for sure – your social media feed will be fresher than ever before! Here are some other "quick hits" that RPR can help with in your marketing planning and executions: Property Reports: RPR provides access to detailed property data, including tax records, ownership history, property characteristics and historical sales data. This information can help you better understand the properties you're selling or buying, which is valuable for market analysis and client education. Sending out RPR Reports as a self-promotion tactic works really well for specific addresses, neighborhoods and market activity. Check out Houston REALTOR® Uses RPR to Deliver Reports and Results; it's about an agent who sends out five RPR Seller's Reports each day as a marketing and prospecting tool! RPR Mailing Labels: Mailing labels or mailing lists can play a crucial role in prospecting outreach in competitive markets. REALTORS® can create them or export owner information from RPR search results. And you can create up to 2,000 each month for free! These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies: Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area. Sort your results using the "List View" or from the "Map View," and click "Mailing Labels" once you have the right number of addresses. A pop-up window appears; then choose your label type or a CSV file. Hit "print" and remember, you have 2,000 EACH MONTH to use. Watch this one-minute video to see all of the above in action or follow these step-by-step instructions. Neighborhood Insights: RPR provides information on local neighborhoods, including school data, demographics and amenities. This is valuable when working with clients who want to find properties in specific areas and need detailed information about the neighborhood. That makes it easy for you to market yourself as the neighborhood expert! Customizable Reports: RPR allows you to create branded and customizable reports, giving your marketing materials a professional and polished look. This can help you stand out from the competition and will surely impress your clients. Use RPR to make your marketing attention-getting and unforgettable Incorporating RPR into your real estate marketing strategy can provide you with valuable insights, tools and resources to better serve your clients and improve your overall effectiveness as a real estate professional. It's particularly useful for creating data-driven marketing campaigns and delivering well-informed recommendations to your clients. Tap into RPR today to give your marketing more teeth! To view the original article, visit the RPR blog.

6 Expert Tips to Dominate the Online Real Estate Market as an Agent
To stand out in the competitive world of real estate, having a strong online presence is essential. In this post, we will explore six valuable tips to help real estate professionals like yourself boost your visibility and attract more leads online. Follow these tips to increase your online presence and grow your real estate business. 1. Optimize your website for search engines When it comes to online visibility, search engine optimization (SEO) is crucial. Make sure your website is well-optimized for search engines by focusing on the following aspects: Keyword research: Identify relevant keywords that potential clients might use when searching for real estate services in your area. Incorporate these keywords naturally throughout your website content, with a special focus on your page titles, headings and meta descriptions. Content creation: Regularly publish informative and engaging content on your website's blog. This will not only help establish your expertise but also improve your search engine rankings. Ensure your blog articles provide valuable insights, tips and advice related to the real estate market. Website performance: Optimize your website's loading speed and ensure it is mobile-friendly. Search engines favor websites that provide a seamless user experience. Backlinks: Seek opportunities to earn high-quality backlinks from other reputable websites in your industry. This can help improve your website's authority and boost its rankings in search engine results. 2. Leverage social media Social media platforms are powerful tools for increasing your online presence. Here's how you can effectively utilize social media: Choose the right platforms: Identify the social media platforms that your target audience is most active on. Focus your efforts on those platforms to maximize engagement. Consistent branding: Maintain a consistent brand image across all your social media profiles. Use professional and eye-catching visuals, and ensure your bio or "about" section clearly represents your real estate services. Engage with your audience: Regularly post engaging content, such as property listings, educational articles or virtual tours. Respond promptly to comments and messages to foster a sense of trust and build relationships with potential clients. Use paid advertising: Consider running targeted advertising campaigns on social media platforms. This can increase your reach to potential clients who may not have discovered you organically. 3. Online reviews and testimonials Positive online reviews and testimonials can significantly impact your online presence. Encourage satisfied clients to leave reviews on platforms like Google My Business, Yelp, or real estate-specific websites. Display these reviews prominently on your website to build trust and credibility with potential clients. 4. Collaborate with other professionals Collaborating with other professionals in the real estate industry can expand your online presence. Here are two ways to collaborate effectively: Guest blogging: Offer to write guest blog posts for other real estate websites or related industries. This allows you to reach a larger audience and showcase your expertise. Cross-promotion: Partner with other professionals, such as mortgage brokers or home stagers, to promote each other's services on social media or through joint content creation. This can increase your online visibility and attract potential clients from their networks. 5. Stay active in online communities Joining and actively participating in real estate-related online communities and forums can help boost your online presence. Share valuable insights, answer questions and engage with other members. This establishes you as a knowledgeable professional and can lead to referrals or direct clients. 6. Create the ultimate listing with iGUIDE With the help of digital floor plans and virtual tours, you can increase your reach and showcase your client's property to a broader audience of buyers from the comfort of their homes. It's like an open house, but online and available 24/7. Capture detailed property information in a single platform, including floor plans, room dimensions, square footage and more. Interactive floor plans: Give potential buyers a clear understanding of the layout. With essential layout information such as square footage, number of bedrooms and bathrooms. 3D Virtual tours: Viewers can navigate the property at their own pace, explore every room and get an authentic feel for the space. They can zoom in to see details up close, look around in 360° and even measure rooms and areas using the iGUIDE's built-in measuring tools. Custom agent branding: Include a branded banner inside the 3D virtual tour window with your contact information photo and website. Built-in analytics: Valuable call-to-action insights focused on where your listing gets the most traffic and by whom. Leverage these to help you make strategic decisions for future listings. Stand out in a crowded online marketplace. Properties listed with iGUIDE receive more online exposure and attract a larger pool of potential buyers. By following these tips, you can increase your online presence and attract more potential clients. Remember to optimize your website for search engines, leverage social media platforms, encourage online reviews, collaborate with other professionals, and actively participate in online communities. With a strong online presence, you can establish yourself as a trusted real estate agent and achieve long-term success in the digital landscape. To view the original article, visit the iGuide blog. Thank you to iGuide for sponsoring this article on RE Technology! Related Reading 10 Ways Real Estate Agents Can Stand Out Online 5 Facebook Hacks to Help You Grow Your Business 12 Real Estate Influencers Who Built a Business on Social Media

10 Ways Real Estate Agents Can Stand Out Online
Thank you to iGuide for sponsoring this article on RE Technology: Social media has become an essential tool for real estate agents to connect with potential clients and showcase their expertise. However, with the increasing number of agents using social media platforms, it is crucial to find ways to stand out from the competition. In this article, we will explore effective strategies for real estate agents to differentiate themselves and maximize their impact on social media. Define your target audience Understanding your target audience is the first step to standing out on social media. Identify the demographics, interests and pain points of your ideal clients. By tailoring your content to their needs, you can establish yourself as a trusted resource and attract the right audience. Create high-quality content In a sea of social media posts, it is essential to produce high-quality content that grabs attention and provides value. Share informative blog posts, videos, infographics and professional photos of listings. Engaging content will not only attract potential clients, but also position you as an industry expert. Utilize visual storytelling Visual content is incredibly powerful on social media. Leverage platforms like Instagram and Facebook to showcase your listings through captivating photos, videos and 3D tours. Leveraging the imagery and virtual experience from the property's iGUIDE can help you showcase unique features and attract potential buyers. Use storytelling techniques to evoke emotions and make your audience visualize themselves in their dream home. The Faris Team really leverages Instagram to showcase their listings. Check out the Faris Team's profile here for inspiration. Be your authentic self Being your true self on social media is crucial. It's important to genuinely express yourself and not pretend to be someone you're not. Authenticity allows you to build genuine connections with others and fosters trust in the digital world. When you are true to yourself, your content becomes more relatable and resonates with your audience. Don't be afraid to show your unique personality, share your passions and voice your opinions. By embracing your authentic self on social media, you create a meaningful and authentic presence that sets you apart from the crowd and resonates in real life. Engage with your audience Building relationships on social media is crucial. Respond promptly to comments, direct messages and inquiries. Engage with your followers by asking questions, conducting polls and encouraging them to share their thoughts. Show genuine interest and establish a connection with your audience. KHaptive Design does a great job of giving prospective clients a genuine feel of the property with their photos and tours. Check out KHaptive Design's profile here for samples of their work. Leverage live videos Live videos are an excellent way to connect with your audience in real-time. Host virtual open houses, Q&A sessions or behind-the-scenes tours of your listings. This interactive approach allows potential clients to engage directly with you and get a sense of your personality and expertise. Billy Alvaro and the team bring their projects to life using video tours to tell the story of a property. Check out his profile to see how. Collaborate with influencers Partnering with local influencers or industry experts can give your social media presence a significant boost. Collaboration can help you tap into their existing audience, expand your reach and position yourself as an authority in the real estate industry. Use hashtags effectively Hashtags make your content discoverable on social media platforms. Research and use relevant hashtags that are popular among your target audience. This will increase the visibility of your posts and attract potential clients who are searching for real estate-related content. Use the #go_iguide to increase your chances of being featured on our @go_iguide Instagram account. Optimize your profiles Optimize your social media profiles to make a strong first impression. Use professional headshots, write compelling bios that highlight your expertise and include links to your website or blog. Consistency across platforms will help establish brand recognition and credibility. Monitor and analyze results Regularly monitor and analyze your social media performance to understand what works and what doesn't. Pay attention to metrics such as engagement, reach and click-through rates. This data will help you refine your strategy and make informed decisions to improve your social media presence continually. Standing out on social media as a real estate agent requires a strategic approach. By understanding your target audience, creating high-quality content, engaging with your audience, utilizing visual storytelling and leveraging various social media features, you can differentiate yourself from the competition and establish a strong online presence. Remember to consistently monitor and analyze your efforts to adapt and improve your strategy over time. Ready to learn how iGUIDE can help? Connect with an iGUIDE Specialist today to see how it can help improve your client experience. To view the original article, visit the iGuide blog.

8 Real Estate Marketing Ideas for September
The seasons, they are a-changin' -- and your marketing plans likely are, too, now that the summer selling market has died down. If you need new outreach ideas for these slower days, pull up a chair and dive into these eight real estate marketing ideas for September: 1. Post idea: Where to Find Fall Colors in [Your Area] Whether a social media post, a video, or a blog post, the idea for this is the same. Make a post that highlights where to see fall colors in your area. This autumn foliage map can help you estimate peak times. You can also recommend nearby getaways — or even great "Sunday drive" routes — where the changing leaves can best be seen. 2. Create a 'How's the market?' video Now that the peak sales time for the real estate market has passed, take a moment to create a recap and talk about how the market is in your area. Need some inspiration? Take a cue from the winners of RPR's recent market video contest. 3. Feature 'move-in ready' listings Autumn buyers have different motivations than summer buyers. Where summer buyers may want to move by the start of a new school year, buyers in fall look to move before year's end — and they're starting their home search now. To capture these buyers, highlight properties that are move-in ready. As always, you can make this a social media post or blog, but for this idea, we're particularly partial to using it in an online ad campaign. Create a landing page that showcases move-in ready listings and run Google or Facebook ads that link back to that page. 4. Lead magnet idea: Fall home maintenance tips guide Everyone's heard of spring cleaning, but how many people think to give their house a deep cleaning in the fall? Create a guide to help your audience prepare their houses for winter while the weather is still temperate. Include to-do items for both inside and outside the home. Your "inside" list can include typical "spring cleaning" activities, but you should recommend winter-specific tasks like checking the furnace. Your "outside" checklist should include checking caulk around windows and doors, cleaning and storing patio furniture, draining and storing garden hoses, etc. (We won't tell if you use ChatGPT to help you write this guide, but make sure to give it an edit to add your own voice and to check for accuracy.) 5. Create a 'Fall Home Decor' Pinterest board Pinterest is the unsung hero of driving internet traffic to your website. If you're active on Pinterest, curate a Pinterest board filled with fall home decor ideas and inspirations. Include pins for both buyers and sellers to help them envision seasonal changes in a property. For more Pinterest inspiration, check out: How to Crush It on Pinterest for Real Estate Pinterest Ads for Real Estate Agents: How to Get Started? 6. Host a home energy efficiency webinar As the weather cools, homeowners become more concerned about energy efficiency. Host a webinar about making homes more energy-efficient, which can be a selling point for listings. Team up with relevant local professionals, like installers of energy efficient windows, HVAC pros, etc. Not only can they provide great information, they can cross-promote the event to their sphere. Have a tech geek streak? You can also talk about the smart home gadgets that help homeowners measure and control their energy usage. Learn more about smart home features vs. green home features here. 7. Launch a client testimonial campaign We hope you had a successful selling season, and that summer left you with many satisfied clients. If so, now's the time to ask those clients for a testimonial while the experience is still fresh in their minds. Share success stories and testimonials from past clients on your website and social media. Bonus points if you can create a few video testimonials! For more ideas on soliciting and using testimonials, see: Success with Testimonials: 3 Steps to Getting Them with Ease Online Reviews and Testimonials: A Real Estate Agent's Best Marketing Tool How to Use Real Estate Testimonials Online the Right Way 8. Evergreen post idea: How to Prepare for Your Final Walk Through An "evergreen" post is a piece of content that's timeless; years can pass, and the post is not outdated. For agents, posts like these focus on something that's unchangeable in the home sales process — for example, a blog, social media, or newsletter post that explains how buyers can prepare for their final walk through. New homebuyers will find this post particularly helpful. This should be an educational post or video that explains what a final walk through is, why it's important, and what buyers should expect. We recommend including a checklist of things like turning on and off all light switches, flushing toilets, testing faucets for leaks, opening and closing windows, and more. Buyers should also check that all agreed upon repairs were completed satisfactorily. Don't forget, this article benefits you, too — a smooth walk through experience helps facilitate a smooth closing!

