Elevate Logo Aug 2019


Welcome to the power of PRODUCTIVITY.  The power of ONE singular platform for all of your lead generation, digital marketing, and client collaboration.  The power of ELEVATE. 



Elevate offers Brokers, Agents and Teams an intuitive, consolidated marketing experience including IDX websites, online lead generation, automated email and text campaigns, social media marketing, blogging, daily market reports, a CMA wizard and an at-a-glance performance dashboard, all backed by fanatical training and support.

Automated Marketing for Busy Real Estate Professionals
Elevate subscribers save valuable time using Elevate’s automated marketing workflows.  Imagine automated email and text messages to your prospects, new listings and relevant life-style content automatically posted to your website, blog and social channels, and daily market reports automatically sent to your active buyers.  Wow!

> Schedule 15-minute Demo

Brokerages will LOVE Elevate BOSS. 
Alongside all of the robust features of Elevate, BOSS also offers insight into key performance indicators within your office and across your agents, allowing you to make the best decisions for you and your company; as well as a recruitment module that makes curating and connecting with prospective agents incredibly easy. Nice!

> Meet the BOSS

Looking for buyer / seller leads? 
Elevate offers a variety of different lead generation options designed to support your needs and your budget.  Our unique pay-per-click (PPC) lead generation captures buyers and sellers with intent inside of Google, Yahoo, Bing and social media.  Sweet!

> Check Availability in your Market

Attend a Social Media Marketing Boot Camp
Elevate offers energic onsite & online educational boot camps to help brokers, agents & teams excel.  Designed to energize and empower, the Elevate Boot Camp series provides, tips, tricks & strategies on everything from social media marketing, lead generation, nurturing & conversion, and much more.

> Register for an Upcoming Event

Let’s connect…
Schedule your 15-minute Elevate demo today to explore how YOU can harness the power of PRODUCTIVITY today at tryelevate.com or call 844-792-0260 to speak to an Elevate Success Coach. 


