Friday Freebie: 100 Ways to Segment and Market to Your Sphere

Personal data. As consumers, we leave it everywhere--and marketers love it because it provides insight into who we are and the kind of products we're likely to buy.

But did you know personal data can also benefit real estate professionals? With a little insight into your clients, you're better able to pinpoint when they're ready to list their home--and potentially even know how to better connect with them.

Now, we say 'potentially,' because just knowing that your client is a dog lover doesn't necessarily mean you'll know how to use that information to connect with them. That's why in this week's Friday Freebie, we're highlighting a guide full of 100 ideas you can use to connect with your sphere--whether they're dog lovers, sports fans, foodies, gardeners, or something else entirely. Read on to learn more!

Free download: 100 ways to segment, market to and master your sphere, courtesy of Moxi Insight

Let's back up for a second. What do we mean when we say you can gain insight into your clients? Well, over the past few years in real estate, a new class of technology tools has emerged--you may have heard it called something like "business intelligence" or "predictive analytics." These tools leverage data from various sources, including public records and social media, to determine personal characteristics of individuals in your sphere (like hobbies) or when they're statistically likely to list their home for sale.

Today's Friday Freebie was created by one of those tools--in this case, Moxi Insights. Moxi Insights lets you learn about your prospects and clients ahead of time so that you're better able to connect--like, for instance, telling you that your new listing lead likes the Red Sox so that you know to bring that up in conversation and make a connection.

But if this tool isn't offered by your brokerage, never fear! This free guide is chock-full of 100 ideas that any agent can use, regardless. Here are a few of our favorite ideas:

• Offer empty nesters who have been in their home a while a window cleaning/gutters/fresh paint service. (This may motivate them to consider listing!)
• Have a lot of pet lovers in your sphere? Host a holiday drive to donate to the Humane Society.
• Send the likely-to-sell people in your database a gift card to a junk removal service.

Want more ideas? There are 97 more (to be exact) in this free guide. Download it now to get started!