6 quick ways to get started with Cloud Agent Suite
Have you just signed up for a free pass to Cloud Agent Suite, but aren't sure exactly where to start? Or maybe you're nearing the end of your pass and want to make sure you've taken complete advantage of exploring everything this suite has to offer. Good news: Either way, we've got your back! Cloud Agent Suite includes Cloud Attract, Cloud Streams, Cloud MLX, and Cloud CMA, which makes for a lot of ground to cover. That's why we've compiled six quick tips to help you make the most of your free-pass access. 1. Find new sellers with Cloud Attract With Cloud Attract, you can play around with creating a custom landing page that will appeal to sellers. Let's say that your area of focus is Huntington Beach. First, launch Cloud Attract. Create a new landing page, then share it on your social media. When someone clicks and fills out the page, they'll receive a quick CMA email that lets them know you'll follow up soon. Watch it in action: 2. Be the first to know with Cloud Streams Cloud Streams is a great way to make sure your buyers are the first to know when new listings hit the MLS via text alerts. But it's also a great way for you to stay informed about market activity. Here's a look at how you can create your first stream: 3. Share your saved searches with clients Cloud MLX is like an easy button for your MLS. Instead of many tiny checkboxes and an endless cascade of drop-down menus, now you can search the MLS just like how you'd search with Google. But did you know that Cloud MLX makes it easy to share saved searches with your clients, too? With it, you can share personalized websites (with your branding, of course!) with each of your clients so they can see the latest market activity in their neighborhoods. Here's how: 4. Do your next listing presentations, anywhere With Cloud CMA Live, you can do your listing presentations virtually (and with interactive features, too!). Just create a Cloud CMA like you usually do, then click on the "Live" link. Now, you can launch Zoom from inside Cloud CMA and present comps, analyze pricing, and walk clients through scenarios. You can even use the telestrator feature to draw directly on the screen, making it easy to emphasize specific points. Here's how it works: 5. Keep clients updated with Homebeat With Homebeat, an add-on feature to Cloud CMA, you can send CMAs to homeowners on a regular basis. This report gives them a comparison review of their home and other homes in their area, so they always know their position in the housing market, and you'll stay top of mind when they're looking for that next move. They can also request free home evaluations and send you a message when they're ready. See it in action here: 6. Keep on learning We've covered a lot so far in this post, but one thing's for sure: There's always more to learn. Check out our learning resources to watch tons of how-to videos, sign up for live webinars, and access training recordings on demand. For even more resources to help you take advantage of the most powerful tools in real estate today, visit the Cloud Agent Suite site here. These are just a few of the many features that Cloud Agent Suite has to offer. With a gorgeous landing page builder, efficient listing alert system, smart MLS platform, and reader-friendly client material generator, Cloud Agent Suite is ready to help you turn buyers and sellers into long-term clients. To view the original article, visit the Lone Wolf blog.

AI for Content Generation: How REWpert Can Help Build Every Content Type
Real Estate Webmasters' new AI bot, REWpert, is revolutionizing content creation in the real estate industry by making it faster, easier, and more efficient. It can be used to create various types of content, including blog posts, social media updates, video scripts, and more — catering to both seasoned professionals and newcomers in the real estate field. The Benefits of Utilizing AI in Content Generation REWpert leverages AI to create content tailored to real estate needs, such as blog content, area research, FAQ ideas, or area page content. It offers quality and speed, acting like a professional writing assistant without the high cost. Embracing REWpert can save significant time and generate more leads, focusing on what matters most in your real estate business. Blog Content Blogs are vital in real estate, and REWPert can assist in writing engaging posts full of property highlights and local insights. By understanding the audience and real estate landscape, REWpert crafts content that attracts more leads and builds stronger client relationships. FAQ Ideas REWpert can help create a relevant and informative FAQ section by analyzing common search queries and client interactions. An effective FAQ section builds trust, showcases expertise, and must be regularly updated to reflect current trends and regulations. A screenshot of REWpert's output when prompted for an FAQ list about Key Largo. Area Research and Page Content Area research is essential in real estate, and REWpert can assist in gathering and analyzing data, providing tailored insights. It also helps in crafting engaging descriptions of neighborhoods, combining hard facts with storytelling. Leveraging REWpert for area research sets real estate professionals apart by providing comprehensive insights. A screenshot of REWpert's output when prompted about Nanaimo area research. Challenges and Limitations While AI content generators like REWpert offer significant benefits, they also come with challenges and limitations. They may lack a nuanced understanding of human emotions and local culture, and may not always capture the unique voice or style desired. Balancing REWpert with a personal touch is key to creating content that resonates with clients, and it should be used as a tool, not a crutch or replacement for your writing skills. An example of an area page in Downtown St. Petersburg from The Salamone Group. To Conclude AI content generators like REWPert are game-changers for the real estate industry, offering a way to create high-quality content quickly and efficiently. However, they are tools to assist, not replace the personal touch that only real estate professionals can provide. Experimenting with different tools like REWpert can transform the content creation process, keeping real estate professionals ahead of the curve. The post above is a summary of the whole blog, also titled AI for Content Generation, found on Real Estate Webmasters' website.

8 Real Estate Marketing Ideas for August
Summer: blink and you'll miss it. Real estate's busiest time of year may be winding down, but there's still time to drum up new business and promote your brand this season. To help you out, we've rounded up eight marketing ideas for August that are just right for summer's last blast: 1. Create a back-to-school homebuyer/seller guide The biggest transition in August is the start of a new school year. Create a school-themed guide tailored to families who are looking to buy or sell a home. School district quality is, after all, a major driver of home values. Include information on school districts, including school ratings, in your guide. To make this a quick process, consider creating a School Report on RPR, which will give you metrics like school enrollment, class size, proficiency scores, graduation rate, and more. 2. Send out promos highlighting "affordable" listings We've said it before, and we'll say it again: it's a tough time to be a home buyer. Help ease reluctant buyers off the fence by highlighting "affordable" (relative to your area, of course) listings in your area. While you can mail traditional posters or flyers with this information, it's possible that those homes may be off the market by the time you get your marketing materials back from the printer. Instead, distribute the information digitally, whether on your social media, email newsletter, website, or blog. Don't forget to add a call-to-action and your contact information! Alternatively, if your IDX website allows you to create custom search URLs, you can set up a page for "Affordable Homes in [Your Area]" that links to homes or condos under a specified price point for each neighborhood you serve. Use it as a landing page for digital ads, link to it from social media, or tie it into a blog post on affordable homes. 3. Work the leads you've gathered from recent open houses Summer is the season of the open house. Now that the season is winding down, it's likely you've got plenty of leads from your sign-in sheets or apps to deal with. If you haven't already added these leads to your CRM, do so now. Go ahead and reach out and see where they're at in their home-buying journey and if they need any help buying or selling. Add them to a nurture campaign, as appropriate, to keep you top-of-mind for when they're ready to transact. 4. Create an account on Threads Now that Twitter has inexplicably rebranded to X, the exodus to alternative platforms has begun. If you've been active on Twitter and are looking for a similar platform, consider creating an account on Meta's new social media app, Threads. Signing up is a breeze, and the app automatically imports your Instagram followers so that you're not starting from zero. Even if you're not ready to start posting yet, it's not a bad idea to claim your brand name there while you still can. 5. Create a "Home Improvement on a Budget" series It's a budget-conscious time in America right now. Homeowners who may have previously hired a contractor for home improvement projects may now be looking to do it themselves to save money. If you have home improvement chops, consider starting a series full of practical tips and DIY ideas for homeowners looking to improve their properties without breaking the bank. Host this series on your favorite medium of choice: short, off-the-cuff videos on Instagram or TikTok, or on your blog or in your newsletter if the written word is more your thing. If you need home improvement ideas or advice, consider talking to your local hardware store. They may even want to team up on the series with you! 6. Organize a school supplies drive for the community Raise your profile and spread community goodwill by partnering with a local charity or school to collect school supplies for children in need. Use your office as a drop-off location and promote the initiative on social media. 7. Host a real estate market update webinar The summer selling season has, for the most part, drawn to a close. How'd your local real estate market perform? Host a webinar to connect with clients and prospects and keep them informed about the latest market trends, interest rates, and changes in the real estate landscape. Spice up the event with beautiful market graphics. Your MLS's public records tool can help here, as can RPR's new Shareable Market Trends feature. Be sure to let attendees know that they can reach out to you for a free market report or home valuation. 8. Offer a pet-friendly homes guide Did you know that 72% of potential buyers with pets would pass on a "dream home" if it couldn't accommodate their pets? That's a huge chunk of the market! Cater to them by creating a resource for pet owners looking for homes that are furball-friendly. Include information about nearby dog parks, pet-friendly businesses, and pet amenities in the area. If you prefer to target sellers, create a guide about showing a home with pets. Provide tips for managing the logistics of selling a home when the seller also has pets, especially dogs. You should include: Tips for getting the "wet dog" smell out of carpets and furniture Managing a barking, aggressive dog during a showing or open house Keeping the backyard dog poop free for showings Both of these resources can be shared as a blog post, newsletter article, PDF, or as a series of social media posts or videos. If you go the PDF route, you can use the guide as a lead magnet. Offer it on a web or landing page in exchange for a lead's contact details. Happy marketing!

5 Steps to Build Your Personal Brand as a Real Estate Professional
As a real estate professional, building your personal brand is essential to your success in the industry. A strong personal brand can help you stand out from your competitors and establish yourself as a trusted authority in your niche. Here are some tips to help you build your personal brand: 1. Figure out your niche To build a strong personal brand, you need to know your niche and your target audience. What kind of properties do you specialize in? What kind of clients are you trying to attract? Once you have a clear understanding of the answers to these questions, you can tailor your brand messaging and marketing efforts to resonate with them. 2. Focus on what makes you different What sets you apart from other real estate professionals in your area? Is it your expertise in a particular niche, your exceptional customer service, or your unique approach to marketing properties? Whatever it is, make sure to focus on what makes you different and highlight those qualities in your branding efforts. 3. Show your personality Your personal brand should reflect your unique personality and values. Don't be afraid to let your personality shine through in your marketing efforts. Whether it's through social media posts, in-person interactions, ads, or emails, showing your personality can help you build stronger connections with potential clients. 4. Leverage social media and your network Social media and networking can be powerful tools. Use social media platforms like LinkedIn, Facebook, and Instagram to showcase your expertise and connect with potential clients. And don't forget to leverage your existing network of contacts, including past clients, colleagues, and industry professionals. Your friends and family typically want to help you, so don't be shy about asking them to share your new real estate website or Instagram account with their own networks. 5. Be consistent Consistency is key! Be consistent in your messaging to establish a clear and memorable identity. You also want to be consistent in your social media posting or emailing so you're top of mind when someone starts thinking about making a real estate move! By following these tips, you can build a strong personal brand that will help you stand out in the competitive world of real estate. Let us know if there are other things you've done that have been helpful! To view the original article, visit the Rental Beast blog.

