[Podcast] How to Stay Accountable When You Miss Your Target Goal
Real estate professionals consider their business plan their Bible, especially at the start of a new year. But chances are good that potential curveballs in the housing market may throw you off your goals as the year progresses. What's important is how you respond and adjust your plan of action in these challenging moments. Host Marki Lemons Ryhal speaks with two practitioners — Lynn Madison and Moses Seuram — who have advice for what to do when you realize you need to make changes to your business plan in order to stay on track. Listen on: Apple Podcasts Spotify Libsyn Visit the episode homepage for show notes and more detail.

A Year in Real Estate: A checklist for the first quarter
And we're back. While the holidays are over, it's an exciting time to be making a return to the real estate world. After all, this is the quiet season. While that may look like rest and hibernation from the outside, real estate professionals everywhere know that it's anything but. As a matter of fact, this is the opportune time to prepare for the year ahead in more ways than one. And we're here to help. What's this checklist about? A year is everything in business. That's why we released our real estate checklist: An annual planning tool for brokers and agents to keep their businesses on track for success throughout the year. It includes key periods in real estate to stay mindful of, and it's jam-packed with resources. Most of all, this list provides a bird's-eye view of everything that should be addressed each quarter to make for a smooth transition between seasons. But we're not done yet! This year—starting now—we'll be releasing parts of the list based on their corresponding quarters along with an overview to explore them. This is the very first post in a year-long four-part series. Without further ado, let's get into the highlights of the first quarter and what it has to offer. Keyword? Reflection. We're starting strong with the theme for the first quarter of the year: Reflection. January's a ripe month for reviews and reflections on the data you've collected from year-end. That's why the tasks this quarter focus on crunching the data on last year's stats first and foremost, before using those insights to inform your new strategies. From data and analysis to action. With great data comes great responsibility. After gaining a clearer picture of how your last year went, it's time to finalize your new strategies and plans for the upcoming months. Make time to look at every step of your workflow and incorporate measurable action plans for areas you want to improve. Planning for the year ahead. Along with focusing on the tasks in these first few months, it's important to look at what's happening next—so we've made sure to include prep time for future events so that they're on your radar sooner rather than later. When it comes to the second quarter, that means tax season. Get a head start on tax preparations in the coming months, and you'll find that your filing will be a much smoother process when the time comes. Pro tip: In the future, keep an eye out for posts on how to access the documents you need, too! A pivotal beginning. All in all, the first quarter truly sets the tone for the rest of the year and, as such, it deserves a corresponding level of attention. Check out both the checklists (for the first quarter, and the entire year) below. Save them. Bookmark them. Print them out, if you'd like. And regardless, stay tuned for new installments each quarter. Welcome back to an exciting new year. Let's start it off right. Downloads: A Year in Review: Q1 A Year in Review: Full Annual Checklist To view the original article, visit the Lone Wolf blog.

5 Real Estate Resolutions for More Profit in 2024
What are your business resolutions for the new year? We're just a few days into 2024, so if you haven't decided yet, there's still time! Since many of us are still in holiday recovery mode, here's a shortcut: five resolution ideas designed to help your real estate practice grow in the new year. Watch the video below for the resolutions, and to learn: Why increasing client retention by 5% can create more than 25% increase in profits How to identify your best lead sources (and a tech hack that can help) The importance of buyer representation agreements in today's shifting landscape How writing out your goals increase the likelihood of achieving them by 42% And more! Further reading From Plan to Reality: Making Goals and Sticking to Them What You Need to Do Daily, Weekly, and Monthly to Be the Go-to Expert in Your Market 37 Times Better: The Long and Effective Way to Become a Better Agent and Grow Your Business

