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The leading email marketing automation platform in real estate, eMerge offers brokers, agents & teams unparalleled content, templates and automated campaigns for agent recruitment & retention, consumer engagement, and lead nurturing & follow-up.  Create a truly unique experience for your past, present & future clients with custom consulting and campaign development through our full-service marketing agency – 3sixtyfive.agency.

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Engage past, present & future consumer clients with this weekly, automated outreach campaign filled with great content, social posts, email content/templates/graphics, and a 1x/m email newsletter.

Campaigns, content & workflows designed to attract, engage & nurture recruitment opportunities.  Includes a 1x/m email newsletter, too.

You asked, we delivered!  A 1x/m email newsletter filled with easy-to-implement sales & marketing tips for your active agents (or prospective agents).

 

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Related Articles

Harness the Lead Gen Power of Market Trends Reports
Market trends reports are the perfect way to set up touchpoints with your leads. Are they the most powerful lead-gen tool you aren't using? It's no secret that the real estate market is red hot right now. Inventory is at historic lows, bidding wars are the norm, and multiple all-cash offers are increasingly common. But no matter what the market is doing, one thing remains constant: people are obsessed with it. In November 2020, the New York Times reported that "Zillow-surfing" had become a common new hobby and that, "scrolling through real estate listings in far-flung destinations is a way to visualize an alternate life, whether you're trying to move or not." Whether it's scrolling through listings, exploring new neighborhoods, or trying to figure out the perfect time to buy or sell, potential buyers and sellers go crazy for market information. What better way to capture their attention—and their contact information—than with a beautifully designed market trends report? Read on to learn more about the ways your brokerage can harness the lead gen power of market trends reports and keep your lead funnel full in 2021. Buyers and sellers crave information. Satisfy that craving. These days, with the wealth of information available at our fingertips, we've been trained to crave, and to seek out, the information we want. Why not bring the right information right to eager homebuyers and potential sellers instead of asking them to look for it? A well-designed market trends report backed by the most up-to-date and reliable data in the industry is the perfect resource for getting real estate information into your leads' hands. Show them key statistics, active listings, and encourage them to get in touch with you when they're ready. Data-driven decision making Data is what drives every single real estate transaction. It drives agents and brokers, and it drives buyers and sellers, too. Buyers want to know if it's a good time to buy and what kind of house they can afford. Sellers want to know when to list to maximize their potential return. Recent homebuyers want to see how much their home's value has appreciated. So how can your agents share all of these data points with prospects and clients to ensure they can make data-driven decisions? A market trends report. Potential buyers can see median home prices by zip code and active listings, sellers can see how prices are fluctuating and how quickly they might expect to sell, and recent homebuyers can see how the price per square foot has changed over a given period. Important regular touchpoints When it comes to cultivating leads, consistency is key (without being spammy). By consistency, we mean regular contact, so that your brokerage remains top of mind when it's time to buy or sell a home. Being able to automatically send reports every 30, 60 or 90 days means that your agents can provide timely information at the right frequency without bombarding anyone. The right information about the right market conditions might just inspire someone to take action and get in touch, especially if your agents are also following up regularly with key information about interest rates, capital gains exemptions, and other useful tips. Email blasts are replacing direct mail Paper mailers and licking stamps are going the way of the dinosaurs. While a well-executed, targeted mailed postcard or flyer campaign can be wildly successful in certain markets, your business will get much more bang for its buck by giving your agents the tools to switch to email blasts and automated messages like a market trends report. Help your agents reach thousands of qualified leads in seconds and deliver useful information readers actually want to read! Market reports help demonstrate your expertise When your agents share market trends reports backed by Constellation1's industry-leading data, they look good, which makes your brokerage look good. Our data expertise and stunning design paired with your business's branding and customizations mean leads receive beautiful market trends reports with key, eye-catching information and a variety of ways to follow up and stay in touch. Users can easily subscribe to regular reports from your team. Reports provide helpful explanations to contextualize certain key statistics. Add market trends reports to your brokerage's lead gen toolbox today There are few lead gen tools as complementary (and carefree) as automated market trends reports. Give them a try today for your business. View a demo of the Constellation1 market trends report on our Showcase sight here. Our reports feature: The latest market data Historical market data going back 2 years Auto-emailed reports every 30, 60 or 90 days Dynamic data in a responsive design Unique URLs for easy sharing and lead tracking Current Constellation1 Websites customers can add market trends reports to their websites by contacting their account managers. If you're not a Constellation1 Websites customer yet, book your personal tour today to learn more about the real estate industry's best brokerage and agent website tool. To view the original article, visit the Constellation1
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Turning Your Brokerage Marketing Tools into a Profit Center
