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3sixtyfive is a full-service creative & digital marketing agency servicing the greater real estate community. We craft beautifully useful marketing that creates unique experiences that connect people & brands together.

WE HELP BRANDS THRIVE.

We are more than number crunchers, business strategists, analysts, problem solvers, geeks, and creatives…we are an extension of you and your brand. We are your marketing partners that have one goal in mind: to connect your brand with your audience in more meaningful ways.

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Franchise Development.  Recruitment & Retention.  Growth Strategy. 

 

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  • Business Consulting
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  • Marketing Automation
  • A/B Testing
  • Communication & Editorial
  • PR
  • Videography / Photography
  • Lead Mgt. Workflows
  • Website Development
  • PPC / Social Media Campaigns
  • Lead Generation
  • Recruitment Coaching
  • Campaign Execution & Analysis
  • Print Services

 

 

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Related Articles

RPR Unveils New Charts and Graphs in Its Neighborhood Pages
With users in mind, RPR (Realtors Property Resource) has made some really appealing changes to its Neighborhood pages. In this latest product release, we've added new charts and refreshed some existing ones. It's the same robust data you expect from RPR, but the presentation of it has been revamped and redesigned. It all adds up to a more eye-catching, interactive and responsive experience. Here's a quick look at all the new charts available in late June: Market Trends New Listings Active Listings New Pending Listings Pending Listings Sold Listings Months Supply of Inventory Sold Public Records Top Five Occupations These new charts and graphs are perfect for research and staying on top of your local market trends, and for sharing with clients and prospects to position yourself as THE local market expert. Here's how to find the new charts in RPR: RPR charts a new course in data visualization To start, go to RPR and click the Research dropdown. Select Neighborhood Search. Under Neighborhood Search, enter a neighborhood name, city or zip code. Select Exact, Within or Nearby from the dropdown. Now hit the magnifying glass icon to search. Once you've selected the neighborhood you want to view, you'll be redirected to the Neighborhood Details page. The Neighborhood Details is broken up into five areas: Summary, Housing, People, Economy and Quality of Life. Let's look at the summary overview first. To summarize… From the summary tab of the Neighborhood Details page, the first thing you'll see is the new Market Trends card. This view showcases key metrics for any neighborhood. It's basically a quick, at-a-glance snapshot of the local market. The first area is full of important and relevant information about your chosen housing market. The type of market (seller's, buyer's or balanced) is represented on a sliding scale. To get more details on how this is measured, click the About this data link—it's in blue right under the Market Trends title. It's an industry standard that is determined by months of inventory. Then you'll see the Key Details, which include the Months of Inventory, the List-to-Sold Price percentage, the Median days in RPR, and finally, the Median Sold Price. This provides four key metrics about how long homes have been on the market, whether they're going above or below asking price and, on average, how much they're selling for. Green (up) and red (down) arrows below these stats also give a month over month up or down percentage rate, too. Median Estimated Home Values In the next section, you'll see a graph for the Median Estimated Home Values. This shows monthly and yearly changes in property values, as well as the ability to compare your area to values within cities, counties and the state. Also, be sure to notice the Property Type pulldown menu, where you can specify which types of properties you want to focus on. The default is SFR + Condo, which is Single Family Residence and Condo properties (this property type also includes townhouses and apartments), but you can choose many other options. You can also choose to change the property type for that particular chart, or all of them. Again, if you're curious as to how these metrics are determined, just select About this data to see how the market types are defined, as well as the source and update frequency. Rounding out the Summary page is the AARP Livability Index, and the Top Five Occupations in the area and nearby neighborhoods. Both provide population, community and demographic stats and information on your chosen neighborhood. Housing Facts and Stats Now let's visit the Housing tab to take a deep dive into the housing metrics of the neighborhood. The top chart highlights the neighborhood's housing characteristics compared to the county, state and nation, including comparisons for home ownership, rent, and information about permits and buildings. Next up are charts for listings, including New Listings, Active Listings, New Pending Listings, Pending Listings and Sold Listings. These charts provide an in-depth look at several housing market statistics over a period of time. New Listings: Anything listed within that month Active Listings: Still active at end of month regardless of when it was listed New Pending Listings: What went into pending status that month Pending Listings: What was still in pending status as of the last day of the month Sold Listings: