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Is Your Computer Protected from All the Newest Cyber Threats? A Quick Checklist
As a real estate agent, your computer is core to your business ecosystem, allowing you to communicate with clients, store and quickly access important documents, complete and process forms, and manage your schedule. However, with the rise of cyber threats, protecting your computer is more important than ever. Here is a checklist with ways to protect your computer from the latest threats: 1. Install protective software Installing antivirus and anti-malware software is one of the most basic ways to protect your computer from the latest threats. These programs work by detecting and removing harmful software that could compromise your computer's security. While many operating systems come with built-in protection, it's essential to invest in reputable antivirus software and keep it up to date. 2. Set up a firewall A firewall is a program or device that creates a barrier between your computer and the internet. It can prevent unauthorized access to your computer and help prevent malicious software from attacking via the internet. Most operating systems come with a built-in firewall, as do many new routers, but you can also purchase a more advanced firewall if you want extra protection. If you are not sure what you need and have access to free support from Tech Helpline, reach out for guidance. 3. Keep your systems and software updated Another essential step in protecting your computer is to keep your operating system and software current. Updates often include security patches that address known vulnerabilities, so it's crucial to download and install them as soon as they become available. Regular updates also ensure that your computer is running at its best. 4. Use strong passwords Passwords are one of the most basic ways to protect your computer and online accounts. Use a strong password that combines uppercase and lowercase letters, numbers, and symbols. Avoid using easy-to-guess passwords like "password," "admin," or "123456," or a variation of a family name with numbers, as these can be too easy to guess. And never use the same password for multiple accounts because if someone hacks your password for one account, they can access all of your accounts. Instead, consider using a password manager to generate and store unique passwords for all your accounts. 5. Be careful when opening email attachments or clicking on links Phishing scams are a common way cybercriminals try to access sensitive information. Be cautious when opening emails from unknown senders or clicking on links in emails, especially if they look suspicious. If you're unsure about an email's legitimacy, contact the sender directly to verify the message's contents. 6. Use two-factor authentication Two-factor authentication is becoming more common than ever. When given the option – use it. It provides an extra layer of security that requires you to enter a code or use a biometric scan in addition to your password. Many online services, including email providers and social media platforms, offer two-factor authentication as an option. Enabling two-factor authentication can make it much harder for cybercriminals to gain access to your accounts. 7. Remember to back up your data Even with all the best protection in place, there's always a risk that a new threat could compromise your computer. That's why it's important to regularly back up your data to an external hard drive or cloud-based service. Then, if your computer is ever lost, stolen, or held hostage, you won't lose all your important files and documents. Here are a few reasons why for real estate agents, in particular, protecting your computer is so important: 1. It protects your clients' information As a real estate agent, you're responsible for protecting your client's personal and financial information. Cybercriminals can use this information to commit identity theft or financial fraud. Safeguarding your computer can reduce the risk of data breaches and protect your clients' information. 2. It prevents or reduces downtime If your computer is infected with malware, it can slow down or crash, leading to costly downtime. By protecting your computer from the latest threats, you can minimize the risk of downtime and keep your business running smoothly. 3. It's good for your reputation Your clients expect you to be professional and trustworthy. Maintaining your computer's security also keeps your reputation as a professional real estate agent. If your computer is compromised and sensitive information is leaked or stolen, it can damage your image and make it harder to win new clients. 4. Avoid legal issues Because you also have a legal responsibility to protect your clients' information and maintain the confidentiality of their transactions, you must take measures to protect them. If your computer is hacked and client information is compromised, there is a risk of legal liability. You can minimize legal risks and protect your client's interests by taking proactive steps to protect your computer. 5. Help keeps your business competitive and clients happy In today's digital age, most real estate transactions involve online communication, documentation, and digital signatures, like Form Simplicity from Florida Realtors. Suppose your computer is compromised, and you can't communicate with clients or access important documents. In that case, it can put you at a disadvantage compared to other agents who have invested the time and resources to protect their computers. You can keep your business competitive and clients happy by staying ahead of the latest threats and safeguarding your computer. Finally, if you have access to Tech Helpline, like 750,000 other Realtors in the US and Canada do, you have easy access to tech analysts who can assist you with any computer-related issues or concerns. Don't hesitate to reach out and take advantage of Tech Helpline to ensure you protect your computer from the newest threats. Whether you need help with antivirus software, firewalls, or two-factor authentication, Tech Helpline is available to provide the support and guidance you need to keep your computer secure. Remember, by investing in your computer's security, you're investing in the future of your business. Other related articles: Don't fall for it: 4 new online + offline scams and how to protect yourself 3 ways to protect your tech from natural disasters Realtor safety apps to protect you and your clients 5 ways you can spring clean your tech Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form