Be a Better Realtor: 36 Tips and Tricks on Productivity, Goal Setting, and Self Improvement
As the year draws to a close, thoughts begin to turn towards achievement: Have I met the goals I set for myself this year? How can I achieve more next year? We want to help you realize your ambitions and be the best version of yourself that you can be. In fact, that's been our theme for November's "Tips and Tricks Tuesday" series: "Be a Better Me." Here's a look at all the articles from this month's series, compiled in one convenient place: Protecting Your Identity for Free: A Quick and Easy Guide How to Build Better Real Estate Listings with Immersive Content 6 Steps I Follow to Be a Better Me 3 Reasons Modernized Listing Accessibility Can Drive Organic Growth We hope these articles were helpful to you. However, articles about productivity, goal setting and self improvement aren't published just one month per year — we post on this topic year-round! To help round out our self improvement-focused month, today we're sharing more resources that we've published over the years. Let's dive in… It's all in your mind(set) The journey to success begins within. Without the right mindset, it's much more difficult to meet the goals you've set for yourself. The good news is that you can begin to build that mindset today. Start by reading these articles about the skills and traits of highly successful real estate professionals. No matter how skilled one is, sometimes we all get in our own way. Learn about the five roadblocks getting in the way of your success and how to accentuate the positive when you're feeling down about your career (or the market). Feeling out of place in real estate? We know not everyone fits the outgoing, bubbly stereotype of the average agent. Introverts can thrive in this industry too! Learn more here: The Introverted Real Estate Agent's Guide to Networking. Finally, as we mentioned, success is a journey — a career-long one. Learn how to go the distance, courtesy of advice from Stu Mittleman's book Slow Burn, in 3 Strategies to Running Your Real Estate Business. Long-term growth is often brought about by small, incremental changes, as you'll see in 37 Times Better: The Long and Effective Way to Become a Better Agent and Grow Your Business. Productivity tips Part of being the best you is working smarter, not harder, so that you don't burn yourself out. To that end, we've compiled a list of productivity tips you can use to make the best use of your time: Why "single-tasking" is better than multi-tasking Achieving success while maintaining balance How to master your Gmail inbox Let AI lend a helping hand: 8 ChatGPT browser extensions From Gmail to Drive: 25 essential Google tips 3 Zoom tips to look 10x more professional Actionable advice A goal without a plan is just a wish — so to help make your goals a reality, seek out a plan of action to help you achieve what you want. Here are some ideas to get you started: 5 Morning Habits of the Most Successful Real Estate Professionals What You Need to Do Daily, Weekly, and Monthly to Be the Go-to Expert in Your Market 20 Daily Activities for Profitable Real Estate Agents 5 New Habits of Highly Effective Real Estate Agents 10 Ways to Stand Out in a High-Competition Market Part of being successful is making sure you've joined the right brokerage for you. For guidance, listen to this podcast episode. If you know it's time to move on from your current brokerage, let this 15-point checklist for switching brokerages guide you through the process. Technology plays a big part in making your business the best it can be. This article can help you find a technology solution that works for you. Need help or just want to learn how to use your tech tools better? See 5 Places to Find Tech Support. To keep everything working smoothly, check out these five ways to maintain all your tech systems and apps. Managing stress No matter how much you love your job, stress and burnout come for all of us eventually. These three tips can help you reduce your stress without losing business. Technology can help, too! There's an entire world of apps available to help you de-stress and regain your calm center. Find them here: 6 Ways You Can Use Technology to Reduce Your Stress. Finally, nothing helps beat burnout like a legit vacation. That's not always easy on an agent's demanding schedule — but it's possible. Just follow these 9 Expert Tips for a Worry-Free Vacation. Get motivated! We're going to wrap things up on an inspirational note. Check out these posts to get ready to take over the real estate world! Real Estate Motivation: 11 Success Mantras for Agents and Brokers 5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent Proverbs for the Real Estate Professional 49 Uplifting Real Estate Quotes That Will Inspire You to Be Great [Podcast] Setting Goals, Being Fearless and Keeping Focus with Tiffany Tanquary We wish you the best of luck and continued success as we wrap up this year and head into the next!

Friday Freebie: 2023 Real Estate Lead Generation Plan
You've got your overall 2023 business plan down—now it's time to hone in on the nitty-gritty details of your lead generation strategy for the year ahead. To help you do just that, we're highlighting a lead generation planning guide in this week's Friday Freebie. It's completely editable and helps you focus in on your strengths, weaknesses, lead gen goals, budget, strategies and more! Read on to learn how to download your FREE copy. Free download of the 2023 Real Estate Lead Generation Plan, courtesy of Zurple There are 44 days until the new year. Are you ready to meet the challenges of the 2023 real estate market head on? Put your best foot forward with a solid strategy for generating and converting leads. The 2023 Real Estate Lead Generation Plan helps you define your goals and strategies in order to give you solid, actionable steps to take in 2023. The Plan is editable and acts as a worksheet to help you think about and map out your lead gen strategy. Here's what's included: SWOT and competition analyses Lead generation goal setting worksheet Lead generation initiatives worksheet Worksheet for identifying your ideal customers Lead generation plan with space to detail strategies, lead gen channels, performance, budget, etc. And more Get ready to drum up all the business you can handle. Download the 2023 Real Estate Lead Generation Plan now!

Friday Freebie: 2023 Real Estate Business Plan + Workbook
Thanks to market factors like high mortgage rates and buyer hesitancy, 2023 could be a tough year for real estate agents. But with the right planning, it doesn't have to be a tough year for YOU. Get a jump on your goal setting with this week's Friday Freebie — a real estate business plan for 2023 and a workbook that'll do all the necessary math for you (thank goodness, right?!). Read on to learn how to download your free copy. Free download of the 2023 Real Estate Business Plan, courtesy of Zurple Any good business planning session starts with figuring out how you've performed in the past year so you can better understand how to plan for the next year. The downside? There's a lot of numbers and calculating involved. Fortunately, this business plan has you covered. In addition to helpful information, this plan includes a workbook that automatically calculates everything for you. Just plug in your numbers from 2022 and your goals for 2023, and the workbook does the math for you, making the future clearer than ever! Here's what else is included in Zurple's 2023 Real Estate Business Plan: Review of your 2022 performance and expenses Guide to setting your 2023 goals, KPIs and stats Best practices and ideas for marketing and lead generation Guide to executing your 2023 plans A spreadsheet with 7 worksheets to review, forecast, and plan Prepare to take on 2023 and download the 2023 Real Estate Business Plan now!

It's Mid 2022. Have You Started Working on Your Real Estate Business Yet?
It's hard to believe, but we're already in the third quarter of the year. To prepare for the second half of 2022, we recommend taking time to do a mid-year review. Mid-year reviews are a vital, proactive step in helping you understand where you stand in terms of your annual goals. The purpose of a mid-year review: Evaluate performance in comparison with your annual business plan Provide a proactive approach to course correct if need be Help you identify what is going well and set motivation for the second half of the year To start, if you have an annual business plan, make sure to have it available to use as a reference. Many offices use income planning worksheets to help their agents put their earning goals in writing. One way to find motivation and focus is to look at income goals. Identify what you need to pay your bills and provide for your family, and then write down what you would do with additional, supplemental income. Print and hang the paper in your office where you can see it every day. Next, review your production goals. Record your planned and actual listings sold, as well as buyers, listings and referrals. Tally the total monthly closed data and look for year-over-year trends in the numbers. If you are low in one category, identify where you need to change or modify your marketing efforts for the remainder of the year. Now is the time to make sure you are caught up on tracking your business expenses, including appraisal fees, gas, insurance, contract labor, closing gifts, health insurance, etc. Not only will this exercise give you an idea of the remainder of your annual budget, it will set you up for success when tax season comes around the next year. Last, if you haven't invested in a CRM to stay organized with your goal setting and relationship buildings, now is the time to sign up for an account and complete the onboarding and training sessions. To view the original article, visit the IXACT Contact blog.

