VirtualTourCafe

Real Estate Media Trends You Should Follow in 2023
As a real estate pro, staying ahead of the curve and being up-to-date on the latest industry trends are essential. This not only allows you to serve your clients better but also allows you to stay ahead of the competition. The media landscape is constantly changing, and it can take time to keep up with the latest trends. However, following the industry trends is vital to stay on top of your game. Here are the top six real estate media trends for 2023: Virtual Reality Is More Favored One of the significant technologies changing the real estate landscape today is Virtual Reality (VR). VR allows potential buyers to virtual tour a property and its location without physically visiting the space. It also allows real estate developers to present complex projects in an immersive and realistic view. It is an excellent tool for real estate marketing. Realtors can create virtual tours of properties, making it convenient for potential buyers to view and ask questions about the property. So remember to keep up with VR and its continuous helpful effect on the industry to continue to provide your clients with the best possible service. Drone Footage Is Needed Another hot trend in real estate media is drone footage. Drones offer a unique perspective that allows viewers to see properties in a whole new way. 3D mapping is becoming popular as time goes on. It uses images taken from a drone to create highly accurate 3D models of buildings, landscapes, or objects that are not visible from ground level due to their height. Drones are an effective tool for real estate marketers. Given the demand for exceptional real estate photography and detailed property listings, this trend will be around for a while. Social Media Will Remain a Powerful Tool Social media is a powerful marketing tool in the real estate industry. Real estate professionals use social media to increase awareness, educate potential buyers, and generate leads. It is also a great way to connect with people in your community. Social media platforms like Facebook, Instagram, and Twitter can be used to share information about events, news articles, or pictures of your listings. Get on TikTok TikTok is one of the practical marketing tools that can assist agents and brokers in reaching a larger audience and increasing their conversion rate. It enables you to present your listings and services to instantly catch homebuyers' attention. The app has become a popular app for real estate. TikTok's true power stems from its relative simplicity. You can create lead-generating material that indicates your authority on the subject and help position you as the go-to real estate professional in your community with a few clicks using the information you already have. Harnessing the Power of Email Email marketing is becoming a necessity in this day and age. More than an online presence is needed; you also need a sound customer relationship management system. This means that you need to send out newsletters regularly. Real estate pros need to send out more marketing emails to reach your business goals and connect with your target audience. You're busy seeking new homeowners for your properties; automated email marketing campaigns deliver the appropriate message directly to them. Real estate email marketing used correctly, can help you reach more clients and close more deals. Prioritize SEO SEO is a crucial part of marketing strategy for the growth of a real estate business. Building a solid online presence can help differentiate your company from the competition and grow your business. Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). This process includes on-page factors such as page load speed, content relevance, title tags, and keyword density. There are many things to consider regarding SEO and real estate. The keywords that you use on your website, the content you post, your design, and how often you update your pages all impact how well your website ranks in search engines. The most important thing to remember about SEO is that it's not something you do once and forget about later. It's a process that requires constant attention and care if you want to see results. To Wrap Things Up Real estate media trends are changing rapidly, and agents need to keep up with these changes. With the emergence of new media technology, agents and brokers can reach a wider audience and increase their lead generation. In recent years, online platforms such as social media, blogs, and websites have provided agents with the necessary solutions for marketing their businesses. Following these trends will improve your real estate business, whether you try them yourself or get in touch with experts to help you stay on track. To view the original article, visit the Realtyna

