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NAR Settlement Impact: What to Start Doing Today
Zurple recently hosted a webinar where a panel of expert real estate professionals provided insights on what agents can start doing NOW in response to the NAR settlement. Below is a succinct follow-up that includes key learnings and links to the recording and slides. 1. Stay focused on the fundamentals There's a lot of noise out there. But don't worry! If you've been doing what you should've been doing all along — building strong relationships and demonstrating your value — expect no major challenges. Build and leverage your network (contractors, home inspectors, roofers, painters, etc.) to build credibility and boost your value, so you win more clients. 2. Support your "professional fee" Say, "professional fee" instead of "commission." It shifts the focus to the value you bring and positions you as an expert who will get your client the best deal (instead of a sales shark looking for a paycheck). How to become more confident when discussing your professional fee: Tell buyers and sellers they'll get what they pay for — a cut-rate professional provides poor service. "You wouldn't use a discount doctor, so don't trust a discount agent with the biggest purchase of your life!" Articulate your value proposition. For example… Share your experience and transaction stats and show how you're different from other agents to explain why your rate is what it is. Practice this with family, friends, or co-workers. If they don't believe your argument, potential clients won't either. The NAR settlement may "weed out" the less-than-best agents, but that could also mean you'll end up competing with the best. That's why now's the time to level up your business practices. 3. Leverage education to get more business If you stay educated, it's easy to be exceptional in this field. Stay updated about the NAR settlement and its potential impact on you and your clients through July, when changes are due to be implemented. Why? So you can speak with leads and clients clearly and confidently, and So you can proactively adjust your lead generation strategies accordingly. To watch the webinar recording, see the original article on the Zurple blog. Download a PDF of the slide deck here.
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Are Electronic Signatures Admissible in Court?
Electronic signatures are commonplace in the business world. They're more convenient and efficient than pen and ink signatures. But can the authenticity of an e-signature be proved like a traditional wet signature? The short answer: yes, it can. Authenticity is easier to prove, in fact, thanks to built-in digital audit trails. Let's explore whether electronic signatures hold up in court, how audit trails provide additional protection, and look at recent court rulings that reinforce their legitimacy. Electronic signatures are admissible in court In disputes over agreements, courts are sometimes charged with establishing whether a signature is valid and attributing it to the signer, based on an evidentiary burden of proof. Electronic signatures have been validated as an acceptable and legal option for signing documents and proving the authenticity of that signature in court. In the United States, the legality of electronic signatures has been affirmed by the Electronic Signatures in Global and National Commerce Act ("ESIGN") and the Uniform Electronic Transactions Act ("UETA"). These laws hold that electronic signatures carry the same legal weight as a "wet" signature. One of the most notable aspects of a digital signature is its digital audit trail. The data captured along with an electronic signature provides more concrete evidence around the authenticity of someone's signature, and thereby their obligations under a contract, making it easier to meet the burden of proof. E-signatures vs. wet signatures: the benefit of audit trails Typically for wet signatures, validity and attribution are established by comparing copies of signatures and presenting testimony from handwriting experts or witnesses who were present at the signing. Not only is this expensive and time consuming, it's less reliable due to the human element. By removing the chance for human error and automating the entire data capturing process, audit trails make it easier to establish authenticity and address disputes over signatures both in state and federal courts. Audit trails are effective in establishing a signatory because of information they contain. Data establishing IP addresses, date, time and location for when a contract was received, viewed and signed has proven particularly relevant to establishing signature authenticity. One state case, IO Moonwalkers, Inc. v. Bank of America, went as far as to say that the DocuSign system established an electronic trail of information (send, receipt, signature, review) that wasn't available before the digital age. This suggests that an electronic signature is a more credible method of establishing evidence than a sworn statement of whether an agreement was sent via mail. Best practices for establishing an e-signature audit trail All audit trails are not created equal, so how the audit trail is set up is crucial. If done right, there's an amazing amount of case law to support their admissibility in court. The DocuSign eSignature audit trail includes all the components mentioned in the case law and follows a secure and documented process necessary for court admissibility: A complete, automated history of every viewing, printing, sending, signing or declining activity, including key event timestamps Identifying data, such as the signer's IP address or officially affiliated email address Geolocation of signers, if they agree to share that info A tamper-evident seal that validates documents haven't been altered outside of each signing event A court-admissible certificate of completion available to all participants in the transaction Multiple levels of authentication based on email, access code, SMS, phone, geo-location and more DocuSign also takes a security-first approach to e-signatures to ensure all audit trails, certificates of completion and customer documents that flow through the DocuSign Agreement Cloud stay safe, secure and unaltered before, during and after signing. For more on the security of e-signatures in general and what makes them safe, read "Are electronic signatures safe?" Court support for electronic signature admissibility Established case law demonstrates that secure, established digital audit trails strengthen a party's position in court as compared to wet signatures, image signatures and less mature e-signature solutions. For more information on court support for electronic signatures overall and DocuSign eSignature in particular, read: Using E-Signatures in Court—The Value of an Audit Trail Court support for electronic signatures in the United States Electronic signatures and transactions in the United States Are electronic signatures legal? To view the original article, visit the DocuSign blog.