Building a 'Rinse-Repeat' Real Estate Business
Real estate is all about being in the moment -- being in the right place at the right time.  As you're focused on landing that next big win, your business can easily become fragmented. However, the best real estate businesses are able to establish an organized strategy for generating, engaging, and converting leads. This is achieved by repeating productive actions that push a business forward, ensuring success in both the "right now" moment and the long-term future. Ultimately, this sets an organization up for a continual stream of business. Optimizing your sales funnel through proper lead generation, engagement, and follow up: Builds brand recognition and a loyal customer base Improves the experience your clients have from first impression to closing Opens the door to opportunities for repeat business Invites referrals from past clients If you're interested in accessing these benefits, the first step is to create a seamless operations protocol for communicating with — and converting — your leads. Here are strategies for building consistency and establishing a "rinse and repeat" model for sustainable success. #1. Understand the Lead Funnel (and Work It Appropriately) How well are you working with your lead funnel? If you're only investing attention and outreach into the leads in your database that are conversion-ready, you're missing out on the chance to warm up colder leads. One of the best ways to keep your sales funnel running smoothly is to have a strategy in place to nurture the leads that are further out from buying. Even if a lead is not ready for business, you can become a pillar of support by sharing valuable information and relevant real estate advice. By doing so, you'll be building trust and staying top-of-mind — so that when the lead is ready to buy, they will choose you instead of a competitor. Pro Tip: Stay in touch with your leads by adding them to your email marketing campaign. If you tag your leads based on how far along they are on the conversion timeline, you'll be able to send targeted outreach emails for buyers in their position. Real estate teams who tag all of their cold and lukewarm leads will be able to curate bulk emails to engage buyers until they're hot. 8 Types of Content to Send Cold and Lukewarm Leads: Market reports Home buying guides Mortgage preparation packets Glossary of real estate terms Tips to prepare for a stress-free move Strategies for navigating a buyer or seller market Things to do in your community Small business shoutouts #2. Leverage Automated Marketing To save time, automate your email marketing outreach. Working with automated email campaigns allows agents to work closely with their current clients while still warming up their colder leads. This builds a cycle of momentum that can prevent "dry seasons" in your business — as deals close, other leads convert into business. BoomTown's SmartDrip reimagines traditional email marketing campaigns by: Creating more personable messages Optimizing email open rates Eliminating awkward experiences Grading effectiveness of the campaign Creating a "cheat sheet" for success based on your community of leads SmartDrip is efficient, allowing agents to engage their leads even if they're on vacation!  BoomTown's eAlerts introduce added value to your buyer leads by sharing instant updates anytime pertinent changes are made to listing data based on their customized search criteria. Your leads will receive emails on your behalf, alerting them to the most current listing updates relevant to their home search. This gives your clients a competitive advantage over other buyers in the market! #3. Train Your Team to Seamlessly Repeat the Process One of the biggest challenges to developing a true "rinse and repeat" real estate business can be adopting the new processes and technologies required to keep the flow going. Adopting new technologies and committing time to their use is the only way to activate the full potential of the tools you're investing in. As you're building the model that will result in noteworthy wins, make sure that you're training your team members and spending time working with the assistance teams from your new tools. The more your team masters the technology, the more seamlessly it can be integrated into your real estate workflow to generate the best results. Pro Tip: When it comes to engaging with leads and reaching out to your database contacts, consistency is the key to success. Agents and teams need to commit the time and effort required to warm up new leads until they're ready to convert, as well as stay in contact with past clients to gain repeat business and referrals. To view the original article, visit the BoomTown blog.

Friday Freebie: Scale and Grow Your Real Estate Business with This Step-by-Step Guide
We all have goals to grow our business in the year ahead, but the big question is… How do you actually do that, anyway? This week's Friday Freebie to the rescue. Take the anxiety out of aiming big with this free guide to growing and scaling your business. It breaks down everything you need to do in easy-to-understand steps in order to get your business to exactly where you want it to be. Free download of How to Scale (and Grow) Your Real Estate Business, courtesy of Zurple It's easy to get overwhelmed—or just plain lost—when faced with a goal as big as growth. But when you know just what to do and which numbers to crunch, taking action becomes so much easier. This free guide from Zurple outlines a simple, five-step process to grow your real estate business. Download it now to learn how to: Review past metrics to better understand how to grow your business Forecast future sales growth, revenue, expenses, and profit Estimate future lead and budget goals Finance your scaling efforts Upgrade your infrastructure Invest in and scale with technology Hire staff And more! The guide also comes with two free tools to help you better plan and meet your goals: Lead Generation and Marketing Budget Calculator Sales Growth, Expense and Profits Forecast Calculator Ready to make 2022 your best year yet? Download How to Scale (and Grow) Your Real Estate Business now!

