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3sixtyfive is a full-service creative & digital marketing agency servicing the greater real estate community. We craft beautifully useful marketing that creates unique experiences that connect people & brands together.

WE HELP BRANDS THRIVE.

We are more than number crunchers, business strategists, analysts, problem solvers, geeks, and creatives…we are an extension of you and your brand. We are your marketing partners that have one goal in mind: to connect your brand with your audience in more meaningful ways.

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Franchise Development.  Recruitment & Retention.  Growth Strategy. 

 

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  • Print Services

 

 

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RPR Reports: Easy to Create, Hard to Duplicate
Reports are RPR's bread and butter--professionally designed deliverables that are easy for consumers to understand and that you can send to your clients in minutes (if not seconds). They're also a chance for you to communicate your unique message and your brand to every prospect and client. Agents who use RPR reports: Instantly respond to client needs with real estate reports that matter Create reports with as much or as little information as the client needs Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools Colorful, Client-friendly Real Estate Reports for Every Facet of Your Business Seller's ReportA review of the subject property that shows local market conditions, comparable properties, recommends pricing strategies and estimated seller proceeds. Property ReportA summary of property characteristics, such as values, foreclosure activity, market statistics, demographics, history, taxes and school information, as well as before-and-after photos. Mini Property ReportA slimmed down version of the Property Report that includes the property's estimated value; home facts like bedrooms, baths and square footage; and photos. Property FlyerA quick glance at a property, including a photo, property information, a map, and your contact information and branding. Valuation WorkbookAn in-depth value of a property used as backup material for a lender or client. Market Activity ReportA profile of market changes based on listing information and MLS data, including active, pending, sold, expired and distressed properties. Neighborhood ReportA summary of economic, housing, demographic and quality of life information about an area. School ReportThis report summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school and will even display homes for sale in that school district. How to run Your RPR Report Log in to narrpr.com Type in the property address and enter The RPR Property Details page appears Select the Create Report button Click " + " to select which datasets to include Personalize the report with the recipient's name and a message Choose a delivery method (Display now or email) Select Run Report Pro Tip: Report Customizations You'll Want to Know About To view the original article, visit the RPR
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Monitor Market Movement for Your Clients and Prospects
When you want to update your geographic farm area on all the latest real estate market trends and movement, reach for the RPR's Market Activity Report. This handy deliverable is a snapshot of all the changes in a local real estate market. And it's the perfect way to keep clients up to speed, and a surefire way to impress prospects. The Market Activity Report includes a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back a few days or weeks, and even up to six months. Perhaps best of all, the Market Activity Report can be run on your custom map areas. Meaning they can be run for your geographic farm area. Check out this video on RPR Maps to take a guided walk through on how to define and save custom areas on the map. How to Run an RPR Market Activity Search To run your Market Activity search, select Research from the upper right area of the navigation bar on the home page. Then select Residential Market Activity Search. You'll be directed to the Market Activity Search page. Next, enter in the location you want to search. On the right, you can add additional search filters, including For Sale and/or For Lease. Then select which statuses you want included and whether properties show changes in the last three days to the last six months. Choose which property types appear and a price range. To refine your search further, select the Filters icon for advanced search options. Keep this in mind when you select the advanced search filters: you can view the amount of properties your search results will include. This is a smart way to narrow down your results before you run your search. Select the orange magnifying glass or the Update and Search button to run your search. From this list view, see how many properties show recent changes in the last three months, last week or last three days. This gives a good overview of the local real estate market in your particular area. Change your view to a photo grid or map view on the top right of your list results. Click to Create and Customize Now the fun part! Click Create Report to run your report. Verify that Market Activity is selected, and then click the plus "+" icon to omit or include specific sections of the report. Make sure to check your cover page elements as well (you'll see them to the right). Personalize your report if you are emailing to a client, choose your delivery method, and click Run Report. Another good way to leverage the Market Activity Report is to share it out to your social media circles, such as Facebook. This is a highly visible way to send out monthly or even quarterly updates for those homeowners who aren't ready to sell, but would like to stay up to speed on how the market is doing near their home. Market Activity Reports are a keen deliverable—create one today and share it with clients and hopefully, soon-to-be-clients. To view the original article, visit the RPR
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Q1 Market Report: Metros with the Most Explosive Growth
