iGUIDE 3D Tours and Floor Plans

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Set yourself apart from the crowd with the iGUIDE experience, the all-inclusive marketing tool for any property listing designed to make marketing and selling a home that much easier. iGUIDE provides sellers with a multitude of additional features to complement their listing including accurate measurements, expertly-drafted floor plans and the immersive iGUIDE virtual tour. Book an iGUIDE operator today and you, too, can be a cut above the rest.

 

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Augmented Reality and Generative AI Could Transform Future of Real Estate Marketing
Augmented reality and image generation through generative artificial intelligence are two emerging technologies that could play a key role in the future of real estate, according to experts at 2022 NAR NXT, The Realtor® Experience, in Orlando, Florida. Sessions at NAR's annual conference covered the role these technologies may soon play and the possible legal and ethical ramifications Realtors® should keep in mind when using them. On Friday, Dan Weisman, NAR's director of emerging technology, discussed how augmented reality could become a mainstream tool for creating a new experience for home buyers and sellers. He noted that although virtual tours are used in the real estate industry, augmented reality may change how consumers preview a potential house. "Through the use of a phone, augmented reality will allow us to scan rooms, get dimensions, detect objects, remove them and even replace them with a décor that may be more fitting to your client. This technology will create a totally different virtual experience for a potential buyer of a home," Weisman said. On Saturday, Weisman took the stage at the Emerging Business and Technology Forum to discuss how the evolution of artificial intelligence has allowed consumers to easily create and manipulate photos. He showcased examples of tools like Dall-E 2 and Google Imagen, which can take a text prompt and use artificial intelligence to produce and alter images with an extraordinary degree of photorealism. "There is power in this technology that ties into the real estate space," Weisman said. "It could have an impact on renovation previews, listing photo modifications, and stock photo generation." Weisman showed an example photo of a backyard with a sandbox. With a simple text prompt, the sandbox was removed. With an additional prompt, it was replaced by a fire pit. "This technology will give you the power to change photos to better portray what your client may envision for the space," he said. Matt Troiani, NAR senior counsel, director legal affairs, shared copyright best practices and discussed some of the legal and ethical ramifications this new technology may create, noting these new tools currently pose more questions than answers as the law tries to keep up with technology. "The biggest takeaway is to be very mindful about how you use these tools," Troiani said. "Ensure that you have copyright protection for the works that you are creating. Make sure you have a directive element over the generative AI and be careful not to infringe on someone else's copyrighted
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Why Your Buyer May Be Dissatisfied with Their New Home
Everyone wants to know that their purchase is satisfaction guaranteed. But FOMO (the fear of missing out) has led to "I can't get no satisfaction" for many people across the nation. Homebuyer's remorse is not something you want to hear about when trying to build your real estate business. It is difficult for buyers to fully understand a property when there is a lack of reliable information. Quick listings and even quicker property sales have led to many dissatisfied homeowners. However, there are ways to help your clients get the satisfaction they deserve by giving them the tools and resources to work with. Understand the buyer's needs It is said that there is a buyer for every house. That may be true, but how do you know which buyer is for which house? Focus on the needs of your clients. Forty-three percent of homebuyers are concerned with commuting costs and convenience to their jobs, according to a 2022 NAR report. They want to own their home, but the past couple of years and the fear of missing out has led to impulse decisions. You may find a home within the ideal proximity to their place of employment, but the buyer needs to know that their new living space will accommodate their furniture, family, and lifestyle. Examining floor plans and 3D tours helps everyone understand the fit and flow of a home. Things of regret The majority of homebuyers over the past year experienced some form of homebuyer's remorse. Regrets include miscalculating the overall costs of owning a home, paying too much, poor layout and wrong location. Though not much can be done about unforeseen maintenance costs, a buyer would benefit from an accurate floor plan if one was provided before the purchase. Highly detailed floor plans with intuitive navigation allow potential buyers to understand the space before moving into it. Advanced measurement tools make it easy to measure for future renovations to avoid spending extra money on mistakes. Try before you buy Fear of missing out can have your buyer seeking a new home before they have settled into the one they just bought. That may sound like the perfect opportunity to make another sale, but a dissatisfied buyer may also seek out another agent who can guide them on their buyer's journey with better results. The "try before you buy" method of understanding the fit and flow of a home can help. Interactive floor plans and 3D tours allow a buyer to picture living in the space. Proptech tools offered by companies like iGUIDE® assist the buyer by giving them the ability to play with the space by virtually changing colors and fixtures or modifying floor plans. Caveat Emptor: Let the buyer beware! One way to avoid a serious case of homebuyer's remorse is to be aware of the big picture. Help your clients with a little "construction" criticism. All houses have the potential to be the perfect home when you remove a wall here and there or add an extra bathroom. However, before beginning any major or minor construction, it is wise to speak with an architect to discuss the viability of the property's floor plan. Theoretically, you can change any home with an unlimited budget, but in reality, changing the house to match that 3D tour you loved from HGTV requires time, money and a whole lot of planning. Foresight is better than hindsight The fear of missing out has led homebuyers into a frenzy of grabbing up properties without fully considering all the facts. Now some of those unhappy homeowners will want to re-sell their pandemic purchases. With home sales falling back in 2022 you can give your new listings a competitive edge by using 3D tour technology and floor plans to successfully market properties. Have a little foresight by ensuring measurements are ANSI-Z765-2021 compliant and ready for Fannie Mae appraisal requirements to help speed up the mortgage process. It may be better to regret doing something than to regret not doing something, but not when it comes to one of the largest acquisitions in someone's life. According to a recent article from Zillow, homebuyer's remorse is as high as 75%. You can help the buyer avoid regretting their purchase by communicating the important aspects of every home, from location to floor plans. Make those regrets too few to mention. To view the original article, visit the iGuide