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[Best of 2023] The Jury Has Ruled on Commissions: What Are the Next Steps?
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The Jury Has Ruled on Commissions: What Are the Next Steps?
So many lawsuits, what happens next? The answer is: it depends. For now, agents need to pay attention to the information from their MLS and their association of REALTORS, and talk to their broker. Do not put too much into the articles you read in the real estate news, unless a lawyer is writing it. The case list is long – Morel vs. NAR, Leader vs. NAR, Nosalek vs. MLSPIN, Sitzer/Burnett vs. NAR, and more! Do not get drawn into the drama. Nothing has happened yet. When it does, listen to your broker and your MLS/association. I have been mad about the Sitzer/Burnett case from the beginning. My opinion on Sitzer/Burnett is that the judge should be fired. Early in the case, he categorized it as a per se antitrust case rather than a rule of reason antitrust case. Every attorney that I have discussed this with has indicated that Sitzer/Burnett is a rule of reason case. That judge got it wrong. A per se violation requires no inquiry into the actual effect on the market, or the intentions of those individuals who engaged in the antitrust behavior. In this case, the market effect and intentions really matter… appeal! And yes, there will be an appeal, unless there is a settlement. The decision of appeal vs. settlement will absolutely be a measure of money – not law or the facts in the case. The final settlement in the case, or the appeal – or whatever happens next – does not really matter unless you are named in the litigation. For everyone else, think about how you can change now to avoid this sort of business uncertainty in the future. It's not that hard to change. Buyer's Agent Change Now Update the "Submit Offer" form from the buyer to include a field for buyer agent compensation. Oh, and make sure the buyer's agent uses a buyer representation agreement immediately, on every lead, and early in the conversation with the buyer. If you don't get paid by the seller, the buyer will need to pay you. Listing Agent Change Now Notify the seller of your fees and discuss the optional offer of compensation to the buyer's agent. Make it clear that the seller is paying your agency fee to some amount or percentage, and that they can authorize you to negotiate with the buyer on the buyer agent fee, or not. Let's look at the seller agency carefully. The seller pays a commission for a job. How the listing firm does that job, and who they pay to do that job, is up to them as long as it is seller authorized. MLS Change Now MLSs have the opportunity to change now. Just remove the offer of compensation field all together. Buyer's agents can submit an offer that includes buyer agent compensation; get out of that. This will also remove all suspicion of steering. Talk to Your Lawyer If you are an MLS, association, or broker, then you better have a dialogue with your lawyer about what happens if you get sued. The impact of these cases will be different for many states, so don't hold your breath and hope for clean air in the future. Assess your liability, if any. If you can pay it, or some amount – you may want to do that. Otherwise, you may want to dispose of your company and start another one before it's too late. NAR Dues The National Association of REALTORS® has had to raise money for settlements before. Some of you might remember the CIVIXX case involving a company that had a patent on displaying a property icon on a map to represent a home for sale. NAR settled for $7.5 million. They sent an invoice to all of the MLSs. This is a large legal bill; expect a far larger dues increase. Shout out to my retired consulting colleague Ann Bailey for saving the industry's ass with CIVIXX. Keep Selling The most important thing to tell agents today is to keep selling real estate, and their value is impressive. I expect some great new technology to emerge to demonstrate the value of listing agents and buyer's agents. I have been keeping an eye on Rayse. Theirs is a website that tells you nothing about the product, but the mission is clear: value your expertise. Consumers need professionals to help them with real estate transactions. Be there for your client. To view the original article, visit the WAV Group blog. Next steps Read recent research on buyer's agent commissions See more articles on tips, tricks and tools for buyer's agents Explore Buyer's Agent tools in our Product Directory.