[Podcast] Dividing Tasks with Your Real Estate Business Partner with Max Carr
Max Carr is a proud member of First Team Real Estate's Hall of Fame. Together with his wife, Kate, they make up an award-winning real estate duo that offers a full list of concierge benefits at zero cost to their clients. In this episode of Real Talk with Realtors, learn how to find the right partner for your real estate business, divide tasks and responsibilities, generate referrals through outstanding perks, treat your clients like friends, and how being a gamer has helped Max's real estate career. This episode covers everything from company family business to video games. Here's a small sample of what you will hear in this episode: How did Max get into real estate? Did the marriage or business come first? How do Max and Kate separate roles? What should Realtors think about before they partner? How do you inspire a referral? Do a lot of Realtors offer a concierge service? How does being a gamer impact Max's business? Real talk...not Real talk: The cost of lumber Connect with Max at MaxKateHomes.com and OCHomeEvaluation.com. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Social Media Marketing for Realtors with Madison Gorgone
Madison Gorgone is a Realtor and RE/MAX top producer. She got her license after starting out as an admin at RE/MAX and seeing a gap in the market when it comes to social media marketing. Hear how to use social media marketing to drive your real estate business, grow your following and influence on social media, get sales and referrals, what to post and hashtag, and other types of advertising to consider. This episode covers everything from closing your first deals as a new Realtor to how to approach TikTok. Here's a small sample of what you will hear in this episode: How many real estate agents survive the first few years? What's an example of an educational piece of content Madison posted? How do you grow your following on social media? What's more important: Instagram Stories or Instagram posts? Has an opportunity slid into Madison's DMs and turned into business? How much of her business comes from social media referrals? What kind of volunteering is she doing? Real talk...not Real talk: LinkedIn as a marketing platform Connect with Madison on Instagram at @MadisonGorgone and on Facebook, YouTube, and TikTok. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

AI ChatGPT-Powered Market Analysis: Game-Changing Feature for Real Estate Marketing
Does the thought of staring at a blank screen while trying to write a market update for your clients and prospects make you cringe? Maybe diving into data and metrics isn't your favorite activity, or your to-do list is piling up with other important tasks that demand your attention. You're in luck! RPR (Realtors Property Resource) is introducing an AI ScriptWriter, which is a ChatGPT integration. It offers real estate professionals a streamlined approach to creating personalized video scripts, engaging social media content and detailed metrics analysis. These features are powered by essential market indicators such as Month's Supply of Inventory, List-to-Sold Price Ratio, Median Days on the Market within RPR and Median Sold Price. These tools will help you create informative content that effectively showcases the latest market trends and insights while saving you time and effort. Personalized Video Scripts: Create personalized video scripts for your local market analysis videos using the RPR AI ScriptWriter. Match your script with the new Shareable Market Trends feature, which enables you to export charts and graphs for your data-driven videos. Easily download images in JPG or PNG formats and seamlessly integrate them into video editing software like iMovie, Windows Movie Maker, Adobe Premiere Pro or Final Cut Pro. Social Media Content Creation: While you're at it, keep your social media platforms buzzing with market insights. Have ScriptWriter create tailor-made content for key local metrics. Metrics Analysis: Leverage ScriptWriter to review the metrics, and highlight the correlation between them. This valuable insight will help you make better-informed decisions while guiding clients through their real estate journey. The Key to Success: Collaborating with Your AI Assistant Remember, the key to unlocking the full potential of AI-generated content is to add your personal touch. Proofread and fine-tune: As the saying goes, "Two sets of eyes are better than one." ChatGPT excels at crafting compelling content, but it's crucial to double-check for accuracy and ensure everything aligns with your objectives. Make sure the script reflects your brand's voice and style to resonate with your target audience. Infuse your brand's personality: Your brand is one-of-a-kind, and you've worked tirelessly to establish your identity. So, go ahead and add your unique flair! Highlight your selling points, emphasize your expertise, and share your experience. This will not only reinforce your brand identity but also instill trust in your clients. ScriptWriter is a helpful tool that can streamline the creation of your market analysis videos. By synergizing with your AI assistant and infusing your personal touch, you'll create truly captivating and impactful content that sets you apart in the competitive world of real estate marketing. Don't miss out on this opportunity to revolutionize your marketing strategy! Getting Started with AI ScriptWriter Ready to create captivating content for your audience? Follow these steps to access and use the RPR Market Trends ScriptWriter tool: Log in to RPR (narrpr.com) and select Research. Now select Residential Market Trends. Then type in your area (ZIP code, City) and click the search icon. You'll arrive on the Market Trends page for the area searched. Select the Create Script to open the Market Trends ScriptWriter. Choose your tone, audience… then choose one of the following buttons: Create Video Script. Create Social Campaign. Analyze Metrics. Review, edit and personalize the content to reflect your brand identity. Don't let blank pages or writer's block get in your way again! The RPR Market Trends ScriptWriter is a marketing tool that lets REALTORS® create talking points and marketing copy, all based on local market stats. Choose your market, tone, audience… then hit the button to almost instantly get the words you need to craft compelling market updates and messages to your clients and prospects. You're also encouraged to proofread and add your own brand voice to the AI-generated text. (Check out this article, How to add Your Brand Voice to RPR's Market Trends ScriptWriter, for some tips and examples.) We encourage you to take the ScriptWriter for a spin today to see how effortless it can now be to create market update videos, social posts, etc. Anywhere you need words, it can help! To view the original article, visit the RPR blog.

Keep Your Clients Closer
The consumer-direct momentum in the residential mortgage business continues to accelerate. Lenders are focused on giving both homeowners and homebuyers a platform to manage their real estate finances. It is inevitable that your clients will adopt an application, so why not provide the application to them with your branding front and center? For the first time that I am aware of, individual real estate agents may now provide their clients with a real estate finance platform co-branded between them and their favorite loan officer. Realfinity.io has just introduced new capabilities to its proven platform, HomeDashboard. For the first time, you can deliver a platform to your clients that: 1. Co-brands between the real estate agent and your favorite loan officer.   2. Delivers real-time customized finance options fully transparent.   3. Allows clients to start a loan application and get pre-approved.   4. Updates both you and your loan officer on clients' property-related activities. Sign up for HomeDashboard in Florida, Texas, and soon California with Realfinity Mortgage. For agents in other states, exclusive access is available through a lender invitation. Deliver HomeDashboard to clients before others do. Secure your position and stay ahead. Realfinity Mortgage, an innovative broker, finds the best mortgage rates by comparing lenders on behalf of clients. RFM with HomeDashboard empowers real estate agents and their clients with investment-grade property data, revolutionizing the awareness of available financing options. If you think you're close to your clients, RealFinity.io gets you closer. Mark McLaughlin serves as CEO of McLaughlin Ventures and M&A Advisory at WAV Group. To view the original article, visit the McLaughlin Ventures blog.

Basic Branding Tools for REALTORS: Getting Started with a Brand in 2023
What is your brand and how do you use it? Like any other business in any other industry, the best real estate agents are also branding experts: They know how to find clients by presenting what they do and how they can help in an alluring, interesting, trustworthy way. They grow a local following and become the go-to expert about all things real estate for at least one population niche. And it seems impossible to assess exactly how they did it, let alone follow their example. Well, here's some good news: Real estate branding actually is like many other businesses in many other industries, and that means you can do it, too. Successful branding involves identifying and speaking to your target audience, researching the competition, creating a brand identity, distributing your brand information, and then refining your brand so it remains fresh and relevant. Here's how to get started with some basic branding tips for agents. Who's your target audience? The essence of a target audience is simple but pinning it down can be a challenge for many. First ask yourself, "Who do I work for?" If you can't come up with a direct and targeted answer, then this is a step you need to work on before you can start refining your brand. Some agents believe that their target audience is "everyone," or slightly more marginally, "everyone who might want to live in this specific area." The problem with such a broad focus is that it's not actually possible to market to everyone or even everyone who might be interested in buying or selling a house in a neighborhood. That kind of branding is generic and easy to ignore, which you don't want. Beyond focusing on a geographic area, you'll want to think about how to further target your audience. Amy Cesario specializes in downtown Denver, and even more specifically, she's an expert on downtown condos in certain desirable buildings and developments. She's built her website, www.downtowndenver.realestate, around those properties and interests. Suzanne Hawken has a very different area of expertise: She helps clients buy and sell homes in Napa, California. You might have heard of Napa, but did you know that it has more than 20 different neighborhoods, each with its own unique twist on the region? Hawken's website, www.livinginnapacalifornia.realestate, helps buyers understand the differences between each option and determine which one will work best for them. PRO TIP: Instantly connect your brand to your local market! Get 20% off your .realestate web address through the end of June. Grab your city, neighborhood, or niche before someone else does. Plus, all .realestate web addresses come with a professional website that can be launched in minutes! Use promo code CITY20 Learn More Do some research When you've identified your target audience, it's time to dig into the competition. The first two things to explore will give you the basic competitive landscape: Are any other agents in your area targeting the same specific audience that you're hoping to tap? And what does their messaging look like? Ideally, you'll be able to find some kind of niche or target audience that's currently unexplored in your area, whether that's dog-loving aspiring homeowners or empty nesters hoping to downsize. But if someone else is already targeting your audience, then you have two choices. You can revisit the target audience exercise and see what other options are available to you, or you can try to differentiate yourself from the competition. Whatever you decide, you'll have a lot more information about what gaps exist in your market and what kind of opportunities they might present for you. Building your brand identity There's more to creating a brand than creating a name and a unique value proposition (UVP), but those are two of the first steps. The UVP will help you shape your messaging, and the name should be recognizable to and resonates with the client base you work with most regularly. Branding is both an art and a science. Some of the best-known brands in the world represent companies like Coca-Cola, Apple, Nike, and other behemoths of business. While they sell very different products, each of those companies has been very successful at creating a set of feelings and associations with their products. That is what a brand is. There are agencies and freelancers specializing in helping startups and entrepreneurs define and create their brands, and if you're not entirely sure how to start, enlisting help from them is likely a smart first step. Branding includes the entire look and feel of the company, including the logo, typography or fonts, colors used, and other elements that provide a sense of cohesiveness to all your materials. When your brand is ready to share, how do you go about making it part of your business? Here are some critical ways that you should start using your brand as soon as it's ready. First and foremost, you'll need a website. Not because you're trying to compete with real estate portals for web traffic, but because serious clients will want to look you up and learn more about you. If you have a website, that gives them a professional window into your business that you control. Along with your website, you'll want an email address that aligns with your brand. Your social media handles should also reflect your brand, so you might want to change your social media back-end if you can — or start new accounts that align with your new business. While your brokerage might provide listing presentation materials or signage for homes, it's a good idea to create your own materials that incorporate your brand. Ask your broker what your options are for spreading your brand through these forms of displayed marketing. PRO TIP: Get a FREE professional Website FREE WITH EVERY WEB ADDRESS PURCHASED: It's never been easier to launch your real estate brand online. Within minutes, have a website that is custom designed for you and is free for the life of your web address! Lead generating Multiple templates to choose from Pre-optimized for Google search Learn More Growing and refining your brand When you've built your brand, or at least feel like you've gotten a decent start on creating a brand that seems to reflect you, then your work is done! … Just kidding! The most effective brands try to continuously engage with their target audience and to constantly seek out new members of that audience. You can do that as a real estate agent if you commit to growing and refining your brand after launching it. One important step to take is to create a brand style guide. Your brokerage probably has a guide that explains the aesthetic, and if you make your own, you can use it to hire freelance designers and other professionals to help you manage your marketing. A brand style guide should include any brand colors or typefaces, the logo, and details about your "voice." That way, someone who's posting on social media for you can create content that sounds and feels like yours. Speaking of social media, another good way to build your brand is to consistently engage with your followers. Post often, but don't spam people — make it interesting for your audience. Be sure to reply in some way (even if it's just with a "like") to any comments that people are kind enough to leave on your posts. Asking for client reviews is another way you can grow your brand. Many people are happy to give a review; it's a common ask these days, and if you prepare your clients by letting them know upfront that you'll be requesting a review after the transaction closes, they'll be ready for the ask when it comes. Last but not least: Are there any certifications or designations that would resonate with your target audience and help bolster your brand, but that you haven't yet earned? The National Association of REALTORS® offers several accreditations for agents who want to refine their skills and demonstrate an elevated level of expertise in a certain area.