How Rookie Real Estate Agents Can Survive in Any Market
Starting out as a real estate agent is difficult, no matter what market you're kick starting your career in. You want to hit the ground running and establish yourself as an industry professional -- while keeping the long-term goals in mind. It's like any rookie professional athlete starting out in the big leagues going against veterans who have years of experience under their belt – and how to properly play the game. Here is a roadmap for rookie real estate agents to thrive in a competitive market.

Friday Freebie: 2021 Real Estate Marketing Planner
Your sphere of influence is the greatest asset you have for keeping your real estate sales pipeline full -- but you need to know how to work that sphere. All too often, coming up with an outreach plan is more difficult than executing said plan. That's why in this week's Friday Freebie, we're highlighting a free, year-long marketing plan that takes all of the heavy lifting off your shoulders and lets you jump right into working your sphere and winning new business. FREE Download: 2021 Real Estate Marketing Planner™, courtesy of ProspectsPLUS! You've got goals—now all you need is a way to achieve those goals. ProspectsPLUS! is offering RE Technology readers their FREE 12-month Real Estate Marketing Planner™ full of worksheets, calendars, campaign ideas and more. It's more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Here's a look at what's inside this free download: A calendar highlighting which actions to take throughout the year An action item list with weekly, results-focused tasks Upcoming holidays for scheduling your marketing A list of potential contacts and how to connect with them The complete BusinessBASE™ System of SEND/CALL/SEE You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2021! Download your FREE copy of the 2021 Real Estate MARKETING PLANNER™ now!

One Great Way to Recession-Proof Your Business
Rentals are the perfect way to recession-proof your real estate business. And if you are reading this article, it means you are open to a new way of thinking and to a great opportunity because when approaching the average real estate agent about rentals, the first thing you may hear is "I don't do rentals." But now is a good time to acknowledge the new reality and create opportunities to supplement your income while working within this current market. We don't know exactly how long it will last, so why wait?

What Real Estate Agents Can Do Right Now to Prepare for a Strong 2021
It's that time of year once again: business planning season! And this time, it's more important than ever to debrief from this rollercoaster of a year and get a plan in place for 2021. While you're racing to reach your goals for Q4, be sure to allot some time to take a 10,000 ft. view of your business so you know what to change (and keep doing) next year.

Relocate and Reinvent Your Business in Five Steps
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a new market. This was the important message delivered by Shannon Williams King in the recent Secrets of Top Selling Agents webinar, "Reinventing Your Business from Scratch." Known as the "Real Estate Road Warrior," King has relocated six times as a result of her husband's military career. At each new location, King revamped and reinvented her business to cater to a new market. Based in Kailua, Hawai'i, King is celebrating 20 years working in real estate and has helped more than 1,000 families in multiple states with their real estate needs. In 2005, she was recognized in REALTOR® Magazine's "30 Under 30" and released a book in 2010 titled Real Estate Road Warrior: 101 Technology Tools for Business on the Go.

5 Steps to Getting Back in Business (Once Everything is Back in Business)
While at this time, you may be confused, overwhelmed, and worried, just know that things will go back to normal. This also applies to your real estate business. Hopefully, you have used this time to take care of yourself, spend time with family, and work on the things you have been putting off to the side. This can also relate to your real estate business! We are approaching the busy season for real estate. While whether or not we are going to work anytime soon is still in question, here's how to ensure that when you do go back to work, you're not overwhelmed and ready to start things off on the right foot:

Fun 30 Second Quiz: What's Your Time Management IQ?
Take this fun quiz to see how well you're doing at staying organized and managing your time effectively. It'll take less than 30 seconds to complete. Jot down either true or false for each question and at the end of the quiz, check the scoring system below to see how well you did.

How to: 3 Steps to Investing in your Real Estate Business this Year
This is a new year, which means all the more reason to hit the reset button and start prioritizing. If you haven't already done so, you may ponder the thought of refreshing, re-evaluating or even starting your real estate business, and this is the perfect year to do so. But the question is, how do you start investing in your real estate business and where do you start? The solution is an easy one and we have a few tips that may help you out.

5 Keys to Building a Real Estate Team
You've decided it's time. You are 10 seconds from throwing your phone out the window, quickly followed by your laptop overflowing with emails, and all you can think about is a vacation. You shouldn't complain because a real estate agent can never have too much business, but look, you need help. It's time to put a team into place, but it's not going to be easy. We've come up with five keys to building a real estate team to help get you back to your happy place.

3 Ways Real Estate Agents Can Use Time Management to Improve Their Business
We all know that an effective time management plan is essential for a productive business, but how well do we really manage our time? You might be shocked to learn that, according to a recent survey, the largest chunk of a typical real estate agent's day – 37 percent – is spent running errands. This is followed by administrative tasks at 19%, email at 18%, the internet at 12% and social media 11%. Only 3% of a typical agent's daily time is actually spent talking to clients! If you really want to be productive, achieve your goals and reach next-level success, you have to take stock of how you spend your day, stop wasting time on activities that aren't making you money, and put a plan in place to help you get more focused and productive. Here are some steps you can take today to start building an effective time management plan for your real estate business.

Starting Your Business as a New Real Estate Agent
The requirements to become a real estate agent are pretty minimal. Just about anyone can become an agent. Succeeding in real estate is another matter. A large percentage of new agents never make it past their second year. Before you launch your career in real estate, try to have enough income set aside to support yourself for two years. This will give you time to get your business going.

5 Tips to Successfully Launch Your Real Estate Career
So you finally have your real estate license and you're ready to kickstart your new career as a real estate agent. What do you do now? While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.

5 Steps for Planning Your 2019 Real Estate Marketing Budget
It's already December — 2019 is sneaking up on us! Now is the time to plan out your real estate marketing budget before the new year hits. Ready to get on the right track for next year? Here are a few tips for getting that budget started.