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Legal Tips for Using AI in Your Real Estate Business
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Who Owns Your Content: You or OpenAI?
You hear a lot of things at real estate conferences. A notion Marilyn Wilson most recently heard while at NAR REALTOR Legislative Meetings was that OpenAI, creators of ChatGPT, owns the content that you provide them. As someone extremely interested in most things AI, I immediately did some research. Where did I start? Naturally, OpenAI's Terms of Use – Section 3. The important details are summarized below: (a) Your Content. You may provide input to the Services ("Input"), and receive output generated and returned by the Services based on the Input ("Output"). Input and Output are collectively "Content." As between the parties and to the extent permitted by applicable law, you own all Input. Subject to your compliance with these Terms, OpenAI hereby assigns to you all its right, title and interest in and to Output. This means you can use Content for any purpose, including commercial purposes such as sale or publication, if you comply with these Terms. OpenAI may use Content to provide and maintain the Services, comply with applicable law, and enforce our policies. You are responsible for Content, including for ensuring that it does not violate any applicable law or these Terms. The blue portion very clearly states that the user owns both the input and the output. But it also says, "OpenAI may use Content to provide and maintain the Services, comply with applicable law, and enforce our policies." So what does that mean? Great question – it depends on where you live. OpenAI's ChatGPT has become an international sensation, so it really depends on your location and what the laws are in your area. Interestingly noted in this article on JDSupra, OpenAI may not have the right to assign all these rights to you. It should be noted that OpenAI only assigns all "its" right, title, and interest in and to the output to the user. However, if OpenAI does not initially own the rights, it cannot assign them. Another related issue is that other ChatGPT users can narrow the assignment scope. OpenAI's Terms of Use state that due to the nature of machine learning, many users may receive identical or similar outputs from ChatGPT.³ This leads to another set of issues, including determining original ownership rights (if available), the potential destruction of ownership rights over time, and murky usage rights in the future. Unsurprisingly, who owns the rights to the content is as clear as mud. But what we do know is that the content is probably not considered intellectual property (IP) if it was exclusively generated by AI. A certain amount of the content must be created by a human. Of course, this begs another question: what's the difference? For example, I took this article and had ChatGPT proofread it (oh, the irony). So most of this article was written by a human, but all of it is considered output. The key takeaway is simple: OpenAI probably has no rights to any content, be it input or output, when you use their platform. They may, however, use your content to make their services better. To view the original article, visit the WAV Group blog.
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[Best of 2022] Termination of Real Estate Contract by Buyer: A Guide for Agents and Buyers
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The Real Estate Agent's Guide to Liability Protection
When a home sale closes, it can feel like the end of a journey. Finally, after open houses, showings, contracts, revisions, and all the myriad steps involved, the client gets to move into their new home and your job is done. Unfortunately, things aren't always so cut and dry, especially with mortgage rates, prices, and chances of buyer's remorse on the rise. Even when real estate agents do everything perfectly throughout a sale, they can get pulled into a legal claim months or years later. Let's explore how you can protect your real estate business and your sellers from home sale disputes. Keep yourself covered through disclosures For most home sales, agents and sellers need to complete disclosure forms. These forms list out important information about the property, like condition, assets, fixtures, updates, and more. As useful as they are, these forms can also be the starting point for potential home sale lawsuits for three reasons: They're legal documents, so they're binding and can be enforced They're full of legalese, so sellers have to ask and agents become the source of information Agents can't make any material representations This means there is a wide gap between what sellers need while completing disclosures and what agents can safely provide. The best bet for agents to reduce liability issues is to look into methods to provide this information without directly involving the agent. Protect yourself after the sale closes Of course, even with proper protections in place, there's always the chance of a post-sale lawsuit. Here's a true story of a claim brought against an agent, shared by our friends at Sellers Shield: Note: Names and details have been changed to protect anonymity. A year after selling her home, Abby, a real estate agent, received a text message from the buyer saying that the property had flooded in a recent storm. The buyer, an attorney, was threatening to sue her if she didn't pay for the water damage, and to report her to the state's real estate committee—putting her at risk of losing her license and her career. In the sale process, Abby had been very clear in her seller's disclosure. She had disclosed in detail that the home had flooded during her time living there, and that she had hired someone to install French drains to help resolve the flooding issue. This meant that Abby could protect herself against the buyer's claim. Because this was a client story through Sellers Shield, they kept her covered with a local real estate attorney to represent her, resolved the claim with minimal involvement on her part, and protected her from the stress of a lawsuit. As a real estate agent, you have a lot of things on your plate. Worrying about potential lawsuits after a sale shouldn't be one of them. To view the original article, visit the Lone Wolf blog.