[Podcast] Build Confidence, Captivate Viewers and Convert Them into Leads with Chelsea Peitz
In this episode of Decoding Real Estate, we welcome real estate's go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat. Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about her unique journey from REALTOR® to social media maven, combining her background in clinical psychology and passion for neuroscience to create a powerful marketing approach. You'll hear all about Chelsea's "Three Cs" strategy for creating videos that connect: Confidence, Conversions, and Captivate. These "Cs" focus on building camera confidence, creating content that leads to conversions and captivating new audiences. Get tips on how to boost your on-camera presence by practicing regularly, embracing authenticity and finding joy in connecting with others online. After listening, you'll boost your camera confidence with the one-to-one video technique, which involves sending personalized video messages to potential clients. You'll also understand how direct messaging can benefit your social media algorithms and create an omnipresent feeling without constant content creation. Don't miss this episode of Decoding Real Estate with guest Chelsea Peitz! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Chelsea Peitz.com The Chelsea Pietz Podcast Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

Real Estate Hashtags for 2023
Social media has evolved from a place where people meet to socialize to where businesses conduct their daily operations. The realty world isn't left out either — real estate businesses are now using social media to drive up property sales. The National Association of Realtors reports that 77% of real estate agents actively use social media. In comparison, 47% of Realtors say that social media brings the highest quality leads than other sources. The study also suggests that more than 90% of millennials start their home searches online instead of in-person referrals. This means that social media is a goldmine for any real estate business. To ace the social media concept, you need to have a solid strategy to navigate the social media waters. A great way to get started is by using hashtags. What Are Hashtags? A hashtag is an extra phrase that you can add to your social media posts. A hashtag is usually written with a hash symbol followed by any additional keyword that you want to add. The feature helps people to track exciting and relevant topics. Hashtags give your posts more context and depth. They also make your posts visible to a broader audience. For example, if you post a photo of the sun setting, you can caption it as "Sundown. #skybrilliance #sunsetlover," etc. Users who want to find images or posts about sunsets can type the hashtag into the search bar and find the post quickly. When using real estate hashtags, you need to make sure that you tag your posts appropriately so that whenever a potential client types the hashtag, they can find your posts easily. For instance, if you're sharing a photo of an apartment in Washington DC, the hashtag can read #DCApartments. Any tenant searching online for an apartment in DC only needs to type in the hashtag #DCApartments, and they will find your listing. If you aren't sure of which keywords to use for your real estate post, you can refer to the following hashtags to help you out. #home #homesforsale #househunting #apartmenthunting #homesweethome #realestateagentforlife #sold #dreamhome #fixandflip #NYCApartments General Real Estate Hashtag Usage Rules Hashtags are not only applicable to Twitter and Instagram. Hashtagging your post on LinkedIn allows you to connect with other agents. In the same light, hashtagging your posts on Facebook makes you visible to prospective clients on Facebook Marketplace. However, there are limits to the number of hashtags you can use for every social media site. Overusing hashtags makes your post appear spammy to the platform's algorithm. For LinkedIn, you should stick to, at most, five relevant hashtags for every post. Twitter might have started the hashtags feature, but it also has a limit to the number of hashtags you can use. For non-paying users, the platform allows you to post a maximum of 280 characters including hashtags (paying users can write up to 10,000 characters per tweet). Due to this limitation, you need to ensure your hashtags are relevant to your real estate business and properties. Ideally, you should stick to two hashtags per post. Facebook users don't actively use the hashtag feature. However, at least one hashtag can drive up maximum engagement for business posts on a site. If you want to go all out with as many real estate hashtags as you want, then Instagram is the place for you. This social media platform allows you to post up to 30 hashtags for every post. However, this doesn't mean you should go on a hashtag spree. If you're going to use all 30 hashtags for your post, make them relevant to the real estate business and the home you're selling. Interestingly, Instagram allows you to reverse search some of the hashtags to find prospective clients who are looking for properties. Things to Note 1. Don't Overuse Hashtags Overusing hashtags makes your post look spammy, and may result in low or no engagements. It also makes you look like an amateur who is new to social media. 2. Keep Up with Your Competitors Social media is an ever-evolving business and socializing tool. Every day, new and fruitful hashtags appear, which may be useful in driving engagement your way. Always monitor how your competitors use their hashtags. Keep a close eye on which hashtags they use and which ones receive a lot of user engagement and implement the ideas you obtain to your advantage. 3. Be Specific General real estate hashtags are useful for driving user engagement. However, to appeal to and find more prospective clients, your hashtags should be specific and targeted. For instance, you can use location-centered hashtags, the home's pet policy and other features to help you appeal to a broader client base. In conclusion Hashtags are a powerful engagement tool when used appropriately. They help bring in more views to your real estate posts and ultimately close deals with prospective clients. Always try to use relevant hashtags to avoid getting spammed. To view the original article, visit the Wise Agent blog.

Influencer Marketing: How Social Media Stars Can Aid Real Estate Agents
In recent years, influencer marketing has become a popular tactic for businesses to promote their products and services. Real estate agents have also started to use influencers to reach a wider audience and generate leads. Social media influencers can have a significant impact on real estate marketing, as they have a large and engaged following on social media platforms such as Instagram, YouTube, and Facebook. Let's explore the impact of social media influencers on real estate marketing and how they can aid real estate agents. Audience reach The ability of social media influencers to reach a large audience has one of the biggest effects on real estate marketing. Influencers have developed a devoted following that respects and trusts their judgment. Influencers' followers are more likely to notice and interact with content when they promote a good or service. To reach a larger audience and improve their chances of generating leads, real estate agents can take advantage of influencers' considerable power. For example, Ryan Serhant, a real estate agent and star of Bravo's Million Dollar Listing New York, has used social media influencers to promote his properties. In one campaign, he partnered with lifestyle influencer Olivia Palermo to showcase a luxury penthouse in New York City. The influencer posted photos and videos of the property on her Instagram account, which has over 6 million followers. This campaign generated a lot of buzz and interest in the property, leading to a successful sale. Social proof Providing social proof is another way social media influencers can help real estate agents. Social proof is the psychological phenomenon whereby people believe that other people's actions represent the proper behavior in a particular circumstance. Social proof in the context of real estate marketing refers to the likelihood that a property will be viewed favorably and is worthy of consideration by a follower when an influencer promotes it. For example, real estate agents The Altman Brothers partnered with YouTube personality Jake Paul to promote a luxury mansion in Calabasas, California. The influencer posted a video tour of the property on his YouTube channel, which has over 20 million subscribers. The video received over 10 million views and generated a lot of interest in the property. This campaign is a great example of how social proof can influence the perception of a property and drive interest from potential buyers. Brand building Real estate agents can develop their individual brands and reputations with the aid of social media influencers. Agents can reach the influencer's audience and position themselves as authorities in their field by collaborating with them. Influencers can advertise an agent's offerings and highlight their qualifications, which can help establish credibility and trust with potential clients. For example, real estate agent Tracy Tutor, star of Bravo's Million Dollar Listing Los Angeles, partnered with beauty influencer Patrick Starrr to promote her services. The influencer posted a video on his YouTube channel where he received a makeover from Tutor and discussed her services. This campaign helped Tutor build her personal brand and establish herself as a reputable real estate agent. That's a wrap In conclusion, social media influencers can have a significant impact on real estate marketing. They can help real estate agents reach a wider audience, provide social proof, and build their personal brand and reputation. Real estate agents should consider partnering with influencers to promote their properties and services. However, it's essential to choose the right influencer for your brand and ensure that their audience aligns with your target audience. Real estate agents can generate leads and close more deals by collaborating with influencers. Real estate agents can reach a larger audience and improve their chances of success, and influencers can monetize their content, so it's a win-win situation for everyone involved. Real estate agents must change to remain competitive and relevant in the market today given the growth of social media and influencer marketing. To view the original article, visit the Transactly blog.

4 Real Estate Marketing Trends
In every industry, there is always a "next big thing," and keeping up with them can feel overwhelming. As a whole, the real estate sector is not exempt from these shifts. New technologies regularly emerge, as do new trends, but few live up to their hype. However, in recent times, the transition has been towards personalization. Personalizing your real estate marketing helps target the right real estate clients and also helps you understand strategies and trends that work. Today's consumers know exactly what they want, and you want to ensure that you not only match demand but also that what you provide is what they are looking for. Here are key methods or techniques to personalize marketing trends for your target audience. 1. QR Codes and QR Code Generators Develop a content marketing strategy to get inbound leads. Content marketing is today's most effective real estate marketing strategy, allowing organizations to reach out directly to their audience. The introduction of QR code generator apps for real estate professionals has made the process even more accessible and more effective. Now, real estate agents can embed a plethora of marketing information in QR codes, which provides extensive information to users without making it look too chunky to read or understand. In fact, QR codes immediately grab the attention of curious users who will be keen to find out about the information hidden within the code. Realtyna's QR Code generator app is designed to help real estate professionals generate codes for their marketing campaigns without hassle. 2. Use SEO to Boost the Ranking of Your Property Websites To keep your real estate website in search results, it is essential to use SEO to boost your website ranking on popular search engines. With single property websites, you will be able to: Showcase more photos Add videos Include detailed descriptions Properly optimize your listing for search engines Build brand awareness, and more Additionally, using SEO to boost your property website gives you more information about the customer while providing the much needed site traffic. 3. Create Video Tours to Remotely Showcase Real Estate Listings Realtors can now create video tours of their real estate listings and post them on websites, YouTube, TikTok, and other media platforms to capture the attention of potential clients. Video marketing not only provides a more intuitive approach, but videos have been proven to offer better conversion than images. 4. Post on Social Media to Boost Engagement It is no secret that social media is one of the most instrumental solutions to digital marketing. So as real estate professionals, it is vital to effectively create accounts and use all these platforms to market your business or services. You can post videos, photos, infographics, share real estate tips, etc., to draw more leads and engagements to your business profile and, eventually, your website. These are all smart trends to adopt as part of your real estate marketing strategy. To view the original article, visit the Realtyna blog.

9 Real Estate Marketing Ideas for May
We're back again with another round-up of monthly marketing ideas. The weather's warming up, the barbeques are firing up, and there's no better time to power up your business by getting your name and business out there! Dive right in with these nine real estate marketing ideas for May: 1. Celebrate National Moving Month Did you know that May is National Moving Month? It makes sense, as May is typically the kick-off to the busy summer selling season. Get in the spirit of things by partnering with a local moving company or storage facility to offer exclusive discounts or promotions to your clients. 2. Highlight Day Camps and Other Kid-Friendly Activities Ah, summer: kids love it, while parents stress out over it. With school almost out for summer, put yourself in the good graces of local parents by highlighting day camps and other ways parents can entertain their kids over the summer. You can do this by writing blogs, social media posts, mentioning it in email newsletters, and more. However you share this knowledge, parents are sure to be grateful! 3. Host a Community Clean-up Just like houses need seasonal maintenance, so do our local beaches, parks, and other outdoor spaces. Winter storms can leave behind a lot of debris, so consider hosting a community clean-up to get your area ready for summer. Create a public event on Facebook—and be sure to promote the event across your other channels, too. 4. Offer a Free Home Valuation or Market Analysis It's likely you already offer this service to seller leads—but if not, take this as a sign to start! And if you already do, now's a great time to start promoting this heavily. Add a lead-capturing DIY home valuation to your website, send out postcards, promote it online, or in digital ads—the sky's the limit! For buyers, consider creating a report, summary, or blog post on the current state of the market. You can highlight entry-level homeownership opportunities like condos or "starter homes" and mention recent sales trends. 5. Show Your Memorial Day Spirit There are many ways to celebrate Memorial Day: host a community BBQ, share patriotic-themed content on social media, or highlight fallen military heroes from your area. You can also host a Facebook fundraiser to donate money to a veterans' organization or memorial funds and scholarships. 6. Create a Virtual Tour of Your City or Neighborhood You know all about creating virtual tours for your listings. But did you know you can use 3D capture technology to create virtual tours of important community spaces? Some brokerages and real estate agents have already been doing it for years. Learn more here: 3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity. 7. Highlight Local Bike Trails and Routes May is National Bike Month, and you can use this as an opportunity to show off your local expertise. Share info on the best local bike trails and routes, or highlight local bike shops or biking events. Invite your social media followers to share their favorite paths to get a conversation going! 8. Food, Food, Food Speaking of national monthly celebrations, May is also National Hamburger Month and National BBQ Month. If your mouth is already watering, that's understandable! Let your appetite inspire you to highlight the best burger or BBQ joints in your area. If you've got culinary skills, share your favorite burger or BBQ recipes—or talk to local foodies and get them to share their secrets with you. Share these posts on social media or on your blog. It's a great run-up to Memorial Day—the official start of outdoor grilling season! And if you're hosting a Memorial Day event of your own, you can work in a short promo or event reminder in each of these posts. 9. Attend a Local Home and Garden Show Get your name out there this month by attending a local home expo. Rent a booth or table and highlight your listings, offer free home valuations, highlight down payment assistance programs, and come ready to chat about your local market and get some quality face-time in with locals.