It's Business Planning Season: 4 Costly Mistakes to Avoid for 2019
By Tom Ferry With less than a month left in 2018, I'm curious which path you're on. Some agents are preparing for the holidays and are ready to slow things down. Others are ramping up their efforts to close with a bang! Personally, I love this time of year precisely because there's so much on the line. It's a chance to finish 2018 strong--and to set yourself up to make 2019 your best year ever. Which means one thing: It's business planning season! That's why I want to alert you to these Four Costly Business Planning Mistakes to Avoid for 2019.

Q4 Is Here: 5 Ways Successful Agents End Strong and Build Momentum
The fourth quarter often brings a slowing market, lots of time away from the office, and a mentality to wind down and delay priorities until the new year. So, it might come as a surprise that mega agents and real estate leaders believe Q4 brings some of the best opportunities to claim market share and create more opportunity in your business (both now and next year). Here are five ways successful agents use the fourth quarter to set their businesses apart from the competition and set themselves up for a big close and a strong start to the new year.

Risk Management for Your Real Estate Business
As a real estate agent, you should be focused on two main things: your success and the happiness of your clients. Part of creating a successful business and keeping your clients is being aware of and managing the risks you and your clients face.

The Guide for New Real Estate Agents
So you've decided to be a real estate agent. You're passionate about homes and you want to see people smile when they get the keys to their new place. But we know it can be tough to know where start—so we're outlining where to begin before jumping head-first into real estate. This guide is split into four parts and is meant to be used for your starting year as an agent. It includes 1.) Must-do's for before you become an agent; 2.) Once you become a new agent; 3.) When you are a growing agent, and 4.) When you are an established agent.

Friday Freebie: Set (and Keep!) Your 2018 Goals with this Workbook
Are the goals you've set for your real estate business this year really goals—or are they just wishes? Here's how you can tell. If you say, "I want to make $10,000 more in commissions this year," and leave it at that—well, friend, you're just a wishful thinker. If, however, you say, "I want to make $10,000 more in commissions this year—and here are the specific steps I'm going to take to do that," then you're a bonafide goal setter. But here's the thing—it's easy to think of what you want to accomplish, but much harder to devise a plan for how to accomplish those things. If formulating the specifics of your strategic plan for this year is overwhelming, never fear! In this week's Friday Freebie, we're highlighting a downloadable workbook that leads you through the most challenging aspects of setting goals.

Friday Freebie: Social Media and Business Planning Checklists for 2018
Do you dream of more business and more commissions in the year ahead? Don't. Instead of wishing for success in 2018, plan for it. (Or, as we say in the RE Technology offices, "Plan your work, and work your plan.") When you outline tangible, actionable steps that you can take to attract more clients and close more transactions, you're on the way to achieving your goals. But if you're not sure how to get started, we've got a cheat sheet of sorts for you--two of them, in fact! Read on to learn how you can download two FREE checklists that will help you get your business ready for 2018!

10 Easy Ways Agents Can Run a More Profitable Business
There are some simple, yet essential ways to make sure your business is as profitable and thriving as it can be. These ten tips will hopefully serve as a checklist for when tax season comes around, as well as the rest of the year, in order to prepare and set your business up for the brightest possible future.

The Business Mixer Plan for Real Estate Agents
Are you intimidated by planning events? Or maybe you have already done it, and it was just so overwhelming that you don't plan on doing it again. We've made it easy for you by having a detailed, step-by-step plan of what you need with all of the things to consider! The Business Mixer Event Project Plan

3 Reasons Your Real Estate Practice Isn't Growing
With housing markets across the United States experiencing record low inventory, it's understandable if your real estate practice hasn't grown this year. While you may point to this phenomenon and simply say, "Hey, what can I do? The inventory is just really really low," there are many agents out there that are crushing it this year. So the question is: what is different about what those agents are doing compared to what you are doing? This is a very interesting question. After all, it rarely is 100 percent the fault of the market. There are always other outside factors that come into play. There are also always some ways you can refine your real estate practice by tightening things up and running it in a more optimized fashion to maximize your growth potential. Today, I want to share with you three reasons your real estate practice may be experiencing lack of growth, and how to solve these problems.

Launching a Real Estate Brand from Scratch: Baby Steps and Big Changes
Tuesday, February 21, 2017 at 10:00 AM PST Thinking about launching your own Real Estate brand? Stacie Perrault Staub, Founder and owner of West & Main Homes, will share the baby steps and big changes that you'll need to take! In this webinar you'll learn: Telling your Managing Broker (spoiler alert: sooner isn't always better) Knowing when you're ready to take the leap to Company Owner Prioritizing logistics and investments Hiring the right team to get your company off the ground Creating effective systems from Day 1 Register now!

How to Make 2017 Your Most Successful Year Ever
Ready to ramp up your business in 2017? Watch as Coach Tom Ferry reveals the formula for your most successful year ever. Check out 9:20 for the third tip!

How to Set Your Goals Now for More Commissions in 2017
It's a safe bet that most agents would like to earn more money in the year ahead, but do you have a plan for how you can step up your game in 2017? We're not talking about simply having vague goals in mind, but instead formulating a tangible plan that includes hard numbers for how many transactions you need to close to hit your income target, as well as how many leads you need to engage to generate those transactions in the first place. Or, as we say in the RE Technology offices, you need to plan your work and work your plan! Fortunately, with a little guidance, this is simple to do—and, it's a great time of year to start planning ahead. Here are a few things you need to keep in mind when formulating a plan for 2017: 1. Establish your baseline Before you figure out where you want to go next year, first you need to figure out where you've been. How much commission did you earn last year? From how many closed transactions did you earn this commission? How many buyer transactions closed? How many listings? Once you've figured this out, you can begin to visualize how many more transactions you need to close in 2017 to hit your income goals.