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Termination of Real Estate Contract by Buyer: A Guide for Agents and Buyers
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[Best of 2021] The Top 5 Reasons Real Estate Agents Get Sued
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in October and is #8 in our countdown. See #9 here. As a real estate agent, making a mistake can lead to legal trouble if you aren't careful. Being an agent requires you to keep track of sensitive client information and meet deadlines for those clients without letting anything slip through the cracks. Even the slightest mistake can cost you your career. While accidents are inevitable, it is important to know what real estate mistakes you should try to avoid. 1. Failing to disclose a defect If you know that there is a defect on a house that you are selling, you MUST disclose that to your client or the buyer's agent. Sometimes disclosing a defect can deter the buyer, but in some cases, the buyer decides that the defect can be fixed. It is your job as a real estate agent to disclose any piece of information involving the property so the buyers can make an educated decision about the purchase. Buyers backing out of a sale based on a defect is much less harmful to your career than a lawsuit because you failed to disclose an issue. 2. Misleading Be honest with your clients. Providing accurate information about the property and the neighborhood is very important so your clients can make an educated decision and to ensure that all parties involved are satisfied. While the goal of any real estate agent is to sell a home, if it requires you to mislead or lie in order to close the deal, then think again. Is closing a deal really worth your career and reputation? I think not. 3. Breach of contract When you enter a contract with a client, it is incredibly important that you abide by the contract and act in the best interest of the client. Breaking even the slightest rule, whether you do so intentionally or by accident, can be costly. 4. Bodily injury If someone gets injured while you are hosting an open house, you could be held liable. Before you open the doors of the showing, make sure that you have looked around for any possible dangers in the home. In order to prevent injury, post warning signs or verbally communicate the danger with whomever could be hurt. It is very important that you do whatever you can to avoid injury so that you are can avoid being blamed. 5. Selling in unfamiliar territory If you are selling in an unfamiliar territory, do your research! It is your job to be an expert in whatever market that you are conducting work in. If you fail to inform your clients about something regarding the location of the home or facts about the surrounding areas, you could be found at fault if there is an issue. By no means should this deter you from selling in a new area—just make sure that you have done your homework and inform your clients of any potential issues that you learn about. Unfortunately, any one of these mistakes can destroy your reputation and cost you your career. Remembering these tips can not only help you avoid being sued by an unhappy client, but they can also keep you on track to being a great real estate agent with a thriving career. To view the original article, visit the Zurple blog.
