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Google for Real Estate: Leveraging Google Analytics
You can't know what works and what doesn't on your website if you don't have a way to track your results. Google Analytics is a fairly comprehensive tool you can connect to your website to monitor traffic and other important

RPR Reports: Easy to Create, Hard to Duplicate
Reports are RPR's bread and butter--professionally designed deliverables that are easy for consumers to understand and that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client. Agents who use RPR reports: Instantly respond to client needs with real estate reports that matter Create reports with as much or as little information as the client needs Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools Colorful, Client-friendly Real Estate Reports for Every Facet of Your Business Seller's ReportA review of the subject property that shows local market conditions, comparable properties, recommends pricing strategies and estimated seller proceeds. Property ReportA summary of property characteristics, such as values, foreclosure activity, market statistics, demographics, history, taxes and school information, as well as before-and-after photos. Mini Property ReportA slimmed down version of the Property Report that includes the property's estimated value; home facts like bedrooms, baths and square footage; and photos. Property FlyerA quick glance at a property, including a photo, property information, a map, and your contact information and branding. Valuation WorkbookAn in-depth value of a property used as backup material for a lender or client. Market Activity ReportA profile of market changes based on listing information and MLS data, including active, pending, sold, expired and distressed properties. Neighborhood ReportA summary of economic, housing, demographic and quality of life information about an area. School ReportThis report summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school and will even display homes for sale in that school district. How to run Your RPR Report Log in to narrpr.com Type in the property address and enter The RPR Property Details page appears Select the Create Report button Click " + " to select which datasets to include Personalize the report with the recipient's name and a message Choose a delivery method (Display now or email) Select Run Report Pro Tip: Report Customizations You'll Want to Know About To view the original article, visit the RPR

Monitor Market Movement for Your Clients and Prospects
When you want to update your geographic farm area on all the latest real estate market trends and movement, reach for the RPR's Market Activity Report. This handy deliverable is a snapshot of all the changes in a local real estate market. And it's the perfect way to keep clients up to speed, and a surefire way to impress prospects. The Market Activity Report includes a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back a few days or weeks, and even up to six months. Perhaps best of all, the Market Activity Report can be run on your custom map areas. Meaning they can be run for your geographic farm area. Check out this video on RPR Maps to take a guided walk through on how to define and save custom areas on the map. How to Run an RPR Market Activity Search To run your Market Activity search, select Research from the upper right area of the navigation bar on the home page. Then select Residential Market Activity Search. You'll be directed to the Market Activity Search page. Next, enter in the location you want to search. On the right, you can add additional search filters, including For Sale and/or For Lease. Then select which statuses you want included and whether properties show changes in the last three days to the last six months. Choose which property types appear and a price range. To refine your search further, select the Filters icon for advanced search options. Keep this in mind when you select the advanced search filters: you can view the amount of properties your search results will include. This is a smart way to narrow down your results before you run your search. Select the orange magnifying glass or the Update and Search button to run your search. From this list view, see how many properties show recent changes in the last three months, last week or last three days. This gives a good overview of the local real estate market in your particular area. Change your view to a photo grid or map view on the top right of your list results. Click to Create and Customize Now the fun part! Click Create Report to run your report. Verify that Market Activity is selected, and then click the plus "+" icon to omit or include specific sections of the report. Make sure to check your cover page elements as well (you'll see them to the right). Personalize your report if you are emailing to a client, choose your delivery method, and click Run Report. Another good way to leverage the Market Activity Report is to share it out to your social media circles, such as Facebook. This is a highly visible way to send out monthly or even quarterly updates for those homeowners who aren't ready to sell, but would like to stay up to speed on how the market is doing near their home. Market Activity Reports are a keen deliverable—create one today and share it with clients and hopefully, soon-to-be-clients. To view the original article, visit the RPR