What was sold the previous month, but most importantly, how much over or under the list price is going for in the Avg. List to Sales Price % section Rounding out the Housing tab is Months Supply of Inventory, Sold Public Records and Sold Home Stats. In these sections, you can select the property type you want to view. Choose whether to change just the chart you are viewing or all the charts on the page. Again, the About this data link will give you full descriptions of how these stats are configured. The big takeaway here is being able to track and monitor the volume and the details of housing inventory. Another key metric is being able to see whether homes are selling for over or below the asking price. People, Economy and Quality of Life Pure housing statistics and data are essential in identifying and communicating housing market trends. However, you can dig even deeper into what makes up a neighborhood by checking out these other qualitative types of categories. Go to the People tab to get to the heart of who lives in the neighborhood. Find a side-by-side comparison chart that measures population counts, densities and changes, median age, gender, and education levels. See the population of children and adults by age group, households with children and the income brackets making up the area, as well as occupational categories and voting patterns. The Economy tab displays data such as job growth, unemployment rate and cost of living. Lastly, the Quality of Life tab displays data, such as weather and water quality, commute times, transportation options, monthly temperatures, the AARP Livability index, and walkability scores. This tab is particularly helpful when working with relocations. RPR's neighborhood data can be used to evaluate a target neighborhood and search for the right area for your clients. Get a feel for the trends in a particular neighborhood by examining the data and charts presented. How to print and save RPR charts Just a note: the new chart metrics will not display on RPR reports at this time. To print a specific chart or set of charts, use the Print button, which resides in the upper right navigation area. If there's a chart you don't want to include, simply collapse that chart and it will not show. To include these new charts in an RPR Report, click the Print button, and then under the Destination pull down menu, you can choose to save the file as a .pdf. Save the file (chart) and then you can attach it to other RPR reports from the Reports generation page. This is done through the Manage Custom Pages Link, which you can read about here: Learn more about Custom Pages. Share charts to your sphere Number crunchers and data nerds are sure to love these new charts! Be sure to grab them and share them with your sphere of influence. And if your clients prefer less information over more details, just send along the easy to digest Market Trends chart and walk them through it. You'll look like a housing data pro and be sure to impress. To view the original article, visit the RPR
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Google for Real Estate: Leveraging Google Analytics
You can't know what works and what doesn't on your website if you don't have a way to track your results. Google Analytics is a fairly comprehensive tool you can connect to your website to monitor traffic and other important
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RPR Reports: Easy to Create, Hard to Duplicate
Reports are RPR's bread and butter--professionally designed deliverables that are easy for consumers to understand and that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client. Agents who use RPR reports: Instantly respond to client needs with real estate reports that matter Create reports with as much or as little information as the client needs Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools Colorful, Client-friendly Real Estate Reports for Every Facet of Your Business Seller's ReportA review of the subject property that shows local market conditions, comparable properties, recommends pricing strategies and estimated seller proceeds. Property ReportA summary of property characteristics, such as values, foreclosure activity, market statistics, demographics, history, taxes and school information, as well as before-and-after photos. Mini Property ReportA slimmed down version of the Property Report that includes the property's estimated value; home facts like bedrooms, baths and square footage; and photos. Property FlyerA quick glance at a property, including a photo, property information, a map, and your contact information and branding. Valuation WorkbookAn in-depth value of a property used as backup material for a lender or client. Market Activity ReportA profile of market changes based on listing information and MLS data, including active, pending, sold, expired and distressed properties. Neighborhood ReportA summary of economic, housing, demographic and quality of life information about an area. School ReportThis report summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school and will even display homes for sale in that school district. How to run Your RPR Report Log in to narrpr.com Type in the property address and enter The RPR Property Details page appears Select the Create Report button Click " + " to select which datasets to include Personalize the report with the recipient's name and a message Choose a delivery method (Display now or email) Select Run Report Pro Tip: Report Customizations You'll Want to Know About To view the original article, visit the RPR
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