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The Real Reasons You Should Be Using a Professional Real Estate Photographer (It's Not What You Think)
So you've been referred by an acquaintance to give a listing presentation for someone who is considering putting their home on the market. You gather up the sales comparisons for the subject property and head out to meet the seller. Simple. But when you reach the home, the owner starts to quiz you about how you will market their property to get it sold quickly. Sales comparisons are not enough to convince them to give you the listing. You stumble to explain that homes are selling fast, so the sooner they get their property on the market, the sooner they can get it sold. Rolling through your head is, "Why hire a real estate photographer?" and suddenly the answer comes to you. You explain that part of your professional services includes the use of high-quality images, virtual tours, immersive floor plans, and social media advertising. Pulling out your laptop, you show examples of your current listings and highlight the analytics so they can see how you track each property. The seller is impressed and you win the listing presentation. That's a whole lot to unpack in a short period. If you are missing a few of these must-have services, here are some reasons you should be using a professional real estate photographer for all your listings. Scarcity of listings means you need to present well Although the housing inventory is rebounding somewhat in the wake of rising interest rates, inventory levels are still below the pre-pandemic era. What does that mean for you as a real estate agent? It means competition will be fierce not only to win listings, but inventory for your homebuyers will be tight. The question of Why hire a real estate photographer? keeps popping back up. Remember, real estate photographers have all the services you need to win your listing presentations. Showcase your talents as an agent by proving you are worth your commission. The seller wants to know you are working for them. When you use accurate floor plans, 3D tours, and professional photography for every listing, the seller can see how you will market their property. Good presentation attracts buyers willing to pay top dollar, especially in a high-demand market. Getting the edge over the competition Multiple offers ensue when you start with an outstanding presentation. Have you ever seen a listing with photos that look like they came directly from a 10-year-old phone? You know the ones — a little dark, a little narrow, and a lot blurry. Is this how you want to present a property? If you want to get an edge over your fellow agents, you need to employ the services of a professional real estate photographer. Good photos attract the right kind of attention. They also pair well with other services your photographer offers. While photos grab the eye of a web-browsing consumer, the way to keep their attention is by using proptech tools like 3D tours and immersive floor plans. When the consumer engages with a property longer, they start to imagine it as their own. Brand yourself as an expert Use your skills as a Realtor and leverage the skills of other professionals to do what they do best. Think Ferrari – have you ever run across a major brand whose marketing photos were shot from a salesperson's point and shoot? Professional photographs exemplify everything good about a product. When the product is real estate, you know why you hire a real estate photographer. Your professional real estate photographer captures the essence of a home. They use high-tech cameras to produce enticing images, virtual tours and offer excellent ways to promote your brand. Share your expertise on your social media channels, website, and social ads all with the help of a professional photographer. Showing off your professionalism brands you as an expert and leads to more listings. Time and money Real estate transactions take time, from winning the listing presentation to marketing to closing a sale. What if you could save time with the listing preparation and save time by shortening up the condition period? A professional real estate photographer can help you gather accurate measurements, floor plans, and virtual tours using technology from leading companies like iGUIDE. Turnaround time is usually less than 24 hours. You'll be able to upload high-quality photos to your MLS listing and start analyzing the number of views right away. When an offer is signed up, mortgage appraisers, family members, and insurance companies will appreciate being able to view the entire property without the need for an in-person visit. A quick "drive-by" assessment may be all that is needed to obtain financing and get conditions removed. When the buyers' parents are co-signers and need to approve the purchase, they can virtually walk through the home even if they are thousands of miles away. You can eliminate long, drawn-out condition periods by using virtual tours, floor plans and professional photos. The benefit is a deal closed more quickly and money in your pocket faster! So why hire a real estate photographer if you can just grab some photos and measurements from your newly acquired smartphone app? New technology like 3D tours and accurate floor plans with precise measurements are in demand. Professional real estate photographers have these services and know how to use them. Stay up to date with the ever-changing landscape of real estate if you want to thrive in the industry. Would you trust your Ferrari to a YouTube mechanic? Yeah, kind of like that. Keep real estate professional. To view the original article, visit the iGuide
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