Related Articles

10 Ways to Pump up Your Prospecting Pipeline
New year, new you! And a new chance to increase lead generation to build up your business. After referrals and repeats, prospecting is the most effective way of generating leads and turning those leads into prospects. It's not necessarily easy: it takes patience, persistence and proficiency. These ten tips from RPR (Realtors Property Resource) will help you get started, stay on track and prospect like a pro in 2022. 1. Get your hands on RPR's prospecting eBook There are many ways to go about prospecting. You can create geographic farms, implement drip email campaigns, leverage your social media sphere, knock on doors, use targeted direct mail, and the list goes on. To get some ideas on where to start and for step-by-step instructions on how to do it, make sure to download How to Farm and Prospect for New Clients. This exclusive REALTOR® download is yours for the taking and will show you how to identify and market yourself to potential new clients. 2. Make prospecting a priority and a daily task Prospecting is not a "set it and forget it" method. Yes, you can automate email sends and replies, implement auto dialing systems, and even use AI through a digital CRM. And each one of those examples can be a successful tactic. But to really prime the prospect pipeline, you need to be consistent and constant in your attention and your action. Make it a priority by putting a specific task or general goal into your daily, weekly and monthly calendar. (Those little e-notifications can be annoying, but they can also be the perfect nudge!) Carve out time, each day or week, for prospecting activities such as networking, community outreach, blog posts, social posts and shares, phone calls, emails, using RPR maps to search for homeowners that are ripe to sell, touch base with friends, family and previous clients, and any other strategy you see fit. The main point is to stick to it and make it a new habit. 3. Embrace your inner data nerd It's no secret that real estate numbers are big. It's most likely the biggest financial transaction your client will experience in their life. With this many zeroes and commas involved, it's no wonder why consumers relish property data. RPR (Realtors Property Resource) offers REALTORS® vast amounts of property data in one central hub. You have exclusive access to property reports, maps and tools that make RPR an indispensable asset. By exploring and learning more about RPR, you'll find that you can easily package up data and offer it to potential clients. In fact, they want it! Charts, graphs, stats and info from expert sources is something home buyers and sellers crave. And if you put it out there in an easy to digest format, you will get reactions and responses. 4. Communicate market activity and home values The most basic way to get your name and face in front of potential new clients is to share local market statistics, and in some cases, specific home sales data. For example, if you have a neighborhood or community Facebook page, make sure you regularly post home sales activity for that area. Doing this once or twice a month gives homeowners an idea of what their home is worth, and how "hot" the local market is. While not everyone is in the position to buy or sell, when they do think about it, chances are they'll remember where they get their information from and the name associated with it. And if you think you have a really hot prospect, don't hesitate to send them an RPR property report on THEIR home. Run a modified Seller's Report by choosing what pages and info you want to include, and then customize it with your info and a personal message. Print it, then mail it or drop it off and use it as a conversation starter. Homeowners have been known to keep these around for years! 5. Take advantage of RPR Mailing Labels Mailing labels or mailing lists can play a crucial role in prospecting outreach in competitive markets. REALTORS® can create them or export owner information from RPR search results. And you can create up to 2,000 each month for free! These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies: Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the "List View" or from the "Map View," and click "Mailing Labels" once you have the right number of addresses A pop up window appears; then choose your label type or a CSV file Hit "print" and remember that you have 2,000 EACH MONTH to use Watch this one-minute video to see all of the above in action or follow these step-by-step instructions. 6. Make 12-24 prospecting touchpoints throughout the year A prospecting campaign can take some time to build; it doesn't happen overnight. Frequency, or how many times a target is exposed to your message, is a long play. Once you've identified a target, whether it's one single address or an entire geographical area, you've got to pepper that contact with your marketing message. One to two times per month is a good pattern. You don't want to overload them, and you also don't want to fall off their radar. That means don't send one postcard once a month and call it a day. Start with a postcard that calls out recent market activity. Then, follow up two weeks later with an email, and ask about whether they saw the postcard or if they have any questions. Then call, drop off a flyer, knock on a door, email a personal video, send another direct mail piece, send a text or Facebook message, etc. It's not called a marketing mix for nothing! Mix up your contacts and touch points, and change up your content to keep things fresh. Another great tip is to "read the room." If they complain that you're sending too much or too often, back off and deliver quarterly. 7. Be a ninja nurturer to past clients This article from Homes.com offers up several ways for agents to stealthily keep tabs on their former customers in an effort to drum up leads and listings. Unlike targeting areas or owners you have no relationship with (yet!), the basic premise is to maintain and foster relationships you do have. For example, a phone call or an email or text to a past client to discuss their real estate goals or to let them know how much their home value has risen is much better than a "Are you ready to sell? The market is hot!" type of pitch. Frame the discussion or "interview" as an FYI to the owner, or call it an annual real estate check-up. A softer approach such as this will help you set up the chat and you'll most likely get some good information out of it. And make sure to keep notes in your digital Rolodex so you can schedule a time to reconnect. You can also follow former clients on social media to see if any life-changing events have occurred: new job, newborn on the way, older kids moving out? Anything that might affect their lives is a potential reason to move and their need for a REALTOR®. One last tip: you can also use Facebook neighborhood pages or Nextdoor sites to offer up help when homeowners ask, "Anybody know a good handyman?" If you see a post like this, reply right away! Chances are you do know a good (fill in the blank) in the area and your suggestion will be appreciated by the owner and seen by others. But don't call or text them right afterwards; just keep a note and add them to your prospecting list. Neighborly, nurturing moves such as this are a great, semi-sly way to get your name top-of-mind with homeowners. 