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The Top 5 Reasons Real Estate Agents Get Sued
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Real Estate Copyright Infringement
Considering the popularity and huge success of real estate agents across such platforms as TikTok, and now the new Instagram feature Reels, it's no wonder real estate agents are focusing on video content more and more. With such a shift comes some consequences, specifically the possibility of copyright infringement (a.k.a., the worst nightmare of every video producer). So how can real estate agents avoid copyright infringement? What is copyright infringement and how can you distinguish it from fair use? We talk about that below. What Is Copyright Infringement? So, what is copyright infringement? Copyright infringement is the use of content that is protected by copyright law without the written permission of the copyright owner. How does it apply to real estate agents? Well, let's start from the easiest place. Sometimes your clients might want to use their own photos of the property. This can be pretty dangerous, since you're not so sure who photographed it. Maybe it was a professional photographer who owns the rights to these images. This might become an issue. So, as a rule of thumb, experts suggest not using third-party content if you don't know for sure who the owner is. And if you know, always ask for permission. As a matter of fact, linking to the owner of copyright is not enough. Copyright infringement in the real estate industry is most often associated with an illegal use of photography, but it's not only that. Music is also subject to copyright. Many real estate agents use music in their virtual tours videos, as well as at open house events. So what are the rules that agents need to follow? Depending on what type of video you want to use the music in, there are different licenses you need to obtain. Here are some examples: If you have an open house and you want to play a music during it, you need to obtain a performing rights license. If you're also recording your open house or hosting a live virtual event, you need to make sure that the performing rights license has video shooting permission. This license only covers live events. So if you want to record a virtual tour, you need to obtain a different license. In the case of a recorded virtual tour, you need to have a synchronization license. And as all lawyers suggest, you need to have all your license copies. What Happens When You Don't Have a License? A copyright infringement notice can do an actual damage to your content—starting from your content being taken down to actual financial damage. Most importantly, those financial damages can be "from $750 per work up to $150,000 per work," according to 17 U.S.C. §504. So if you're not sure about the content you're using, consult with your attorney. What about TikTok and Instagram Reels? TikTok and Instagram Reels are known for their videos that involve music. How are users using it without copyright infringement? Well, TikTok and Instagram Reels have their own library of audio sounds, the royalty fees of which are already paid. So you don't need to worry about copyright infringement if you're using music from the TikTok and Instagram libraries. In the case of using  copyrighted music, Instagram will notify you in advance to change your music, because it violates the copyright. Want to learn more about copyright infringement in the real estate industry? Check out NAR's video. For free images you can use without copyright worries, check out our list of royalty free image sources for your real estate website. To view the original article, visit the Realtyna blog.
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Are Electronic Signatures Admissible in Court?
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Are Electronic Signatures Legal?
Electronic signatures (e-signatures), which demonstrate an individual's intent to agree to something, aren't new. Their acceptance and use in many countries around the world have been widespread for years. Hundreds of millions of users worldwide are comfortable signing documents electronically. But are electronic signatures legal?
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Tips to Reduce Your Chances of Getting Sued as an Agent
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Beyond CCPA and GDPR: New Digital Privacy Developments that Realtors Need to Know
We recently talked about the new California Consumer Privacy Act (CCPA) and its impact on the real estate industry in the United States. CCPA is the first domestic state regulation after the EU's General Data Protection Regulation (GDPR), and although CCPA isn't as far-reaching as GDPR, it will mean a change in the way real estate agents in the US handle and manage personal identifiable information for their clients and leads. Unlike the GDPR, CCPA is based in this country and, much like GDPR, has inspired other new privacy regulations in other states that are reflective of CCPA and the GDPR.
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Murder, Death, Suicide, Haunted Houses and Ghosts: Are Agents Required to Disclose?
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Building a Real Estate Team: The Legal Pitfalls of a Dual Agency
Building a real estate team is an excellent way to develop a successful and long-term real estate career. When you have a team, you can get more done, and bring different types of expertise to the table. However, there are issues like dual agency that you'll need to address in order to develop a team effectively.
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CFPB Fines Real Estate Company: Do Agents Need to Worry?
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Real Estate Agent Tax Tips: Are You Really In Business?
Many real estate agents work only part time, or work at real estate for a while and then leave the field. If you're in this situation and you don't earn a profit from your real estate activity, the IRS could claim that you are not really in business. Let's go over how to handle this, as well as some other important real estate tax tips. Real Estate Agent Tax Tip: How to Prove You Are in Business For tax purposes, a business is an activity you regularly and continuously engage in primarily to earn a profit. You can't get a real estate license, sit back and do nothing and then claim you had a profit motive. This won't pass the "smell" test. You need to be able to show that you were actively working to make money by trying to obtain listings or close sales or something else. It's also not necessary to show a profit every year to qualify as a business. You just need to be able to prove that your primary purpose is to make money. Many businesses have losses in their first year—and some may continue to have losses on and off for years afterwards. That's okay as long as you can establish that your intent was to earn a profit. Your real estate business can be conducted from home, full time or part time, as long as you work at it regularly and continuously. And you can have more than one business at the same time—many real estate agents work part time and have other businesses or jobs. However, if your primary purpose for being a real estate agent is something other than making a profit—for example, to incur deductible expenses—the IRS may find that your activity is a hobby and not a business. If this happens, you'll face some potentially disastrous tax consequences. Example: J. Thomas Orr, a Los Angeles schoolteacher, obtained a real estate broker's license, apparently with the goal of working part time at the activity. Unfortunately, he was not successful. For two years, he obtained no listings and sold no real estate. His only income from real estate was $150 for doing an appraisal. Nevertheless, he claimed he had over $5,600 in deductible business expenses from his real estate activity. The IRS and tax court concluded that Orr's real estate activity was not a business because there was no evidence he engaged in it in an organized, businesslike manner to earn a profit. All his business expense deductions were disallowed. (Orr v. Comm'r, 64 TCM 882 (1992).) The IRS has established two tests to determine whether someone has a profit motive. One is a simple mechanical test that looks at whether you have earned a profit in three of the last five years. The other is a more complex test designed to determine whether you act like you want to earn a profit.