[Podcast] Using Attraction Marketing with Jess Lenouvel
Jess Lenouvel is a business and marketing real estate coach and founder of The Listings Lab. She's been a real estate agent for over 13 years and has personally built a multiple seven-figure business that sold over $300 million of property in under five years. In this episode of Real Talk, with Realtors, hear Jess share how attraction marketing can help your real estate business, the nine-point psychology journey from stranger to client, how to avoid over-systematizing your marketing too early, the most underutilized social media platform for Realtors, and how to switch from selling real estate to coaching. This episode covers everything from efficient systems to TikTok for Realtors. Here's a small sample of what you will hear in this episode: How did Jess switch from real estate selling to real estate coaching? What is attraction marketing? How does it become a listing conversation? What is nine-point psychology? How would you advise someone in their first year as a Realtor? When should you start using paid ads? How should you use hashtags on Instagram? Is Instagram becoming like Facebook? Connect with Jess on Instagram at @JessLenouvel and her book More Money, Less Hustle on Amazon. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

Build an Opt-in Email List: 8 Proven Tactics to Try Now
Are you looking to increase the reach of your real estate business? Email marketing is a proven and powerful way of driving real estate leads — but how do you get started? Don't worry, we've got you covered! In this article, we dive deep into the world of email marketing and look at how you can build a list of eager leads that can't wait to hear from you. Read on to learn how you can take your real estate email marketing strategy to the next level! Opt-in Email Strategies for REALTORS® Identify Your Target Audience: The first step to creating an effective opt-in list is to identify your target audience. Think about who you are trying to reach and focus on creating content tailored to their needs. Offer a Valuable Resource: A lead magnet is an incentive that entices people to give you their contact information in exchange for something of value. This can be anything from a free digital resource you create such as an ebook or buyer/seller guide, or a webinar. You can even turn to RPR for reports such as the Market Activity report, Market Trends and Housing Stats, or a Neighborhood Report. It should be something that your target audience finds valuable enough to offer up in exchange for their contact information. Create a Lead Capture Page: Now that you've identified your target audience and developed a lead magnet, it's time to create a lead capture page where people can sign up to receive your lead magnet. Make sure it's visually appealing and easy to use so people don't have any trouble signing up. Promote Your Lead Magnet: Once you have identified your lead magnet, you need to promote it so people know it's available. Make sure you are targeting the right people with your message and keep it consistent across channels. Here are eight tactics to help get the word out: Add a Newsletter Sign-up to Your Website: As a REALTOR®, your website is the hub of your online presence. By including a newsletter sign-up form, you can capture the email addresses of potential clients and stay in touch with them with valuable, informative content. Gather Contacts from Open Houses: These potential clients have already expressed interest in real estate and may be in the market for a new home. Bring an opt-in sign-up sheet to your next open house or set up an online registration form to collect email addresses. Consider Paid Advertising: By investing in targeted ads, you can reach a wider audience and entice them with valuable content and promotions. Consider using Google Ads or other digital ad platforms to target local buyers. Team Up with Influencers: By partnering with popular social media personalities and influencers, you'll tap into their engaged audience and gain exposure to a wider pool of potential clients. This collaboration can help to establish trust, boost credibility, and ultimately drive more opt-ins to your list. Tap into Local Networking Events: Don't overlook the value of attending local events, such as local networking mixers, farmer's markets and more. This provides a perfect opportunity to collect email addresses and engage with potential customers. Grow Your List with Client Referrals: Word of mouth is everything in the real estate industry. That's why client referrals are such a powerful tool to grow your opt-in email list. Develop a referral program where clients can refer their friends and family to join your list. Incorporate QR Codes in Print Marketing: QR codes have had a resurgence, and when it comes to print marketing, they can be a good way to grow opt-in email lists. QR codes allow consumers to easily scan a print marketing piece and access digital content, such as an opt-in form to join a mailing list or offer. Make the Most of Social Media: Use Facebook, Instagram, LinkedIn, TikTok and other channels to promote your opt-in email list. Offer a lead magnet as an incentive to sign up. Capture and Nurture Your Leads: As consumers download your lead magnet, and opt-in to your list, ensure that they receive personalized and timely follow-ups. This keeps people engaged in their journey with you as their trusted advisor. Construct your list and connect with your contacts Don't let building your real estate email list overwhelm you. By leveraging these strategies, you can connect with a larger pool of potential buyers and sellers, and create a powerful email marketing strategy. To view the original article, visit the RPR blog.

Real Estate Marketing in 2023: Focus on the Fundamentals
Wednesday, April 19, 2023 at 10:00 AM PDT With the real estate market cooling down significantly toward the end of 2022, the day-to-day routine of a Realtor might look a bit different this year compared to the last few trips around the sun. Gone are the days when leads and sales would seemingly fall in your lap, or at least for the time being. In 2023, real estate agents are going to have to get back to the basics and focus on the fundamentals in order to have a prosperous year. Join the VP of Sales & Marketing at Planitar Inc., Michael Vervena, as he discusses the importance of effective marketing tools to sell your listings quickly. Learn more about incorporating property details like accurate measurements, floor plans, and 3D virtual tours to leverage better results on the MLS. Register now!

10 Questions Home Sellers Ask Google (and 40 Key Phrases to Target Them)
Last week, we posted a list of common homebuyer questions and keywords for targeting buyers with Google Ads. But what about sellers? Never fear—we wouldn't dare overlook this valuable demographic. That's why today, we're providing a list of common questions homeowners ask when considering selling their home, and corresponding key phrases for each. Tip: These questions and key phrases are good for more than just target sellers with ads. Each question is also a great prompt for writing a blog or newsletter post. You can even work the related key phrases into your post to get it to rank higher on Google. That way, sellers looking for answers to these questions see your blog post, visit your website, and learn all about a great Realtor who has all the information they want. Let's dive in… 1. How do I prepare my home for sale? home staging tips home improvement ideas decluttering tips curb appeal ideas 2. What is my home worth? home value estimate property appraisal home valuation services real estate market analysis 3. Should I hire a real estate agent to sell my home? real estate agent benefits real estate agent fees selling a home without an agent choosing a real estate agent 4. What are the steps to selling a home? home selling process steps to selling a house selling a house checklist home sale timeline 5. How do I stage my home for a quick sale? home staging tips home staging services home staging professionals staging a house to sell fast 6. How can I sell my home fast? sell my house fast quick home sale cash home buyers home selling companies 7. What are the closing costs when selling a home? home selling closing costs seller closing costs calculator real estate attorney fees title company fees 8. How do I negotiate with buyers? home buyer negotiation tactics negotiating home sale price counteroffer strategies negotiating home inspection repairs 9. What are some common mistakes to avoid when selling a home? home selling mistakes to avoid common home selling pitfalls mistakes to avoid when listing a home selling a home tips and tricks 10. How do I handle multiple offers on my home? multiple offer situation competing home offers handling multiple offers on a home home offer negotiation strategies

9 Real Estate Marketing Ideas for March
Spring selling season is nearly upon us, and if you haven't already revved up your marketing engine, March is a great time to start. We want to help you get off the starting line, so here are nine ideas you can use for all your real estate marketing needs: 1. Create St. Patrick's Day-themed social media posts Use them to promote your listings, local events, or even to highlight the best happy hour specials in your area. Use hashtags like #LuckOfTheIrish, #PotOfGold, and #GreenHome to attract more attention. Get more St. Patty's marketing ideas here. 2. Offer a spring cleaning package This idea can be used in a few ways: as a closing gift for new homeowners or as a prize in a social media contest. Include a cleaning service or products to help buyers get started in their new home. To reach a broader audience, you can also partner with a local cleaning company to offer discounted cleaning services to your sphere of influence. 3. Participate in a local charity event or fundraiser This not only supports the community, but also helps to build your brand and make connections. Events are a great way to network, but if you can't attend in person, consider donating items or services to a silent auction instead. 4. Host a virtual open house using live streaming technology Like many Realtors, you may have perfected the art of the virtual open house during the pandemic. While things may be back to normal, there's no need to let your skills get rusty! Kick off your spring by live streaming an open house on Instagram, YouTube, or the platform of your choice. Learn more here: Hosting a Virtual Open House? Here's a Checklist. 5. Offer a seminar or webinar When it comes to buying or selling a home, people have a lot of questions. Fortunately, as a real estate pro, you have a lot of answers. Put that knowledge to good use by hosting a seminar or webinar for real estate consumers in your area. Check out these articles to help you get started: Advanced Lead Generation: Hosting a Seminar Using Webinars to Promote Your Real Estate Business 6. Host a neighborhood block party or other event Seminars and webinars not really your cup of tea? If you're looking for something more fun-oriented than teaching-oriented, try hosting a community event. It works like a charm for Realtor Dave Archuletta, and it can work for you, too! 7. Send out a newsletter or email blast When's the last time you sent an email to your database? If your answer is "a while," consider this your nudge to get things going again. You can start with something as simple as tips for preparing a home for sale. For more ideas, try these articles: 51 Content Ideas for Your Real Estate Newsletter Anatomy of a Real Estate Newsletter: How to Create Enticing Emails for Leads Combine Your Blog with an Email Newsletter for More Leads and Traffic 8. Participate in National Women's History Month Highlight women in real estate or women leaders in your community. This can be as simple as writing blogs or social media posts about women-led businesses — or even just resharing the social media posts or stories of those businesses or individual women with your followers. 9. Create a spring home maintenance checklist for homeowners Share tips and advice for deep cleaning a home and getting into tip-top shape. You can put this list on your blog or in a newsletter, or offer it as a PDF for download on your website. If social media is more your speed, make short video stories or reels for each cleaning tip and drip them out over the entire month. Use this as an opportunity to offer your recommendations for local services or contractors for any necessary repairs or updates.

How to Earn Google's Trust
As a real estate agent, you naturally value the power of in-person interactions when developing relationships. What you may not realize is that developing relationships – which is, at its core, about earning trust – often begins online. Consumers, even those who receive a referral, regularly turn to the internet to find and vet people they're considering doing business with. Reading reviews of other people's experiences is a powerful form of social proof – consumers want to know that you're worth their business. If consumers can't find online testimonials about your services, they'll turn to other agents. You won't even have the opportunity to win them over in-person. It might be enough to make you wonder: How many leads am I missing out on right now because I don't have a strong online presence? When it comes to earning trust online, a strong Google presence is key. Google is the dominant, most-trust search engine. As such, Google is where consumers are most likely to start their real estate journey and identify the agent they want to work with. Think of winning trust online as similar to winning trust in-person. Strong testimonies from past clients and colleagues will demonstrate your trustworthiness. Having fully updated business information and up-to-date listing photos establishes your professionalism. This helps you earn Google's trust, vault to the top of Google search results, and win new business. 1. Establish a Strong Google Business Profile The first way to earn Google's trust and demonstrate excellence in online search results is to have an informative, comprehensive Google Business Profile. This is the information box that appears on the right-hand side when consumers search for you online. Your Google Business Profile displays your contact information, a description of your services, recent listings photos, and, crucially, reviews of your services. Google values the business profile because it helps to winnow down search results. Consumers can be served listings of active, legitimate real estate providers when they search terms such as "real estate agents near me." Google will "verify" profiles that are comprehensive and have positive reviews – signaling to searchers that you are a legitimate professional who has earned Google's trust and is ready to do business. Remember that both consumers and Google will place more trust in your profile if it is updated regularly. To maintain Google's trust, include up-to-date contact information, listing photos, and reviews. 2. Solicit Positive Reviews As mentioned, reviews are an essential part of your Google business profile. And when it comes to fully securing Google's trust, reviews are an absolute necessity. Google reviews do more than just give consumers a sense of your abilities as an agent. Google also factors in these reviews when deciding whether to serve your business profile alongside other high-performing agents when people search for terms like "local real estate agents." Just take a look at this search result for local real estate agents. The listed agents all have dozens of positive Google reviews in addition to a complete Google Business Profile. Clearly, having as many reviews as possible is crucial to earning Google's trust and appearing at the top of search results. Just like the other information on your Google Business Profile, reviews are weighted in part by recency. So, continue to solicit reviews as your network expands. That way, you'll rise in Google search results and maintain your position over time. Once you earn Google's trust, you'll experience substantial benefits. To view the original article, visit the Homesnap blog.