8. Take a free prospecting webinar Wouldn't you know it, RPR offers a live webinar to help you get started. That's right, we're here to help you get going and succeed. There's no better way to learn and get familiar with a process than to have an expert walk you through it. Save your seat for Keep That Pipeline Pumping. This one-hour session will show you how to use RPR's data, tools and features to your advantage. It's easy, it's free and it's highly informative. Sign up today! 9. Take part in or create your own community events When it comes to being involved with your local community or neighborhood, you can't just talk the talk, you have to walk the walk. You need to have real passion, know the area and its residents, and be active in making it a better place to live. Here's just a few ideas to get you started and thinking: Start a neighborhood Facebook and/or Nextdoor page Sponsor a youth sports team and show up to a couple of their games with snacks or drinks Get a booth at a school fair or at a farmer's market Send out HOA meeting summaries, if applicable Volunteer for school and sports team fundraisers Send out a monthly or quarterly eNewsletter that focuses on community events and issues Organize an annual community garage sale day, where you handle all the signs, promotion, etc. Keep in touch with local police and fire departments and give safety updates to your neighbors Take a walk! Simply strolling through your neighborhood will help keep you in the loop on local happenings This is just a thought starter, we're sure you can brainstorm a great list of your own, based on your interests and your community's needs. Most of these suggestions will only cost you time, but do plan for earmarking some of your marketing budget towards community involvement costs as they arise. Making these meaningful connections is a keen way to organically grow your network of prospects. It's also a truly great way to meet and form relationships with your neighbors. 10. Take a tour of the tools So you haven't downloaded the free eBook or signed up for the free webinar. Perhaps you're the "dive right in and get started for yourself" type? We can respect that and we've got you covered! Go directly to the RPR site and start prospecting. This guided tour will take you through the steps of how to prospect for buyer and seller residential clients. You can also start prospecting for commercial clients as well. These guided tours, the magenta colored boxes, are sprinkled through the RPR website. Each one is designed to help you learn about powerful RPR features by helping you navigate your way through the process. The wrap Prospecting for new clients is equal parts hustle, discipline and persistence (read this case study for an example). You've got to make a plan, make the time, and make sure you stick to it. Use these ten tips to get started and to start sparking some new client meetings in 2022. To view the original article, visit the RPR
Real Estate CRM Basics
What Is a CRM? CRM stands for customer relationship management and is used to describe a category of tools used by businesses to manage interaction with current and potential customers. There are many types of CRMs, but they generally share the same common goals to benefit any kind of
20 Engaging Content Ideas for Your Real Estate Facebook Page
Our everyday lives have been increasingly reliant on the internet, including making house-hunting decisions. People search for their dream home on the internet. They match houses by watching YouTube videos, making social platforms a key point for prospecting and lead generation. With the number of people using social media each year, sites like Facebook, which has 2.23 billion monthly users, are a great way to reach out to more people and create more leads. Even the right social media hashtags can lead to a variety of options and results! Get innovative and discover new ways to connect with users on your Facebook page. To get started, here are 20 engaging content ideas for your real estate Facebook page. 1. Increase Page Traffic by Adding New Listings You never know who is next to buy a house. If you've completed the initial marketing and brochure development for your properties, post them on your real estate Facebook page and other social media platforms to draw in new home buyers. Fill in essential information about the property. How many bedrooms and baths are there? What does the interior and the exterior of the house look like? Finally, attach a link to your website listing. 2. Gain Insights Into Your Audience With Polls and Quizzes Polls and quizzes compel the viewers to participate directly and express their thoughts. This necessitates them doing more than simply reacting to a post and moving on without fully digesting the details. Make any insightful polling or quizzes about real estate or something else that is interesting to your target audience. When using polls and quizzes, you gain an understanding of your audience's likes, dislikes, and expectations, allowing you to understand the customer experience and design growth. You can connect your poll to a current linked article or a photo, or you can share it on your Facebook and Instagram stories. 3. Post Real Estate Testimonials Post testimonials of your successful real estate transactions to build trust with your clients and prospects. Let your customers talk about your past projects and how you assisted them in buying or selling their new home. Let your content stand out by using visuals and links to the post on your website. 4. Share Real Estate Tips With Your Audience Finding realistic tips on social media is often helpful, particularly for working clients who don't have time to do their research. Keep the list short, sweet and straightforward to make it easy to read and follow. 