Spending 5 Minutes with Your 2016 Business Plan
"In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia." - Author Unknown As real estate professionals, goal setting is a popular topic. It has likely come up in your office meetings, with your real estate vendors and amongst your colleagues. Yet even though we know the importance of goal setting and the impact a strong business plan can have on fueling success, for many, it has become one of those dreaded yearly activities that gets pushed to the back burner. All clichés aside, goals give you focus, allow you to measure progress, keep you motivated and help you stay accountable for your business decisions. While there's no perfect recipe for success, outlining your business goals and how you plan to achieve them is the perfect way to analyze what worked in 2015 and what you're ready to achieve in 2016. Here are a few considerations that will help you better determine your priorities this New Year. #1: Could you be more organized? If you find yourself spending valuable time searching for client information in your email or rummaging through notebooks to find notes about your most recent client meetings, it might be time to consider a centralized database of names, addresses, phone numbers and other information on your clients that is accessible via your computer, tablet or mobile phone. A robust CRM system like Top Producer® that's specifically tailored for the real estate professional can solve your organizational issues, can keep your leads nurtured and engaged, and can even remind you of who needs follow-up and when.

Friday Freebie: 15 Tasks to Get Your Business Ready for 2016
"The secret of getting ahead is getting started," according to Mark Twain. To help you take that first step towards success in the new year, we're starting a Friday Freebie series that highlights free business and marketing plans that show you how to bank more money in the year ahead. 2016 Business Planning Checklist from Homes.com Don't worry. We're breaking you in easy today with a simple 15-task checklist that will have your business running like an efficient, well-oiled machine. The idea is to break down the work of preparing for the new year into small, manageable tasks. That way, you won't get overwhelmed and give up before even starting. Here's a sample of some of the tasks included in the checklist: Segment your contact list into groups you can target with marketing Research your competitors' advertising materials for new ideas Verify your business on all major search engines (an excellent way to help people find you in the new year!) Set notifications for birthdays and other key dates for important contacts Update your business cards and other branded marketing materials Pretty painless, right? Many of the checklist items offer links to extra resources like market reports and informative articles to help you out even more. If you're ready to take on 2016, download Homes.com's 2016 Business Planning Checklist today!

How to End the Year with a Boom
I come bearing good news: It looks like the remainder of 2015 will be a good one for agents looking to end the year on a positive note. I'm sure you've noticed the recent stock market wavering – a roller coaster ride with deep dips one day and soaring gains the next. It turns out, that volatility could bring benefits to prospective buyers. Why? The drop in demand by those hurt by the stock market might just give would-be buyers an advantage in a market that's favored sellers for much of this year. Inventory grew during the end of summer and demand has kept pace, so buyers will have better options through the end of 2015. Plus, of course, the Fed postponed raising interest rates and the National Association of Realtors (NAR) reports the trend in median days on market is suggesting a more balanced market. Another sweet little tidbit from NAR: a full 88 percent of buyers use an agent to buy a home. So the obvious next move for the remainder of 2015 involves tapping into those buyers and sharing the good news with them. The question becomes: How did those 88 percent of buyers find their agent? NAR says 67 percent interviewed only one agent, 20 percent interviewed two. So how do you get to be on the interview list? Referrals. A whopping 40 percent of buyers chose to work with an agent who was referred to them by a friend, neighbor, or relative (or an agent who was a friend, neighbor, or relative).

5 Tasks Every Real Estate Agent Should Complete Before Month's End
January is in full-swing, so it's time to jumpstart your success for the year ahead. Check these five items off your to-do list this month to get back on track and prepare yourself for a productive 2015. Set goals for 2015 January is an opportune time to assess the previous year. Do a deep dive into your finances, marketing plan and 2014 goals to see what worked for your business and what didn't. With this new insight, create your professional goals for 2015. For example, if your administrative workload dramatically increased last year, a new goal could be to hire an assistant. Or if you received more online business in 2014, consider dedicating more marketing spend to online lead generation. Market to your niche From multigenerational housing to urban living, focusing on your niche audience is a proven way to stand out in your market. Small updates to your logo, slogan or website can make a huge difference in the eyes of potential clients in your niche. If you're not a design pro, don't worry — here are some tips to help you master the creative basics.

10 Resolutions that Will Help You Win More Clients in 2015
When it comes to building a bigger, better business in 2015, it's important to set goals around the things you want to change, whether you're trying to fix something that's not working or just move to the next level of success. Your ability to level-up your business is limitless, but it's easy to get worked up and excited into setting goals so big and so nebulous that they provide no direction for how to get started or, more importantly, how to get finished. As a result, many agents set wildly ambitious resolutions, flail about doing scattershot efforts for a few weeks, and then spend the rest of the year continuing to do what they have always done. And as a result, their businesses continue to run just the way they always have: up when the market is up, down when it's down. Top agents are those who have thriving, sustainable businesses that are not 100%-dependent on market dynamics. Let's have a little straight talk for a moment. You can get out of that feast-and-famine cycle in your mentality and in your income, but that it requires setting resolutions —goals, objectives, targets—that are well-calculated to drive smart strategy, targeted tactics and a year full of fruitful actions. Before embarking upon the exercise of setting more granular resolutions, set some high-level objectives for your business. Use a business plan, like Trulia's "2015 Bigger, Better Business Plan," to set high-level business targets—three or four for the year is plenty. Then, you'll be ready to set some more granular "resolutions" like those on the next page.