How Real Estate Agents Can Use ChatGPT
Real estate agents are always looking for ways to improve their business and stay ahead of the competition. One tool that can help them do this is ChatGPT, which is a large language model developed by OpenAI. Let's first discuss what ChatGPT is and how it functions. ChatGPT is a machine learning model that uses deep learning techniques to generate human-like text. It can be used for many different things, including responding to questions, writing essays, and even coming up with poetry. It can comprehend and respond to a wide range of questions and prompts because it was trained on a vast amount of text data. ChatGPT has become quite a powerful tool — as of January 2023, the model was said to have over 1 million users and counting, which is incredible considering it was launched on November 30, 2022. The future of AI is bright, and it will be a tool that is useful for people from all industries. In this blog post, we will discuss how real estate agents can use ChatGPT and the benefits it has for their business. Read on to find out more! The ability to save time The ability to save a ton of time is one of ChatGPT's biggest advantages for real estate agents. Agents can concentrate on more crucial tasks that call for their individualized attention and expertise by using the model for tasks such as responding to inquiries and creating property descriptions. The machine learning model can assist agents in boosting their productivity by automating routine tasks like responding to frequently asked questions, creating property descriptions, and creating social media posts. This can free up the agent's time so they can concentrate on more crucial tasks like showing homes and closing deals. In turn, it can also help to build trust and loyalty with clients, which can lead to more referrals and repeat business. The ability to create (in many, many different forms) Property Descriptions ChatGPT can also be used by real estate agents to generate property descriptions. Writing property descriptions can be time-consuming and challenging, particularly if you don't have much writing experience. ChatGPT can assist by generating accurate and interesting property descriptions, which may help draw in more prospective buyers. Social Media Agents can use ChatGPT to assist them in producing interesting content for social media as well! The model can produce posts that are both interesting and educational about the local real estate market, recent sales, and suggestions for home buyers and sellers. This can aid agents in gaining a social media following and drawing in more customers. With ChatGPT, agents can quickly generate high-quality, engaging content that will help them stand out in a crowded market. Improved Quality In connection with the previous two paragraphs, ChatGPT can help agents to improve the quality of their work. By using the model to generate property descriptions and social media posts, agents can ensure that their content is accurate and engaging, which can help attract more potential buyers to a property. Personalized Emails and Messages Additionally, ChatGPT can be used by real estate agents to generate personalized email and message responses to leads and clients. This can help agents to save time and increase their effectiveness in communication. This can be done by inputting information into the chat box within ChatGPT, then the model can make use of the said information to generate a personalized response that is tailored to the individual's needs and interests. The model can also generate emails that contain relevant statistics and information about the local real estate market, which can possibly help to establish the agent as an expert in their field. Additionally, ChatGPT can also be used to generate follow-up emails that are designed to keep the lead engaged and interested in the properties and services that are offered by the agent. This, in turn, can help increase the chances of the lead becoming a client and making a purchase. Talk about a powerful tool! That could be incredibly helpful to any agent who deals with a numerous amount of clients on a daily basis. Marketing Campaigns Agents can create individualized and successful marketing campaigns with the aid of ChatGPT. Agents can develop targeted marketing campaigns that are more likely to turn leads into sales by using the model to analyze data on customer behavior and preferences. This can aid agents in generating more income and expanding their clientele. Using ChatGPT to create personalized marketing campaigns can help real estate agents increase their revenue and grow their business. By targeting the right audience with the right message, agents can ensure that their marketing campaigns are effective and deliver the right results. The possibilities for ChatGPT are endless! We tried playing around with it ourselves, and asked it to explain to real estate agents in the voice of former president Barack Obama. Here's what it created: As the President of the United States, I have seen firsthand the potential of technology to improve our lives in countless ways. One of the most exciting developments I've seen is the rise of ChatGPT, a powerful language model developed by OpenAI. In the world of real estate, ChatGPT can be a game changer. It can help agents automate repetitive tasks and improve their overall efficiency, allowing them to focus on what really matters: closing deals and serving their clients. One way ChatGPT can be used by real estate agents is through natural language processing (NLP) capabilities. This allows agents to communicate with potential clients in a more human-like manner, whether it's through email, text, or on a website chatbot. ChatGPT can be trained to understand and respond to common real estate-related questions, such as property listings, pricing, and availability. This can save agents a significant amount of time and allow them to focus on more important tasks. Another way ChatGPT can be used by real estate agents is through its ability to generate written content. This can include property descriptions, listing descriptions, and even social media posts. With ChatGPT, agents can quickly generate high-quality, engaging content that will help them stand out in a crowded market. ChatGPT can also be used to improve customer service by providing instant answers to common questions and concerns. This can include providing information on local schools, transportation, and other community amenities. In the coming years, I believe we will see more and more industries adopt technologies like ChatGPT. And, I have no doubt that this will lead to a more efficient, productive, and prosperous society for all Americans. This is what I believe, and I will continue to support this kind of innovation and growth in the technology industry. Can you believe that? ChatGPT can even take on the voice of other people and write words on their behalf. How cool is that? In conclusion, ChatGPT is a powerful tool that real estate agents can use to improve their business. By incorporating the model into their customer service, property descriptions, social media content and personalized responses, agents can save time and improve the quality of their work. As the technology continues to advance, we can expect to see more real estate agents start to adopt ChatGPT and other AI-based tools to help them stay ahead of the competition. To view the original article, visit the Transactly blog.

The Facebook Ad that Home Buyers Can't Resist
A sale, a bargain, a good deal—if there's anything consumers love, it's getting more value for their money. Realtor Jaime Resendiz uses that to his advantage in his advertising. By creating "price drop" ads for listings on Facebook, he attracts a ton of quality buyers. After all, even house hunters are looking for a good deal—especially in this economy. Watch the video above to learn: Two variations of the price drop ad How to create a price drop ad How to optimize for your business

Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention
Last year, we shared a three-step system for optimizing your online listing. Over the next several weeks, we'll be publishing a series of articles that breaks down each step one by one. Below is Step Two. See Step One here. Marketing real estate listings means sharing information across as many channels as possible. Accurate floor plans, advanced measurements and easily navigated 3D virtual tours capture attention and provide an engaging experience for both the consumer and real estate professionals. Once your listing is prepped, tidied and spruced up with virtual staging, you need to share its details to achieve the sale. Snippets of your virtual tours should spark interest in potential buyers and lead them into an exploration of every aspect of a property. Whether you share in the form of a teaser reel on your preferred social media channel or share through your MLS platform, it is important to offer accurate and enticing particulars about the seller's home. The question is, what do you share, how do you share and when do you share? What to share It's no surprise that pretty much everyone is using the internet when searching for a new home. Recent statistics indicate that 97% of homebuyers are online and actively seeking information long before they contact their real estate agent. Listing a property and getting it viewed is simple with a few real estate marketing tips. Start by sharing reliable information. Technology leaders like iGUIDE provide everything you need to list a property. Professional photos with easy-to-navigate floor plans allow potential buyers to see the listing from a variety of different viewpoints. Reliable square footage calculations and laser-accurate room measurements help a homebuyer in the decision-making process. In a recent survey from NAR photos, details about a property, 3D tours and floor plans ranked high on the "very useful" list of features they wanted to see on the web. Get that sold sign ready by speeding up the appraisal process when you share ANSI-Z765-2021 compliant floor plan measurements for all your residential listings. How to share Once you upload your listing data into your MLS platform, you are sharing information instantly. Consumers and agents around the globe can visit your 3D virtual tours where you can share images, guided video tours, and highlight pertinent property information and links to your website. Step-by-step guidelines are available to show you exactly how to create attention-grabbing social media posts for Facebook and Instagram. Even if you are not tech savvy, you can share and create captivating posts yourself. Start by sharing on your personal social media accounts, and once you are familiar with the system, you can set up a business page to attract more clients. Build your brand around specific areas you farm by letting everyone know when you get a new listing. You can quickly become the go-to agent with a bit of creativity, a few hashtags and some teaser reels. When to share They say timing is everything. Knowing when to share your listing's information can help get the word out to your target audience. Use social posts to your advantage at the onset of your new listings and follow through with regular posts to update about open houses, neighbourhood happenings and when the property gets sold. Real estate marketing tips from experts like Tom Ferry highlight the importance of hiring professional photographers and using technology like virtual staging and 3D virtual tours to allow potential buyers to visualize themselves in a home. With the help of analytics, you can share important information with your seller about the number of visits your listing is getting and the length of time visitors are browsing through the information. Share this information at regular intervals with your sellers to highlight your marketing efforts in getting their house sold. Competition can be fierce. Give the seller a reason to choose you. Show them the great ways you market real estate on their behalf by providing access to all the information a homebuyer needs to make a decision. When marketing real estate, think of making a connection with the consumer rather than selling them something. Not everyone will be ready to purchase a home right now, but when you share engaging content in an easy-to-understand format, your name will be at the forefront of their minds. Building relationships takes time and the best way to grow the relationship is to nurture it by providing valuable information. Remember, you are not the only real estate agent out there, but you can capture leads by capturing attention. To view the original article, visit the iGuide blog. Other articles in this series Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools Optimize Your Online Listing, Step 3: Show Results to Your Clients

How ChatGPT Can Help You Generate Real Estate Marketing Ideas
The future is here—and it wants to help with your real estate marketing strategy. Well, "wants" may be a strange word. After all, we're talking about artificial intelligence (AI). And while this AI may not technically "want" to do anything, it's certainly capable of helping you generate marketing ideas and even real estate copy. That's what innovative Realtor Jaime Resendiz has discovered. He uses an AI bot known as ChatGPT to, well, chat and have a dialogue that results in all kinds of marketing ideas. Jaime uses ChatGPT to come up with ideas (and some text) for: Social media Blog posts Video scripts Listing descriptions Real estate ads And more! Watch the video above to learn how you can leverage ChatGPT in your business—and work smarter, not harder in 2023!

Holiday Light Map Campaign: A Step-by-Step Guide to Seasonal Lead Generation
Give your seasonal marketing a bit of glitz and glimmer by highlighting holiday light displays in your area. This Facebook campaign idea can passively generate real estate leads for you all season long. All it takes is a little bit of set-up. And, don't worry, the set-up is not bad at all—especially with the step-by-step instructions offered in this video. Watch the video above for a dummy-proof guide to: Creating a holiday lights map Setting up a Facebook campaign (no landing page necessary) Funneling leads into a CRM, spreadsheet, or other app Holiday lights are a sure-fire crowd pleaser. This lead gen campaign fills up your sales funnel while showing off your local knowledge. It's a seasonally appropriate win-win strategy!

Keep Up with These Seasonal Trends for Google and Facebook Ads
'Tis the season — to master your digital ad strategies and scale your real estate business. Marketing your real estate business with paid advertising campaigns on Facebook and Google helps you gain visibility with internet buyers and online leads. However, the paid ad playing field isn't necessarily evenly distributed all year long. Just like the real estate market goes through its market cycles where the environment is determined by the levels of supply and demand, your paid ad experience will fluctuate over time, too. Depending on how many buyers are shopping online and the volume of advertisers at any given time, your cost-per-lead will adjust accordingly—another critical factor that affects your paid ads performance is the time of year. 2 Need-to-Know Trends for Google and Facebook Ads To prepare you for the changes that are going to impact your digital marketing and paid advertising performance, here are two need-to-know trends that real estate teams will be coming up against in the next few months. 1. Search Volume Matches Market Activity Every real estate professional knows that the high season is usually spring. In recent years, the pandemic did influence the sales cycle and disrupt the industry's normal market pattern. However, the holidays do typically slow down as buyers and sellers settle down to enjoy the holly-jolly end of the year. As fewer buyers typically hit the market in the fall, online searches tend to dip, too. Expect to see the demand fall in October and continue to slow down into December. The market begins to regain its momentum at the beginning of the new year, and it continues to pick up into the spring and summer months — kicking off the spring buyer's rush. If you start to see your paid ad performance decline during the holiday months, keep in mind that it's the natural pace of the market. 2. Expect the Expenses for Social Media Advertising to Rise Real estate professionals aren't the only ones who leverage social media ads to boost their businesses. Around the holiday season, retailers invest heavily in advertising on popular social media channels to capture digital consumers. What does this have to do with real estate agents? Since retailers are flooding ads onto social media, the prices increase. This means that agents who are continuing their usual real estate marketing strategy will see their marketing spend raise during the prime holiday gift shopping months. If you notice that the prices go up around October and November, don't be alarmed. They should balance out again at the end of December and into the new year. Pro Tip: If you're a new real estate team that's just getting started with paid digital advertising, keep in mind that the prices are inflated at this time of year. Don't think that these prices are the baseline and abandon this critical avenue for attracting and keeping in touch with your sphere! 2 Ways to Overcome the Seasonal Shifts Do you want to overcome the seasonal hurdles and establish a more solid paid ads performance to keep your real estate business top-of-mind? Follow these two best practices. 1. Diversify Your Marketing Plan to Balance Out Your Performance Since you know that your paid advertising on Google and social media may dip during the holiday months, you can overcome the seasonal cycle by diversifying your marketing efforts. Now is a great time to branch out and expand your marketing strategy to balance out your real estate brand's overall performance. This is a classic pivoting strategy that helps real estate teams stay on their A-game, even as the market takes its annual turns. By expanding into different areas, your business won't take as big of a hit as it would if you were fully relying on one tactic. 4 Digital Marketing Avenues to Explore Over the Holiday Months: Microsoft Bing Facebook Amazon Instagram 2. Don't Follow the Competition and Leave the Arena Many real estate businesses will see the paid digital ad market begin to stall and stop investing in it. Yes, demand may slow, and prices may even hike up. But, that doesn't mean the right strategy is to stop your digital ad campaigns altogether. The top-performing real estate teams know that this seasonal adjustment actually clears out the competition, giving your business and your message more visibility. Let your less strategic competitors leave the arena. Even if you continue to advertise at your usual pace, you'll stand out and get more eyes on your marketing campaigns. The logic is simple. As competitors leave, there's less traffic crowding the platforms you're creating ads for. Pro Tip: One paid ad area you should never surrender is Google. Why? Because Google Ads reward consistency. If you create campaigns that don't pause, Google will actually prioritize your ads — helping them perform better when the demand regains its usual pace. Marketing hack, unlocked. To view the original article, visit the BoomTown blog.