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Facebook Housing Ads Run into Trouble with HUD
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New Drone Rule Affecting the Real Estate Industry
Small Unmanned Aircraft Systems (sUAS), most commonly known as drones, are making an impact in many aspects of life. In the past, being able to use drones for commercial purposes, including in the real estate industry, had been complicated and limited to operators who had an FAA Section 333 exemption. That just changed. The first operational rule from the Department of Transportation's Federal Aviation Administration for routine commercial use of small unmanned aircraft systems became effective August 29, 2016. If you have been following the development of drones for commercial use, here are three significant changes to note with this ruling: A pilot's license is no longer required. A section 333 exception is no longer required. A remote pilot certificate with a sUAS rating from the FAA is required, if you don't have a pilot's license. Overall, with this rule, the FAA is making drone technology more accessible to the commercial sector. Real estate is one area where anticipation and expectation is high because with drones, one can take breathtaking video footage and make a distinguishable impact in the marketing piece of the property.
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Stop Calling Me! Understanding the Do-Not-Call List for Real Estate
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The NAR Code of Ethics: How They Apply to Everyday Business
The National Association of Realtors® Code of Ethics is a set of ethics guidelines, articles and rules set forth to govern the ethical behavior of all Realtor Members of the Association. Each member takes a pledge to follows these principles as part of their membership to a higher authority known as the National Association of Realtors. With the Code of Ethics, the National Association of Realtors sets rules and stipulations for Realtors in (1) Duties to Clients and Customers; (2) Duties to the Public: and, (3) Duties to other Realtor Members. This article is about what parts of the Code apply to almost daily practice of real estate. I hope you find this useful. While some of the duties and standards written within the Code do not apply to everyday practices of real estate, many of the ethical guidelines do. With over a decade of licensed real estate experience, I have personally observed many of the sections of the Code being misapplied, possibly forgotten or, worst, totally ignored. The last observation of “totally ignored” is inexcusable and is what gives some Realtors and brokerages a bad name among both other Realtor Members and the public. Consider this article a refresher course as to the duties and mindset all Realtor Members should have and uphold when both operating in business and dealing with clients, customers and members of the public. The Difference Between a Realtor and Real Estate Agent Many members of the public and, sadly, some real estate agents do not understand is the actual difference between a Realtor and a real estate agent. In our state, Texas, the State Commission issues a real estate license. There are two types of real estate license in the state of Texas – (1) Salesperson; and, (2) Broker. Each new license holder must start their career as a salesperson and work directly under a sponsoring broker. Simply getting your real estate license does not make you a member of the National Association of Realtors. A license holder would then have to join a local Realtor board to become a Realtor member. A license holder may practice real estate without being a Realtor. A Realtor member is a license holder who has chosen to join a professional organization to adhere to an even stricter policy of ethics and rules as a National Association of Realtors member. Remember this – you must have a real estate license to be amember of the National Association of Realtors. But, you do not have to be a member of the National Association of Realtors to hold a real estate license. In fact, most commercial real estate salespersons are not members of the National Association of Realtors. Why? Because the MLS, which is controlled by the local Realtor associations, is primarily geared toward residential real estate and not commercial. Therefore, most commercial brokers do not consider it greatly beneficial to be a part of the local Realtor Association(s).