3 Ways to Revitalize Your Real Estate Business
For many real estate agents, now is the time of year when business hits the winter doldrums. Rather than fretting over the slower market, take the time to think about the year ahead and how you can plan for greater success in 2015. Real estate coach Mike Lindstrom recently offered the winners of HomeFinder.com's Agent Makeover Sweepstakes ideas on how to to do just that. The video below is a sample of the advice he shared with the winning agents. In it, he recommends three ways agents can revitalize their business in the new year: Be mindful of how your personal life impacts your professional success Set goals and hold yourself accountable Embrace technology, don't fear it Click through to the next page for details, helpful articles and app suggestions!

SWOT Analysis for Real Estate Agents
This post comes to us from the Market Leader blog: SWOT analysis is one of the basic concepts taught at business school. The problem is, however, the only business school many real estate agents go to is the School of Hard Knocks. But that's OK—you can be a graduate with honors of Hard Knocks University and still benefit from performing a SWOT analysis on your real estate practice. You may have all of the energy, drive and passion in the world; but without some sort of plan in place, even the most enthusiastic agents can suffer from massive diffusion, and find themselves confronted with too many tasks competing for the next hour of their time. As a result, none of their projects get very far, and the ones that do are poorly aligned with their needs and circumstances. The Basics The standard SWOT analysis, as we know it, was developed by Albert S. Humphrey, a successful management consultant in the '60s and '70s. Humphrey was looking for a tool that went beyond maximizing strengths and minimizing weaknesses; he wanted one that addressed how those strengths and weaknesses interacted with the broader business environment. SWOT stands for: Strengths Weaknesses Threats Opportunities

5 Steps for Successful Business Planning in 2014
If the thought of business planning strikes fear into your heart (or just plain turns your stomach), you're not alone. Many agents dread building a business plan. At the same time, it's an invaluable tool that can take your enterprise to the next level. Today, we're going to provide a few tips, tricks, and tools to make the process less daunting. Be Prepared If you're building a detailed business plan, there will probably be some financial and other information that you'll need to reference. The process of writing your plan will go much more smoothly if you have this information at your fingertips. So, open up your accounting software, or get your production reports from your broker. Tell the "Story" of Your Business Did you ever take a journalism class in high school or college? If so, you're familiar with those essential elements of a good story: who, what, where, when, how and why. These are the questions that your business plan should answer. What do I do? What am I best at? Who knows this? Why do they care? How can I extend my sphere? What message should I focus on that defines me? What are the costs/trade-offs of my business plan? Who needs to review it? How will I hold myself accountable for the goals outlined in the business plan? What is the timeline for each of the steps in accomplishing my goals? Why are these my objectives? The world has changed, and so have our industry and your customers. It's time to look closely (and honestly) at the strengths and weaknesses of your business.

'Tis the Season for Success
While the real estate market slows down considerably in December, that doesn't mean REALTORS® aren't still thinking about their business. In fact, the month's final few weeks are a prime time to reflect on the year that's ending and start thinking ahead to 2014. What can you do during the next few weeks to improve your business? The folks at ActiveRain recently asked their community of real estate professionals just that. Their recent blog post, REALTOR® Got Run Over by a Reindeer, compiled the best responses. So what are your real estate peers planning this holiday season? Alongside activities like "attend as many holiday parties as possible" and "tidy up my desk," agents and brokers are looking for ways to better leverage their existing technology tools. Since tech is kind of our specialty, we turned to our collection of educational articles to assist real estate professionals in meeting their goals. Are you planning on any of the following activities this month? Let our guide below help you succeed! Goal: Clean Up My Contact Database How many contacts in your CRM's database are out-of-date? Worse, how many new contacts never made it into your database at all? Start by removing old, invalid contacts from your CRM, then turn to your wallet/phone/wherever and add all of those contacts from various business cards and other sources to your database. To prevent missing new contacts in the future, consider switching to a CRM with mobile capabilities. That way, you can add new leads' contact info right into your database from wherever you are. For you power CRM users, take some time to segment your database by value. Here are a couple articles to get you started: How to Discover Your "A-List" Clients How to Maximize Your Referrals Don't have a CRM? See our guide to choosing one, then explore your options in our product directory. For more ideas on leveraging your CRM, see our collection of articles.

5 Questions to Ask Yourself for a Successful 2014
"What's written is real, what's planned is possible," says real estate coach, author and speaker Mike Lindstrom. According to Lindstrom, too many agents only talk about what they want to do when it comes to marketing their business without investing time into setting specific goals and plans to achieve those goals. To help agents get started crafting a plan for success in the new year, he recommends that every agent asks themselves five questions: What is my purpose? What is my outcome? What is my business plan? What can I do this year to invest in myself? What can I do to change my mindset? Lindstrom was one expert selected to provide one-on-one training sessions to the winners of the 2013 HomeFinder.com Agent Makeover Sweepstakes. For more from Lindstrom on goal setting for 2014, read the transcript on the next page.