5 Ways Email Marketing Can Boost Your Business
Email is so ubiquitous to our daily lives, we sometimes take it for granted—most of us check our smart phones, smart watches, tablets, or inboxes for new messages several times a day (if not immediately after a notification pops up on the screen). Whether you are using email for basic communication or as an inexpensive way to reach everyone in your digital Rolodex at one time, here are five best practices for Realtors looking to successfully incorporate email marketing into their overall digital marketing game. 1. Follow Up After a Networking Event Leads won't just start coming in after a networking event. Like any lead, it is a process of nurturing and follow-up. Gather business cards of those at the networking event. Then send a follow-up email about how it was nice to meet them and include your contact information. 2. Send a 'Just Sold' Email Blast to Your Client Database Share your sold listings with your client list. It can be a way to start a conversation about getting their home on the market, but it can also help keep you top of mind when the time is right for them to sell. Offer your services or some sort of incentive so they will reach out to you for their real estate needs. 3. Automate Emails When You Can You can automate many of your emails, like your welcome email, certain follow-up emails and even monthly newsletters. Make sure you have your leads and clients grouped in a way that makes sense. This way, clients get the email messages that work best for them, wherever they are in their home buying or selling journey. 4. Send a Newsletter Featuring Client Stories You can send email newsletters on a weekly or monthly basis to give an overview of your company. These newsletters can include pictures or invites of an open house event or a success story shared by your client. Showing satisfied clients in your newsletter is an excellent way to attract new customers. This increases their faith in you as potential customers and makes them initiate a conversation or offer if they haven't yet. 5. Segment Your Email List If you want to give very personal experiences to your leads, segment your email list based on client personas and needs. Then, target communications with details pertinent to each client. Segmentation increases the chances of nurturing bonds with the audience by sending only valuable and relatable content. To view the original article, visit the IXACT Contact blog.

Real Estate Branding: 6 Steps for Agent Success
Quick: name three brands! Don't read further until you do. Seriously. We'll wait... Okay, so which came to mind? Maybe popular consumer brands like Coca-Cola and Nike, or perhaps big-name brokerages like Keller Williams and Century 21. Because of branding, you already have an idea in your head about what those companies stand for or represent and the kind of experience you'd have when using their products or services. Personal real estate branding isn't much different. Instead of branding for a large corporation, real estate branding is the effort of accurately and attractively representing you or your team, which helps you sell your services. Real estate branding is important because when consumers in your local market are asked to think about real estate agents, you want to come to the forefront of their minds. With real estate branding, you become the agent consumers think of by conveying to them your personality, what you represent, and what type of experience they can expect when they work with you. Learn why real estate branding is important, what different components real estate branding involves, and how you can enact real estate branding best practices to get the most out of your marketing and public image. 1. Create a Visual Real Estate Branding Identity It's said that a picture is worth a thousand words. We don't know whether that's true, but it is clear that having an effective visual presentation and theme to your marketing materials will improve your real estate branding. If you need a visual branding revamp, take it step-by-step. First, brainstorm the main messages you want your brand to convey. There are two directions you can go in: either focus on the type of real estate you specialize in (luxury properties or veteran housing, for example) or consider which type of real estate agent you are, as your personality type is directly related to how you'll work with clients. Next, come up with a short, memorable slogan/phrase/keywords/sentence that literally tells people what you want them to know about you and your services. It doesn't need to be clever to be memorable. Keep it simple and straightforward. Then, work with a graphic designer to create a logo that fits with your slogan and embodies your brand. Run a few samples by people who you trust so you can gather feedback. Ask them for their first impression, what they like, what they dislike and any general feedback for future iterations. It's important that you spend time getting this right. You may think that it will be easy to change your visual identity — logo, colors, slogan — but it's not easy considering how many marketing materials will carry your real estate branding. Plus, consistency is what will make your brand memorable. So don't stop iterating until you create a visual brand identity that you're happy with, because you'll likely be using this identity for years. 2. Develop a Written Real Estate Branding Identity Having a strong visual identity is essential to building your real estate brand. But it's only the first half of the creative real estate branding identity equation. You must also work to create a strong written real estate branding identity. Visuals may attract people's eye, but well-written agent biographies and listing descriptions are also going to be integral to establishing yourself as a real estate leader. Think of it from a buyer or seller's perspective: A poorly-written, uninformative agent biography is going to cause concerns about your ability to conduct a real estate transaction. And listing descriptions that aren't telling a descriptive, coherent story risk turning consumers away from your services. As you develop a written real estate branding identity, keep a few general tips in mind: Be authentic – Use your words, not the words you think people want to hear. Your tone should match your personality. Don't eliminate contractions if you typically use them. Don't use formal language if you speak casually. Share your passion – Why does your work excite you? Weave your enthusiasm for your job into your bio. No one wants to work with a two-dimensional agent. Showing passion will make others feel eager to work with you. Tell a story – Use your written materials to tell a concrete story about your brand, your services, your team, and the properties you're listing. Remember that the story should consider a consumer's point-of-view – use the second-person "you" and focus on stories that end with satisfied buyers and sellers. One other, absolutely essential tip: Proofread. Always proofread every piece of collateral to be sure that there aren't nettlesome typos, misrepresentations, or other mistakes – you want to establish your professionalism, and those sorts of mistakes don't help. 3. Own Local Google Search Results for Real Estate Services If you want to develop a winning real estate brand and grow your business, you can't hide in the shadows. Visibility is key, and it's accomplished through marketing. In the same way that you put up yard signs and A-frames to draw attention to your listings in the offline world, you need to create similar visibility online so that it's easy for prospects, leads, and clients to find you. With well over 90% of all real estate searches starting online, the best place to achieve that visibility is on Google. Visibility is an important part of branding. Prospects equate you being at the top of a Google local search page with you being a credible, trustworthy agent. Now, more than ever before, Google is prioritizing local search results. That means that when prospective buyers and sellers search for terms such as "real estate agent near me," they're going to be served results that list agents in their neighborhood and town. If your competitors appear in those searches and you don't, you've essentially signaled to buyers and sellers that your competitors' brand is more trustworthy than yours. Google gives clear, written instructions for improving your local search ranking. It instructs users to create a Google business profile that includes information such as your address, phone number, website, and industry. The profile should also have a verified location, accurate business hours, and up-to-date photos. Most importantly, Google urges businesses to solicit and manage reviews. Google uses these reviews to determine your prominence and relevance and decide whether to feature you as an agent consumers can trust. Solicit reviews from clients, fellow agents, friends, and family – anybody who can speak to your skill, professionalism, and ability should give testimony. 4. Spread Your Brand With a Personal Real Estate Website If Google is the front door of the internet, then think of a personal real estate website as your living room. It's where you can welcome guests, explain your services, and establish your credibility and style as an agent. Plus, a clean real estate website with a modern design and easy navigation demonstrates to potential clients that you are tech-savvy. So much of the present real estate transaction experience occurs online, so you need to be sure that your brand indicates that you are an agent who will be up to the task of helping clients market their products online. Make sure your agent website includes your basic business information and your listings. By publicizing your existing listings, you let sellers in particular know that you're already trusted by other home sellers in their market. 5. Use Social Media Social media is an increasingly important brand-building platform for real estate agents. In particular, Facebook and Instagram have become popular places for buyers and sellers to look for agents, homes, and general real estate services. In order to earn new leads and business, then, agents should have a strong social media presence. We recommend that you use the EAT framework to develop a well-branded, fully-organic social media presence. EAT Social Media Framework EAT stands for: Engagement Authenticity Thought leadership The first portion of EAT is engagement. With engagement, you should consider posting on social media channels and responding to consumers' comments on the posts. Agents should also ask questions to spur audience engagement. Consider asking questions such as "carpet or hardwood?" to get people talking about their preferences or "what homes are catching your eye this fall?" to learn about why people are entering the market and the homes they're most excited to tour. The second component of EAT is authenticity. By producing authentic social content, agents can tell honest stories about the home selling and buying processes and the real estate market in general. For example, you shouldn't solely post videos and photos of fully staged homes and tours. Instead, consider posting before and after photos, or a video of your open house preparations. This way, consumers see that buying or selling a house is a process, and that you're dedicated to the work necessary to make it happen. The final part of the EAT framework is thought leadership. For agents, social media provides the opportunity to display subject matter expertise, which is especially valuable knowledge to share in a complicated time for the real estate market. Following the EAT framework ensures that when people view your social media content, they see a credible, engaged real estate professional. If a consumer sees one of your paid advertisements and later searches for your information, strong organic social media may help reassure them that there is substance behind your advertisements. With engagement, authenticity, and thought leadership at the forefront of your organic social media efforts, you can develop a solid foundation for social media success. 6. Remember Offline Real Estate Branding Opportunities As you work to build your brand online, don't forget about the benefits that offline real estate branding can provide. Yard signs, sponsoring a little league team, setting up a booth at community events – these types of real world opportunities to connect with consumers and people in your local market are invaluable if you want to establish yourself as a leading local agent. Offline real estate branding extends all the way to the end of a real estate transaction. Providing buyers and sellers a small but thoughtful closing gift is a good way to communicate how much your value your clients' business – and also ensure that they come to you the next time they need real estate services. How Can You Develop the Strongest Real Estate Branding? Clearly, real estate branding is important if you want to be the agent that buyers and sellers turn to when they have real estate needs. Overall, having the best real estate branding in your market requires: A visual real estate brand identity A written real estate brand identity Owning Google local search results An personal real estate website Using social media Practicing offline real estate branding To view the original article, visit the Homesnap blog.

10 Video Marketing Ideas for Real Estate Agents
While it appears that every Realtor is creating real estate videos these days, some don't seem to get more leads from video. There could be a few reasons why: Focus: Real estate professionals should ensure that the focus is on generating leads while making videos. Video Quality: For marketing videos to be successful enough to generate leads, the quality should be good. Most viewers won't continue watching if the video quality is bad. Video content has become more widely available and accessible thanks to the internet and cellphones. Now more users can easily relate to and engage with the video content than any other content. Therefore, it is essential to create video content that engages your customers. In today's article, we'll discuss effective video marketing ideas for real estate agents. Top Video Marketing Ideas for Real Estate Agents There are countless ways to make real estate marketing videos. Here are 10 video ideas to connect with your audience: About Me/Us Videos An "About me/us" video introduces the authentic side of your real estate brand to your clients and prospects. It gives them an insight into the person behind the brand and why you do what you do.  An "About us" video is ideal for capturing you and your team's spirit and qualities authentically and honestly. Most importantly, it allows leads to relate to and like you easily. FAQ Videos FAQ (Frequently Asked Questions) videos are a common marketing strategy for conveying information in the form of questions and answers by an expert who has specialized knowledge in the subject matter. Make videos answering frequently asked real estate questions. By providing helpful answers to common real estate questions, you get an engaged audience and potential clients. Community Event Videos Another excellent video marketing idea is community events videos. Make videos of community events such as street fairs, charity events, etc., to promote the local community. Inform people of a neighborhood's existence. This helps establish a solid local presence for your business, helping attract a local customer base. Property Tour Videos The advantage of using videos for property tours is that you have complete control over what your consumers see and how they view the property. You can take advantage of this by focusing on the most outstanding qualities of the property. However, make sure not to mislead prospective purchasers, as this will come to light during an inspection of the property. Draw attention to the most impressive attributes in a subtle manner. Videos of Virtual Tours There's no denying that the world has adopted a more virtual lifestyle since the pandemic. Many real estate professionals now routinely use virtual tours for marketing their listings. This gives viewers an idea of your services while marketing the property. Testimonials Customer satisfaction is one of the most effective marketing tools at your disposal. Who better to market your product or service than a happy customer, right? By capturing their experiences, Realtors can design a highly effective and effortless marketing asset. While you can write down client testimonials for use on your website or in marketing materials, a video testimonial is an even better option. Video of Market Update Sharing videos of the latest updates in the industry gives your audience the impression that you are a reliable source of information. This encourages them to always check your content to see what's new. Post videos of the latest real estate technologies, market changes, and news about the real estate industry. Tips and Tricks Videos While knowledge is undoubtedly powerful, it is exponentially more so when shared! Create videos sharing tips and tricks that can benefit your audience. For example, you can share videos on how to spot property repairs, educational content, and other valuable information for your audience. Go Live on Facebook, Instagram, or Twitter One of the most compelling aspects of social media livestreaming is the ability to include more guests and respond to audience comments directly. Naturally, this increases the video's overall impact. In your livestream, you can answer frequently asked questions and even ask your viewers some questions, share real estate news updates, share information about your product or service, etc., creating a high level of trust with your viewers. Day in the Life Share those your day-to-day experiences and genuinely communicate what it's like to be a real estate agent. This allows you to showcase your professionalism, connect with followers, and keep your audience engaged so they know who to reach out to with for anything real estate related. Conclusion With each new advancement in technology, our reliance on it grows both professionally and emotionally. However, video has remained a reliable source of information and entertainment for most people. And, given recent requirements for virtual connectivity, video marketing is likely to remain effective for an extended period of time. To view the original article, visit the Realtyna blog.

