February 14 2017
Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it's a good thing they have: traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods.
With over 1.79 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. In this 4-part series, we will walk you through setting up a business page, creating an ad campaign, selecting a targeted audience, and understanding Facebook Insights so that you can finally start benefiting from advertising through social media's leading competitor.
You may already have a personal Facebook profile you use to advertise your business and listings. If so, your advertising capabilities are limited. To advertise on Facebook, you need to create a Business Page. Here is a simple 3-step guide to help you create your Facebook Business Page.
Step 1: Login to your Facebook account and click the drop menu on the top right. Click "create page."
Step 2: Choose a business type (the best option for real estate professionals is "Local Business"). Add a business description, profile and cover photos (professional headshot and logo), link to your website, and create a unique Facebook web address (example: www.facebook.com/homespro). Once created, the web address cannot be changed.
Step 3: Choose your preferred audience. This does not limit who can search for your page, but it will make it easier for the 'audience' you chose to come across your page organically and easier to set up ad placements in the future. Keep in mind your target audience: who they are, their age groups, gender, and general location. This is perhaps the most important part of the setup process.
Once you have completed your Facebook Page, there are two crucial tasks that must be done: creating a social media strategy and growing your social media presence.
Since the introduction of Facebook Business Pages, real estate advertising capabilities have grown tremendously. Now agents can target specific audiences at any budget level. In our next article, 'Campaign Objective,' we will give you a step by step guide on creating your first Facebook ad campaign. Stay tuned!
To view the original article, visit the Homes.com blog.