Friday Freebie: Free Tools from realtor.com®
Did you know that realtor.com® offers a wide selection of free tools that help real estate agents grow their business? This week, we're taking a peek into realtor.com®'s tool box and providing readers with a full list of apps and services available to them. If you already use or are planning on investing other realtor.com® products, like Top Producer® and Showcase Listing Enhancement(SM), this page will show you exactly how the tools below complement the products you already use. Free tools from realtor.com® Here's a comprehensive list of tools from available to real estate professionals for free from realtor.com®: Agent Profile - Build repeat and referral business. Use this tool to manage what people learn about you on realtor.com® and from major social media networks. Listing Presentation - Download this presentation tool for use on a laptop, iPad® or as a printable document. It demonstrates how consumers habits have changed, including the importance of marketing a home online. HyperSocial™ Tools - This tool lets you get recommendations from your satisfied clients and share them with the world.   Collaborative Search App - Invite your clients to use a version of realtor.com® mobile apps branded with your photo and contact info. All primary inquiry actions are routed to you, and you receive immediate notifications on your smartphone or tablet. 

Plan for Success in 2013: Advice from Alex Perriello and Sherry Chris
Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013. Below are highlights from the main stage conversation between Alex Perriello and Better Homes and Gardens Real Estate LLC President and CEO Sherry Chris, including specific business strategies that agents should incorporate within their business plans to meet and achieve their personal goals. Sherry: Alex, can you please share with the audience some things you like about the market? Alex: Year-over-year increases in home sales and home prices across the country clearly demonstrate that the housing market is in a recovery mode. We are also seeing a significant number of move-up buyers jumping back into the market. Market strengths: The market is in recovery mode Broad-based; across all price points from lower-end to luxury Home price affordability at record levels Market challenges: Inventory levels very low Mortgage credit still has tight parameters Uncertainty about housing policy at the federal government level in Washington

Why Every Real Estate Agent Needs a Real Business Plan
It seems that at least once a year I get into a phase where I consider purchasing a new car. Of course, I rarely take the next step and actually buy one (my garage can only fit two cars at a time). I've always been a fan of brands like Audi, Toyota, and Nissan, but this year I was surprised to see some cool new car designs from Ford, and now I'm noticing them all over the place. I guess it's human nature to notice certain things once we've set our minds on them. For example, we recently launched the 2013 Real Estate Business Plan, so naturally I'm noticing other real estate business plans all over the place. In fact, for those of you who were able to attend this year's NAR conference, you might have picked up a copy of the Florida Association of REALTORS® November/December magazine. In this magazine are a slew of business plans for real estate professionals. I've included a list of them below, along with a few others, for your reference. As I look over the list, I notice a number of differences. Some are essentially guides for creating a traditional business plan – such as a small business might create. A couple of the plans mention trends for the coming year and advise agents and brokers on where to focus their efforts.

An Agent's Dirty Dozen of "Do Nots" - Part 2
This is the last of a pair of articles on what NOT to do in your real estate career. Read Part One here. We continue with the landmines you can avoid to save you time, energy, exasperation, and possibly your career. 7. Forgetting they are always "on." It is unfortunate the number of times I have met licensees who are dressed shabbily, act rowdy, or have a mouth that a mother would have washed out with soap. The public is always watching. Being rude in a movie theatre, loudly telling a lewd joke at the front desk, or zipping in to pick up a form at the office with hair matted down from a recent gardening expedition is not something that can be taken back once it is witnessed, overheard or seen. Recommendation: This is a simple fix. It is recognizing that you must remain professional 24 hours a day, seven days a week. That means in your dress whenever in the public eye and on your online profiles. It is much better living up to your great reputation than working had to overcome a bad one. 8. Failing to mentor each other. This is a trend that is beginning to disturb me. New licensees coming into the business have the eagerness of puppies. With praise and support, they can become the most loyal advocate that ever existed. I've seen several examples where the "old guard" only associates with those who have earned their stripes, and leave the new people out in the cold. Even when asked directly for help, I've overheard some alarming comments, "I had to do this myself, so you will too!" When did we forget what it felt like to be new? Just a small bit of guidance can go a long way!

Prepare Now to Sell More Homes in 2013
Michael Lindstrom, nationally recognized business coach, has a client roster that includes industry leaders, public figures, top executives, professional athletes and most recently, the five winning real estate agents of the HomeFinder.com Agent Makeover Sweepstakes. Michael has coached thousands of real estate agents for almost two decades and is an in-demand speaker at many large real estate conferences. HomeFinder.com sought Michael's expertise to coach the five winning agents on how establishing their personal brand will help improve their professional brand. Below, Michael elaborates on the top things agents should focus on for success in to 2013. Ride the Technology Wave. Commit to learning the next wave in technology; embrace technology and make a commitment to it. Learn something new every week. Give Back and Be Selfless. Find ways to give to your clients, community and neighborhood; contribution has a powerful place in business. Create your personal brand by operating from a place of selflessness. When working with clients, colleagues and your community, make it your personal brand to impact, move, inspire, touch or agitate them in some way.

Tips, Tricks and Tools for Your Business Plan
If the thought of business planning strikes fear into your heart (or just plain turns your stomach), you're not alone. Most entrepreneurs dread building a business plan. At the same time, it's an invaluable tool that can take your enterprise to the next level. We're going to provide a few tips, tricks, and tools to make the process less daunting. Tips and Tricks These are just a few tidbits about business plans that you should keep in mind when you're getting started. Do I Need a Business Plan? Yes. Large or small, new or established, you can benefit from a business plan. The mere act of sitting down as a leadership team, discussing your goals, and putting down in black-and-white your goals can be incredibly valuable. Be Prepared If you're building a detailed business plan, there will probably be some financial and other information that you'll need to reference. The process of writing your plan will go much more smoothly if you have this information at your fingertips. So, open up your accounting software, pull your insurance records, and know where to find other key financial data.