HomeJab Reveals Top Trends in Pro Real Estate Photos, Video, 3D Tours, Aerial and more
Do your agents use professional real estate photographers to shoot every listing? They should if they want to stay competitive, as today, 73% of all agents use professional photography to promote every property they list. Professional photos, video, virtual staging immersive 3D tours, aerial photography, and the use of twilight photos by agents are all covered in a brand-new survey from HomeJab. If you use professional photographers and other visual assets to promote your property listings and don't know HomeJab, you should. Go to HomeJab.com and see for yourself how they connect you with top local photographers and deliver a lightning-fast 24-hour turnaround. Founded in 2013 by real estate industry veteran and real estate photo and video expert Joe Jesuele, HomeJab has emerged as America's most popular and reliable on-demand professional real estate photography and video service for real estate pros. HomeJab is also one of the hottest startups in its category. The new HomeJab study uncovered some fascinating recent tech trends, including: Video tops 3D tours: While immersive 3D interactive tours continue to soar in popularity, real estate agents pick video over 3D. Thirty-six percent said they preferred video tours versus 21% for 3D tours. Additionally, 30% said they use both video and 3D tours, depending on the seller. Virtual staging narrowly beats traditional staging: HomeJab found that 30% of agents now prefer virtual staging, slightly more popular today than traditional staging at 29%. Only 7% of agents shoot their own listing photos: Despite the advancements in smartphone camera technology, professional photography still beats DYI – by a wide margin. Agents know that pro photos positively showcase their personal brand, HomeJab notes. Aerial photography is hot and getting hotter: Sixty-seven percent of real estate agents said they had used aerial photography with their listings. Fifty-five percent of agents said their use depends on the property. Twelve percent said they use aerial photography with every property listing. The newest trend is the growing popularity of virtual twilight photos: Seventy-six percent of agents have used them to promote their property listings or are interested in using them. Forty percent of agents said they use twilight photos. Thirty-five percent say they love them, and 5% say they use them but don't love them. This new data from HomeJab showcases how high-quality and innovative imaging assets have become the cornerstone in property listings marketing. More importantly, it's great to see new data points on this hot topic, as much of the existing research is mostly dated. Here is their full news release on the recent HomeJab survey. To view the original article, visit the WAV Group

Why Brokers Invest in 360 Virtual Tours for Real Estate
Pascal Pierre--licencee of LJ Hooker in Helensvale, QLD, Australia--has a proven track record of success and is a member of the Captain's Club Multi-Million Dollar Chapter. That means he is in the top 7% of LJ Hooker agents internationally! Learn why he loves to use virtual tours for real estate in his business in this video: He is currently selling a multi-million dollar mansion and a virtual tour is a must in his marketing package. Have a look here: Customers First "I think 360° virtual house tours are another dimension that's been added for the consumers," says Pierre. "For us, it's all about our consumers, our customers, and what they want, and in the day and age that we are in now, we're selling more and more properties from people who are time poor, people who are interstate, especially on the Gold Coast, who can't necessarily just drop everything and come to an inspection." Property Functionality Preview "What the virtual tour does is pretty much walk through the house and see bits and pieces that they otherwise would not see through a video, things that are important to people," says Pierre. "For example, pantries, walk in robes—which on a normal property video or a shoot, we wouldn't take photos of those. Yet, when you've got a virtual tour, you can walk through all of those things and there are questions that, when you're walking through a home and you're looking at the functionality of the home, there are important things will hinge decisions on because of the practicality of living there." Save Time on Driving Back and Forth "There are people who would like to come through the home and do a couple of inspections, but with the virtual tour, they can go back as many times as they like, and it allows them to go back through bits and pieces that they're not sure of, rather than having to call the agent, book another inspection, go back out there. For what it is and how much it costs us to do it, it's an absolute no-brainer in terms of the technology of the future, and everybody likes that," says Pierre. Customer Expectations and Convenience "Whether we like it or not, consumers have now gotten to the point with technology that they want things yesterday," says Pierre. "What this allows them to do is go, 'Ah, I want to go and see this, but I'd have to call the agent, book an inspection.' Now, they can just get on their phone and they revisit the home anytime. "Whether you're in the LJ Hooker family, or you're not, in my opinion, if you're working in real estate, you need to be using all of the tools that you can possibly use to help your clients, and for me, this is one of those that, back in the day, we'd discuss floor plans, and once floor plans came in, we can't live without them. I think this is probably the next one." To view the original article, visit the Virtual Tours Creator