5. Keep Your Readers Updated by Sharing Blog Posts If you update your blog posts regularly, share them on your real estate Facebook page. Share topics that you know your audience is interested in — such as price trends, how to get a mortgage, and what to watch for during a home inspection to entice them to stop and read. 6. Post Neighborhood Features and Local Businesses Are there any attractions that your target audience will enjoy in the areas where your properties are listed? Potential customers want to view their neighborhood and see if it suits their personality and lifestyle. Be sure to post information about neighborhood features and highlight thriving businesses in the area. Post information about upcoming activities in the neighborhood. With this strategy, instead of scrolling down without absorbing any details, your followers are more likely to stay on your real estate Facebook page to get complete information on the neighborhood. 7. Post Pictures of the Major Features of the Community Another post idea for your real estate Facebook page is photographs of local businesses. Similar to sharing photos of key attractions and features in a city, post images of the significant features of the community. For example, you can add pictures of features such as schools, gyms, shopping centers, hospitals and pharmacies to your page. What's most important is identifying your audience's preferences and showing them your listings near the right business amenities. 8. Post Videos of Neighborhood Guides and Video Tours of Homes Uploading videos of home tours or community guides may draw prospective customers who cannot view a property in person. If you don't have any video shooting experience, it's okay! Several videography companies can do the job for you. 9. Share Your Business Info On your Facebook page, there is a section for information about your company. As a result, when people click on your page, they will immediately know where to find you and how to reach you. Another way to share more about your company is to blog about it. The more details about yourself and your staff that you share with your audience, the better. Before they work with you, the audience needs to learn about you. It establishes confidence and strengthens the bond between you and your clients. 10. Regularly Organize Giveaways Avoid presenting the page as if it is just a business promotion. Organize giveaways regularly for your loyal followers. Offer giveaways that consider the season and information that your followers are likely to be interested in. Timely giveaways provide the audience with something they can use right away, such as a summer home decor giveaway. Simply state the contest rules explicitly, reply instantly to inquiries, and don't forget to post a picture of the winner afterward. 11. Post a Weekly or Recurring Series Posting at least once a day on Facebook is vital for successful social media growth. An active account highlights your commitment to your audience and encourages them to return for new posts. The challenge is to create fresh content that is not just another listing. Starting a daily series is a perfect content idea for your real estate Facebook page that will keep your followers engaged. You can post a featured home once a week with key features that your audience will appreciate. This allows you to post a wide array of content beyond just listings. 12. Post Helpful News or Information on Your Real Estate Facebook Page Establish yourself as a reliable source of information. You should post real estate news or snippets about buying or selling in your region or the industry in general. Whenever you share any news, add some personal thoughts about it or add an excerpt from the article. Remember that people are most likely be interested in reading anything if it is informative. 13. Post Funny Content It can be as easy as asking a question about real estate or just any real estate joke to have your users and prospects laughing. The aim is to get people's attention and provide a foundation for constructive interaction. 14. Share Home Decor Inspiration Staging homes to highlight their best qualities is an essential aspect of selling them. In reality, staged homes are more likely to sell than unstaged homes. Though staging is worthwhile, it will cost anywhere from a few hundred to several thousand dollars. Share tips with your audience on how to decorate their homes without breaking the bank. This will have your followers checking in often for new content and tips. 15. Share Posts About How You Serve the Community Are you personally involved in making your community a better place? It's not a bad idea to let people see what you're passionate about. However, don't put too much emphasis on your good deeds. Instead, concentrate on the cause and organization to raise social awareness. 16. Share Whitepapers to Generate Leads Remember that your target audience does research online before approaching you. They're reading blogs, studying various neighborhoods, and comparing bank rates. Share whitepapers with them to assist with the process. For example, share a homebuyer market study. Quick details will help your customers in their purchase decisions if this is what they're looking for. 17. Post Good Real Estate Memes Your posts don't always have to be business-related. Have some fun and share a few memes about real estate that your audience can relate to and enjoy. Memes have been increasingly common in recent years due to their ability to capture our interest, encourage a sense of belonging and connectedness with the one who shared it, and inspire us to share the meme with others who can relate to it. 18. Share Fun Facts Break up all the real estate chatter by sharing fun facts about your community or real estate in general. Fun facts about real estate don't always have to be boring and too serious. Add any trivia about the homes you sell that you wouldn't usually mention in your sales pitch. Finally, choose an appropriate and high-quality image to make the fun facts fun to look at. 19. Include GIFs in Your Posts GIFs are common on social media because the brief, looped clip is enough to capture the interest of your viewers. GIFs are casual and personable, and they allow you to interact with others who see them. Your audience's attention span can quickly dissipate. Thus, using GIFs in your feed to get them to stop scrolling and pay attention is an effective content idea for your real estate Facebook page. 20. Post Company News Have you started a new campaign? Have you and your team assisted an unprecedented number of buyers? Were you in the news lately? If that's the case, post it on your Facebook page. Conclusion While posting on social media can seem trivial, it will win you loyal followers and clients when done correctly. As you can see, there's plenty of content ideas for your real estate Facebook page. Start with these tips, tweak your posts as you go, and add more real estate social media content over time, and you surely will land the clients you're looking for. To view the original article, visit the Realtyna