Top 5 Ways for Real Estate Agents to Protect Their Data and Personal Privacy
As a real estate professional, your data and personal privacy are crucial for your reputation to earn client trust. Unfortunately, hackers and cybercriminals are always looking for vulnerabilities to exploit, making protecting your data and personal privacy from threats vital. Technology advances can help you safeguard your privacy. For example, password managers like LastPass or Dashlane can help you create and store strong, unique passwords for all your accounts. In addition, antivirus software like Norton or McAfee helps protect your devices from malware and other cyber threats. For more tech-savvy agents, a Virtual Private Network or VPN can give you an extra layer of protection by encrypting your internet connection and keeping your online activities away from prying eyes. Also, adding a privacy-focused browser extension to Google Chrome, Firefox, or Microsoft Edge, like HTTPS Everywhere, Privacy Badger, or uBlock Origin, can increase your browser's security. But agents also need to remember that almost all email is not encrypted unless you use an encrypted program like ProtonMail. This is where email best practices help protect agents: never share confidential or financial information via email, such as passwords or credit card numbers. Here are five specific ways you can safeguard your data and personal privacy, from safe browsing habits to securing your devices and accounts: 1. Safe Browsing Habits Like email, one of the simplest ways to protect your privacy is by practicing safe browsing habits. Here are a few tips: Always keep your browser updated by changing your setting to auto-update. Use a reliable ad-blocker to minimize the risk of malicious ads. Be extra cautious when clicking on any link or downloading files, especially from unknown sources or unsolicited emails. Use a secure browser, like Google Chrome, Safari, or Edge, and enable their privacy settings to block third-party cookies and trackers. 2. Protecting Files Online and on Your Computer Securing online and offline files is essential to protect sensitive data for you and your clients. Here are some tips: Use cloud-based storage services, such as Google Drive or Dropbox, as they offer encryption and multi-factor authentication. Always back up your data on external storage devices and/or secure cloud services. Regularly update your operating system and software to patch security vulnerabilities. 3. Securing Your Devices and Keep Your Online Accounts Safe Your smartphone, tablet, and laptop can be treasure troves of sensitive information. Keep them secure by following these best practices: Set strong, unique passwords for all your devices and change them periodically. Enable multi-factor authentication (MFA) on devices that support it. Regularly update your operating systems and security software on all your devices. Install reputable antivirus software and keep it updated. Use device encryption to protect stored data if your device is lost or stolen. Be cautious when connecting to public Wi-Fi networks. Use a VPN to ensure a secure connection. Regularly review the privacy settings of your online accounts and limit the publicly visible information. 4. Conduct a Security Audit Conducting regular security audits helps you identify and address potential vulnerabilities. Here's how to perform one: Review your online accounts and delete any unused or outdated accounts. Analyze your passwords and update weak or duplicate ones. Check for software and operating system updates and install them promptly. Carefully review your device and app permissions, ensuring that you're only granting access to trusted sources. Evaluate the security of your home and office network and consider implementing a firewall or other security measures. 5. Educate Yourself and Your Clients Cybersecurity threats continually evolve, so staying informed is crucial in maintaining privacy. There's also an opportunity to share your best practices with your clients. Here's how to stay ahead of the curve: Follow reputable sources, such as KrebsOnSecurity or the Electronic Frontier Foundation (EFF), to stay up-to-date on the latest threats and trends. Create a Google Alert called "computer viruses" or "malicious malware" to track the latest threats making news. Encourage your clients to adopt secure communication methods when working with you. Reach out to Tech Helpline whenever you have a question about security or privacy, as a tech analyst can walk you through the steps you need to take. As a real estate agent, protecting your data and personal privacy is paramount to maintaining trust with your clients and safeguarding your reputation. Incorporating these strategies into your work routine will further bolster your defense against privacy threats and ensure that your data remains safe and secure. Remember, it's essential to remain vigilant and proactive in protecting your privacy and your client's sensitive information. And if you are one of the 750,000 real estate agents with access to Tech Helpline, never hesitate to ask for assistance! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form

4 Things Real Estate Agents Need to Know About Facial Recognition