There were "virtually" no losers in this year's Q1 market report among the metropolitan areas tracked by the National Association of Realtors. Only winners...if you're a seller, anyway. Buyers? Not so much. Stark Contrast Between Sellers and Buyers In fact, 99% of the country's metros recorded year-over-year price gains, with 89% nailing double-digit increases. Only one of the 183 markets covered in NAR's latest report recorded falling prices: Springfield, Illinois, which saw its median slide by 2.4%. A corresponding Q1 market report, this one from analytics firm ATTOM Data Solutions, found that 17.8 million residential properties in the country are now considered equity-rich, meaning their owners owe 50% or less on their homes than their estimated market value. This count represents about one in three of the 55.8 million mortgaged homes in the United States. Meanwhile, the number of owners who owe more than 75% of their home's current value continues to fall; at 6.6% a year ago, it's down to 4.7% currently. That's all good news for sellers. "It continues to be a great time to be a homeowner most everywhere in the country," said ATTOM's Todd Teta. But it's tough on would-be buyers who are continuing to be priced out of the market. "The sudden price appreciation is impacting affordability, especially among first-time home buyers," said NAR's chief economist, Lawrence Yun. Nationally, according to the NAR report, the median price of an existing house rose 16.2% in the January-to-March period, to a record-high $319,200. Metros with the Highest Percentage Price Increases So what does all this look like on the metro area level? Some of the Q1 market report's largest percentage increases of price were recorded in the New England region. Taking the top spot with a 35.5% increase in median price was Kingston, New York, followed by: Bridgeport-Stamford, Connecticut — 34.3% Atlantic City, New Jersey — 34% Barnstable Town, Massachusetts — 33.1% Elmira, New York — 29.1% (tied) Glens Falls, New York and Decatur, Illinois — 27.5% Inventory Snapshot Of course, higher prices are dependent on the types of house sold, especially in smaller locations. Not all houses saw large price gains in the first quarter, the NAR report stressed. Because there is a concentration of condominium apartments in high-cost metro areas, for example, the median price for those units are often higher than the median for individual single-family houses. Also, prices reflect the types of homes that are selling during the period and can be skewed at times by changes in the mix. That includes the level of distressed sales, which generally are heavily discounted. But economist Yun said the run-up in prices is a product of the same song the industry's been singing for months: strong demand paired with a record-low supply of houses for sale. "The record-high home prices are happening across nearly all markets, big and small, even in those metros that have long been considered off-the-radar in prior years for many home seekers," he said. According to NAR's latest figures, inventory continues to remain at near-historic lows. The unsold inventory of properties listed for sale sits at a 2.1-month supply at the current sales pace. That's down from 3.3 months in March 2020. For context, six months' worth of supply is considered "normal." "With low inventory already impacting the market, skyrocketing costs have left many families facing the reality of being priced out entirely," Yun said. And the situation "underscores the importance" of stepping up new home construction as well converting abandoned retail and hotels into housing. Both, he said, "would combat the affordability problem." What About Mortgages? Often, buyers are more concerned with what a house will cost on a monthly basis than the overall price. But, the higher median price drove the average national monthly mortgage payment for principal and interest from $995 a year ago to $1,067 at the end of March. That's a $72-a-month jump, even though the effective rate on a 30-year fixed-rate mortgage dipped to 2.93% in Q1. In eight markets, a family needed to earn more than $100,000 to afford a 30-year mortgage with 20% down. And in one – San Jose, California – an annual income of nearly $243,000 was necessary. Mortgage payments are considered affordable if they amount to no more than 25% of the buyer's median income. NAR's report found that with 20% down on a 30-year loan, the average family with a median income of $90,547 spent 14.1% of that income on its mortgage. That's down slightly from 14.5% a year ago. But how many families are making $90K in the not-quite-post-COVID market? Most first-time buyers don't have the savings to put down 20%. Buyers with that much money to put down are mostly those who are cashing in on their gains made by selling and moving to another residence. And there are other housing-related expenses, too: homeowners insurance, property taxes and mortgage insurance if your down payment is less than 20%. Long story short — first-time buyers putting down less than 20% (spoiler alert: many of them) are at a distinct disadvantage in this market. Q1's Most Expensive Markets Let's get down to brass tacks: according to NAR's report, these are nation's most expensive housing markets and their year-over-year price increase percentages as of April 1: San Jose, California ($1.5 million, up 11.1%) San Francisco, California ($1.2 million, up 21.8%) Anaheim-Santa Ana-Irvine, California ($1 million, up 14.3%) Urban Honolulu, Hawaii ($940,400, up 19.2%) San Diego, California ($763,500, up 14%) Boulder, Colorado ($726,600, up 16.7%) Los Angeles, California ($682,400, up 15.1%) Seattle-Tacoma, Washington ($653,400, up 17.9%) Naples, Florida ($599,500, up 24.9%) Nassau County-Suffolk County, New York ($598,600, up 22.7%). At least for now, it seems the West Coast isn't the friendliest place for first-time or budget buyers. Will it ease up in those areas anytime soon? Syndicated newspaper columnist, Lew Sichelman has been covering the housing market and all it entails for more than 50 years. He is an award-winning journalist who worked at two major Washington, D.C. newspapers and is a past president of the National Association of Real Estate Editors. To view the original article, visit the Homes.com
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