Brokerages are a for-profit business, but they're spending more money than ever before running their business. With thinning margins, it's becoming more challenging to be profitable as real estate agents are expecting more for their money. This leads to brokerages being squeezed, and they are the ones making less money as they have to find ways to monetize AND provide more value to their agents. Most brokerages usually have one to three revenue streams to begin with. The first stream is the income you as the broker-owner are personally responsible for and can control. The second stream comes from monthly agent dues, and the last stream comes from what your agents generate and the commissions from your agent splits. Brokerages are looking for new and additional revenue streams to implement all the time. Large brokerages need to retain their top talent while smaller brokerages are looking to attract the talent needed to be able to compete and grow. Brokerages, regardless of size, need to provide value to their agents—otherwise they will look to join a brokerage that does. So, what are brokerages doing? Marketing tools not only provide value to real estate agents, but they can also empower their agents to become more active by increasing their marketing output while keeping within the brokerages branding. A common trend in brokerages these days is to provide a suite of marketing tools to agents. By providing a marketing tool that is easy to use, agents can become more active by spending less time marketing and more time doing what they do best—getting new listings and selling more properties. Depending how the product is rolled out, brokerages have the opportunity to turn their marketing tools from a cost center to a profit center. Having the benefit of working with hundreds of brokerages every day, Amarki has learned that brokerages want to include marketing tools as either a value-add service to their agents or they want to leverage the marketing tools as a new revenue stream for the brokerage. Like all paths, there are pros and cons to each that brokerages need to consider when determining their next steps. For brokerages looking to add value to their agents, they can: Roll out the marketing tool as a completely free offering to their agents with limited functionality. If the agent(s) wants to upgrade their account at any time to a paid version, they can do so on their own accord and at their own expense Brokerages can choose to roll out a paid version giving a larger assortment of features or capabilities within the marketing tool—but this is at the cost of the brokerage For brokerages wanting to create a new revenue stream, they can: Charge their agents a nominal fee to cover the costs of administering the tool Roll out a paid version which includes a small markup, providing a new revenue stream Regardless of the path the brokerage decides, the end result should provide full control of the marketing tool, including the content, templates and branding on the materials within. In addition, the agents will have a new tool to help market themselves and their properties which will benefit both the brokerage and agent. For more information or to start a conversation about setting up a pilot program with the above benefits to your brokerage, please feel free to book a meeting using the following scheduler HERE. Learn more about Amarki and register for your account by clicking here. About Amarki: Amarki was built by real estate experts for brokerages and agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works "for" the agent, Amarki is able to remove the complexity of marketing tasks, making agents more
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How to Keep Your Brokerage Top of Mind Through Low Inventory Periods
Recent data shows that housing inventory has never been lower. According to CNBC, at the end of February 2021, there were 1.03 million homes for sale in the U.S., down nearly 30% year-over-year. It's the lowest supply on record. Despite the lean supply, people are more interested than ever in buying. Bidding wars and all-cash offers are the norm, but your team might not be closing as many deals as usual—simply because properties are scarce. What can you do to sustain your stream of leads, keep your agents busy and keep cash coming in? Read on for a few tips for staying top of mind and making the most of low-inventory periods. Use the lull to revamp your website. In the digital age, your website is your 'For Sale' sign. You want to make sure it pops with eye-catching images, industry-leading SEO and a multitude of ways to contact your brokerage. Slower periods are the perfect opportunity to devote much-needed time to your website, and with a strong online brand, you'll be sure to attract the attention of potential sellers who are looking to list. Market better to agents' spheres of influence. Low-inventory periods can be stressful for anyone who relies on commissions for their livelihoods, especially agents. It is important for them to stay productive during low-inventory periods, and an easy way to do that is to market to their spheres, i.e., the network of people they have sway over. According to the National Association of REALTORS®, 67% of agents' new business comes from their spheres. Make sure your brokerage's is on point (and automated!) so your agents' networks know your brokerage's name and think of it when it's time to buy or sell. Be a force for good in the community. There are so many ways to give back, even when inventory isn't low. Sponsor a park cleanup, organize a neighborhood mural, plant a garden or help at a vaccine clinic in your community. Wear your office shirts and be ambassadors for your brokerage. You'll help your neighbors, and they may think of your brokerage and agents for their future real estate need. It's a win-win! Make it easy for people to contact you, and respond fast. When there aren't as many homes to buy or sell, leads are all the more precious, especially potential sellers and buyers whose offers weren't accepted. You need to be able to follow up fast. Studies have shown that fast responses are critical, and providing the right information before your competitors means you are more likely to win the lead. A CRM tool that helps your entire team follow up with leads fast can make all the difference. Give listings the star treatment. With the way the market is going, houses are selling themselves. But that doesn't mean you shouldn't pull out all the stops. Top-notch customer service is key, including stunning listing photos, customized property sites, a marketing blitz and an overall stress-free sale. Remember, referrals are a major source of business: if your agents take care of buyers and sellers now, they will be top of mind next time, too. Set up regular touch points. Don't be afraid to provide useful information to remind your contacts you're there. Leverage your CRM to send recommended properties to your entire active customer database based on what they've viewed and saved. That way, they never miss a listing, and your team gets to be who helps them close on their dream home. For more information about stunning websites, social media marketing, the best real estate CRM available and more, book your personal tour today! To view the original article, visit the Constellation1
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