Facial recognition technology, or FRT, is a type of biometric security based on a person's physical characteristics that act like a fingerprint or password alternative. Today, the most known use is on smartphones to unlock screens or "sign into" our favorite apps. However, FRT is becoming commonplace, from the U.S. government using it to speed travelers through customs to law enforcement agencies using it to identify nefarious criminals. And real estate agents can expect to encounter more uses of facial recognition technology that will impact their business or clients. Among the uses of FRT that are already in place and expected to increase within the next few years is providing access into buildings, ATM transactions (no more plastic cards and passwords), and airport security clearance (i.e., Clear). Newer uses include targeted advertising: if you don't buy those Jimmy Choo shoes you were looking at in a store, ads will follow you online. Can you imagine if open house attendees had the same experience – visiting your listing and seeing ads for it when they go online? Retailers could use FRT for purchases, directly charging your account without you ever opening your wallet or purse. Already, Pepper, a Softbank humanoid robot, uses FRT to help assess a person's emotional state to provide an empathetic engagement. If you think the growing use of FRT is a little creepy or too "Big Brother," you are not alone. Many technology experts warn that facial recognition is one of the biggest threats to personal privacy. The pros: FRT can be an effective tool for catching criminals and making sure we are who we say we are. The cons: FRT invades our privacy, can be unreliable and biased — and, at worst, result in wrongful arrests. Many U.S. cities are banning the widespread use of facial recognition. For example, in 2019, California banned police from using facial recognition on bodycams. However, that ban is set to expire. And with the crime rate rising, civil liberty groups are having a more challenging time lobbying for outright bans. As it becomes more commonplace, here are four things real estate agents need to know about facial recognition technology: FRT doesn't always work New research from MIT suggests that while the new software is getting more accurate, it doesn't always correctly recognize women and people of color. The study, by Joy Buolamwini of the MIT Media Lab, found that FRT is correct 99 percent of the time when detecting white males. However, less than half are as accurate when identifying darker-skinned females. What people don't realize, Buolamwini points out, is that when FRT first reported an accuracy rate of over 97 percent in 2014, the data set was 77 percent male and 83 percent white. As a result, FRT still needs more accuracy improvements. Police agencies report that facial recognition software is often ineffective, with lower-quality images captured by most video recording systems. For example, a detective from Aberdeen, NC, told BanFacialRecognition.com that FRT software "worked with good quality images taken directly from Facebook." But he found "that unless the image quality was great (unlike 90% of video surveillance we obtain), results came back inconclusive." Yet about one in six police agencies – more than 3,000 – use Clearview AI and its facial recognition software, according to The Washington Post. FRT can prevent fraud Facial recognition helps prevents fraud by verifying that a given person is who they claim to be, particularly when trying to access a system, transfer funds, or make a purchase. Verification company ID.me provides FRT to federal agencies and in 30 states. A growing use is verifying people filing unemployment insurance claims. For Realtors, safety software Real Safe offers a feature that uses a driver's license and a selfie to verify a person's identity before the agent schedules a home showing. As a result, agents can finally know with greater certainty someone is who they say they are. FRT can help prevent identity theft FRT can stop cybercriminals in their tracks. Identity theft is the No. 1 type of fraud reported to the U.S. Federal Trade Commission last year, with more than 1.4 million complaints. Almost one in four fraud complaints is for identity theft. Cybercriminals must accumulate personal information to impersonate their victim. Online, it can be easy for them to access a person's private information — a growing trend to protect consumer accounts from identity theft is using FRT. Like a safe, passwords can be cracked, but copying another person's facial patterns is a different story. It is why biometrics is gaining traction in almost every industry. For example, someone with your ATM card and PIN can drain money from your bank account. But if an ATM uses facial recognition, the card and the PIN are worthless. Can you imagine what would happen if everyone accessing a financial account had to take a live selfie for online access? Then we would be able to reduce cybercriminal activity significantly. FRT faces privacy issues The flipside of FRT's rapid growth and innovative use is personal privacy. While FRT can help law enforcement catch criminals and lock them up faster, the trade-off is the potential infringement of individual rights. Often people don't know where, when, and how FRT is being used until it is abused. The movement of marrying artificial intelligence with facial recognition software has become so controversial that Microsoft announced it is ending FRT AI tools because of the potential for abuse, including racial profiling. FRT can violate your personal privacy because it does not have your consent. For example, using FRT for surveillance can track people as they move around a neighborhood or city. But who has access to that information? And what is its use? The U.S. is not alone in the privacy challenges that FRT is raising. The UK's ITPRO reports that there is "greater scrutiny of law enforcement's use of facial recognition." Providers like Amazon, Microsoft, and IBM are halting the development and sale of facial recognition technology for law enforcement. And the UK courts have ruled it unlawful. Friend or foe? As you can see, the pros and cons of facial recognition technology are striking, with both sides offering compelling arguments for and against using FRT. One area emerging, as a result, is regulation. Like many new tech innovations, they are often introduced well before regulations are in place to address their potential negative impacts. The same is true with FRT. Now, U.S. Reps. Ted Lieu (D-Calif.), Jimmy Gomez (D-Calif.), Sheila Jackson Lee (D-Texas), and Yvette Clarke (D-Mass.) have introduced The Facial Recognition Act. As reported by Lawfare, the new bill would put new limits on law enforcement FRT for surveillance. In addition, the legislation addresses the risks of FRT when it doesn't work well, including wrongful arrests and algorithmic bias. The best thing real estate agents can do – as new technology emerges – is to stay informed. To view the original article, visit the Tech Helpline