7 Email Marketing Campaigns for Your Real Estate Business
While it might be difficult to reach potential clients online, email marketing is a simple and cost-effective process that enables you to engage with customers and generate traffic to your website. To encourage higher click rates, send relevant and tailored emails with attractive subject lines. Today, we'll discuss seven real estate email marketing campaigns you can use to market your services. Form Submission/Thank You Email Always stay connected to clients and make them feel comfortable joining your community. Each time new website visitors sign up on any of your website pages, send them an email thanking them for visiting and signing up. Let them know they are free to contact you for more information or inquiries. This builds trust with your prospects. Service Update Emails As real estate professionals, you must keep your clients in the loop of any updates to services. Update emails should explain the benefits for clients. Co-marketing Email If your real estate company gets into a partnership with another organization, an email informing your clients or prospects of the new partnership and its benefits is a great way to market the services of such a partnership. What makes co-marketing emails very effective is that both companies' products are introduced to their clients, generating and converting new leads for each of the partners. Send Emails and Follow-ups About Your Open House Events When you have an open house or event, email your clients and potential clients inviting them to the event. In addition to sending out open house invitations, you can also send follow-up emails encouraging prospects to contact you for more information, to schedule showings, or to offer info about similar homes for sale. Local Housing Markets Highlight and Updates Once in a while, real estate agents or brokers should send emails highlighting their local housing markets and any updates. This keeps customers informed about the latest news regarding the industry, thus qualifying you as an authority in the field. This keeps you top-of-mind and encourages clients and potential clients to contact you when they start searching for properties. The Post-Purchase Drip Campaign This is a follow-up email to clients who have purchased real estate. Such follow-ups guide them and assure them that you are available to assist them in case they need help with additional details regarding the property. This marketing strategy helps strengthen or build solid relationships with your clients. New Service/Content Announcement Send email newsletters informing your clients of new services or blog posts to create awareness about your growing business and your content. Final Words An email campaign is an easy, cost-effective, yet powerful tool to promote your real estate brand, create awareness your business, and increase engagement on your real estate website. To view the original article, visit the Realtyna blog.

5 Simple Ways to Increase the Screen Value of Your Online Real Estate Listings
Are your listings getting enough screen time? To grab attention and keep it, you need to encourage homebuyers to stay a little longer, checking out more than the primary photo. Are you currently using 3D tours and floor plans as part of your real estate marketing plan? If not, here are a few good ways to drive engagement and increase your screen value. Use a professional real estate photographer Market your real estate listing with professional real estate photos. A good first photo is a perfect way to entice potential buyers to want more. Think of your real estate photos like a storefront window. If the display is good, you want to go inside. It's no different with real estate. Attractive photographs increase the amount of time the consumer spends clicking through the images. You want to encourage a connection during the buyer's journey. They stay a little longer and get to the consideration stage faster when they like what they see. Speak with a local real estate photographer who offers services from leading-edge companies like iGUIDE. Unconventional camera systems capture outstanding photos and accurate measurements simultaneously, so turnaround time is quick. Video tours and drone shots Consumers love drone footage. This eye in the sky captures amazing aerial shots to offer a different point of view. Extensive landscaping, outdoor entertaining areas, and sprawling properties benefit well from the use of drone shots. Not every property is a good fit for drone photos, however. You may list a stunning condo or a multi-unit residential property, but a drone shot just won't do it justice. However, video tours highlight the essence of unique spaces, and are an excellent tool for your real estate listing marketing. Video is popular because it allows for narration and lets you point out multiple features within a property. Virtual staging to spark joy Increase the consumers' screen time for your listing by using virtual staging. Virtual staging can help your real estate marketing by presenting a space that makes it look and feel more like home. Whether it's a vacant property or a home that just doesn't have the best furniture placement, virtual staging can spruce it up. Using proptech tools like Floorplanner encourages homebuyers to try before they buy. With multiple furniture choices, accents, the ability to change door and window placements, virtual staging makes decision making easier. 3D tours are a must By now you are using 3D tours, right? If you want to keep the attention of potential buyers, the implementation of 3D tours is the ideal way to market your real estate listing. The goal is to drive engagement, and what better way to do that than using the consumer's favorite way to interact? According to 3Kit, there are 87% more views on listings that incorporate virtual tours. That means you increase the consumers' screen time from just a quick look at the main photo to connecting and interacting with a 3D tour. You know how it works. It's the same reason that reels and video stories are so popular on social media. These attention grabbers drive engagement, leading to the awareness stage on the buyer's journey. Use interactive floor plans to make a connection Understanding a space requires not only beautifully captured photos, but the ability to virtually walk through and make a personal connection. Buyers want to know all their stuff will fit into each space within the home. Accurately measured floor plans give them the ability to compare their existing living quarters to new ones. As Inman notes, buyers have come to expect floor plans as part of the way you market your real estate listing. Measurements give meaning and value to a space and help increase the amount of time the consumer spends looking at a property. As a bonus, floor plans include important dimensions for future renovations. With the help of advanced measurements from an iGUIDE, the buyer can remotely plan and design each space. Increasing screen value and screen time for online real estate listings provides benefits for the seller and the buyer. When you use tech tools like virtual tours and floor plans, your sellers experience fewer interruptions in their daily life. The property gets shown to more qualified buyers, thus saving time for both the seller and you. Buyers will start to form an emotional connection as they are drawn in by captivating professional real estate photos and multiple ways to interact online. Help your real estate listings make their best impression online by using all the services available to you from a professional real estate photographer. For more information regarding iGUIDE, click here. To view the original article, visit the iGuide blog.

Establishing Digital Expertise, Authority, and Trust (EAT)
Before the evolution of real estate websites, smartphone apps, and multimedia messaging services, agents and brokers were the keepers and gatekeepers of listing data. Today, Realtors use real estate websites to share this information, generate leads, and communicate other useful information about their local communities and the home buying and selling processes. But how do you beat the competition when it comes to a Google search? It turns out, the experience you offer your clients can be easily transferred to your digital marketing strategy. As cliché as it may sound, remember the acronym EAT any time you add new information or make updates to your website or social media messaging. EAT stands for Expertise, Authority, and Trust and strategy built out over time. Expertise Expertise is evaluated at the content-level. Google SEO rewards subject matter experts who write authentic, original content in their subject matter areas. You know the ins and outs of the real estate industry. Write about what you know. Authority Authority is reputation based. When people leave online reviews on sites like Google Business, G2, Capterra, you grow your authority. Authority can also be given in the form of inbound links from news stories and other high-authority sites within the same (or complementary) industry. Trust As in real life, trust is about legitimacy, transparency, and accuracy. Trusted sites are ones that strive to have up-to-date and accurate content, use SSL (secure) certificates, and provide contact information and disclosures when using affiliate links and cookies used for tracking user behavior. SEO The next step in the EAT strategy is to monitor your Google Analytics and Google Search Console accounts to monitor who is coming to your site, how long they are staying for, what they are reading, and how they are accessing the information (desktop, tablet, smartphone). You can review demographics such as age, gender, and location to better adjust your content and know what might be important to them. Match your content with the selling season and write ahead of time (so the information is there when the searching begins). And, of course, we recommend using a CRM to manage leads, keep-in-touch and stay organized to the needs and preferences of your customer base. To view the original article, visit the IXACT Contact blog.

Tips for Marketing to First-Time Homebuyers
In this article, we will list tips for marketing to first-time homebuyers. If you are interested in learning more, keep reading! Know Your Target Audience The first and most important step in marketing to first-time homebuyers is to know their demographics. According to NAR, first-time homebuyers range between the ages of 30 to 34. That is why it's essential to understand your target audience better so that you can start marketing your listings to them accordingly. Next, keep track of your audience insights and learn more about them. For instance, how does your target audience get their information? Which social media platforms are they most active on? By knowing the media your target audience is consuming the most, you will better understand which platforms to reach them through. Be Active on Social Media Platforms Speaking of social media, a large number of first-time homebuyers are millennials, which means that they depend on social media for their everyday tasks. That is why it's important to be active on all social media platforms. Start advertising your listings through Facebook or Instagram ads, for instance. If you want to know more about How To Use Facebook Ads to Reach Your Target Audience in Real Estate, read our blog on it for more detailed information. Create a User-Friendly Website First-time homebuyers often search for listings online. By having an informative and user-friendly website, you're more likely to attract traffic. Start by picking your website theme. Ensure that your theme is unique, eye-catching, and best fitted for a real estate website. Then, start working on your content. Read our article on Web Content Ideas for Real Estate Agents for more information on what to include on your real estate website. The most important thing is always keeping your audience engaged with the latest listings and news on the real estate marketplace. By keeping track of your site visitors, you will better know what they like the most about your website and improve it. Take High-quality Photos and Create Virtual Tours Millennials often pay attention to the overall quality of photos. The photo should enhance the property that you are selling, so pay close attention to your photography. For a better view of the property, you can even use drones for HD photos and capture the whole layout of the property. Virtual tours are another great way to advertise your property to millennial homebuyers. Showcasing your property through 3D virtual tours can attract more leads while making it more convenient for your site visitors to view your listings without physically visiting a property. Make Use of Influencer Marketing Influencer marketing has become widely popular among real estate professionals. Influencers are people who have a large following on their social media platforms. They have direct reach to—and influence on—their local audience. You can set up a partnership with influencers who can market your listings to your preferred target audience. The best way to do that is by contacting influencers who share the same audience demographic as you. First, agree on what you want your influencer to do. A typical influencer often posts stories, pictures, and videos on their social media platforms. Provide your influencer with clear and well-prepared content for their use and let them know what exactly you want them to promote. Remember that communication is key. You are more likely to attract more leads for your listings by having a healthy relationship with your influencer. Offer Your Help and Assistance The last and final step is to ensure that you are always ready to offer help and assistance to your first-time home buyers and your clients in general. It can be quite a confusing process for clients who are new to the process. So be prepared to answer any questions regarding the home buying process. As a real estate agent, you must always be ready to offer assistance to your clients and prospects. To view the original article, visit the Realtyna blog.

How Virtual Reality Is Changing the Way We Market Real Estate
Virtual reality (VR) has changed the game in the real estate world. It's expected to grow exponentially within the next five years, becoming the primary way we market real estate. The traditional form of home buying and rental shopping consists of figuring out finances, physically touring countless houses, making an offer, applying for mortgages, inspecting the house, getting an appraisal, asking for repairs, and a final walkthrough. On average it takes five to six months to find a house and many people don't have the time or energy for that. You can shorten the financial side and ease stress by encouraging your clients to get a mortgage pre-approval, but outside of finances, the most time-consuming aspect is viewing the homes. Seventy-two percent of recent homebuyers report feeling frustrated with their home purchase. In most cases, this is because of frustration with their real estate agent and the lengthy process. No one has found a way to make touring potential homes more efficient, until VR. Benefits VR Offers There are several benefits that VR offers, one of them being fewer costs allocated to the home buying process. Viewing properties is time-consuming and taxing, especially when you're constantly taking off work to travel to look at homes. It's recommended that buyers look at homes they're interested in two or three times to make sure it's a good fit. People often don't pay attention to details the first time they view a home, so it's important to give it a second look to find the things you may have missed. Having to schedule times with the agent and homebuyer to view the home can be just as frustrating. VR allows your client to interact with the property without physically having to be there. The self-guided tour is beneficial since you can visit the property at your own frequency and time. It also helps narrow down the search since you'll be able to cross off homes that don't appeal to you online. A VR home search can allow you to see houses back-to-back for easy comparison, and gives you the ability to show friends and family for added input. Immersive Experience Brands are already leveraging VR for a better customer experience. This will hopefully decrease frustration for home buyers while also accelerating the home search experience for all parties. VR allows you to virtually walk through an accurate depiction of the home since pictures can be deceptive and descriptions can be hard to go by. The virtual tour program will be able to measure out dimensions of the room, window placements, and a better overall layout. Virtual tours can also be used when your client is building a property. It gives a more accurate portrayal of what you'll get and will provide the ability to make necessary adjustments before the process begins. This allows your team to get a head start with interior design. It's a great tool to use when mapping out each room and determining how it will fit into your vision. Unlimited Customizations Companies like Amazon already use augmented reality to show how their furniture would look in your home. Staging furniture can influence the appeal of a home viewing. Many home buyers are drawn to homes that are set up nicely and cater to the style of the consumer. Using VR in this instance can help better visualize the home the way the consumer wants and improve the overall appearance and marketing of the property. One of the main components consumers look for when shopping around for a home is size. VR programs are able to showcase size and dimensions easily. The general walkthrough of the rooms will help the buyer decide if it's enough space for them. As stated prior, this would help narrow down the search instead of wasting precious time scheduling and viewing a tour in person. With VR becoming the new reality in real estate, it's time to consider your options and implement this new program into your practice. To view the original article, visit the WAV Group blog.