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Zillow and Move/NAR Settle Lawsuit and End Trade Secrets Battle
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Best of 2015: Why Reusing Listing Photos Could Mean Legal Trouble
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in March and is #2 in our countdown. See #3 here. That house you sold in 2012 has just come back on the market. You know you still have a picture somewhere--there it is--and the home still looks pretty much the same. You upload the photo and relist the property. No problem, right? Well, actually, you could be stepping into some dangerous legal territory. We spoke with Larry Lohrman, a real estate photographer and blogger in Salem, Oregon. He frequently writes about issues at the crossroads of real estate and photography. One of the most common topics of discussion on his blog is usage rights for photographs commissioned from professional photographers. "I have a friend who's an agent and photographer in Seattle," he says. After a conversation about just this subject, Lohrman's friend went back to his office of more than 80 agents and asked around. "Down to a person, no one" -- not the managing broker, not a single agent -- "understood that when the agents pay a photographer for photos, they aren't getting ownership of the photos. They're only licensing those photos for a specific time and purpose." A number of recent high-profile cases have brought this issue to light, and may be cause for concern if you're not 100% sure of the legal status of your listing images: In 2008, photographer Liz Ordonez-Dawes was awarded more than $12 million when the court agreed that her client's distribution of seven photographs to third parties constituted copyright infringement. In 2013, Palm Beach County photographer Andy Frame sued several websites over misuse of his photos of Olivia Newton John's home in Jupiter, Florida. In 2014, a class action lawsuit was filed against CoreLogic for allegedly tampering with and distributing proprietary photographic works to their MLS clients.
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Why Reusing Listing Photos Could Mean Legal Trouble
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Before You Cut And Paste Something Into Your Newsletter…
When you see a photo or article online, that would interest your clients, it's tempting to cut and paste it into your newsletter or website. There are two reasons not to do this: You're breaking the law. You want client to see you as the expert, not someone else. Almost everything you see online is copyrighted. There are a couple of exceptions: Things created by federal government employees on the job (like the Park Service's photo bank). Commonly known facts (like the phrase, "Location, location, location is the secret to selling homes"). How to Use Copyrighted Material Just because something doesn't have a © next to it doesn't mean it's not copyrighted. To keep yourself out of legal trouble, assume everything you see online is copyrighted. Protect yourself by answering these questions before you use something you found online: 1. Are you just copying it? Cutting and pasting a photo or article is a pretty clear violation of the copyright rule. Ask the owner for permission.
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Instagram: The New Terms of Service
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Online Notary: Future of Notarization!
At RETechnology.com, whenever we welcome in a new hire there are certain steps to orientation that are observed. The grand tour, compliments of Victor!  There are the team introductions, usually with the sharing of random, funny facts about each team player. And then there is the necessary paperwork, like I-9 forms, NDA agreements, etc.  With this comes the dreaded notarizing of the new hire on various documents. Why do I say dreaded? I think I dread any administrative task that pulls me out of my zone at work and interrupts my thinking.  Funny I don’t mind being pulled out of my thoughts to meet a new person, or speak to a client, but call someone and try to schedule a meeting?  I’d rather Tungle. Maybe I’m alone in this, but Googling a local notary and then tracking them down and trying to find a good time for them to come out to the office is painful. It’s not convenient and nine times out of ten we cannot get someone to the office that same day. With this in mind, I find the topic of digital video notarization of legal documents particularly interesting.
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10 Common Errors Home Owners Make When Filing Taxes
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Steer Clear of a Tax Audit for 2010
The Internal Revenue Service audits about one percent of US Taxpayers each year. As a real estate professional, you are likely to have an independent contractor relationship with your broker. Although your chances of being audited are pretty slim, there are basic principles that will reduce the likelihood of being part of that one percent. A few items to avoid are significant deductions for automobile expenses, home improvements, or outrageous meal expenses. By following these 7 steps, you can lower your chances of being audited.
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Smarter Agent Sues 13 Real Estate Technology Vendors!
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Keep Private Information Out of the Public Eye
The Information Age provides numerous advantages to real estate professionals, particularly in regards to marketing through social media channels, blogging, and emailing clients and colleagues. Building an effective online presense is a focal point of most real estate technology vendors. Real estate brokers and agents everywhere are beginning to see the necessaity for online marketing and communication. However, there is a downside to providing a wealth of information about yourself, your services and watching that information spread accross the Internet. The concern of personal information being leaking to the public is growing. Legal expert and CEO of Privacy Solution, Darity Wesley recently made a short video explaining three types of information, and what to be aware of. Continue reading to view the video and the summary of the video...
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