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3sixtyfive is a creative & digital marketing agency servicing the greater real estate community. We craft beautifully useful marketing that creates unique experiences that connect people & brands together.

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Buyside Broker Customers Collaborate on Awesome Homeowner Program
In a press release today, Buyside announced that all of their broker customers are cooperating on National Home Valuation Week. The idea is that all of their broker clients push the same ad campaign during the same week nationwide. The call-to-action from the campaign is to visit the broker's website to enjoy the Buyside valuation product--which provides three AVM values, along with Buyside's buyer data showing how many buyers the broker has for the seller's home today. This is a great strategy, and I think that it is the first time that a technology company has pushed a national ad program like this though their broker customers. In an inventory constrained market, this seems like a strategy that has legs. I know that the Fox & Roach and the Keyes pilots of this program in their markets worked very well. I expect that the national campaign will be even more
Early Signs of the Real Estate Market Comeback from COVID-19
Through this Coronavirus pandemic, we have been sharing insights into different data to pay attention to so you can navigate these difficult times. Check out our previous posts here, here and here. I wanted to put together a quick, high-level post to share with you what I'm seeing. I feel this will provide some hope as we all prepare for the upcoming
How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 3
I recently talked about trending data as we are seeing it now. You can find that article by clicking here, and you may want to read it before reading this article. Additionally, I did a follow-up article to the first one where I discussed Rate of Change analysis methodology that I use from ITR Economics. That article can be found here and I also recommend reviewing that article first before you read this one. For this article, I want to discuss analyzing the lead flow into your business from your website. I will caution that you need to consider multiple factors when tracking and analyzing your lead flow. I'll mention some of these