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Expert lead generation, IDX websites, intelligent CRM, lead management services, and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year! Teams that use BoomTown do more business! [2021 RealTrends Study] Teams with under 15 agents that use BoomTown do 13-44 more transaction sides per agent than peers. Teams with 16-30 agents that use BoomTown do 10-11 more transaction sides per agent than peers. Teams with 30+ agents that use BoomTown do 5-6 more transaction sides per agent than peers. See how BoomTown stacks up against other top CRMs in the Real Estate CRM Comparison
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.

Follow Up Boss


Connect with and collect all your leads in one place

Follow Up Boss Real Estate CRM integrates with and collects leads from over 200 lead sources.


Connect directly to your email inbox to automatically sync and log all emails exchanged in Follow Up Boss and completely eliminate data entry when it comes to communicating with prospects by calling and texting through Follow Up Boss.

Core Follow Up

Working with thousands of top producing agents, we wove the following activities to be the 4 core types of follow up you need to do in order to be successful.

New Leads

Manage your leads quickly, sorting them by if they're brand new or by last activity to easily see which contacts are actively engaging with your website so you can follow up with them.


Receive texts, emails, or notifications through our app to stay on top of what's happening in your sales pipeline.

Sales Operations Management

As sales team leaders, you need a clear window into exactly what your team is doing with the leads they're being assigned and how they're performing overall.

Follow up Task Automation and Reminders

Action plans let you create automated follow up activity for each lead, ensuring consistency and accuracy for them. Send texts, emails, and assign tasks for the agent to perform as well.

Accountability and Transparency

View each agent's activity and how they follow up with leads, allowing you to focus your lead flow on agents closing deals, and coaching those who aren't.












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Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing & follow-up.

Homes.com provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit Homes.com monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business. We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing agent.